Melanie

Mesker
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How to Use Snapchat to Integrate your Brand
3 Strategies Every Brand Should Follow for a Successful Snapchat

Blog
Snapchat is one of the fastest growing social media platforms and continues to gain in
popularity with young millennials at incredible rates. With over 150 million daily active
users, its unique approach of disappearing content successfully grabs the audiences
attention for a full 10 secondscreating a huge opportunity for brands to reach
consumers.

But getting started is easier said than done.

Many companies have struggled to get their brands across on the platform, with multiple
complaints against Snapchat, starting with the inability to post links which prevents
brands from driving traffic to their websites. In addition, without measurement
capabilities, brands have difficulty tracking their audience and engagement analytics.
Finally, its clear the platform doesnt offer the same ease when it comes to attracting
followers or sharing content, like on other social platforms.

Of course there are brands that are truly rocking Snapchat, here are two examples:

Sour Patch Kids

@SourPatchSnaps
Sour Patch Kids did a great job at going off of their existing First theyre sour, then
theyre sweet TV commercials. They posted a series of Snapchat videos of real-life
sour patch kids and Vine comedian, Logan Paul, pranking each other across NYC. Sour
Patch Kids worked with the fun message of their brand and partnered with a social
media influencer for a successful Snapchat campaign.

Cyrene Quiamco
@CyreneQ
A very talented graphic designer has made herself into a Snapchat star. She initially
began using it to create art and it quickly developed into a fandom. Brands have offered
her up to $30,000 for a single story to feature them. She has even created her own
blog, The 11th Second, which she uses to share content of other Snapchatters and
give tips tricks.

While Snapchat doesnt like to share their analytics, using Snips is a perfect
workaround. Simply create a short, memorable URL created using Snips, then include
the link in your snap. We can easily track each engagement, click, and more. Test it out
using one (or ALL!) of these three strategies:

Attracting Followers
Snapchat can be difficult to attract followers as compared to other social media
platforms, but it's not impossible. Use your other social media to promote your Snapchat
account. Screenshot your QR Snapcode and share it on all social accounts. Make sure
to send a welcome snap to all new followers and add them on your other social media
accounts. Keep an excel document of all your followers, add anyone who screenshots
and replays your snaps to a Fans list.

Contests
Exclusive contests on Snapchat are a great way to drive engagement to your account.
Utilize the limited time of stories to hold a 24-hour contest. This could be having your
followers send a snap of a drawing of your product and give the winner a freebie. Or,
send your followers on a mission to go to your business and the first one to send a snap
outside receives a coupon for your product. Brands have used the #SnapHunt tag on
their Twitter to give their followers a clue about their current contest on Snapchat. For a
successful contest, make sure to keep it simple and have clear guidelines.

Behind the Scenes

Let your followers take a look at your brand with an exclusive sneak peak. Have
someone in the company take over the Snapchat account for a day. This gives a behind
the scenes look at the daily activities and can feature any new products being released.
Hint: This is a great job for the graphic designer in your company who can make
detailed drawings on the snaps. With this, the followers feel a sense of inclusion with
the brand which can lead to becoming loyal customers. This is also a great strategy for
bloggers and celebrities that have a big fanbase.

When in doubt, don't treat Snapchat as just another marketing platform, instead use it
as a place of fun and pump in lots of creativity throughout your brand to further engage
with consumers.
How to Integrate Snapchat with Snips"

Thinking about using Snapchat in your social mix? Here is a step-by-step guide for social media
influencers like you to integrate Snips links into your Snapchat. Were talking just a few quick
easy steps that will help you reach your audience organically without spending money. Sharing
content while earning money is simple with Snips! Read our other Snapchat blog for specific
brand strategies to implement.

Creating a Snips Link

First off, youll want to create your Snips link. Simply, login to Snips at https://sni.ps on your
mobile browser, click the Snip icon and paste the URL, and then click SNIP. Now, copy the link
and paste it into your snap.

Take it a step further by clicking options and personalizing your link. Add a custom tag that is
short & memorable for your Snapchat views, remember your viewers only have 10 seconds (at
most) to view it so keep it short and memorable. Then add it to a folder or category to organize
your snips. Last, choose a Snips Influencer Campaign to add to your link and monetize your
snaps.

Posting a Snips Link

My Story
Now that you have your link there are many different places you can post it on Snapchat. One
way is to create a text overlay on your snaps. First, open Snapchat and take a photo or upload
one that you wish to share with your URL. Then, paste your link in the text box and share to My
Story to reach all your followers, or select specific friends.

Marketing Tip: Create graphics around your link and increase the font size to grab your
viewers attention.

Chat Message
Your Snips link can also be posted in a chat message. Which, unlike in your snaps, is actually
clickable! Get started by opening Snapchat and go to your chats (swipe right or click the bottom
left logo). Then, select who you would like to send it to and paste in your Snips link. With
Snapchat's latest update you can now group chat up to 16 friends! Try following up the snap you
posted with a chat group message of the clickable link. This reaches your whole audience and
makes it simple for your followers to click your content.

Social Media
To promote your Snapchat account on other social media channels you can share your Snapchat
QR code. Simply, open your Snapchat and click the ghost logo. Then click copy and paste the
link into Snips. Your Snapchat link should look like this: https://www.snapchat.com/add/ +
username. Now, share your Snips link on all social media channels to direct traffic to your
Snapchat. Watch your Snapchat followers grow!

