A Project on Online food delivery system

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 United International University

Submitted To:

Fahim Tasneema Azad

Lecturer
School of Business & Economics
United International University

Submitted By:

Md. Saifullah
Section: E
E-business
Group: Legend Zone
Behalf of the group

Date of submission 04 April 2017

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 Group Profile

Name ID

Md.saifullah 111 151 441

Md Nawaz Sharif 111 151 091

Arafat Ibna Kamal 111 143 107

Wahida Munni 111 142 273

Part of work Contribution

Md. Saifullah
introduction ,Target market, Ordering system, Payment system, income source, Mission and
vision ,Business Structure ,SWOT Analysis, Revenue Model, competitive Advantage and
comparative environment.
Wahida Munni
The outlets of online food delivery, Management team, Market strategy.
Md Nawaz sharif
Our food and service and organizational development
Arafat Ibna Kamal
Value proposition and Market Opportunity.

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Letter of Transmittal
Date: August 29. 2015
To,
Fahim Tasneema Azad
Lecturer
School of Business & Economics
United International University
Dhanmondi, Dhaka- 1209

Subject: Request for Accepting the Report

Dear Sir/Madam
We would like to inform you that we are submitting our report on New business: Online Food
Delivery system. We have tried our best to prepare this report which has fulfilled all the
requirements. We believe that all these ideas from this report will help us in our future practical
life.

We will be highly grateful to you if you would kindly accept our Report and obliged thereby.

Thanking you
Sincerely Your
.
Md.saifullah

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 Acknowledgement

At first, we would like to thank our honorable Madam , Fahim Tasneema Azad, who directed us
to prepare this term. We thank our other faculty, who also help us to prepare this term. We thank
senior students of BBA who has helped us by giving us guidelines. On the whole we would thank
our group members for their cooperation and understanding to the fulfillment of our report. We
have taken help form different internet sources and reports. We have taken help form different
internet sources and reports. The sources have been mentioned in the Sources and Methods of
Collecting Data.
Finally, we would like to thanks our parents, teacher, friends and many other informers who are
the helpful to make this report. We like to thanks the entire team member to give full devotion to
this report.

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 Table of Contents

Table of Contents
CHAPTER 1.0.............................................................................................................. 9
1.1 Introduction....................................................................................................... 9
1.2 company description....................................................................................... 10
1.2.1Company Name.......................................................................................... 10
1.2.2 Type of business structure.........................................................................10
1.2.3 Our Product and Services..........................................................................10
1.2.4The outlets of online food delivery:............................................................14
1.2.5 Our Target Market...................................................................................... 15
1.2.6 Ordering.................................................................................................... 16
1.2.7 Payment Options....................................................................................... 18
1.2.8 Sources of Income..................................................................................... 19
1.2.9 Our Vision Statement................................................................................ 20
1.2.10 Our Mission Statement............................................................................20
1.2.11 Our Business Structure............................................................................20
CHAPTER 2.0............................................................................................................ 21
SWOT Analysis...................................................................................................... 21
2.1 Strength.......................................................................................................... 21
2.2 Weakness........................................................................................................ 21
2.3 Opportunities.................................................................................................. 21
2.4 Threat:............................................................................................................. 21
CHAPTER 3.0 E-commerce Business Model..............................................................22
3.1 Value proposition............................................................................................. 22
3.2 Revenue Model................................................................................................ 22
3.2.1 Advertisement Revenue model.................................................................23
3.2.2 Subscription Revenue Model.....................................................................23
3.2.3 Sales Revenue........................................................................................... 24
3.3 Market Opportunity......................................................................................... 24
3.4 Comparative Environment...............................................................................25
3.5 Comparative Advantage.................................................................................. 25

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 3.6 Market Strategy............................................................................................... 26
3.7 Organizational Development...........................................................................26
3.8 Management team.......................................................................................... 27
Conclusion................................................................................................................ 28

