Académique Documents
Professionnel Documents
Culture Documents
OVERVIEW
The purpose of these guidelines is to explain
the use of the new brand style and to
reinforce consistent application of the visual
elements in all communications. This includes
publications, presentations, and all other
marketing materials both online and offline.
Guidelines on the use of the logo are included.
01
TONE OF VOICE
• The tone is an important aspect of bringing
the nmc brand to life throughout the various
brand applications
• It expresses our beliefs and commitment - it
identifies who we are and the personality of
our brand
• We are proud of being the UAE’s
pioneers in healthcare
• We are contemporary yet respect
traditions
• We are authoritative yet compassionate
• We are connected to the modern world and
the latest trends in healthcare
• We aim for transparency in communication
02 LOGO DESIGN
Our logo is more than just an image, it is
the foundation of our brand. What we aim
to create is an emotional relationship with
our logo that is profound. Our unique, yet
02
recognizable logo and ancillary brand image is
the most important and powerful tool in our
marketing effort. Patients become familiar
with our logo and associate it with what they
know about our practice. In the competitive
world of healthcare services, it is vital to identify
your practice in a way that stands out from
the rest.
Primary Logos
Primary Logos - Billingual
Logo Colour Variations
The use of the ‘flower’ with the crescent introduces an element of tradition and precision. This shape is specific to nmc, and
promotes differentiation. Color variations can be used as per the layout requirement.
Exclusion Zone
Abu Dhabi
specialty hospital ﻣﺴﺘﺸﻔﻰ أن أم ﺳﻲ اﻟـﺘـﺨـﺼـﺼﻲ
اﻟﻨﻬﺪة ،دﺑﻲ أﺑﻮﻇﺒﻲ
Al Nahda, Dubai
Al Nahda, Dubai اﻟﻨﻬﺪة ،دﺑﻲ
Al Ain اﻟﻌﻴﻦ
medical centre
Sharjah
ﻣـــــﺮﻛـــــﺰ أن أم ﺳـــﻲ اﻟـــــﻄــــﺒـــــﻲ
اﻟﺸﺎرﻗﺔ
Sharjah اﻟﺸﺎرﻗﺔ
Al Wadi, Al Ain اﻟﻮادي ،اﻟﻌﻴﻦ
Deira, Dubai
hospital
Dubai Investments Park
ﻣﺴﺘﺸﻔﻰ أن أم ﺳﻲ
ﻣﺠﻤﻊ دﺑﻲ ﻟﻼﺳﺘﺜﻤﺎر
دﻳﺮة ،دﺑﻲ
Dubai Investments Park ﻣﺠﻤﻊ دﺑﻲ ﻟﻼﺳﺘﺜﻤﺎر
)Primary Logos (Centres of Excellence
heartcare
Centre for Advanced Cardiac Sciences
أن أم ﺳﻲ ﻫـــﺎرت ﻛـــﻴـــﺮ
ﻣﺮﻛﺰ ﻋﻠﻮم اﻟﻘﻠﺐ اﻟﻤﺘﻘﺪﻣﺔ
orthocare
Centre for Advanced Orthopaedic,
أن أم ﺳﻲ أورﺛـــﻮﻛــــﻴــــﺮ
ﻣﺮﻛﺰ ﻟﺠﺮاﺣﺔ اﻟﻌﻈﺎم واﻟﻌﻤﻮد اﻟﻔﻘﺮي
Spine and Joint Surgery واﻟﻤﻔﺎﺻﻞ اﻟﻤﺘﻘﺪﻣﺔ
أن أم ﺳﻲ ﺑﻠﻮم
ﻣﺮاض اﻟﻨﺴﺎء واﻟﺘﻮﻟﻴﺪ
وا
ﻃﻔﺎل ﺣﺪﻳﺜﻲ اﻟﻮﻻدة
)Primary Logos (Others
Primary Logo
specialty hospital
Al Nahda, Dubai
specialty hospital
Stacked
ﻣــﺴــﺘــﺸــﻔــﻰ أن أم ﺳﻲ اﻟﺘﺨﺼﺼﻲ
specialty hospital
Al Nahda, Dubai
ﻣــﺴــﺘــﺸــﻔــﻰ أن أم ﺳﻲ اﻟﺘﺨﺼﺼﻲ
specialty hospital
Long
Primary Logo
eyecare
Centre for Advanced Eye Surgery
eyecare
Stacked
أن أم ﺳﻲ أي ﻛـــﻴـــــﺮ
eyecare
Long
04
communication tool as well. The colors chosen
here perfectly balance each other, giving the
viewer a sense of harmony. Given that we
are a healthcare brand, our colors should reflect
care, safety and calmness.
