Q1

Based on case study about Midamar Corporation, Midamar Corporation uses the
differentiation business level strategy. Differentiation business level strategy means
the ability of a company to provide unique and superior value to the buyer in terms of
product quality, special features or after-sale service. Midamar Corporation
concentrates on a particular buyer group, product line segment, or geographic
market. This is the strategy successfully followed by Midamar Corporation
(distributor of halal foods. In using differentiation focus, a company or business unit
seeks differentiation in a targeted market segment. This strategy is valued by those
who believe that a company or a unit that focuses its efforts is better able to serve
the special needs of a narrow strategic target more effectively than can its
competition. Clearly that we can see according to owner-founder Bill Aossey
Although halal foods are not as widely known as kosher foods (processed according
to Judaic law), their market is growing along with Islam, the world fastest-growing
religion.Another successful of Midamar Corporation which is Midamar Corporation is
successful because its chief executive formulated a strategy designed to give it an
advantages in a very competitive industry, it is an example of a differentiation
business level strategy in which a company focuses on a particular differentiated
product or service.

Q2

Threat of New Entrants: Low

Midamar Corporation halal food processing industry is very large and competitive; it
not uncommon for firms within the industry to do quite well, in additional Midamar
Corporation is the first company in US that operate providing Halal food.

As a result, many companies enter into the market every year in an attempt to gain a
portion of the profitable market. Luckily for Midamar Corporation, the company has
been established in US for decades and boasts a long history of quality products and
consumer satisfaction, which has allowed the company to obtain a considerable
share of the market.
Threat of substitute of Midamar Corporation: High

Due to nature of the industry, Midamar Corporation, Midamar Corporation is best

with the threat of substitude goods. From Halal food product, there are many of
similar products that compete directly with Midamar Corporation

In United State, there are many local competitors in food and beverages industry that
provides similar kind of products Halal food like Midamar Corporation. It is important
for Midamar Corporation to continuously find new ways to improve its products
because competition is so strong. In recent years, Midamar has focused on the
quality of food and follow the standards and guidelines that every Halal criteria
requirement to maintain its competitive edge and customer loyalty in the market

Bargaining Power of Suppliers: High

Bargaining Power of Suppliers is very important factor to be considered in any

industry as they are the main strength of the company. Midamar Corporation is
known for strong relations with the suppliers around the globe because of big buying
power and also because of the fact that in such Halal foods products quality is
always important

Bargaining Power of Buyers: High

The bargaining power of customers has always been an important factor in terms of
companys performance so this should be given reasonable value while accessing
the companys position. Customers carry huge quantity of bargaining power
concerning their utilization of different Midamar products. Although a lot of substitute
products and competitors Midamar customers have very influential choices but still
the quality that has been maintained by Midamar has made it very successful among
the users

Rivalry among Existing Competitors: Low

Competition is quite difficult because to providing the Halal food in US country which
is dealing with a government that does not fully understand the complexities and
global sensitivities of the Halal market is hard.
Competition if healthy would bring huge success but if negative would destroy the
whole industry so it should be critically analyzed for better future of the company.
Midamar has a very strong position in the food processing industry but few major
rivals do exist in the industry like MCKESSON, CARGILL.
Midamar is faced with dealing with a government that does not fully understand the
complexities and global sensitivities of the Halal market, to ensure Midamar
Corporation provide right halal food Midamar Corporation get their products certified
through a legitimate certification agency, like Islamic Services of America, because
according to Madimar Corporation It would be immoral on our part to knowingly sell
Halal meat that is not Halal. Second environmental factors involved which are
important for Midamar Corporation is Halal standards, Midamar Corporation follow
the standards and guidelines that every Halal criteria requirement. Midamar told
customers all its cattle were slaughtered at a licensed facility Nebraska, where
trained Muslim slaughtermen would recite the Tasmia prayer during operations,
according to court documents. Another factor is social factor which is how Midamar
Corporation continues to earn Midamar Corporation customers trust, loyalty, and
satisfaction, such as, Midamar has introduced the first USDA Certified, Halal, Air
Chilled, Antibiotic Free and Organic chicken out on the market today. The chickens
are humanely raised and processed in Iowa, USA and are now available at Organic
Foods and Caf in the United Arab Emirates the first and most established Organic
Foods retail grocer in the Arabian Gulf.