Home Business May/June 2017

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The Truth, The Hype, The Opportunity! - Pg. 14
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AAJudgment
JudgmentRecovery
Recovery Business
Business isis Hot
and Demand.Heres
andininDemand. Hereshow
how to
to start
start your
your own...
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endless
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homeless."
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been running
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predictable home-based
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judgments
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people. She She says, says, "It
"It Recovery
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at
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Judgment
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thatmoney
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extremely
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figured they'dthey'd helpful
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Home-Based Business & Opportunity Magazine

Magazine
Contents May/June 2017
BUSINESSES & OPPORTUNITIES
14 4 Ways
28 28
to Rapidly
Grow Your
Ecommerce
Business. Save
time and increase
your bottom line.
48 Small Biz Ad
Marketplace.
49 Classified Ads. Ecommerce Business: Use tech

tools to save time and increase
your bottom line.
HOME OFFICE
38 Make the Most of Your Minutes in Your Home
Office. 15 quick tips to master time management skills.
Network Marketing: Know the network marketing secrets to create
a successful business. 40 Product Review. Hot item for the home office.
FEATURES 20
14 Network Marketing.
The Truth, The Hype,
MONEY CORNER 44
The Reality. 41 How to Start a
Business with
20 Interview with Dennis
Quaid. On Fatherhood,
No Money. Source
cash in creative ways.
Aging and the Early Days.
44 Cleaning Up Your
Reuters
22 Network Marketing
Programs to Join.
Home Business
Accounts. Here are
Great for 2017. 12 key tips.
Dennis Quaid: If you cant Business Accounts: Manage them
be good, be careful, and if you with good accounting practices.
cant be careful, be quiet.
WORK-FROM-HOME SUCCESS STORIES
NEWS AND REVIEWS 26 Consuming Nutrition

from Plants. 48
10 Letter from the Publisher.
Worlds First Gift Cards
27 for Stock.
12 Letters to the Editor & Notice to Readers.
36 Bringing Art to Life.
37 Footwear with a
MARKETING Purpose.
& SALES 32
40 Oprah Winfreys
Direct Sales Beauty:
Four Marketing Favorite Things.
32 Elexsis McCarthy is the
Pillars. Build a business Organic Products for creator of the Makeup
as strong as the Parthenon. 42 Everyone. Eraser.
34 PR and SEO.
The winning combination. 43 Making Personal Hygiene Convenient.
47 Leaving Two Jobs for the Online World.
Online Marketing: Build a solid 48 Drama-Free Beauty Solutions.

foundation for your business.
May/June 2017 | Home Business
9

Network Marketing Is a Great
LETTER FROM PUBLISHER

Magazine
M i Home-Based Business Model
Volume 24 Issue 3, May/June 2017
www.homebusinessmag.com
Dive into the MLM Industry in 2017
When deciding on a home-based business, for many
The Home Business Team people, Network Marketing (or Multi-Level Marketing
Publisher Richard Henderson / MLM) can be the gateway to a successful future.
United Marketing & Though over the years many companies have tarnished
Research Company, Inc. the reputation of the MLM industry, network marketers
Editor-in-Chief Stacy Ann Henderson
by the tens of thousands have found immense success by
Managing Editor Sherilyn Colleen
Publicity Editor Shannah Carol diving into the industry with awareness, smartness and
Graphic Services Kara Primm, Slice, Inc. strategy.
Production Manager Jon Crossley, Ultra Graphics In order to get familiar with network marketing, lets
Digital Ad Production Angel Macias, Ultra Graphics
Art Direction Richard Rabil
look at the basics of what it is. Network marketing is a means of commerce
Advertising advertise@homebusinessmag.com between businesses/singular sellers and consumers. It is the direct selling of
Phone: 800-734-7042 products or services with a target customer. There is no brick and mortar store
Shayla Christine these transactions take place directly within a network of people.
http://www.homebusinessmag.com/magazine-advertisng
http://www.homebusinessmag.com/online-advertising Due to the high-tech society we live in, and the digital connectivity that allows
Distribution Manager Richard Trummer, Curtis for unique online advertising and quick communications, network marketing
Specialized Circulation Bob Kennedy, Cavendish Media is a viable industry to tap into. Many people within the networks of an MLM
Circulation Manager Dennis Porti, Curtis program are home-based business owners, and this autonomy is feasible due to
Michelle Ingenito, Curtis
Subscriptions Publication Fulfillment Services Int.
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Call 888-881-5861 - M - F 8am-4pm PST.
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Email: homebusinessmag@pfsmag.com
Print Manager Kris Hayner, LSC Communications
investment in time, money, sweat, and even
Karen Hutchinson, LSC Communications tears and in reality do not gain huge
Reprints Betsy White, The Reprint Outsource,
bwhite@reprintoutsource.com
Mailing Lists www.homebusinessmag.com
(Click on Mailing Lists to order)
income overnight.
When first starting out, entrepreneurs can treat their MLM position as a
Mailing List Manager Danny Grubert, supplemental source of income to a regular job. Over time, with diligent effort,
Danny.Grubert@lakegroupmedia.com the MLM can take precedence as a full-time, high-paying position free from a
List File Manager Travis McMillian, Lee Coats Newton boss, and with a close-knit team of co-workers within the network to turn to
Digital Media Manager Jim Pappadeas, Epsilon Digital Media
E-Readers Bob Mehta, Supremus Group
for support and with ideas to build upon.
Rachel Unclebach, Libre Digital There are potential challenges and concerns with the network marketing
Internet Manager Rob Thompson, Infoswell Media industry. The product an MLM program sells must actually have true value
SEO Tim Schmidt,
for the consumers, or else the company will be deemed a recruitment scam.
Search Engine Optimization Experts
Social Media Sherilyn Colleen Further, some companies have emphasized in the past that marketers will get
At Your Service Portal Lisa Schneegans, Buzz 360 rich quick when in reality, the services they offered were subpar that not many
I T/Computer Operations Jim Easton, letmefixyourpc.com would pay for.
Customer Service Email: customerservice@homebusinessmag.com
Phone: (800) 734-7042
Do your research and make sure to avoid companies with complaints that
Fax: 714-388-3883 their compensation plans are benefiting the top earners, and taking advantage
of the lower-tier marketers. Avoid risk by choosing a company that offers a
Editorial straightforward compensation plan.
Jeremy Page, Brian Garvin, Jeff West, Jackie Gaines, Russell Smith,
and others.
Scheming companies have soured the opinions of many toward network
marketing, but the industry as a whole is not a manipulative machine that
Distribution rips well-meaning entrepreneurs off. Nowadays especially, most companies
Curtis Circulation Company
730 River Road New Milford, NJ 07646 are attentive to their recruits, offering strong trainings and guidance to get the
Tel: (201) 634-7400 Fax: (201) 634-7499 marketers off on the right foot.
Home Business Magazine Network marketing businesses are an investment in time, money, sweat, and
Home Business Magazine (ISSN 1092-4779)
is published by even tears and in reality do not gain huge income overnight. The key is to
United Marketing and Research Company, Inc., put in dedicated effort every day toward building the business, and not have
20664 Jutland Place, Lakeville, MN 55044.
6-issue Subscription Rates: Domestic $19.
high short-term expectations. Do not hype up products or services beyond their
Canadian $39. Foreign $59. true potential. Be honest about what you have to offer, and set yourself up for
For Subscriptions: 714-693-1866, MF
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success by choosing from the get-go an MLM company that has an innovative
and at additional mailing offices. product or service of high caliber, that you can speak confidently about. Treat
POSTMASTER: Send address changes to your network marketing business like any other startup, and put in the many
Home Business Magazine,
20664 Jutland Place, Lakeville, MN 55044. hours it will take to see results.
Printed in the United States
Publisher, Home Business Magazine

10 Home Business | May/June 2017

six months of operating revenue from the date to do this! Build in a way that the business gets
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CLICK-BAIT: Onli
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nique
Biz
company solely liable for any problems.
Tips to Grow Your
BUSINESS PLAN ons
Mar keti ng Less
TRUMP TALK: 10
TAXES APR IL 15TH : Are You Ready?
from Your Home
Office
Notice to Readers
BAN BAD HABITS
Fights Through
Tragedy John Fagerholm, Esq. HOME BUSINESS Magazine is sold as information only. The
SUCCESS: She Mentor Millionaires
to
GAGA
Founding Partner of M.E.T.A.L. Law Group, publisher, United Marketing and Research, Inc., considers
INTERVIEW: LADY
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Using Social Medi
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M
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BUSIN ESSMAG.CO although reporting inaccuracies can occur; consequently,
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readers using this information do so at their own risk.
The publisher has not done a background check on listed
Give the Gift of Gratitude via Snail Mail companies (which includes advertisers), nor does it know
This year, show your gratitude with people at all the companies. The publisher cannot assume
Facebook in 2017 hand-written thank you notes. It is one of any responsibility in any manner for the actions of any of
We wanted to share some ideas of where we the most impactful actions you can take the listed companies, and the publisher cannot guarantee
see Facebook headed in 2017: because it brings out the best in you. It is true the outcome of any correspondence, arrangements, or
Video First Were going to continue to that communicating electronically is a big subsequent transactions the reader may make with any of
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Look for new ad units, such as in-stream ads in personalization. By taking the extra time to with the understanding that the publisher is not engaged in
or commercial breaks interspersed within live write a card, find an address, and then mail it, rendering medical, legal, financial, accounting, tax, or other
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and assistance are required, the services of a competent
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Mobile Cash Cow Facebook has generated less, but time is the most valuable thing anyone
The publisher, United Marketing and Research
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Company, Inc., assumes no responsibility for any changes
it has come from mobile. With mobile market extra minutes of my time in order to make sure of offers, nor for any companies/advertisers that may go
share continuing to rise globally, this will you know how important this communication, out of business. All correspondence regarding questions or
continue to be a key growth story to watch in and our relationship, is to me. That is powerful. problems on a companys (including advertisers) program,
2017. It makes an impact. products, or services should be directed to the company,
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a milestone of 1 billion users on Messenger Author of Wealth Without Worry and The assume liability for all contents of advertising and for
and the growth is not slowing. Businesses will Investing Revolutionaries any claims arising therefrom. It is up to the user of this
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Action Steps for Entrepreneurs and Research Company, Inc., is not responsible for the
Steve Weiss delivery of merchandise, starter kits, supplies, or other
Here are action steps for entrepreneurs:
Co-Founder and CEO of MuteSix, a products and services ordered from advertisers.
1. Find Your Personal Passion.
data-driven customer acquisition platform 1993-2017. Reg. # 4180563 and 4145799.
You may have more than one, and that is TRADEMARKS: Home Business, Serial Number
www.mutesix.com
fine. But if you dont care about it, you will 74/713646 and Home Business Magazine, Serial Number
never be able to get through all of the normal 75-086596, issued by the United States Department of
Legal Advice for Small Business Owners obstacles it takes to get something launched. Commerce, Assistant Commissioner for Trademarks.
General advice for everyone: have an 2. Create Elements That Will Sustain and Mark Type(s): TRADEMARKS: Conform to the minimum
entity in place to limit their personal liability; Spark Passion. requirements set forth in 37 C.F.R. Sec. 2.76 (e); and
understand how to pay their taxes and what Add meaning to what you are doing. Public formal requirements set forth in 37 C.F.R. Sec. 2.76(b)
deductions they can take; have a minimum of benefit aspects of your business are a great way and (c). All rights reserved. No part of HOME BUSINESS
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12 Home Business May/June 2017