Colour Scheme
Pantone 2925 c
C 84 M 21 Y0 K0
R0 G 155 B 218
html #0099cc
Pantone 7544 c
C 33 M 18 Y 13 K 37
R 118 G 132 B 143
html #95A0A9
Paper White
C0 M0 Y0 K0
R 255 G 255 B 255
html #FFFFFF
05 TYPOGRAPHY
Typography in design can strongly affect how
people react to a document. Careful selection
and consistent use of a chosen typeface can
be just as important as the use of graphics,
color and images in creating and solidifying a
05
professional brand.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Din OT - Regular/Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Fonts (Arabic)
06
adhered to, as they ensure consistency across
all branding collaterals.
All existing forms and documents need to be changed into a uniform structure.
Logo:
All previous logos should be replaced with the new logo.
If the logo is being resized ensure that it is not stretched along any sides and the proportion of the logo is not disturbed.
Resizing needs to be done only with the Shift key being pressed.
Font:
For all the permanent content of a document, only the Din OT font should be used.
Colour Scheme:
For all permanent design elements (Lines, boxes, bullets), please use variations of the NMC Blue, Grey and White as appropriate
in the document. You may use black for the content printed.
Forms
Patient Registration
Receipt
Form
Patient: Number
Telephone: Date Name :
First Name Middle Name Family Name
Company: File No:
Em. No.: Doctor: Date of Birth : Gender : Male Female
Nationality : Marital Status :
S. No: Department Amount (In Dirhams)
Occupation :
Mobile No. : P.O.Box :
Home Phone : Office Phone :
E-mail :
In words Signature
Passport No : National ID :
Labour Card : Driving License :
P. O.box 6222 | Abu Dhabi | UAE | T: +971 2 633 2255 | F: +971 2 633 2255 | hospitalauh@nmc.ae | Toll Free 800 (662) www.nmc.ae Insurance Card :
Name : Mobile :
Relationship : E-mail :
Cover & Back Payment Details :
Self :
Insurance : Policy No. :
Employer :
Phone No. : Fax No. :
Others (Specify)
Registration Form
Have you visited NMC Hospital before ? Yes No
I hereby declare that tha details given above are true to the best of my knowledge.
For office use only (to be completed by the Front Office Staff):
MR No.: Date :
Registered by : Department :
p .o.box 6222 | Abu Dhabi | UAE | T: +971 2 633 2255 | F: +971 2 633 2255 | hospitalauh@nmc.ae | Toll Free 800 (662) www.nmc.ae
Stationary
Letter Head
Envelope
P. O. Box 6222 | Abu Dhabi | UAE | T: +971 2 633 2255 | F: +971 2 633 2255 www.nmc.ae
P. O. Box 6222 | Abu Dhabi | UAE | T: +971 2 633 2255 | F: +971 2 633 2255 www.nmc.ae
Business Cards
trading
pharmacy trading
NMC Pharmacy
NMC Trading NMC Trading
M: +971 50 129 4587 | T: +971 2 633 2255
M: +971 50 129 4587 | T: +971 2 633 2255 M: +971 50 129 4587 | T: +971 2 633 2255
Abu Dhabi | UAE | john@nmc.ae
Abu Dhabi | UAE | john@nmc.ae Abu Dhabi | UAE | john@nmc.ae
www.nmc.ae
www.nmc.ae www.nmc.ae
Abu Dhabi: 02 6332255 | MBZ City: 02 6911500 | Al Ain: 03 7555999 | Al Nahda, Dubai: 04 2679999
Deira, Dubai: 04 2689800 | BR Medical Suites, Dubai Healthcare City: 04 4392305 www.nmcurocare.ae
Digital Appilcation
Font: For Word documents, Powerpoint Presentation, Email, etc. ‘Calibri’ is the preferred font.
Colour: Prefer coulours close to blue, grey and white. Avoid bright colours. Use pastel colours.
E-Signature
www.nmc.ae
@nmchealthcare
Outdoor
Doctors Nurse
Nursing Staff
Engineer Technician
BIOMEDICAL
Staff II