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 Executive Summary

Quick food service is a standard and registered home and office food Delivery Company that
will be based in Dhaka city in Bangladesh . We will cover a wide range of clients both individual
and corporate clients. We have been able to lease a suitable restaurant facility with kitchen permit
from the appropriate authorities . As a company, we are willing to go the extra mile to invest in
some of the finest professionals (chefs, delivery officers and back office staff members) we can
find and also we have set plans in place to acquire the best of equipment when it comes to setting
up a standard and first class restaurant / kitchen. The demand for foods, snacks and drinks is not
going to plummet any time soon, which is why we have put plans in place to continue to explore
all available market around the cities where our restaurant is going to be located and ensure that
we create a wide range of distribution channels via franchising. With that, we know that we will
be able to maximize profits in our business. Our strongest selling point at Quick Food service is
the unique taste of the different type of foods, snacks and drinks that we will make and sell.
There is hardly any customer that will taste any of our food who would not want to come back
and make more purchase or order more we take great delight in welcoming repeated customers
over and over again. We will ensure that we hold ourselves accountable to the highest standards
by meeting our customers needs precisely and completely whenever they patronize our products.
We will cultivate a working environment that provides a human, sustainable approach to earning
a living, and living in our world, for our partners, employees and for our customers . Our plan is
to position Quick food service to become one of the leading brand in the home and office food
delivery services company, and also to be amongst the top 1 home and office food delivery
services brand in the Dhaka city within the first 10 years of starting our business.

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CHAPTER 1.0
1.1 Introduction

The homes and offices food delivery services company are involved in delivery foods to any
destination within their coverage area as ordered by their clients. Basically, the process of
ordering food from a local restaurant or food cooperative is through their telephones, website or
customized mobile app. It is same process when ordering goods from online stores, and many of
these food delivery services companies allow customers to keep accounts with them in order to
make frequent ordering convenient. Payments are usually done either by credit card or cash, with
the restaurant returning a percentage to the online food company if they are not the owners of the
restaurant. The food delivery services industry is indeed a thriving and profitable Company. The
home and office food delivery services company increase day by day in our countries and also
people involvement are increase with online delivery service. The recent trends in the food
delivery services industry is that, local companies have started teaming up with e-commerce
companies to make ordering quicker and more precise. Some restaurants have embraced online
ordering despite their lack of delivery systems, using it to manage pick-up orders or to take
reservations. One of the most key of success in the online business to get the ideal location with
the right demographic composition.

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1.2 company description

1.2.1Company Name
Quick Food services

1.2.2 Type of business structure

company business in here we do manufacture and also give online service.

1.2.3 Our Product and Services

Quick Food service is the home and office food delivery services company for the purpose
of making profits. We will ensure all kind of rules and regulation by the laws of the Bangladesh
to achieve our business aims and objectivesn.our products and services are :

BBQ & Grills

Pizza
Budget Lunch Meals
Beverages
Burgers, Fast Food & Wraps
Sometime we take special order for office

Some Product details are given here

BBQ & Grill

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 We make BBQ & Grill cooking & non-cooking way. Grilling is a form of cooking that
involves dry heat applied to the surface of food, commonly from above or below Grilling
usually involves a significant amount of direct, radiant heat, and tends to be used for
cooking meat quickly. Food to be grilled is cooked on a grill (an open wire grid such as
a gridiron with a heat source above or below), a grill pan (similar to a frying pan , but
with raised ridges to mimic the wires of an open grill), or griddle (a flat plate heated from
below)

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 Pizza:

We make Pizza Bake and non-Baking, so that customer can make it at home with micro
oven. Pizza is a yeasted flatbread generally topped with tomato sauce and cheese and
baked in an oven. It is commonly topped with a selection of meats, vegetables and
condiments. The term was first recorded in the 10th century, in a Latin manuscript
from Gaeta in Central Italy .The modern pizza was invented in Naples, Italy, and the dish
and its variants have since become popular and common in many areas of the world. We
imported flower from Italy

Beverage: A drink or beverage is a liquid intended for human consumption. In addition

to their basic function of satisfying thirst, drinks play important roles in human culture.
Common types of drinks include plain water, milk, juices , coffee , tea , and soft drinks.
In addition, alcoholic drinks such as wine, beer, and liquor, which contain the
drug ethanol, have been part of human culture and development for 8,000 years.

Budget lunch meals

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 Budget Lunch meals: The abbreviation for luncheon is a light meal typically eaten at midday The
origin of the words lunch and luncheon relate to a small snack originally eaten at any time of the
day or night. During the 20th century the meaning gradually narrowed to a small or mid-sized
meal eaten at midday. Lunch is commonly the second meal of the day, after breakfast. The meal
varies in size depending on the culture, and significant variations exist in different areas of the
world.