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Network Marketing
The Truth, The Hype, The Reality
By Brian Garvin and Jeff West
E
veryone looking into network market- way. They view mes-
ing wants to know the network mar- sages from each other
keting secrets to a successful business. and each one of these
Just as there are many ways to accomplish any has their own circle
F E AT U R E
task, there are many ways to create a successful and so on. Sending a
business when it comes to network marketing. message to one circle
However, knowing these few secrets can help displays the message
you to decide if network marketing is right for on all the connected
you and to create a successful business. circles. In this manner,
Network marketing is a form of multi-level you can easily create a
marketing. When MLM companies and op- vast network of poten-
portunities first came into being, they relied tial customers without Have a reputable company and a product people can trust.
on things like home parties, door-to-door an extensive amount of
sales, and networking through face-to-face work.
contact. You could earn some money, perhaps Network marketing secrets are simple marketing companies? Get ready for long and
even enough for a second income, but it was have a reputable company, and a product extensive research. Marketing hype is only
rare to obtain a substantial primary income people can trust. Keep in mind that everyone rarely indicative of real quality. In order to
from MLM companies, at least in the past. who has made a business grow and succeed pick the right program to join, you will have
The internet is probably the biggest secret has done so through hard work, perseverance, to draw your own conclusion on the basis of
to success when it comes to home-based busi- dedication, and commitment. They are look- facts.
nesses. You can market almost anything over ing into new things, new ways and new ideas Membership in Relevant Associations
the internet and sell it all over the world. It is constantly. Social networking, video network-
not surprising that companies want to make ing, and social bookmarking sites have become Start with the basics. Go to the Direct Sell-
use of being able to access a global market some of the best ways to market your business, ing Association (DSA) website: www.dsa.org.
without having the expense that comes with increase traffic and reach a global market all There is an extensive list of all the companies
expanding internationally. This is where the from the comfort of your own home. that are members of the association.
network marketer comes in. The DSA members have to stick to a code of
Network marketing is a simple concept. You ethics. Some MLM practices are much better
agree to work for a company, usually as an af-
filiate or independent contractor. They agree
to pay you a certain percentage of sales, usu-
marketers
The best network
have
than others. You should be looking for high-
ly ethical and transparent business practices,
if you want to turn network marketing into a
ally up to a certain amount, and generally the long-term occupation.
amount is re-sent every month. As you start a strong belief in Look at Professional Rankings
to make more sales in the allotted period, the
percentage of commission increases. This is
the quality and the Many websites, magazines and professional
where network marketing becomes an MLM
program.
usefulness of the organizations accept the difficult task of rank-
ing network marketing businesses. Such rank-
However, network marketing does not rely
product they are ings can give you a lot of information about the
top 50 network marketing companies and the
trying to sell.
on recruitment. Any residual income is based
on repeat sales and not on the sales created by
people below you. This is one of the reasons
benefits you will get to enjoy by joining each
one.
why network marketing works where oth- Some rankings are much more reputable
Read on to learn how to: choose a network
er types of MLM businesses fail. The success than others. The Fortune 500 list, for exam-
marketing company to join; bring in the per-
and failure of the business relies on your hard ple, is one of the most trustworthy sources
fect network marketing recruitment; follow
work, skills and commitment. of information. The best network marketing
hot network marketing trends; and build an
Network marketing also refers to the type of online network marketing business. companies will be listed alongside other high-
marketing associates employ. Social network- ly successful businesses. The information is
ing has made this type of marketing explode.
Choosing a Network Marketing created on the basis of revenue figures and the
Social networks create small groups of people.
Company to Join level of growth that the companies achieved.
They are all connected to each other in some Want to join one of the top 50 network Continued on page 16


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Then Made $27,000 Part-time
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leaky roof. Roofing The business I used to plants and other big commissions up
contractors prices be in had been pretty course, if you have
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cat on a hot tin roof? too modest to say is simple as that. decisions and stop email sales@paceproducts.com

Network Marketing
Continued from page 14
There are special rankings dedicated exclu- opportunity you want?

sively to companies in the MLM niche. Pay
attention to the factors used to rank the com-
Bringing in the Perfect Network
panies. Revenue is only one of the important
Marketing Recruitment
criteria. If you are in an MLM business (multi-lev-
el marketing) then you understand that the
Examine the Product
lifeblood of your business comes from your
Once you have narrowed it down to several network marketing recruitment. Today more
viable possibilities, you should get started with than ever before in history is the market ripe
the in-depth research. and ready to find the best recruitments for
The type of product is obviously the first and your team. The old-fashioned ways of meet-
F E AT U R E
the most important factor to examine. Is the ing people face-to-face, phone calls, and direct
quality really high? Is this product something mail still works, but even better is the internet
that you will feel comfortable working with on and the many avenues you have now.
a daily basis? The top 5 methods of bringing in the per-
The best network marketers have a strong fect network marketing recruitments are as
belief in the quality and the usefulness of the follows:
product they are trying to sell. Customers are Attend Local Meetings
very intelligent and they can sense when mar-
Join your local chamber of commerce. Par- The lifeblood of your MLM business
keters are really passionate and when they are
ticipate in events such as festivals, conferences, comes from your network marketing
simply doing a job. You want to be included in
and meetings. Focus on groups that will have recruitment.
the first group and the quality of the product
like-minded individuals in attendance who
will be largely determining.
may be open to your network marketing op- Do not make a blog specifically about your
Is Network Marketing Right for You? portunities. Build relationships first and then MLM company, but more about the products
Before doing anything else, you have to recruit. Make sure you have business cards to or services you have. You can recruit two ways
ask yourself one final question. Are you cer- hand out. by gaining customers and by recruiting for
tain that network marketing is the career Start a Blog your team. This is done subtly through a blog.
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You will introduce information that surrounds and to your social media accounts. Center real pertinent information. Subtly pre-sell
the products or services and then you start to your newsletter on your opportunity, prod- your products, services, and opportunities in
bring in the option to purchase and the oppor- ucts, and services. Do not make it one big sales the free report. You can give this away to your
tunity to join. Gain the trust and respect of pitch though. Fill it with good information newsletter subscribers, on your blogg , and
your readers before you recruit, which builds information that people feel they must read. from your social media accounts.
the trust. Subtly lead them to pre-selling. Lead them to
your blog, social accounts, or to email or call
Following Hot Network
Get Social Media Accounts Marketing Trends
you. Make it easy for people to subscribe and
Social media accounts give you more op- share the newsletter. There are many email The world of network marketing is con-
portunities to connect with people from all marketing programs out there to choose from. stantly changing. New technologies have
over the world. You must build relationships provided MLM professionals with amazing
on social media accounts. You do not want to targeting and lead generation opportunities
befriend hundreds and start spamming about
your MLM opportunity. You must show you
genuinely care about the people by interacting
speci
Do not make a blog
cally about
that are easy to use and highly effective. What
does the world of network marketing have to
offer? Here are some of the newest network
with them. marketing trends that professionals can look
Talk to them about what is going on in their your MLM company, forward to.
lives. Share their posts, and then work up to
sharing about your products, services, and op- but more about the Mobile, Mobile, Mobile!
Mobile has been hot for some time and
portunities. Let your posts about your oppor-
tunities be only 20% of what you post; let the
products or services its prominence will continue to increase in
the future. Network marketing can easily
you have.
rest be about interacting with others. Just like
with blogging, you gain trust first and then you
are more likely to have others show interest in
happen through the use of smartphone apps
and responsive websites. The audience using
smartphones and tablets to access internet is
your business. Write Free Reports or Small Ebooks
growing all the time. A smartly designed appli-
Start a Newsletter People love freebies. Create a report or small cation can give you excellent opportunities to
You can create a website that surrounds a ebook (pdf file) to give away. Make the book reach your prospects and deliver your message
newsletter or add the newsletter to your blog center around issues people have, and give
Continued on page 18
www.homebusinessmag.com May/June 2017 | Home Business

17

Network Marketing
in the most attractive way.

Products in the Wellness and Health
Niches
Many of the newest network marketing
trends focus on health and wellbeing. People
are constantly gaining greater insight about
F E AT U R E
following healthy practices. This is why

this niche should be considered red-hot
throughout 2017.
If you are just getting started with MLM
and you are considering product opportuni-
ties, you should research health and wellness
options. This niche is still available and there
are sub-markets that you can attack right Many of the newest network marketing
trends focus on health and wellbeing.
now.
The only thing you need to do is make sure marketers. Do your research and choose the
you are passionate about such product variet- training programs that your recruits will
ies. In order to sell, you need faith in the qual- benefit from the most. It is even possible to
ity and the usefulness of your product. develop your own online courses and inter-
active learning opportunities. These simplify
learning
Webinars and other web
opportunities
the process and focus on the essentials that all
MLM professionals need.
Building an Online Network
give ample access to Marketing Business
knowledge and practical Setting up an online network marketing
business is dependent on understanding the
information for your medium and the best ways to use it.
network marketers.
Build a Trustworthy Website
You have to gain the trust of your prospects
Social Media and New SEO Rules
before you move on to anything else.
Social media marketing is going to be the
Building a beautiful, informative and
hottest option for 2017. Everybody has a
trustworthy website is the most important
Facebook page but the newest network mar-
basic of starting an online network marketing
keting has gone way beyond the traditional
business. If you lack the knowledge and the
basics.
experience, you should invest in profession-
You should take a comprehensive ap- al website development. Once the website is
proach. Research network marketing oppor- live and running, you will have to focus on
tunities and find the portals that will give you content. Create useful articles, how-to guides,
the best chance to reach your target audience. video tutorials and slideshows dedicated to
You have available to you: LinkedIn, Twitter, your area of expertise. Investing time and
Google+, Pinterest, Instagram, YouTube, knowledge in the creation of content will
Snapchat and many others. Are you making boost trust and help you increase your audi-
good use of these promotional opportunities? ence as well.
Web Learning and Team Training Optimize Your Online Presence
Opportunities
Your brand should be easy to find online. If
Are you invested in the training of your people face difficulties discovering your web-
staff? Network marketing professionals site or social networking profiles, you will fail
should have a good idea about the newest in meeting your lead generation goals.
trends and the lead generation opportunities
Become easy to find. You can achieve that
that are currently available.
through active participation in online discus-
Webinars and other web learning op- sions and website optimization. Spend some
portunities give ample access to knowledge time on interacting with your audience each
and practical information for your network day. Update your social networking profiles.


Join relevant forums.
As specified, build a blog or two. These
Business,
Get your Google My
Yelp and
should coexist with your website and be
used to reach specific target groups. Foursquare pages set
up right away.
Ask for Reviews
People tend to trust the reviews of others

who have interacted with a particular on- questions in a prompt manner. People love
line network marketing business. the immediacy of online communication
SLUGGISH
and you should be making full use of it.
Ask satisfied customers and members
of your network to write reviews. These Trace the performance of each post and
piece of content that you write. Analytics
should be created by people with actual ex-
perience with your program. Sitting down provide valuable information about the ECONOMY
to write the promotional reviews yourself is behavior and the preferences of your au-
far from the most useful strategy. Internet dience. Are you finding it difficult to meet
users will quickly figure out which reviews your marketing goals? The analytics in-
are authentic and which ones are written for formation will give you a pretty good idea
marketing purposes. about what went wrong and what you need
to do to target the audience in a better way.
Add such reviews to your local listings
and profiles. Get your Google My Business,
Yelp and Foursquare pages set up right
For additional information on network
marketing, visit homebusinessmag.com
and homebusinessexpo.com.
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19