Snips Social Influencer Campaigns

Make a Social Impact

Take your Snapchat further by monetizing the links you share. All you have to do is add a Social
Impact campaign to the link of your Snapchat QR code that you shared on Facebook. Just click
options and select Social Impact, add a custom tag, and click Snip. Social Impact campaigns put
high-impact responsive advertisements in front of the content you share. For every person that
clicks on your code you will earn revenue from each advertisement shown to visitors before your
link displays.
Share Social Stories
Want to share news articles your followers might like? Check out our Live Campaigns page and
search by category. Then click Snip It and add a Social Stories campaign to it. Just click options
and select Social Stories, add a memorable custom tag, and click Snip. Next all you have to do is
copy the link and paste it in a Snapchat of a photo of the article. Once your photo is opened the
followers will see the link and check it out for themselves. Social Stories is a great way to boost
your native content and help you engage with your followers.

Spreading the Love with Social Good

Promote non-profit & charitable organizations through your Snapchat by sharing a Social Good
campaign with your followers. Be a powerful advocate and help grow support. 100% of the
campaign profits are donated to the non-profit! Just add the Snips Social Good link in a group
chat on Snapchat and tell them to help the cause. Try it out now using this link:
http://sni.ps/endAIDS
Track your Snips Links

Congratulations youve taken your Snapchat to the next level and are likely gaining followers
daily! Now, stay up to date and track your engagements by using our FREE Influencer Tools.
This includes shares, visits, impressions and of course revenue earnedand even where your
traffic is coming from, metrics even Snapchat cant (and wont) show you! With Snips you can
finally get to the bottom of what your followers love about your Snaps with more information
other than the number of opens, replays, and screenshots.

Its just that easy!

3/6/2017 Influencers:IncreaseYourFollowers&EarnCashWithTheseViralStories

Influencers:IncreaseYourFollowers&EarnCashWithTheseViralStories

From: SnipsInfluencerNetwork<no-reply@snipsmedia.com>
Date: 03/02/201707:23AM
To: MelanieMesker<melanie.mesker@snipsmedia.co>

HiMelanie,

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4/13/2017 Influencers:EarnWhenYouShareTheseViralEasterStories

Influencers:EarnWhenYouShareTheseViralEasterStories
From: SnipsInfluencerNetwork<noreply@snipsmedia.com>
Date: 04/13/201702:02PM
To: MelanieMesker<melanie.mesker@snipsmedia.co>

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Monika Dixon PR
Social Media Portfolios
& Sprout Social Reports
 Instagram Profiles Report
for pearltavern
Sep 02, 2016 - Sep 09, 2016

The Instagram Profiles Report gives you insight on all social activity across your Instagram accounts using a blend of
Instagram metrics and proprietary metrics of our own.
 Top Instagram Posts

@pearltavern @pearltavern @pearltavern

105 Engagements 94 Engagements 93 Engagements

Audience Growth

AU D IEN CE G R OW TH , B Y D AY F OLLOW ER S G AIN ED

12

10

0
2 3 4 5 6 7 8 9
SEPT

FOL L OW ER METR I C S TOTAL S Total followers increased by

Total Followers

Followers Gained
1,564

42
2.8%
since previous date range

People that you Unfollowed -3

Instagram Profiles Report | 1 of 6

 Audience Engagement

AU D IEN CE EN G AG EMEN T, B Y D AY LIKES R ECEIVED COMMEN TS MED IA SEN T

20 0

1 50

100

50

0
2 3 4 5 6 7 8 9
SEPT

EN G AG EMEN T METR I C S TOTAL S The number of engagements

increased by
Likes Received 1,003

Comments Received 45 74.7%

since previous date range
Total Engagements 1,048

The number of engagements per

Engagements per Follower 0.7
media increased by
Engagements per Media 80.6
47.8%
since previous date range

Instagram Profiles Report | 4 of 6

 Instagram Profiles Report
for whiskeythiefchi
Sep 17, 2016 - Sep 23, 2016

The Instagram Profiles Report gives you insight on all social activity across your Instagram accounts using a blend of
Instagram metrics and proprietary metrics of our own.
 Top Instagram Posts

@whiskeythiefchi @whiskeythiefchi @whiskeythiefchi

96 Engagements 93 Engagements 91 Engagements

Audience Growth

AU D IEN CE G R OW TH , B Y D AY

40

30

20

10

0
17 18 19 20 21 22 23
SEPT
F OLLOW ER S G AIN ED

FOL L OW ER METR I C S TOTAL S Total followers increased by

Total Followers

Followers Gained
779

99
14.6%
since previous date range

People that you Followed 445

Instagram Profiles Report | 1 of 6

 Audience Engagement

AU D IEN CE EN G AG EMEN T, B Y D AY

250

20 0

1 50

100

50

0
17 18 19 20 21 22 23
SEPT
LIKES R ECEIVED COMMEN TS MED IA SEN T

EN G AG EMEN T METR I C S TOTAL S The number of engagements

increased by
Likes Received 1,013

Comments Received 47 23.5%

since previous date range
Total Engagements 1,060

The number of engagements per

Engagements per Follower 1.4
media increased by
Engagements per Media 81.5
14.0%
since previous date range

Instagram Profiles Report | 4 of 6

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