LEADERSHIP AND MOTIVATIONAL

TECHNIQUES AT
http://blue-ex.com/

COURSE: Leadership and

motivational techniques
INSTRUCTOR: Sir Avinaash
PREPARED BY: Maheen
Iftekhar (BM#26193)
Table of Contents
INTRODUCTION........................................................................................................... 2
About course and Project........................................................................................ 2
About ........................................................................................................ 2
Mission................................................................................................................. 3
Vision................................................................................................................... 3
Product and services Blue-ex is a unique company, with a unique value chain
................................................................................................................................ 3
1. LOGISTICS.......................................................................................................... 3
2. TECHNOLOGY.................................................................................................... 3
3. DIGITAL............................................................................................................. 4
Current leadership style....................................................................................... 4
Proposed leadership style.................................................................................... 4
Current motivational techniques..........................................................................4
Proposed motivational techniques.......................................................................4
LITERATURE REVIEW................................................................................................... 4
Types of Leadership style........................................................................................ 4
Employee motivation.............................................................................................. 8
CONCLUSION.............................................................................................................. 9
RECOMMENDATION..................................................................................................... 9
BIBLIOGRAPHY............................................................................................................ 9
 INTRODUCTION
About course and Project

Leading and motivating employees is one of the crucial and important practices for the
organizations leaders hence, Leadership and motivation technique is an elective course for
HR majors student taught by Sir Avinaash. It is an interaction based course for the students
and future executive to know, understand, plan and can execute the right leadership traits
to influence motivation. However, there is no specific blueprint for motivation. As a leader,
one should keep an open perspective on human nature. Knowing different needs of
subordinates will certainly make the decision-making process easier. Both an employee as
well as manager must possess leadership and motivational traits. An effective leader must
have a thorough knowledge of motivational factors for others and must understand the basic
needs of employees, peers and his superiors. Leadership is used as a means of motivating
others.

This project is a final wrap up project of this course as a mean to find out the leadership
style and motivation techniques used by different organization to ensure that employees are
efficiently achieving their tasks delegated to them and also for the student to put all the
learning of this course into practical use. I have chosen Blue-ex, their brief introduction,
leadership and motivational techniques are discussed in this project.

About
Blue-ex pride itself as the first E-commerce logistics company in Pakistan started its operations with a single courier
in 2011, under a young and dynamic leadership. Today, they have more than 3000 online merchants and over 60% of
the cash on delivery market.

Mission
We are committed to providing exceptional customer care and individually customized solutions to meet our clients
unique logistics challenges.

We are a dynamic group of professionals who value results and client care above everything else. So we constantly
challenge ourselves to come up with innovative 21st century solutions in order to reduce your costs and improve our
time efficiency.

We believe this world is a global village and are consistently striving to bridge physical distances by connecting
people through our rapid movement, and social distances through sustainable initiatives.

Vision
Our vision is to become a world leader in the express and logistics industry by flexibly responding to evolving
customer needs, and delivering pioneering solutions to address them. We will be the company with total
transportation solutions.

Product and services Blue-ex is a unique company, with a unique

value chain

1. LOGISTICS
CASH ON DELIVERY: BlueEX specializes in retail logistics whereby it facilitates sellers to receive payments
against goods, services or a voucher at the time of delivery. If the purchaser does not make payment at time of
delivery, then the goods will be returned to the seller and in case of a service or voucher the same will be cancelled
at doorstep via electronic notification. Payment by customers can be collected via cash, certified cheque or money
order, depending on what is stipulated in the shipping contract. BlueEX now has the largest and most
technologically efficient Cash On Delivery network across Pakistan.

DOMESTIC EXPRESS: BlueEX Domestic Express service offers reliable door to door solutions for time-critical
packages to be delivered within the country or city. BlueEX picks up and delivers your packages within agreed
delivery times with the ability to track your shipments online at any time. They are a 100% online booking company
which makes them the most efficient and environment friendly domestic courier. BlueEX is the exclusive franchisee
for aramex in Pakistan. An international courier company having services in international export / import of courier,
international freight forwarding, international E-commerce facilitation and Records Management.

FREIGHT: BlueEX provides Air & Ocean Freight services. Through its ownership in Universal Freight systems.
Popularly known as UFS it was founded in March 1987 and is among the top three forwarders in Pakistan and
Dubai.

CARGO CONSOLIDATION: BlueEX cargo consolidation unit enjoys favorable advantages with all domestic
airlines as well as the national flag carrier. It is also the biggest consolidator for the inter-city courier, express and
parcel markets across Pakistan. It is an exclusive partner for Shaheen airways domestic cargo space.

RETAIL WAREHOUSING: BlueEX retail warehousing solutions specialize in helping retailers stock inventory
for online selling, which is not just limited to physical stock management but span over online inventory
management software which helps sellers from inventory management at the production / warehousing level till
exposing their inventory straight from their warehouse / retail outlet onto online mediums such as websites and apps.