Interview with Dennis Quaid
On Fatherhood, Aging and the Early Days
By Phil Thompson / The Interview Feed
D
ennis Quaid has lived quite a life. He DQ: I love raising my two little kids now.
was married various times, has lived Its a lot easier now. They have entered the age
ers
Reuter
through enormous success and has of reason.
sy of Reu
struggled with various addictions. He talks
Q: What do you mean?
rtesy
about fatherhood, aging and the early days.
C rte
Cou
DQ: Well, when they are little, they want
Question (Q): More and more big movie
F E AT U R E
everything, they dont listen. Now you can

stars transfer over to TV these days. Is tele- According to actor Dennis Quaid, Not
explain things to them. And theyve gotten
vision the new bread and butter for actors everything is a laughing matter in life,
funnier. They listen more.
today? but you have to be open to laughter and
Q: Are you a different kind of father today enjoy the good moments in life.
Dennis Quaid (DQ): I like the stories
than you were with your first son?
on TV these days. You dont see them in the too long. I think she got bored.
movies anymore. DQ: Yes, you dont worry so much. I know
they will have to go to college, and wont be Q: What is it about the infamous Dennis
Q: You became a father in your 30s and wearing pull-ups for the rest of their life. I am Quaid charm? How would you describe it?
then again in your 50s. Whats different the more concerned that we are having a lot of DQ: Just be yourself (laughs). And try to
second time around? fun with the kids. stay out of trouble. If you cant be good, be
Q: Do the twins already understand what careful, and if you cant be careful, be quiet.
If you cant be good, be daddy does for a living? Q: Speaking of trouble, youve had your
careful, and if you cant be DQ: They think Daddys job is to be on the problems with drugs in the past. How did you
careful, be quiet. side of buses on posters and billboards. I took learn to cope with personal demons?
Dennis Quaid my daughter to the set, and she said its taking DQ: Listen, I am a man of faith. All one
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has to do is open ones heart and ask, and God work?
will be there. Its certainly been a good influ-
DQ: I will work until they have to put me I just want to live my
ence in my life. life and enjoy my friends
in a wheelchair and lift me on my horse. I still
Q: You were once addicted to cocaine. It is enjoy it. I really do. and family. I am not much
no secret that there were a lot of drugs float-
ing around on sets in the 1970s when you shot
Q: Do you still do most of your own stunts? different from anybody else
Baretta. What is it like today?
I mean, you are not getting any younger out there.
DQ: These days I just show up and see what Dennis Quaid
DQ: I dont know if there are still drugs
the stunt guys come up with. I am an athlete.
around on sets anymore. Nowadays, I have no actors together. There is all this traveling. Of-
I still like to have some fun with it. Ive never
idea. I am far removed from it. tentimes, it ends up being a long-distance re-
gotten in a fistfight outside of a movie. But I
Q: They say that the most surprising thing have done hundreds of fistfights on-screen. lationship. You dont see each other that much,
about you is how funny you are. Is that true? and it wears on you.
Q: What is the status of Hollywood today,
in your opinion? Q: Is it important for you to be known, to
be a celebrity?
I will work until they have DQ: Most movies today are remakes or
based on a video game. I can count the films I
DQ: It kind of comes with the territory. But
to put me in a wheelchair am interested in on one hand.
I never really sought out much publicity. I just
and lift me on my horse. want to live my life and enjoy my friends and
Q: Do you remember how you started out? family. I am not much different from anybody
Dennis Quaid
DQ: Oh, yeah, absolutely. My trailer was else out there.
my car. It was simple and cool. Life was easier Recognized worldwide, Dennis Quaid has
DQ: Well, youve got to take life as it comes.
then. been an actor for over 40 years and has ap-
Not everything is a laughing matter in life, but
peared in over 100 films. This year, Dennis
you have to be open to laughter and enjoy the Q: You were once married to Meg Ryan.
plays the role of Michael Lennox in the tele-
good moments in life. Its important, it keeps What is your take on Hollywood marriages
vision series Fortitude, based on a town in the
you afloat. these days?
Arctic Circle where there has never been a vio-
Q: How much longer do you think you will DQ: You know that its not easy to put two lent crime until now.
855-609-6660 www.senioragecare.com
21

25 Network Marketing glory days. Their science is tight, management
is blue chip, and products are continually re-
newed and upgraded for new generations.
Programs to Join in 2017 Arbonne represents the best of what other sci-
ence MLMs should hope to be. A lock to con-
By Jeremy Page voted one of the 50 Best Places to Work sider for skincare companies.
Here are 25 multi-level marketing com- and theyve partnered with the controversial #16. Herbalife: Rest of the world: Hey,
panies based on trends and your ability to yet iconic Dr. Oz. Think what you like about hows it going? Herbalife: FINE. NOTHING
make money in 2017: Dr. Oz, but thats actually a modest endorse- TO SEE HERE. Lol. Herbalife is massive. Top 5
ment in network marketing. in revenue? Alllll day. Top 5 in brand recogni-
#25. Empower Network: Back in 2013, tion? Probably top 3. Still, its Herbalife, which
co-founders Dave Wood and Dave Sharpe #20. Mary Kay Cosmetics: I know, go
high-five your fifty-something aunt right now. has been universally panned by the media
were like Tupac. Empower Network was cult (their fault or not? doesnt matter, still hurts
and their message was unapologetic: Dont Mary Kay has been hanging in the beauty
world for a half century and theyre still con- em) and have become nearly synonymous for
be a damned wussy and buy all the products. pyramid scheme. Good news: Theyve recent-
sidered visionary. What other 50 year-old
Somewhere along the way, they stopped up- ly settled with the FTC and agreed to pay back
beauty business wins best website and best
dating their original digital products and the $200 million to former distributers. Probably
Facebook, Pinterest and YouTube awards?
vision was lost. These days, you can hop on not a good look, but it hasnt stopped disciples
And theyre not merely hanging on, either.
a random Empower Network webinar and to keep rolling with em.
In 2014 they did $4 billion sales and their
still see Dave Wood spitting knowledge from
global sales force topped the 3.5 million mark. #15. Beachbody: Youve probably heard
his mansion in Costa Rica. All of the original
leaders are gone except for Lawrence Tam and
They are still one of the largest direct sellers of P90X and Insanity workouts, right?
of skincare products and cosmetics, no small Theyre dazzlingly-sweaty workout DVDs sold
Tracy Walker, but dont ever count Dave Wood
win for this cutthroat industry driven by fickle via network marketing thanks to Beachbody.
out.
consumers. Beachbody gets saluted for sky-high revenue
#24. World Ventures: World Ventures and mass recognition of their products. Both
#19. Nu Skin: Up there with Mary Kay and
makes the list for making network marketing are testaments of what MLMs can be: Great-
Amway, Nu Skin makes the billion dollar club
look fun. The vacation membership compa- products-first-and-the-money-will-follow
easily. With over $2 billion in annual sales,
ny targets millennials with a sleek campaign company.
theyre a candidate for any top list and theyre
which shows people posting travel pictures
the clear-cut veteran skincare network mar- #14. Scentsy: Wickless, scented can-
with You Should Be Here signs. No other
keting company. Still, theyre not as hot as they dles are blowing up, in case your older sister
MLMs come close to nailing the younger mar-
were 5 years ago, and its tough to say if theyll hasnt told you already. Product is innovative.
ket minus Wake Up Now and Vemma, both of
be on this list 5 years from now. They donate Flameless candles. Its simple: People love their
which went under in 2015. Maybe a bad sign?
lots of money to charity, but theyve had their products.
Still, youd think more MLMs would catch on
fair share of scandal and affairs so its hard to
to Instagram-centric campaigns. Tacky or not, The Meridian, Idaho-based company com-
say what their image is these days. One thing I
it seems to be working. petes with doTERRA for the most word-of-
do know: Ive never met anyone under 30 who
#23. Wealthy Affiliate: Ask any Wealthy mouth marketing award (and perhaps the
promotes Nu Skin, and I lived down the street
Affiliate member if theyre MLM and theyll most likely to spam your Facebook timeline
from them for 5 years.
probably cuss you out. Although technically award), but their $537 million in annual sales
#18. Avon: The only MLM to rival Am- are beast-mode. Theyre one of the few compa-
not an MLM, Wealthy Affiliate offers hosting
ways fortune, fame, and size is Avon. With nies that I would bet on being around 15 years
and a solid digital product lineup that draws
over 6 billion in revenue in 2015 plus world- from now.
comparisons to other MLM digital product
wide recognition, theyre already in the MLM
companies (see: Digital Altitude, Tecademics, #13. Pampered Chef: Will high-end
hall of fame. Theyre sliding, though. Revenue
MOBE, MLSP, Empower Network). Give em kitchen gadgets ever not be hot? Pampered
is falling in North America and their sales
credit, thoughtheyre still one of the bigger Chef products were made to be sold at home
force is shrinking. Revenue slid 19% in 2013
digital communities in 2017. parties and thats why this company is still put-
and 7% in Mexico. Skip ahead to July 2015
#22. Nerium: Nerium slipped. A nasty ting up numbers.
and revenue is still spiraling downward, with
lawsuit seemed to divide the company, but a 17% drop. Analysts blame Avons failure to The unofficial Pampered Chef guide to
theyre still hanging around as one of the maintain a strong identity for its products recruiting:
better skincare options in network market- as well as the strong dollar. Lesson: Always Step 1: invite your friends to come over and
ing. Theyve got badges to prove their worth: re-create yourself. watch Scandal
Inc. 500, DSA membership and some meh
#17. Arbonne: Over three decades selling Step 2: ask them to watch a presentation af-
sponsorships.
skincare products, soon Arbonne will be up terwards and pull out their credit cards
#21. Usana: Usana makes the list by sheer there with Mary Kay in terms of ancient relics
numbers ($918 million revenue in 2015). still pushing lotions. Huge success here, with Kidding, kind of. They were super-hot,
Their forecast doesnt look super pretty, but annual sales topping $502 million. Still, like but theyve cooled off. The Berkshire-Hatha-
theyre not tanking, either. Still, theyve been Nu Skin, trends would show theyre past their way entity was recently profiled for revenue


