Mikayla Owen

Doran

ENC2135

18 April 2017

Annotated Bibliography

Jin, Kim. The Institutionalization of YouTube. Sage Journals, 31 Jan. 2012.

This source is about the complete breakdown of Youtube and how it has grown to be one

of the strongest social media platforms in todays world. It breaks down the culture, network,

cultural politics, and even Youtubes uncertain future. This source relates to my topic because it

gives every angle of the rise of Youtube and how it has made its splash in networking culture.

Also this source gives an interesting perspective on Youtubes future and how it might be

unstable for creators to rely on this platform for income.

Junger, Richard. "YouTube." St. James Encyclopedia of Popular Culture, vol. 5, no. 2,

2013, pp. 479-481.

This source gives examples of two current Youtube celebrities and tells how they turned

their passion of making videos into a huge empire. These creators now make videos for
thousands of dollars per month, had books released, clothing lines, and even participated on

Dancing with the Stars. This articles main focus is telling how an average person can turn their

hobby into a career through Youtube. This source relates to my topic because it tells how anyone

could be making thousands of dollars a month just by doing something as simple as uploading a

video. But it also tells of the struggles of keeping up with Youtube and popularity patterns. So

this source gives both a positive, but also a negative look into being a Youtuber.

Kaplan, Andreas M. Users of the World, Unite! The Challenges and Opportunities of

Social Media. ScienceDirect.com, Business Horizons, Oct. 2009.

This source mainly focuses on how companies and individuals rely on social networking

platforms for a new source of making profit. It also gives a couple of definitions to what social

media actually means to different people/companies and what that means for the future of social

media platforms, such as Youtube. This source is related to my topic because it gives a look into

how important social media platforms truly are to our society. It leaves the reader a bit worried

that it has become too important. This article was published originally in a forum for the Kelley

School of Business, Indiana University. The article gave also gave a list of all the students and

professors that proof read the article before being published in October 2009.

McDowell, John H. "'Surfing the tube' for Latin American song: The Blessings (and

Curses) of YouTube." Journal of American Folklore, vol. 128, no. 509, 2015, p.

260+.

This source gives both positive and negative points of the topic of Youtube. McDowell

stands from the point of view as both a viewer searching for a content and an uploader trying to
be successful. This source relates to my topic because it shows a different angle. He clearly stats

which view he would take and gave both positive and negative aspects of both. This helps me

better understand, especially with uploaders, how they rely on the system to make money and

how the money fluctuates per pay period depending on how successful they were that period.

Postigo, Hector. The Socio-Technical Architecture of Digital Labor: Converting Play

into YouTube Money. New Media & Society, vol. 18, no. 2, 3 July 2014, pp.

332349.

This source gives examples of two current Youtube celebrities and tells how they turned

their passion of making videos into a huge empire. These creators now make videos for

thousands of dollars per month, had books released, clothing lines, and other merchandise. This

articles main focus is telling how an average person can turn their hobby into a career through

Youtube. This source relates to my topic because it tells how anyone could be making thousands

of dollars a month just by doing something as simple as uploading a video. But it also tells of the

struggles of keeping up with Youtube and popularity patterns. So this source gives both a

positive, but also a negative look into being a Youtuber.

Ridout, Travis N. and Franklin Fowler, Erika and Branstetter, John, Political

Advertising in the 21st Century: The Rise of the YouTube Ad , 23 August 2010.

This source researched the advertising form of social media platforms. The researchers

give examples of how Youtube opened new door to make income for companies, campaigns, but

also giving a part of that income to the creator of the video the ad is playing before. It gives other

facts about the rise of Youtube and how Youtube Ads have helped the platform take off and
become successful. This source relates to my topic because it gives facts of how the Youtube Ad

is benefiting pretty much everyone that comes across the ad and how Youtube has used this new

advertising format to open new forms of communication. The source was written by two

professors from Washington State University and Wesleyan University, both whos areas are

economics and Media. This source was published in 2010 but last revised in 2014, so it is up to

date and relevant.

Vonderau, P. The Video Bubble: Multichannel Networks and the Transformation of

YouTube. Convergence: The International Journal of Research into New

Media Technologies, vol. 22, no. 4, 17 Apr. 2016, pp. 361375.

This journal is about how Multichannel networks are companies that that sell advertising,

cross-promote affiliated YouTube channels, and develop video brands. This shows how massive

of an impact Youtube has on the world. Instead of just TV and paper ads, Youtube introduces

new ways to sell products. This shows the positive impact Youtube has as a massive power today.

This relates to my topic because it shows a positive aspect of Youtube and how much technology

has changed over the years.