2. TECHNOLOGY

COORPORAE CALL CENTRE: BlueEX CC is a true contact center, going beyond traditional call center services
to interact with the clients customers via any channel they choose. In every channel, and in every interaction, they
communicate their clients brand personality enthusiastically.

TURNKEY CALL CENTER SOLUTION: One-stop call center Experts. BlueEX Call Center suite is a complete,
turnkey solution that enables enterprises to quickly launch sophisticated call centre solutions. It is composed of a
series of functional elements, which, when combined, include everything you need to support sophisticated call
centre services.

IPT SOLUTION: IP Telephony solutions enable competitive, low-risk growth of voice services across traditional
and IP networks and smoothly transfers traditional telephony solution to IP telephony. BlueEX IPT solutions provide
IPT product deployment and network requirements for integrating IP Telephony products with an IP network. IPT
solutions collect the voice and data networks to one IP network, uniting multiple locations using virtually any device
or method of connection, keeping a consistent corporate identity on a seamless IP network.

SOCIAL MEDIA CUSTOMER CARE: At blueEX CC, they understand the importance of delivering the highest
level of customer care across all channels, including social media. They have the trained Brand Care Specialists, the
technology, and the experience to join the online conversation on their clients behalf and deliver outstanding brand
care.

OUTSOURCED CONTACT CENTER SERVICES: BlueEX CC is a true contact center, going beyond traditional
call center services to interact with your customers via any channel they choose. They have agents who are Brand
Care Specialists and are experts on your products, customers, policies and procedures.

ASKBLUE CONTACT CENTER SERVICES: They offer a full range of contact center services, including high-
touch customer care, inbound sales, order processing, chat support, email response and social media support.
RETAIL CONTACT CENTERS: BlueEX CC team specializes in all sorts of customer interactions. Be it voice,
SMS, email or live chat agent. BlueEX CC started its operations in 2003 as a technology wing of UNS (Universal
networking system) with expertise of setting call centers. Company has expertise to deal in Genesys, Avaya and
even open source call centers.

3. DIGITAL
FULL SRVICE DIGITAL AGENCY: Blue-ex is a full service interactive agency specializing in new media, web
applications and graphic design. They provide Social media marketing in which they create effective conversation
with the right audience through engaging content, their expertise lies in designed and illustrated content which sets
them apart from their competitors. They also provide service of Digital media buying, with the help of a team of
experts who make sure that their clients gets the best rates with the maximum exposure. E-commerce solution is one
of their one stop services for all business segments be it (b2b), (b2C), (C2C) which is tagged along with their cash
on delivery service.

Current leadership style

Blue-ex follows combination of leadership style which varies from department to department. For operations
department they mostly apply AUTOCRATIC LEADERSHIP style because most of the decisions are taken from
managers and the tasks has to be accomplished by the sub-ordinates. In digital department

Proposed leadership style

Current motivational techniques

Proposed motivational techniques

LITERATURE REVIEW
Types of Leadership style
According to Research by asaecenter, leadership style is the way a person uses power to lead other people. Research
has identified a variety of leadership styles based on the number of followers. The most appropriate leadership style
depends on the function of the leader, the followers and the situation.

Some leaders cannot work comfortably with a high degree of followers participation in decision making. Some
employers lack the ability or the desire to assume responsibility. Furthermore, the specific situation helps determine
the most effective style of interactions. Sometimes leaders must handle problems that require immediate solutions
without consulting followers. There are few common different types of ways people tend to lead organizations or
other people. Not all of these styles would deem fit for all kind of situations, it can vary according to company and
situation.

1. Autocratic Leadership

Autocratic leadership style is centered on the boss. In this leadership the leader holds all authority and responsibility.
In this leadership, leaders make decisions on their own without consulting subordinates. They reach decisions,
communicate them to subordinates and expect prompt implementation. Autocratic work environment does normally
have little or no flexibility. In this kind of leadership, guidelines, procedures and policies are all natural additions of
an autocratic leader. Statistically, there are very few situations that can actually support autocratic leadership.

2. Democratic Leadership

In this leadership style, subordinates are involved in making decisions. Unlike autocratic, this headship is centered
on subordinates contributions. The democratic leader holds final responsibility, but he or she is known to delegate
authority to other people, who determine work projects. The most unique feature of this leadership is that
communication is active upward and downward. With respect to statistics, democratic leadership is one of the most
preferred leadership, and it entails the following: fairness, competence, creativity, courage, intelligence and honesty.