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25 Network Marketing Programs to Join in 2017
declines and job layoffs. #8. Ambit Energy: Think: ACN but bet- list of family and friends or approaching well-
ter. Ambit has hit the Inc 5000 for 3 years in dressed people at Wal-Mart. Thats why its hot
#12. Forever Living: Forever Living prob-
a row, and they seem to keep trending. They and will probably stay hot for a while.
ably deserves a spot because of their long-term
promise lower, fixed prices for natural gas and
dedication to the aloe vera plant and products #3. Younique: In early 2017, 60% of
electric services, so theyre clearly less sexy
made from it. Aloe vera is hot right now. Its Younique was sold to Coty for $600 milly, put-
than most network companies on this list. And
rare you see a plant steadily climb over the ting their valuation near $1 billion. Clap for
thats probably why theyve thrived. No glitz
years. That screams longevity over the other em. Good news for distributors: Derek Max-
and glamour, just practical savings.
hundreds of other full service wellness com- field and the leadership is still intact, and the
panies. Founded in 1978, theyve made the #7. Young Living: Essential oils are still social-media driven cosmetics company is still
Forbes 400, the Inc 500 and $2.6 billion in red-hot. And YL was the first in this category. thriving with their $19 lipsticks and $39 mois-
revenue. Used for wellness, cleaning and beauty, essen- turizers. Younique blew up in Utah the last
Further reading: The SINGLE most effective tial oils are natural, have few side effects, and few years, cornering the market with cosmetic
way to kill your job (not MLM) (http://multi- hundreds of home applications. Their laven- home parties for women who want empower-
plestreams.org/squeeze/?=mlm-further-reading) der fields are famous and they control every ment. Powerful messaging that works.
aspect of production from planting to bottling
#11. Isagenix: Trends search show Isagen- #2. Jeunesse: Another winning product
so quality is a big deal with this line. Founder
ix neck-and-neck with Advocare, so theyre line here. Jeunesse products work super, super
Gary Young is famous for setting quality stan-
buzzing nicely these days. Theyre still one of well. Even MLM-cynics need to show love for a
dards for the entire essential oils industry. So,
the hottest network marketing companies, al- product that rids wrinkles. People will always
whats not to like? Uh, lets just say it rhymes
though Im not sure what makes them differ- want to look younger, and Instantly Ageless
with Moterra.
ent from all the other nutri-MLMs out there. cream continues to make waves. They were
They dont have the sponsorships like Advo- #6. Advocare: Advocare caught some bad the #1 fastest growing Direct Selling Associ-
care, but maybe that can be used to say they PR and slid a bit. A recent ESPN report was ation company on the Inc 500 and poached
pay out more to distributors? Overwhelm- a borderline hit-piece, covering mostly the Alex Morton months before Vemma went un-
ing-positive product reviews on Amazon, a negative aspects of network marketing, leav- der in 2015. Savage AF? Trending and a prod-
solid comp plan and strong sales make this a ing the reader with ex-distributor quotes like uct that works really, really well? Thats rare in
top-15 lock for 2017. these: You catch people in a bad spot who network marketing.
maybe have hope that this could be a way for
#10. Amway: If revenue numbers were #1. doTERRA: A recent third-party sur-
them to pay for their credit card and their kids,
all that mattered, Amway is #1 or #2 (behind vey said 9 out 10 people that live in the Eastern
and you exploit them. Ouch. Still, Brees is still
Avon). USA have never heard of doTERRA. Trans-
rolling with em, and they have the endorse-
lation: theyre poised for exponential growth.
What a curious run theyve had. Amway ments, products (Spark), programs (24-day
doTERRA has been cult in Utah for some time,
is so universally recognized its become a challenge) and revenue to be a top 10 lock.
(33% of the consumers in the Rocky Mountain
household word and a Ponzi scheme joke at #5. Tecademics: Tec-a-who?, youre region) but now people all over the world are
the same time. Its a tough one to shake off. thinking. Chris Records new venture is an becoming strangely passionate about using
Nevertheless, you cant deny winning numbers online internet marketing education thats essential oils. Capitalizing on millennials who
like $9.5 billion and 3 million distributors. Or still being cooked up, so its the calm before love going all-natural, doTERRA is buzzing
naming rights to an NBA arena. Brand upside the storm. Students can attend a real, class- from church parking lots to your married,
for Amway? Aaron Gordon blossoms into a room setting (I believe in Scottsdale) or study twenty-something sisters Instagram feed.
poor-mans Blake Griffin, and the Amway Cen- online. Thing is, dude hasnt launched a wack After only five years in business, they broke
ter gets more runs on TNT and ESPN. Thats venture to date, and he already has a team ground on a $60 million headquarters in
all I got. stacked with internet marketing big-leagues. Pleasant Grove, Utah. A spin-off from Young
#9. Wor(l)d Global Network: WGN is Yes, this is based on speculation, but Teca- Living, doTERRA started much later (2008)
blazing hot and theyre cashing in on the wear- demics would be on my short list of MLMs to and manages to have the momentum. Bottom
ables trend. Im not mad, its actually brilliant. consider in 2017. Concept makes too much line: Theyre the clear leader in the essential
Not sure if theyll be around in 5 years, but sense. Just sayin. oils market (a trending, distinguished niche),
theyre hot right now. Their latest release is a making doTERRA my #1 MLM pick of 2017.
#4. Digital Altitude: What happens when
health-tracking and disease-monitoring wrist- you create an e-learning personal develop- Jeremy Pages article was
band called HELO. They also did $157 million ment program focused on digital business for originally published here:
in revenue, and theyre just starting to pop off. budding entrepreneurs? And encourage affil- multiplestreams.org/mlm.
Digging the innovation here, but Im banking iates to spend up to $25k on programs, mas- Even though Jeremy Page
these technologies will be in all smartphones 5 terminds and digital retreats? Correct answer: runs one of the biggest
years from now. Will they continue to re-cre- A bunch of internet marketers get rich. Digital network marketing blogs
ate themselves? Altitude is not just a money-grab, though, as on the internet, he does not belong to any
Further reading: The page you need to see be- their education teaches their distributors of them. He went in a different direction
fore joining any MLM (http://multiplestreams. how to promote the products, which allows and 3x his income. Learn more here:
org/squeeze/?=mlm-further-reading) automation and scalability way past making a multiplestreams.org/hbm


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Worlds Largest Directory of Home-Based
Businesses, Franchises and Opportunities.
www.HomeBusinessExpo.com

Consuming Nutrition from Plants
Author and Clean Living Advocate Launches Multifaceted Health and
SUCCESS STORIES
Lifestyle Company
By Sherilyn Colleen
W
ith many strings to her bow, theatre, script writing, hairstyling, remedies,
Amanda J. Sloan from New Zea- and design.
land has developed niche market
For the book strand of the business (and
products and services, by being true to her
most of the other strands), my goal was to in-
inner desire to help others live a clean lifestyle.
spire people to be healthy, and give those that
Her many talents and passions have been in-
need it the tool to detox, eat whole foods to im-
corporated into her business.
prove health conditions, and have better skin,
19 years ago, Sloans son had dairy allergies Sloan shares.
and her close friends and boyfriend were going Amanda J. Sloan is the founder of
vegan. A skilled cook and fan of vegan philos- Fresh Cuisine Recipe Book is her third
book and second recipe book. This gluten/sug- Celeste Enterprises.
ophies, she tried recipes and wrote a book, as
a gift for her boyfriend. She then decided to ar free and vegan cookbook has many unique and cafs, and has been successfully sold to
write an actual book and publish it; this first and tasty recipes that are sweetened using many health food stores and societies in New
book was titled Animal Free Recipe Book. fresh fruits, nuts and spices. Sloans book is Zealand.
built on her already existing vegan/vegetarian
A single mom, Sloan had just finished her Some of Sloans businesss achievements
cookbook, after receiving many requests for
natural therapy course, where she learned that include painting a local marine life mural,
gluten/sugar free recipes.
most health conditions can be alleviated with writing and recording two CDs of music that
food. Sloan was interested in starting her own The vision she has for the book is to help are now for sale, and having her own column
natural therapy business and was a regular improve the worlds health, lifestyle and en- Remedies in the Pantry for three years.
columnist for Healthy Options Magazine. Her vironment. It offers a diet which goes back to Sloan would love to see her and her business in
brand has since grown into Celeste Enterpris- the basics of gathering nutrition from plants a few years being self-supported through her
es, to incorporate all that she does including: and using fresh unprepared food. The book creativity. Visit https://www.facebook.com/
art, music, teaching dance, writing/producing has been launched in some local libraries CelesteEnterprises/.


Worlds First Gift Cards for Stock
Stockpile Provides an Innovative Solution to the Daunting
World of Investing
By Frank Johnson
I
nvesting in stock is often an expensive, locations nationwide, the cards come in $25,
complicated, and time-consuming pro- $50 or $100 denominations, or are available
cess; options need to be weighed, some- online for any denomination up to $1,000.
times immense funds need to be gathered, and
Most people have never had an opportu-
quite a bit of skill is required to actually earn a
profit. Because of the difficulty, many people nity to own stock in their favorite companies
refrain from investing in stock and miss out on because its too expensive and complicated to
the many benefits. get started, Lele says. You cant do anything
with $25 at a traditional brokerage. Stockpile
When Avi Lele decided to buy stock for his
removes those barriers by using fractional
nieces and nephews, he found the expense and
shares and bringing the stock market to you.
process were too great. Lele was astonished
Stockpile makes it extremely easy and af- Avi Lele is the founder of Stockpile.
there wasnt an easier solution, which led to an
innovative idea. fordable to purchase and even trade stock. Gift
cards can be used to buy the stock they are des- The Palo Alto based company is revolution-
Lele co-founded Stockpile, a company of- izing stock ownership by bringing investment
fering the worlds first gift cards for stock. The ignated for, or the recipient can select another
stock of their liking. Once redeemed, the user options to millions of consumers and making
company was started with a determination to
has real stock in an actual brokerage account, the process easy and understandable. Stock-
combat the difficulties people face with in-
and can decide to hold on to it and track its pile has provided an innovative solution to the
vesting in the stock market, making it more
accessible to everyone. Stockpile allows users progress, buy more, or sell it. The system is daunting world of investing, and encourages
to purchase fractional shares of stock in af- straightforward and simple, allowing even financial literacy, empowerment, and inclu-
fordable denominations, so the high prices of kids and teens to easily get involved (youth can sion by giving access to more people while
popular stock is no longer a deterrent of in- own stock by having an adult on the account providing step-by-step guidance. Learn more
vesting. Available in 14,000 grocery and retail with them). about Stockpile at www.stockpile.com.

27

BUSINESSES & OPPORTUNITIES
4 Ways to Rapidly Grow
Your Ecommerce Business
Save Time and Increase Your Bottom Line
By Kevin Gibbon
I
ts no secret the ecommerce opportunity an online presence, you can simply
is large online sales grew faster in 2016 plug your existing URL to build out
than the previous three years. But with big a fresh, customized storefront based
sales come big demands and customers have on Shopifys vast library of templates.
come to expect simple, one-click shopping With a few more mouse clicks you can
with speedy shipping options. Providing the easily set up payment processes, add
Amazon experience on your own is costly, new product listings, display return
time-consuming and can hold you back from and exchange policies, and establish
giving your business the attention it needs to state taxes and shipping rates. Best of
grow. all, Shopify seamlessly integrates with
your brick and mortar store, so you can
A variety of new, accessible tech tools can Utilize tech tools to automate routine processes
manage all of your inventory and pro-
help automate routine internal processes and and tedious administrative work.
cess payments with consistency using
tedious administrative work. Here are the top
the same platform.
four aspects of your ecommerce business you
resources. CRM software helps keep track of
can streamline with the help of technology 2. Utilize a Cloud-Based CRM to Track
all interactions with customers and leads so
to save time and increase your bottom line. and Act on Sales Leads
that you can reach out to them in a personal-
1. Invest in a Scalable Ecommerce Sales are the lifeblood of any business. Un- ized way that resonates every time. Every busi-
Software fortunately for many aspiring entrepreneurs, ness has different needs, so research which
generating leads and turning them into sales product best fits your company in terms of
Shopping anything and everything online
is a major challenge. budget and required features. (Do you need
is the new norm (the Web made up almost
42% of all growth in the U.S. retail market last CRM to nurture leads? To deliver better cus-
year). As a blossoming business, you cant af- Whether you already have tomer support?)
ford to fall behind and miss out on such a lu- some skin in the ecommerce In general, there are a number of paid and
crative opportunity. game or are looking to take your free CRM systems to choose from popu-
To put it simply, selling online requires a brick and mortar offerings online, lar options include Zoho CRM, Insightly and
website one that can display your inventory, try a platform like Shopify or Salesforce. Zoho CRM and Insightly are excel-
collect orders, accept payments and provide a Squarespace. lent free software options that dont skimp on
place for your customers to interact with your capability and are highly scalable as your busi-
Finding a reliable customer relationship ness grows. Salesforce, on the other hand, is
brand. Ecommerce software makes this easy,
management (CRM) system can make a huge typically associated with larger businesses and
especially if you dont have development expe-
difference in organizing your efforts so you enterprises but also offers a small business
rience. Luckily, choosing the right one has nev-
get the most out of your limited time and option that is affordable and provides access to
er been easier. Whether you already have some
skin in the ecommerce game or the products core set of robust tools
are looking to take your brick and and resources.
mortar offerings online, try a plat- 3. Automate Email Marketing
form like Shopify or Squarespace. and Track Social Media Conver-
Squarespace provides power- sations to Build Brand Loyalty
ful tools that can help you build In todays digital landscape, there
out a modern, attractive online are an endless number of completely
storefront from scratch. If this is free ways to get your business message
your first step into the ecommerce out there. If you havent dipped your
space, Squarespace is a versatile toe in the water on email or social me-
and inexpensive option for those dia marketing yet, its time to jump in.
just getting started selling their
Email marketing has the highest re-
products online.
turn on investment than any other dig-
Those with higher volume ital marketing strategies, and with
should consider Shopify, which products like MailChimp its easier
costs more but will allow you Take advantage of tools to schedule social media posts than ever to set up an automated
to build a more feature-laden and monitor conversations.
online shop. If you already have Continued on page 30


