Market Size Estimation

Total Population of Goa

28.9 Lakh

Age Bond
0-14 15-30 30-45 45-60 60+
26.2% 29.05% 22.44% 13.78% 8.11%
7.57 lakh 8.39 Lakh 6.48 Lakh 3.98 Lakh 2.34 Lakh

Average Spent on Hair care Product/ year (assumed)

400 Rs 1200 Rs 900 Rs 600 Rs 300 Rs

Total Market Size

220 Crore Rs

Links used for Assignment

http://dfda.goa.gov.in/images/fdadir/retail%20drug%20premises%20-%20bicholim.pdf

http://www.goaholidayhomes.com/directory/medical-stores-chemists-druggists-pharmacies-in-goa.html

http://dfda.goa.gov.in/fda-directory/retailers-directory/154-south-goa-retailers

http://www.indiacom.com/yellow-pages/grocers-and-provision-stores/goa/?page=2

http://www.goaholidayhomes.com/directory/general-stores-in-goa.html

http://www.tsmg.com/download/article/Personal_Care_Chemicals%20word.pdf

http://indiapopulation2017.in/population-of-goa-2017.html