3. Servant Leadership Style

A leadership philosophy in which an individual interacts with others - either in a management or fellow employee
capacity - with the aim of achieving authority rather than power. The authority figure intends to promote the well-
being of those around him/her. Servant leadership involves the individual demonstrating the characteristics of
empathy, listening, stewardship and commitment to personal growth toward others.
4. Transformational Leadership

Unlike other leadership styles, transformational leadership is all about initiating change in organizations, groups,
oneself and others. Transformational leaders motivate others to do more than they originally intended and often even
more than they thought possible. They set more challenging expectations and typically achieve higher performance.
Statistically, transformational leadership tends to have more committed and satisfied followers. This is mainly so
because transformational leaders empower followers.

8. Laissez-faire Leadership

Laissez-faire leadership gives authority to employees. According to azcentral, departments or subordinates are
allowed to work as they choose with minimal or no interference. According to research, this kind of leadership has
been consistently found to be the least satisfying and least effective management style.

9. Transactional Leadership

This is a leadership that maintains or continues the status quo. It is also the leadership that involves an exchange
process, whereby followers get immediate, tangible rewards for carrying out the leaders orders. Transactional
leadership can sound rather basic, with its focus on exchange. Being clear, focusing on expectations, giving
feedback are all important leadership skills. According to Boundless.com, transactional leadership behaviors can
include: clarifying what is expected of followers performance; explaining how to meet such expectations; and
allocating rewards that are contingent on meeting objectives.

11. Charismatic Leadership

In this leadership, the charismatic leader manifests his or her revolutionary power. Charisma does not mean sheer
behavioral change. It actually involves a transformation of followers values and beliefs. Therefore, this
distinguishes a charismatic leader from a simply populist leader who may affect attitudes towards specific objects,
but who is not prepared as the charismatic leader is, to transform the underlying normative orientation that structures
specific attitudes.

12. Bureaucratic Leadership

Bureaucratic leadership is leadership based upon fixed official duties under a hierarchy of authority, applying a
system of rules for management and decision-making. This style of leadership can be advantageous in highly
regulated lines of business, and it can be an efficient management style in companies that don't require much
creativity or innovation from employees

Employee motivation
Methods for motivating employees, is an intrinsic and internal drive to put forth the necessary effort and action
towards work-related activities. It has been broadly defined as the "psychological forces that determine the direction
of a person's behavior in an organization, a person's level of effort and a person's level of persistence. Increasing
motivation in workplace can help improve performance, raise morale and boost productivity. While different
motivators work for different types of employees, there are several common techniques for getting employees
excited and energized for their jobs. If in doubt, ask employees what you can do for them to help them feel more
motivated about their professional setting.
Create a Positive Work Environment: Motivate employees by giving them an upbeat, positive work environment.
Encourage teamwork and idea-sharing, and make sure staffers have the tools and knowledge to perform their jobs
well. Be available when employees need you to be a sounding board or a dispute mediator. Eliminate conflict as it
arises, and give employees freedom to work independently when appropriate.

Set Goals: Help employees become self-motivated by helping them establish professional goals and objectives. Not
only does this give employees something to strive for, but your business benefits when goals are tied to corporate
contributions. Make sure goals are reasonable and achievable so employees dont get discouraged. Encourage them
when they hit notable milestones.

Provide Incentives: Increase motivation by providing incentives to work toward. You can create individual
incentives for each employee or team incentives to motivate employees as a group. Financial incentives can include
cash prizes, gift cards or restaurant gift certificates. Nonfinancial incentives can include extra vacation days,
compressed work weeks or choice office space or parking spots.

Recognize Achievements: Celebrate employee achievements through employee-of-the-month or star performer

awards. Make a big deal out of accomplishments by celebrating at staff meetings. Print certificates or engrave
plaques, issue a press release or post a notice on your company website. Recognize team accomplishments as well as
individual efforts.

Share Profits: Motivate employees with the incentive of a profit-sharing program. In this way, employees increase
their earnings when they help you increase yours. This approach simultaneously promotes collective goal-setting
and teamwork. It also gives employees a sense of pride in ownership and can improve performance and reduce
turnover as well as raise morale.

Solicit Employee Input: Regularly survey employees about their levels of satisfaction. You can conduct anonymous
polls or hire an independent party to conduct a formal focus group. This will help you catch potential morale
breakers before they get out of hand. Soliciting employee input also shows staffers that you care about their opinions
and want to continually improve working conditions.

Provide Professional Enrichment: Encourage employees to continue their education or participate in industry
organizations. Provide tuition reimbursement or send employees to skills workshops and seminars. If an employee is
motivated to an upward career path, offer mentoring and job shadowing opportunities to keep them focused.
Promote from within whenever possible, and create opportunities to help employees develop from a professional
standpoint.
 CONCLUSION

RECOMMENDATION

BIBLIOGRAPHY
http://wisetoast.com/12-different-types-of-leadership-styles/

http://smallbusiness.chron.com/7-techniques-increasing-motivation-55420.html

https://en.wikipedia.org/wiki/Employee_motivation

http://blue-ex.com/

The Grid magazine, January 2017 edition.