BUSINESSES & OPPORTUNITIES 4 Ways to Rapidly Grow Your Ecommerce Business
email campaign. MailChimp offers a free ac-
count for up to 2,000 contacts with no cap on
How to Be a Lazy but Successful Private
the number of messages you send. The service
comes with a wide variety of templates you Entrepreneur
can use to craft your message along with
options to import contacts, track campaign I have been running my coaching business for five years now and I can
performance and auto-respond to your most confidently claim that I helped a lot of people to improve their businesses. I am
(or least) engaged customers. not a traditional entrepreneur as I have a lot of free time during the workday.
Here are tips to become a successful but somewhat lazy business owner as
Social media is another digital marketing well.
technique that smart companies are embrac-
ing as a catalyst for brand growth. Every small Tip #1: Keep your business model simple. My own business coaching company
business owner should take advantage of tools and the people I am working with have relatively simple business models.
to automate social media posts and monitor We can be easily reached online, and we use one sales channel that has us
conversations. Simple platforms like Hoot- getting potential customers onto a mailing list, reaching them with an effective
suite allow you to schedule important posts message.
ahead of time and identify when your brand is
mentioned, so you can spend less time posting Tip #2: Work during peak productivity periods. Each person has a limited
company updates and more time jumping in time of brain energy sufficient to perform all tasks for the day. As far as I am
on actual conversations with customers and concerned, I am a morning bird, so the time between 7 am and 1 pm is the
prospects. Hootsuites easy-to-use interface time when I can perform all business tasks remarkably well and without any
can also scale with your brand as your social waste in time and additional resources.
media presence grows.
Tip #3: Trust and delegate. I am a CEO of a medium business, so I have a lot
MailChimp offers a free of responsibilities that should be attended to. In many cases, I would not have
accomplished them even if I was a workaholic living in the office, so I have
account for up to 2,000 found delegation extremely useful, as its been a great tool for having more time
contacts with no cap on for myself, and motivating and improving the skills of my team.
the number of messages Tip #4: Do not use email all day. Emails can destroy or severely decrease both
you send. individual and group productivity because they can be a great distraction.
Instead of turning off the sound of your phone, turn off the notifications, which
4. Outsource Your Shipping and Ful- prevents the phone from making any sort of noise.
fillment Needs
Tip #5: Avoid day-to-day operations. These operations should be done by
Once youre actually making sales at a regu- your employees because your role as the owner or manager is to propel the
lar cadence, one of the most difficult challeng- company and improve it. Designate daily operations, such as preparing reports,
es of running an ecommerce shop is fulfilling to reliable employees and focus on doing what is strategically important.
those orders. Buying special boxes, comparing
carrier rates, printing shipping labels and ac- I need to confess that avoiding daily operations was not my idea, but Michael
tually packaging products can eat up hours Gerbers who is an excellent business writer (The E-Myth Revisited: Why Most
of your day (not to mention saddle you with Small Businesses Dont Work and What to Do About It). Do not be afraid to do
unexpected costs) that you should be using the same and read business literature to become a smarter entrepreneur!
to grow your business. If youve been han-
dling fulfillment for your ecommerce store all Tom Jager is a professional blogger. He works at A-writer. He has degrees in Law and English literature. Tom has written numerous
on your own, Im sure this boxing nightmare articles/online journals. Visit https://www.facebook.com/tom.jager777.
sounds familiar.
All that added work and expense is enough
to shutter even a thriving online shop, but it is already integrated into e-commerce tools your customers, delivering a superior product
doesnt have to be that way. An app called Shyp like eBay and Shopify, which makes fulfilling and growing your business.
(full disclosure: I am the founder and CEO) orders on those platforms straightforward and
Kevin Gibbon started Shyp in 2013 to make shipping items any-
is aiming to make fulfillment easy for ecom- easy. where in the world as easy as two taps on a smartphone. An engi-
merce businesses and marketplace sellers neer by training, Kevin previously founded Shoparound, an iPhone
Utilizing tech tools to automate some of the application that garnered a top 100 ranking. Before Shoparound,
alike. With Shyp, you have a number of easy-
to-use options that can blend seamlessly into drudgery wont eliminate all of the challenges Kevin led the Boeing engineering team, where he was responsible
for creating the organizations first iPad application approved for
your workflow. No more self-packaging boxes associated with running an ecommerce shop. cockpit use. Under Kevins leadership, Shyp has raised over $60
or printing dozens of shipping labels just But it will ease the burden by taking care of the million in venture capital from venerated investors including Kleiner
Perkins and SherpaVentures, and gathered prestigious accolades
supply the products and order information heavy lifting, freeing you up so you can focus like being named one of the 30 companies changing the world by
and Shyp will handle the rest. And the service on what really matters connecting with CNN. Visit www.shyp.com.


Four Marketing Pillars
MARKETING & SALES
Build a Business as Strong as the Parthenon

By Scott Wilson
D
ating back to Ancient Greece and The use of latent semantic language lets
Egypt, monumental structures have Google find relationships between those
relied on the strength of stone pil- keywords and the ones in the search que-
lars, working together to support an immense ry. For example, if you are selling golf clubs
amount of weight and pressure. Over the past then the words driver, iron, and putter are
2,500 years, the Parthenon has been rocked by related. Also, include brands like Taylor
earthquakes, blown up by exploding gunpow- Made and Callaway. Consumer testimonials
der and suffered severe fire damage, yet it and are also a great method to include keywords
its pillars still stand today. and organically improve Google ranking.
The way we apply digital and online market- Search Engine Marketing:
ing to a business is no different. Every business While it may take a while to earn Googles
should be built upon the same principle, using trust through SEO, Search Engine Market-
a plethora of marketing pillars to uphold the ing can be turned on fairly quickly. With
pressure of its success, and together produce Build a solid foundation for your business
SEM, businesses pay to play and are rele-
significant results. with four key marketing pillars.
vant, while maintaining full control of speed
Every day I encounter many businesses that and budget. SEM allows you to target your
one-size-fits-all, so it is important to deter-
have one pillar, and in simpler words, put all prospective customers through search engines
mine which social media channels work best
their eggs in one basket. When the one pillar such as Google, Bing, and AOL.
for your organization and the nature of your
they have relied so heavily on comes crashing Say you are a contractor and can only han- business.
down, they can find themselves in a hard freef- dle three projects at a time. SEM can run until
all to the ground. YouTube:
the three projects are scheduled, be turned off
There is a significant risk of having one or and then turned back on when one of the proj- Having a branded YouTube channel for a
two pillars, which is why I recommend the ects is complete allowing you to turn the business can be a powerful marketing pillar
Parthenon approach. Here are four of the volume up or down as preferred. as many consumers go to YouTube to search
many marketing pillars businesses should use information about a company, and to gain a
better understanding of the product or service
to build a solid foundation: SEM allows you to they offer by seeing it in action. The most pow-
Search Engine Optimization: target your prospective erful YouTube videos explain the benefit of the
Earning top rankings in natural organic product or service your business offers, and
Google search is still one of the best ways to
customers through search often-times include customer testimonials.
grow a business. But many business owners engines such as Google, YouTube videos can be easily integrated
think content is king when it isnt. Right now,
Google has indexed over 60 trillion web pag-
Bing, and AOL. with SEO, SEM, and can be embedded on your
social media channels or websites for better
es, and we all know that when we do a search, SEM also allows you to run AB testing on results. It is highly recommended that your
we pick from the top few. When a consumer is coupons and special offers this is cross-pil- YouTube channel, as well as any other forms
searching for your product or service, it is cru- lar optimization. Lets say you test different of marketing, match your organizations brand.
cial that your business cuts through the clutter offers and one of them did very well and res-
of now 130 trillion web pages to end up among Business owners and marketers must en-
onated with your audience; you can now also
the first few results. sure each of these digital and online market-
use it with SEO, social media, print media, etc.
ing pillars are given equal focus, attention and
One tactic is to write 2,500 words of unique knowing that the data you collected means
importance, and that they are working well
and compelling text and check it with copy- something and will provide results.
both independently as well as collaborative-
scape.com to make sure the content is truly Paid Social Media Ads: ly. The moment trends change and consumer
unique. Your main keywords should be insert-
Social media advertising allows you to tar- behaviours follow, businesses must re-evaluate
ed 19 times, as inserting it more than that
get your customers based on location and and come up with a similar Parthenon ap-
could be considered keyword stuffing, and
demographic, minimizing the amount of mar- proach to fit their present needs.
your website could be sent for human review
and a potential penalty. Include different vari- keting time spent where your consumer base
ations of your main keywords such as plurals is not present. Scott Wilson is the Founder and CEO of RankHigher.ca, a Burlington,
and singulars into the mixture, as well as vari- Major social media players include Face- Ont.-based digital marketing, and SEO firm. He is considered
Canadas leading speaker on SEO, web sales, internet marketing
ant names for your product (i.e. laptop and book, Instagram, Twitter, Pinterest, You- and social media ROI. For more information on RankHigher, please
notebook computer). Tube and LinkedIn. But social media is not visit www.rankhigher.ca/.


33_HBM_MAY/JUNE17.indd 33 4/6/17 2:43 PM
PR and SEO: The
MARKETING & SALES
Winning Combination
By On Yavin
I
t should come as no surprise that the in- Google uses links to de-
ternet is one of the most powerful tools termine how popular and
that marketers have ever seen. It enables trustworthy your website
brands to connect to customers in the most is. Each link is essentially
intimate way ever, yet, the internet offers an an endorsement, confirm-
interesting paradox because there are so many ing that your website is
users on the web that it is easy to get lost among an authority on the topic
all the noise. Thats why a websites ranking on it addresses. The more of
search engines like Google is so important to these links you have, and
getting your brand seen by the public. the more authoritative the
The craft of getting a website to the top of the sources they are coming
search engine results page is known as search from, the higher Google
engine optimization also referred to as SEO. will rank your website.
The business of SEO is complex and involves a Where PR Comes into SEO and PR both aim to bring awareness, visibility and
lot of know-how and industry knowledge. But Play credibility to your brand.
as a marketer you should be aware of an unap-
So whats the role of PR in
parent perfect match: SEO and PR. Measuring Your Efforts
this whole story? A proper-
They may seem like an unsuitable couple, ly executed public relations plan can be a great Once you have begun implementing a com-
but the truth is that SEO and PR have a lot in way to develop valuable links to your website bined SEO-PR strategy, you should keep an
common. Both aim to bring awareness and from respected and reputable sources on the eye on the metrics that will reveal whether
visibility to your brand and to increase the web. Via outreach, partnerships, and other op- your strategy is working or not. By constantly
credibility of your company. If you are able to portunities, you should be able to build a large monitoring your efforts, youll know if youre
use the two in conjunction, you may be able amount of awareness of your brand. making a difference or if you need to adapt or
to generate a consistent source of quality leads change your strategy in some way.
for your company. A properly executed One of the most important metrics to watch
SEO: A Short Introduction public relations plan can is the amount of organic traffic that is coming
SEO is a tricky science. Results can be be a great way to develop to your website. This will give you an idea of
achieved by following a formula, but the for- where users are coming from and how they are
mula is extremely sophisticated and only
valuable links to your finding your website. If your strategy is work-
experts truly know how to break it down. Sim- website from respected ing well, organic leads should increase over
ilarly, SEO takes a lot of coordinated efforts, and reputable sources on time.
creativity, and technical knowledge to get good
placements on the major search engines. the web. You can also keep an eye on the links that
are pointing to your website. Specific tools on
There are a few key aspects about SEO that The end goal is to get as many high-quality the web can help you judge the quality of links;
are important to understand. Google and mentions on the web as possible, with links this will give you some insight into which areas
other search engines for that matter uses leading back to your website. A good PR strat- require your focus and which can be left as is.
complex algorithms to determine how web- egy should be able to get materials published Overall, in the internet era, the importance
sites are listed on its results page. The algo- on trusted media and/or government websites. of SEO and PR cant be underestimated. Devel-
rithm is secret, but it is known that certain This will have a double effect: the links will oping a combined SEO-PR strategy may seem
factors like content and links are more help your SEO efforts but the publications may like an uphill battle, but if you are able to do
important than others. also lead potential customers to your website. it successfully, there will be countless benefits.
One part of the SEO process involves the Develop content that is appealing and rele- The stronger your plan of action is, the more
on-site work like keyword research and mak- vant to the customer to get as much traction visitors youll have on your site and the more
ing sure the site has the proper architecture. as possible. It should be informative and in- sales youll generate.
This technical work is ongoing and constant- teresting, while simultaneously offering some
ly changing, but your website can remain up sort of value that customers cant get anywhere On Yavin is the Founder and CEO of Online Performance, a company
to date by following developments like those else. Also, dont forget that the internet is also specialized in providing SEO services and Founder and UK CEO
published on Googles Developers Blog. a visual medium. You want your content to of Exactive Marketing, an advertising agency, focused on digital
marketing. He is an expert in search engine optimization (SEO)
The more elusive part of SEO is generating include materials that users can interact with with years of experience in web and mobile marketing. Visit http://
links and quality content for your website. like quality photographs and video. operformance.com/.


