20170417

2017 04 17


2017 3 20 23 15-64
2,278 comScore MMX Multi-Platform

2017 04 17


39.9% 13.5% 4.8% 41.8%
52.0% 64.2% 20.0% 7.3%8.5%

16.8% 19 60.7% 21.0% 2.6% 15.7%

20-24 51.8% 16.0% 6.8% 25.4%
6.1%
25-29 48.1% 15.5% 10.0% 26.4%
30-34 49.5% 13.7% 8.0% 28.8%
25.2%
35-39 52.0% 18.7% 4.9% 24.5%
0% 20% 40% 60% 80% 100% 40 51.8% 16.5% 5.5% 26.2%
BaseN=2,278
Mar. 2017

16.8%
6.1%19

2017 04 17


DM 29.8%
32.5% 26.6%
24.7%
27.4%
21.6%
14.6% 17.7%
17.1%
13.9% Facebook 16.2%
5.9% Email 15.9%
15.8%
5.7% 15.2%
0% 20% 40% 0% 20% 40%
BaseN=1,619 BaseN=525
Mar. 2017 Mar. 2017

(32.5%)
/DM/

2017 04 17


/ 53.9%
42.0% 47.2%
34.9% Facebook/ 42.0%
32.5% / 39.7%
32.3%
37.1%
27.6%
DM 22.5% / 35.6%
22.0% (PTT/Dcard) 26.8%
POP 18.6% Facebook 25.2%
18.3% Email/ 23.3%
16.1% App 19.6%
15.6%
(:LINE) 18.0%
11.2%
10.0% 0% 20% 40% 60%
9.1% BaseN=595
6.3% Mar. 2017
5.6%
5.2%
4.7%
3.9% /(42%) 19


3.7%
2.7%
30-34
0% 10% 20% 30% 40% 50% /
BaseN=1704 FB /
Mar. 2017

2017 04 17


comScore
comScore Multi-Platform 18

2017 04 17


1000

800 YoY %Change

522.3
600
346.6
Mobile-Only +51 %
400
134.5 233.6
Cross-Device
+74 %
200 PC-Only
224.4 171.0 -24 %
0

comScore MMX Multi-Platform 18

(Beauty/Fashion/Style)
(Cross-Device)
(Mobile-Only) (PC-Only)
18
2017 04 17 comScore Media Metrix Multi-PlatformARO2017 02


2/3 2

65.0 %
57.7 % 926.9

37.0 %

1.82
2017 2

/

2.24 /

2017 2 () 65%
18 65% 2 926.9
1.82

Top 5
Top 3
18
2017 04 17 comScore Media Metrix Multi-PlatformARO2017 02


PC only


Pixnet StyleMe
2 517.6
13.9% 22.3% 63.9% 517.6
Vogue

VogueELLE
Marie Claire
3.9
7.6% 88.5% 344.5
%

3.5
% 7.8% 88.6% 270.2
Yahoo
4.7

11.5% 83.7% 220.5
%
Yahoo
14.6% 52.6% 32.8% 212.7


CrossDevice PC-Only Mobile-Only
18
comScore Yahoo
2017 04 17 comScore Media Metrix Multi-PlatformARO2017 02


18-34

Marie Claire

18-
34 18-
46.1%
Male 40.6% 36.3% 40.8%
29.4%
34 Marie
11.2% 11.8% 14.2%
ClaireVogue
Female 45+ 14.9% 19.3%

18.1% 21.2%
Female 35-44
Pixnet StyleMeELLE
17.3% 20.4%
19.6%

Female 18-34 27.2% 34.3% 26.2% 15.1%
36.0% Yahoo

18- 34

18
comScore Yahoo
2017 04 17 comScore Media Metrix Multi-PlatformARO2017 02


Mobile Only

GQ
2
283.3

5.5%
12.1% 82.4%
283.3



133.3
6.4% 91.4%

2.2%
GQ
4.0% 94.8% 106.5
1.2%

CrossDevice PC-Only Mobile-Only

18
comScore comScore Desktop / Mobile
2017 04 17 comScore Media Metrix Multi-PlatformARO2017 02


18- 34 GQ

HYPEBEAST
Female 47.0% FHM
29.3% 27.2%
GQ

Male 45+ 14.1%
21.4% 18.1%
18-34
Male 35-44 14.5%
14.8%
HYPEBEAST
19.7% FHM
Male 18-34 24.4%
39.9%
29.6%

18
comScore comScore Desktop / Mobile
2017 04 17 comScore Media Metrix Multi-PlatformARO2017 02


74.8%19

(32.5%)
27.4%/DM/

/(42%)(34.9%)
(32.5) (32.3%)/ FB
/

2017 04 17


comScore MMX Multi-Platform

TA Marie ClaireVogue
Yahoo

GQ
GQ

2017 04 17


1139 50.0%

(IX Survey) 1139 50.0%
15-19 221 9.7%
20-24 247 10.8%
CyberPanel 25-29 249 10.9%
15-64 30-34 264 11.6%
35-39 315 13.8%

40-44 270 11.9%
2017/03/202017/03/23
45-49 272 12.0%
50-54 244 10.7%
N=2,278
55-59 195 8.6%
95% ,
2.05% 60-64 1063 46.7%
601 26.4%
614 26.9%
1139 50.0%
2017 04 17


Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Global Global
Media Metrix Multi-Platform PERSON Measurement MACHINE Measurement

Media Metrix Multi-Platform Media Metrix Panel Census
Video Metrix Mobile Metrix


comScore App
comScore SDK
Unified Digital MeasurementTM (UDM)
* comScore(UDM)
unified(U)(u)

2017 04 17


m marcom@insightxplorer.com