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Bringing Art to Life
Unique Fashion Brand Creates Wearable Art While Supporting Refugees
SUCCESS STORIES
By Davisha Davis
W
hile studying Design and Sus- prompted Veiseh to follow a socially conscious
tainability, Nima Veiseh knew business model where they would not only
he would need to take a different employ refugees to work in Dress Abstracts
approach to his new business venture, Dress workshops throughout the country, but pro-
Abstract. Dress Abstract is a unique company ceeds would go towards each individual so
charged with a socially conscious quality. they can earn income working on their craft.
Each piece of the companys clothing trans- Veiseh also wanted to implement additional
lates the beauty of art from canvas to clothing. policies such as their No-Landfill Promise Nima Veiseh is the founder of Dress
Veisehs personal art pieces have been printed where they act as custodians to their items. Abstract.
onto reversible trench coats, bow ties, leggings Under this initiative, any and all damaged hour-long TEDx Talk on Memory and Mind-
for both men and women, and scarves. Veiseh items can be resent to Dress Abstract for a
wanted to create a fashion company that would fulness. Viewers are able to learn more about
50% reimbursement credit towards new mer- his techniques on tuning in to whats im-
resemble a limited edition art collection as one chandise, to prevent waste pollution to the
would see at a museum. Thus, he is not con- portant and finding harmony even when ones
environment. brain hits sensory overload. Additionally,
cerned about selling products by the million.
Every piece of Dress Abstract is masterfully Dress Abstract serves as the driving force viewers will have a virtual reality experience
inspected, tracked and signed making for the to push out the agenda of supporting business as they can scan the room 360 degrees to view
ultimate collectable item. that demands social, environmental and eco- his art studio and his personal collections of
nomic change. Veisehs supportive efforts to Dress Abstract original paintings and clothing.
Aiming to push the boundaries of art,
refugees, the environment and sustainability Although Dress Abstract is primary sold
Veiseh wanted to infuse it with an idea that
such as farming and pollution, has brought wholesale on their website, Veiseh plans to
is often overlooked by fashion curators, influ-
awareness to topics that are often overlooked.
encers and the industry as a whole the con- participate in several pop-up shops across the
cept of human sustainability. This conception The artists latest project includes an states. Visit www.dressabstract.com.
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Footwear with a Purpose
Teaching Job in China Inspires Entrepreneur to Design
Shoe Brand That Serves Humanity
By Natalie DeRatt
I
nspired by adventure and dedicated to home state of South Carolina.
making the world a better place, BANGS Spending her free time work-
invests 20% of their net profits in entre- ing on her idea, she picked up
preneurs worldwide. It all started when Han- a bartending gig in downtown
nah Davis CEO and Founder of BANGS Charleston, SC to save money.
was 22 years old, teaching English in China
Just as she began realizing
after college. Davis noticed the simple work
BANGS wouldnt come to fru-
boots worn by Chinese workers and farmers
ition without investment, she Hannah Davis is the CEO and founder of BANGS Shoes.
and had a lightbulb moment. Why not create
had a visit from an older cou-
a shoe brand that doesnt just stop at making
ple at her bar. Enjoying an af- momentum. Selling three styles of shoe in 8
shoes? BANGS was born, the name inspired
ternoon drink, the couple asked Davis to tell different colors to the 16-24 age group, they
by the Chinese character for help.
them something interesting about her. Davis surpassed $1 million in sales in 2016 and have
Like most college-aged students, I felt (and described her brand vision and how she want- been able to invest in 512 entrepreneurs in 60
still feel) a sense of duty towards humanity, ed to help change the world. As it happened, countries including America. Davis whos
passionate about using my time to uplift our the gentlemen she was talking to was George still just 29 years old runs the company en-
community, notes Davis about her journey. Derhofer, a former executive for the VF Cor- tirely online, using technology and social me-
I wanted to create a company that invests in poration, the same parent company to VANS, dia to connect with a team of 7 employees and
people. Timberland and The North Face. Recently 1600+ brand ambassadors across the nation.
Davis had an idea, she had a notebook full retired and impressed with Davis vision, Der- Her goal? To grow BANGS to a $10 million
hofer immediately jumped on board, provid- company, projecting an investment of $2 mil-
of designs, and she had a website. But she
ing the investment to start making shoes. lion a year that would affect 80,000 entrepre-
had no shoes. Her time in China eventually
came to an end and she moved back to her 5 years later, BANGS continues to gain neurs. Visit www.bangsshoes.com.
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37

Make the Most of Your
Minutes in Your Home Office
15 Quick Tips to Help You Master Time
Management Skills
HOME OFFICE
By Jackie Gaines
A
sk any home-based business own- 5. Learn to say no and
er what they could use more of, and mean it. Its okay to turn
youll probably keep getting the same down invitations, cancel
answer. The truth is, we are always going to plans, or disconnect from
have obligations, deadlines, and responsibili- the outside world every Make the most of your time and achieve a healthier and
ties, but if you learn how to handle your hot now and then. Saying no is happier work-life balance.
minutes, you can work with the clock instead a skill that will benefit you
of against it. Here are no-fail tips to help you throughout life, so allow your-
on the weekends and on some evenings but try
make the most of your time and achieve a self to politely start bowing out of unnecessary
to make work fun, too.
healthier and happier work-life balance. commitments right now.
13. Practice breathing and mindful-
1. Prioritize sleep so you can function 6. Set achievable goals each day. Even
ness. Imagine how productive you could be
when youre awake. Schedule sleep like any the most thoughtfully constructed to-do list
if you could focus, calm all anxious thoughts,
other daily activity on your to-do list. Pencil will be useless if it is too ambitious. Make your
and truly be present. You can find out by prac-
in a stopping point in your day and stick to daily goals small enough that you can actually
ticing mindfulness. Methods include tai chi,
it without fail. Then wind down with a book get them done. Remember that you can always
meditation, yoga, or simple breathing exercis-
or another relaxing bedtime ritual to help you do more if you have the time.
es. Find one that resonates for you and practice
drift off to sleep. 7. Give multitasking the ax. People work it daily.
2. Establish what the workday best when they give focused attention to the
14. Stop owning other peoples stuff.
means to you. Its common for clients to call task at hand. So aim to work on only one proj-
How often do you hear yourself saying,
or e-mail you after hours, but it is up to you ect at a time and give yourself permission to
Never mind, Ill do it myself? Hold others
to decide whether or not youre available af- forget about other priorities until you are done.
accountable for their responsibilities. This in-
ter hours. Make sure you respectfully address 8. Listen up! Active listening consists of cludes your children, your spouse, and your
your workday limits to your clients upfront, being present and engaged when communi- colleagues.
so everyone is clear on the boundaries. cating with another person. Be sure to turn off
15. Let go and delegate. Learn to know
that pesky inner monologue and focus when it
Saying no is a skill that is the other persons turn to speak.
when to let someone else handle a task. It can
be hard to relinquish control, but it is also
will benet you throughout 9. Dont be a sheep. Stop following the necessary to delegate to your employees. Re-
herd and innovate in the name of productivity. member that delegating is not admitting you
life, so allow yourself to If you can envision a way to work smarter and cant handle your responsibilities not at all.
politely start bowing out of better, you may just create new best practices Rather, its about maximizing the potential of
unnecessary commitments in your home office that will save time and in- your entire business.
crease quality.
right now. You can either let your priorities and obli-
10. Stop shuffling papers. Touch each gations run your life, or you can take charge
3. Dont stay on your e-mail all day. sheet of paper just once and figure out the ap- of your minutes and let them work for you to
Constantly checking your inbox is distracting propriate action. Either put it in a to-do pile achieve your goals in a timely manner. While
and slows you down. Designate a few times so you can deal with it immediately, a file (for you wont ever succeed long-term by racing the
in your workday to check e-mail so that you documents you must keep), or the trash. clock, you can drop your bad habits, improve
remain in control of your schedule and arent 11. Step away from the Internet. An in- ineffective practices, and kick stress to the
being reactive to new messages as they appear. nocent little break often turns into an hour (or curb so that your whole life improves.
4. Choose human connection over more) of wasted time that you cant get back
Jackie Gaines is a high-performing senior executive with a pro-
technology. Though technology has im- especially when you should be working or gressive career encompassing more than 38 years of sustained
proved our lives, it comes with its own set of headed to bed. Shut off access to the Internet leadership and accomplishments with major health systems and
problems. E-mails and texts are convenient, at a certain time each day to avoid getting lost organizations. With passion, creative energy, and vision, she
motivates diverse groups of people toward success. She has dedi-
but they create room for confusion and mis- in cyberspace. cated most of her career to the advancement of quality healthcare
communication. Whenever possible, talk in 12. Have some fun along the way. Relax programs throughout the United States, particularly those focused
on the care of the poor and underserved. Jackie lectures all over
person in order to get your message across and schedule recharge time into your life to the country and has received numerous awards along the way. Visit
clearly. avoid burnout. Be sure to build in time for fun www.studergroup.com/people/jackie-gaines.


Epsons Versatile Document Scanners Streamline
Workflow for Home-Based Business Owners
E
pson America, Inc., a leading provider technology, making it one of the fastest, most
of digital imaging solutions, unveiled accurate scanners in its class. The DS-1630
two business solutions in October: the is a versatile auto-duplex, flatbed document
DS-530 and DS-1630 commercial document scanner ideal for virtually any task, including
HOME OFFICE
scanners. Editor-in-Chief Stacy Ann Hender- documents up to 8.5 x 14, offering speeds
son had the privilege of testing out the DS-530, up to 25 ppm. Users can also take advantage DS-530 commercial document scanner
and was impressed by the greater efficiency of the flatbed to scan IDs, passports, fragile
or Mac, to online storage accounts including
achieved with the sleek and high-function- items and bulky items such as booklets and
Dropbox, SharePoint, FileBound, Evernote
ing scanner. She believes Epson should be a textbooks.
and Google Drive. In addition, both scanners
top choice for home-based business owners Epson makes it easy for business owners are equipped with a robust software package
to consider when deciding on equipment for to incorporate high quality hardware into including Epson Document Capture, ABBYY
their home office spaces. their existing infrastructure to streamline FineReader and Presto! BizCard Reader. Both
The DS-530 and the DS-1630 offer a com- operations. The new document management models also feature Epson Image Processing
plete set of software tools, allowing entre- solutions include TWAIN and ISIS drivers for Technology for text and image enhancements
preneurs to make a seamless transition to a simple integration with document manage- such as auto crop, blank page and background
paperless office. Both models feature a 50- ment systems, enabling users to save time and removal. The OCR software can be used to
page auto document feeder (ADF) for versa- money by directly scanning files into their ex- either create searchable PDFs or editable files
tile scanning and come fully equipped with isting workflow. with Word and Excel.
TWAIN and ISIS drivers for seamless inte- Both models offer easy one-touch scanning For more information about the Epson DS-
gration with existing document management for users to directly save their files to folders, 530 color duplex document scanner and DS-
systems. The DS-530 offers scan speeds up to email and with Epson Document Capture soft- 1630 flatbed color document scanner, visit
35 ppm/70 ipm with enhanced paper feeding ware installed on a connected Windows PC epson.com/buy-direct-estore.
Oprah Winfreys Favorite Things

Founder of FIJI Water Launches Startup Cultivated from the Pure
Volcanic Soil of His Private Island Wakaya
By Jennifer Halliday
F
IJI Water was founded by David H. such as Saks and Williams Sonoma and put
Gilmour who successfully grew it to it into the hands of Todd Smith and his team
become one of the most iconic and of network marketing experts. Knowing that
fastest-growing premium beverages in the hands-on marketing and aggressive expan-
US. Since his entrepreneurial pursuits began sion was key, Gilmour sought to bring his ul-
some 60 years ago, Mr. Gilmour has raised tra-premium brand to the masses, enhancing
12 startups, from conception through success millions of lives in the process.
including Clairtone Stereo, Barrick Gold Cor- David H. Gilmour is the founder of Wakaya
Pre-launch began in March of 2016 and
poration, Zinio Digital Publishing and more. Perfection.
captured the imagination of the industry,
In 2011, Gilmour began his crowning thousands of distributors and new customers. The companys success has attracted celeb-
achievement, Wakaya Perfection. Borne and Smith and his team continue to introduce new rities such as 17-time Mens Health Magazine
hand-cultivated in the pure volcanic soil of products adding their Spices of Life to every- cover model and celebrity fitness expert Owen
his private island of Wakaya in Fiji, this start- thing from energy drinks to nutritional supple- McKibbin. McKibbin perfectly embraces the
up leveraged ancient health secrets with the ments and weight loss systems. The company companys Wakaya Way philosophy, which is
hottest trends in health and nutrition today launched in October 2016, and 3 months later founded on a strong ethical culture and a sup-
ginger, turmeric, sea salt, & dilo oil. With the it hosted its Founders Cruise with a staggering portive community, and joins the ranks as its
most efficacious products available, the world attendance of over 400 Ambassadors from the Fitness Spokesperson leading the phenom-
took notice. Oprah Winfrey added Wakaya US to Japan. In addition, Wakaya Perfection enally successful bulaFITTM weight loss and
Perfection products to her favorite things list introduced a ground-breaking compensation fitness system. Wakaya Perfection continues
twice, and Dr. Deepak Chopra helped formu- plan that combined new and old-fashioned to break growth records with its high-impact
late its premium teas. principles and put the lions share of com- products and unique culture while fulfilling
On January 1, 2016, Gilmour plucked his pensation in the hands of those closest to the its mission to enhance peoples lives. Visit
12th startup from the shelves of retail giants, customers. www.mywakaya.com.


No Cash? No Problem!
How to Start a Business with No Money
By The Instant Group
MONEY CORNER
M
oney shouldnt necessarily be the Start by looking at what you
reason a great idea gets shelved but already have, like savings, invest-
sadly, a lack of cash is often the big- ments or retirement funds, and
gest reason why entrepreneurs put their plan only invest what you can afford
on hold. Its easy to assume that the only way to lose. If you dont have any sav-
a business will get off the ground is with ma- ings to tap into dont worry, there
jor funding or the ability to raise ridiculous are loads of creative ways to look
amounts of money, but that isnt always the at raising the cash you need.
case. Fortunately, starting a business with no Concentrate on one product or service to save on initial
In 2008 Cynthia Kersey threw
money (or very little) is entirely achievable ac- cash outlay.
herself a 50th birthday party
cording to Instant Offices.
and invited everyone she knew, 3. Start Small
A Few Success Stories for Inspiration: asking them to each donate $100 instead Instead of launching a business with a full
The Kingston Group, an American res- of a gift. With the money she launched The product or service offering, simplify your
idential construction and remodelling Unstoppable Foundation, a non-profit which strategy and start off small. It not only takes
firm, was started by two childhood focuses on giving children access to education. off the pressure significantly, but by concen-
trating on one product or service youll save
friends with around $500 to cover li-
censing fees. Six years later it grew into a
Start by looking at what on initial cash outlay. Offering a single service
3-million-dollar company. you already have, like or product in the beginning also enables you
to focus on a defined target audience, building
Richard Bransons probably one of savings, investments or from there as the concept strengthens.
the most inspiring stories for any retirement funds, and only
entrepreneur. With just 300 from 4. Be Creative
his mother he started his magazine
invest what you can afford to Make something that you can sell online. If
Student, which was the catalyst for lose. the product is good enough, marketplaces like
the entire Virgin Company. Today hes Etsy, eBay and Amazon may just do the work
The two founders of Airbnb managed to
worth over 5.1 billion dollars. for you by marketing and selling it to their
raise $25,000 for their business by buying
immense audiences. If youre not into making
Having pooled together $8,000 of their cereal in bulk and boxing it with a clever
your own products, how about reselling other
own cash and taking out loans, the three name. They sold their Obama Os at a
peoples products? Some of the biggest fashion
founders of Starbucks took their idea Democratic National Convention for $40 each
ecommerce sites are based on this principle,
and ran with it, turning the company and managed to raise the cash they needed to
curating and selling items to their own com-
into a billion-dollar company almost 10 fund the now billion-dollar company.
munities. If you have a skill or a speciality, all
years later.
Two More Ways to Source Cash: you need are the tools of your trade to start a
Billionaire founder of Topshop Phil- service business; this requires very little in-
Angel Investors: These are wealthy
ip Green started his company with vestment and is a great way to start small in
individuals who invest in exchange for
$20,000. He used the startup capital to your local area.
partial ownership of a company.
import jeans from the Far East to sell to
London retailers. Crowdfunding: If you believe your 5. Stop Procrastinating
idea is good enough why not take it to Fear of failure is one of the biggest killers
Using a $700 loan, John Paul DeJoria co-
the masses and try to attract funding? of great ideas. Dont wait for everything to be
founded the Paul Mitchell line of hair
perfect before you start your business, and
care products and went on to become a 2. List Your Connections dont let a lack of cash stop you from develop-
billionaire businessman. Its not what you know its who you know, a ing something that could end up paying off in
Its virtually impossible to avoid incurring statement uttered so often in business because the long run.
any costs at all when starting a business, but its inescapably accurate. Start by making a list
there are a few ways to keep them to an abso- of connections and consider how they could The Instant Group is the global flexible workspace specialist.
lute minimum and still get things to progress. help you. Do you know someone you could Underpinned by unrivalled expertise, Instant tailors unique solutions
trade skills with? Perhaps you know someone to help businesses of all sizes to grow, drive savings or gain invalu-
able insight. Established in 1999, The Instant Group has achieved
1. Source Cash in Creative Ways that could build you a website for a minimum 23% compound growth over the past four years and continues to
When bank loans, pitching to investors and cost, or introduce you to their network of expand with private equity funding secured from MML Capital in
other funding methods arent an option, cre- business contacts in return for your skills on 2012. With offices in London, Berlin, Dallas, New York, Hong Kong
and Sydney, The Instant Group employs more than 100 experts
ative entrepreneurs find a way to raise the cash a project of theirs? You could even consider and has clients in 113 countries. For more information, visit www.
they need. selling your services to raise money. theinstantgroup.com.

41

Organic Products for Everyone
Couple Launches Multi-Use Beauty and Skincare Company
SUCCESS STORIES
Following Life-Altering Events

By Kyla Eldridge
L
imegreen is a multi-use beauty and skin- asking for them to make more, they expanded.
care company producing high-quality, A small operation became a full-time invest-
completely natural products from vegan ment with Daviss North Carolina roots as the
and organic ingredients. The products break true inspiration behind every product.
the industrys single-use mold with formulas
The beauty brand has been featured in The
specifically crafted for all-over application. Talima Davis and Allison Lamb are the co-
New York Times, The Today Show, Mar-
Limegreens mission is to use simple, vegan founders of Limegreen.
ingredients to create high-quality, natural, and thaStewart.com, and many more! Most re-
versatile products that cleanse, moisturize and cently, Limegreen was featured on Lifetimes balms for your lips, body, beard and to soothe
refresh. new hit series Project Runway Startup, a extreme dryness; moisturizing, DEET-free in-
show where fashion and beauty entrepreneurs sect repellents; and refreshing sprays for your
Born in the wake of life-altering events, have the opportunity to pitch their product body, room, linens and face. There is even a
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Making Personal Hygiene Convenient
After a Trip to Europe, 83-Year-Old Entrepreneur Annoyed by
Toilet Paper Commercials Invents Milavo Pocket Bidet Spray
By Sherilyn Colleen
M
ention Cottonelle bath tissues Go 1983. So when he came across a bottle filled
Commando advertising campaign with liquid for another use, he realized it
to Angelo Chetta and you are likely would make the perfect compact container for
to get an earful. The 83-year-old inventor had Milavo Pocket Bidet Spray, a personal hygiene
just returned from a trip to Europe, where spritzer less bulky and more easily transport-
bathroom bidets (similar to toilets, but includ- able than wet wipe packets. Its compact, sleek
ing jet sprays of water for better hygiene and design makes Milavo easy to discreetly carry
cleanliness) are commonplace. Upon return- in a pocket or purse.
ing to the U.S., Chetta became acutely aware
Milavo Pocket Bidet Spray enables users
of how unsanitary it is to clean ones most in- Angelo Chetta is the founder of Milavo
to create their own wet wipes anywhere, in-
timate body parts using only dry tissue paper. Pocket Bidet Spray.
stantly, using regular toilet paper. Only slight-
For a nation that is obsessed with clean- ly bigger than a cigarette lighter, Milavo is an Tank alternative company that works with
liness, it struck me as dumb that we would all-natural blend of purified water, aloe vera inventors and companies to bring emerging
settle for using dry toilet paper in our daily hy- juice, tea tree, lemon peel oils, naturally de- products to market. The company advised
giene, says Chetta, former 20-year director of rived stabilizers and lavender for a fresh scent.
operations for the Louisiana Superdome (now Chetta on redesigning the Milavos packaging,
The soothing liquid contains no alcohol, is hy- created a website, lowered the price point to
known as the Mercedes Benz Superdome). As poallergenic, gentle and calming to the skin.
a bidet in America is hard to find, Chetta in- position it as an impulse buy and is now con-
vented the perfect solution. sidering a rebranding of the name to make it
The road to Milavo Pocket Bidet Sprays ini-
more consumer-oriented.
The longtime New Orleans resident has al- tial launch in 89 Kinney Drug stores in New
ways considered himself entrepreneurial. He York and Vermont hasnt always been smooth. In addition to Kinney Drug, Amazon and
is, after all, credited with creating the regions After struggling to bring his product to mar- Walmart.com, Milavo Pocket Bidet Spray is
Crawgator regional mascot concept back in ket, Chetta hired Product Launchers, a Shark available at www.milavospray.com.
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43

Clean Up Your Home
Business Accounts
MONEY CORNER
Here Are 12 Tips for Managing Your Finances

By Russell Smith
T
here are many upsides to running a into your business is gross
business from home, but nothing is profit, and the water runoff
perfect. is your net profit.
One disadvantage is having to manage Too many businesses fo-
your own finances. Most business owners are cus on gross profit and fail to
not financial experts, which makes the pros- understand the significance
pect of being the master of your own money of net profit and cash flow.
Keep your business accounts manageable with good
pretty daunting. As a result, many struggle to Ignoring your cash flow re-
accounting practices.
manage appropriately and sooner or later the sults in an inaccurate picture
business accounts are a complicated mess of of your businesss financial payments for equipment, money owed for sup-
figures and confusing spreadsheets. health, which makes it far easier to end up plies, or a mortgage on office space. Most small
However, there is hope. By following good with accounts that dont reflect your actual home businesses dont have large amounts of
accounting practices and knowing what to status. creditors, but it is still vital that you keep your-
look out for, you can keep your accounts 3. Dedicate Time Every Day to self aware of who you owe what.
manageable. Finance Management If your accounts are in need of a tidy up, one
1. Keep Your Business and Personal Home businesses are often micro-business- of the highest priorities you should have is en-
Finances Separate es, which means your finances arent usually suring you manage and clean up your accounts
as complex as a larger company. That doesnt payable. This means understanding exactly
Your personal and business finances should
mean things cant get messed up, though. who you need to pay and when payments are
never interweave. Having invoices paid into,
due. Unmanaged payable accounts can lead
and expenses paid out of, your personal ac- Fortunately, micro-businesses often have
to massive problems with creditors that could
count is a surefire way to problems. Doing so accounts that are far easier to manage with
potentially destroy your business. Rein them
makes it impossible to know exactly what is just a small amount of input. By dedicating
in immediately.
personal and what is business, making finance 10 minutes at the end of your working day to
management difficult. Not to mention, if the your finances making sure youve recorded
taxman comes a-knocking, theyll have a hard-
er time working this out than you do.
everything you need to, paying off bills, and
ensuring the numbers are right, etc youll
Unmanaged payable
2. Know Your Cash Flow find you have much more control over your accounts can lead to
accounts. massive problems with
Cash flow is exactly what it sounds like: the
4. Be Aware of Your Accounts Payable
amount of money going in and out of your creditors that could
business. Imagine a river of money with your Accounts payable is a term used to describe
business acting as a dam. The water flowing money your business owes. It could be a loan, potentially destroy your
business.
5. Close All Old Invoices and Bills

How do you clean the house that your small
business is based in? You clear out the clutter.
How do you clear up your business accounts?
You do the same.
Old invoices and unpaid bills wrack up
huge problems for your business; they skew
numbers. If you have open invoices that hav-
ent been paid, be swift in your action to clear
them up and get the money you are owed. If
Consolidate payments to make your accounts easier to manage.


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Clean Up Your Home Business Accounts
you have old invoices that have been paid but cent that enters and leaves your business. them to your current books. This ensures ac-
are just sitting around in your accounts fold- curacy in your current records and helps you
Bookkeeping is simple. Just record the fig-
ers, get those archived and out of the way. fill in any blanks that may have occurred due
ures from your invoices, receipts and other
to lax account maintenance.
MONEY CORNER
The only things you want to be affecting records in one place, such as on accounting
your accounts are invoices for current jobs and software, and maintain them, always updating 10. Review Your Finances Monthly
bills for ongoing projects. By sorting old bills when new records come along.
It is not enough to maintain your finances.
and invoices, you can get your financial num-
You have to know what exactly is going on with
bers up to date and clear out the clutter.
them. Monthly reviews are a vital part of keep-
6. Revisit Budgets Bookkeeping takes ing your accounts healthy, as they allow you
to take a step back and analyse your financial
Too many businesses set their budgets at the nancial guesswork out performance.
beginning of the year and religiously stick to
them. This is problematic. A budget is usually of the equation and allows The advantages of reviewing your finances
based on projections, not cold-hard facts. If you to know exactly what monthly are that you can track progress. Look
you are working off an inaccurate budget, you out for pitfalls and become keenly aware of
could find yourself falling deeper and deeper youve been paid and what your current financial situation as a whole.
into financial problems. youve spent. Avoiding monthly reviews means you wont be
For example, imagine you looked at your prepared for potential problems and you wont
projected income and surmised you could have that keen awareness of your businesss
The downside of not maintaining records
budget $250 per month for travel expenses. financial health, which makes it far easier for
is that things can quickly snowball, as you
Business is slower than usual, but you contin- your accounts to run away from you.
have no idea of exact figures. Guesswork is
ue to work from that budget as it is what you not a good idea when it comes to managing 11. Set Financial Targets
set for the year. business accounts; things can get messy fast. Financial targets are goals established at the
Every day you spend working from inac- Bookkeeping takes financial guesswork out of beginning of the fiscal year that indicate what
curate budgetary information, your accounts the equation and allows you to know exactly position youd like to be in when said year
get worse. Budgets should be revisited on a what youve been paid and what youve spent. draws to a close. While they may not seem like
regular basis and revised to reflect the current 9. Reconcile Your Historic a tool that can be used to keep accounts tidy,
financial situation of your business. By doing Transactions they actually have a major role to play.
so, you can avoid disastrous overspending. Or,
Recording all your income and outgoings is Financial targets range from high profits to
in the case of growth, you can ensure you are
important, but after theyve been noted down keeping things on an even keel. At the start of
investing an adequate amount of money into
in your spreadsheet, software, or massive the year, you need to look at your business and
your home business to ensure it continues to
19th-Century-style ledger, dont discard them. decide what sort of target you want to aim for.
develop.
Keeping evidence of your business transac- Once you have that goal, youll be able to track
7. Take Advantage of Specialist tions is not only important for tax purposes it against your accounts. If your goal is to be
Software in the case of an audit but it also benefits more profitable, for example, you can use it to
Numerous examples of accounting software your accounts through data reconciliation. monitor your accounts and make sure they re-
exist to help you keep track of your business fi- flect your intended end-game result.
If your accounts need a tidy, you can return
nances. While many still stick to filing cabinets to these historic transactions and compare 12. Reevaluate Your Outgoings
and spreadsheets on Microsoft Excel, even the
Too often small business owners set up fi-
smallest of businesses can benefit from spe-
nancial links and leave them standing. As a
cialist software.
result, you can end up paying high interest
Designed to help you easily understand and on loans, overpaying suppliers and racking
control your accounts, this type of software is up credit debts your company simply doesnt
vital for anyone who finds themselves bogged need.
down in financial misery. From record keeping
Invest time in looking over your accounts
to invoice monitoring, it essentially puts all the
payable and see if you can reduce costs by
necessary information in front of you, allow-
switching your custom to other businesses.
ing you to get an overview of all the ins and
You may also be able to consolidate payments
outs of your business finances.
to make your accounts easier to manage. Just
8. Maintain Your Records because something worked for your business
Bookkeeping is the cornerstone of good before, doesnt mean it works now.
accounting practice. Without a strong foun-
dation of recordkeeping, you cannot possibly With 12 years of experience running his own accountancy firm,
hope to have well-managed finances. Book- Retain evidence of all business Russell Smith of Russell Smith Chartered Accountants knows all
there is to know about managing small business accounts. Visit
keeping allows you to track everything, every transactions.
http://rsaccountancy.co.uk/.


Leaving Two Jobs
for the Online World
How a Girl from the Slums of Miami Made a
Million Dollars While Traveling the World
By Sherilyn Colleen
W
ho would have thought that ahead, D says. It was
a poor little black girl would then that I decided to
grow up into a rich, success- make a change. The
ful woman that empowers thousands of wom- cycle of going to work,
en? says D Verrengia. making little to no
money and going back
Success never happens overnight, and to
home was not making
build a prosperous venture it takes grit, de-
her prosperous and
termination and a strong sense of self. Long
was eating away at her
before I knew how to make money with my
spirit. It literally left D Verrengia is a passionate speaker who teaches entrepreneurs
business online, I had to step into my power,
me in the dark with how to take the reins back.
D shares. But first, I had to learn a few things
nowhere to turn, she
that shaped my life and the lives of thousands
says. It was time to her story. She felt that she was showing weak-
of women.
take a risk and fight for myself. ness if she let anyone know she once was poor
When she was working at Hooters, she
Now that D knew the cycle of going to work, or that she struggled in her business. However,
didnt consider it a glamorous job, but found
making no money and going home again was as she began receiving messages from women
it to be safe. I would show up to work, make
not working, she knew she had to find some- being empowered by her story, she knew she
money, and go home I suffered for that
thing different to attain an easier, more secure had to continue sharing it.
safety, she says. The safety of that job held
lifestyle. Everything I had to go through made me
me back from doing what I knew I had the po-
tential to do. I always knew there was something en- into the businesswoman I am today, D says.
chanting about running a business online and It has made me strong enough to lift women
It wasnt until the day things truly went up with me and show them how to find the
all I needed to do was learn how to leverage
downhill that her eyes opened to the reality power in their stories.
the power of the internet, D says. I told ev-
she had lived in for a long time. D came home
eryone my plan was to become wildly pros- Though D has made it this far, it does not
from her second job one night, put the key
perous with my business online and they were mean her journey is ending. She finds herself
into her front door, walked inside, turned the
all wildly supportive actually, no they were reaching new heights and taking others with
light switch on, and nothing happened. She
not. her to greater levels of success. To all those
stood there dejectedly in the dark.
Oftentimes great ideas meet great adver- struggling to find a path to a financially secure
I worked two jobs and I still couldnt get and fulfilling life, she reaches out to help. You
sities, when others feel intimidated by re-
markable plans or doubtful of ones ability to should be part of my circle, D says. I want to
achieve them. D was told over and over that take you by the hand and show you how you
she was crazy, that no broke waitress could can fulfil your purpose in your business and
ever make money with a business online and life.
that she didnt have what it takes to be suc- When D first started out, she didnt have the
cessful. Well, guess what? I can tell all those support of a community of likeminded people
people that I like to call haters that they were or a way to find out exactly how to make, save
wrong, D says. In the beginning, it was diffi- and invest money online, so she took matters
cult to hear that my friends and family did not into her own hands. First, she literally wrote
believe in me, so it was time for me to start my the book on how to make, save and invest
journey alone. money online. Then, she made a community
D believes that while it is possible to reach on Facebook so that wherever people are in the
ones dreams alone, it is better to have a com- world, they can connect with the empowering
munity of support. You should have some- business and lifestyle coach and hundreds of
place to go when you hit a roadblock or if you other women who are lifting each other up
need an extra burst of inspiration. Thankfully, while they succeed in the online world.
those communities are available online. This is all free and all you must do is down-
It was time to take a risk and fight for
There was a time when D was afraid to tell load my free e-book and join the Facebook
myself. - D Verrengia
group, D says. Visit blissdiva.com/.

47

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or Elexsis McCarthy, founder of MUE the material and hand sewing what became
Lifestyle and creator of the popular the very first Makeup Eraser, an eco-friendly
Makeup Eraser, her segue into the di- pink cloth that removes all traces of makeup
rect-sales beauty industry came via a self-ad- with only water.
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In 2013, McCarthy introduced her product
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to the masses at a local bridal expo, and hung a
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banner requesting distributors. She was blown
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away when someone wanted to buy 100! The
the use of any added products or chemicals.
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share it with women of the world. She began As the company continues to expand, it will
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skin care and makeup products and acces-
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sories. This April alone, MUE Lifestyle is
and effectiveness of this makeup removing skin care problems without the use of chemi-
launching upwards of 60 new products. As the
cloth. cal ingredients. McCarthy shares these words
company moves forward into a full lifestyle
Putting makeup on is so fun, but remov- brand of products, McCarthy is intent on en- of advice to home-based working women:
ing it is such a chore, says McCarthy. I knew suring all products are created with organic, Give serious thought to the company you
there were other women out there that needed botanical and/or the most natural ingredients choose to work with, then stick with it and
a drama-free, effective way to remove make- possible while being as effective as or more so persevere. Visit makeuperaser.com/mue-op-
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49

How To Make Money
With Non-Lethal
Self Defense Products?
6. SELL TO BUSINESSES - Sell surveillance cameras to
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3. SELL AT FLEA MARKETS AND SWAP MEETS - Another

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Home Business May/June 2017

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