26 Favorite Dirt-Cheap Meals

Sticky rice, vegetables, and soy sauce. ...
Black beans and rice. ...
Egg and black bean burritos. ...
Grilled cheese and tomato soup. ...
Spaghetti with homemade marinara. ...
Ham, white beans, and cornbread. ...
Homemade stovetop mac n' cheese. ...

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1.2.4The outlets of online food delivery:
Our intention of starting The home and office food delivery services business is to build up a
standard business in Dhaka city, Bangladesh. Our Target is to build a home and office food
delivery services business that will meet the needs of all our customers and potential customers
in the Dhaka city

Dhanmondi , Road : 15/A, House : 62, Dhaka : 1207

Contact No : 026688443, 026688444,

Gulshan, Road : 2, House : 64, Block : E, Dhaka : 1210

Contact No : 025566333, 025566334

Mirpur, Road : 11, House : 12, Block : D, Dhaka : 1301

Contact No : 027788992, 027788993

Lalbagh, Road : 10, House :14, Block : C, Dhaka : 1403

Contact No : 029977555, 029977556

Baily road, Road : 02, House : 37, , Dhaka : 1103

Contact No : 024422991, 024422992,

1.2.5 Our Target Market

When it comes to foods and soft drinks, there is indeed a wide range of available customers. In
essence, our target market cant be restricted to just a group of people, but all those who love the

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kind of foods, snacks and soft drinks that we prepare and of course those who would want to try
it out.In view of that, we have conducted our market research and we have ideas of what our
target market would be expecting from us. These are the groups of people we intend marketing
our pizzas to;

Households

Children

Corporate Executives

Government Officials

Business People

Celebrities

Military Men and Women

Sports Men and Women

Students

Tourists

Everyone who resides in our target locations.

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1.2.6 Ordering

Order processing is the process or work-flow associated with the picking, packing and delivery
of the packed items to a shipping carrier. Order processing is a key element of order fulfillment.

Anyone can Order Through our Website

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Anyone can Order Through our Website .In here we give shopping cart option if anyone want
he/she change their order and also adding other product. We also add here live chart option if any
one face any problem he/she can get live help from us about ordering . After selection good
he/she finally order and we confirm order by his/her mobile verification.

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1.2.7 Payment Options

The payment policy adopted by Quick Food service is all inclusive because we are quite aware
that different customers prefer different payment options as it suits them but at the same time, we
will ensure that we abide by the financial rules and regulation of Bangladesh

Here are the payment options Quick Food service will make available to her clients;

Payment via bank transfer

Payment with cash

Payment via credit cards / Point of Sale Machines (POS Machines)

Payment via online bank transfer

Payment via mobile money transfer

1.2.8 Sources of Income

Quick Food service is established with the aim of maximizing profits in the home and office
food delivery industry in the Bangladesh and we are going to go all the way to ensure that we do
all it takes to sell a wide range of foods, soft drinks to a wide range of customers.

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Quick Food service will generate income by offering the following products and services;

Takeout and delivery

Sit-down service

1.2.9 Our Vision Statement

Our vision is to be amongst the top 1leading home and office food delivery service companies in
The Dhaka city of Bangladesh before our 5th anniversary.

1.2.10 Our Mission Statement

Our mission is to build a home and office food delivery services business that will meet the
needs of all our customers and potential customers in the regions / cities where we have our
delivery network.

1.2.11 Our Business Structure

In putting in place a good business structure, we will ensure that we hire only people that are
qualified, honest, customer centric and are ready to work to help us build a prosperous business
that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of three years or more. In view of
that, we have decided to hire qualified and competent hands to occupy the following positions
that will be made available at Quick Food service ;

Chief Executive Officer

Restaurant Manager

Human Resources and Admin Manager

Sales and Marketing Officer

Accountants / Cashiers

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 Cook / Chef

Drivers / Deliverers

Customer Service Executives

Cleaners

CHAPTER 2.0
SWOT Analysis

we were able to take stock of our strengths, our weakness, and our opportunities and also the
threats that we are likely going to be exposed to if we launch our home and office food delivery
services business in Dhaka

2.1 Strength:

Our strength lies in the fact that we have a wide range of foods, drinks that can meet the needs of
a wide range of customers including vegetarian et al. We have state of the art kitchen facility and
equipment that has positioned us to meet the demand of products even if the demand tripled over
night or if we have a massive order to meet and emergency need.

2.2 Weakness:

The fact that we are setting up a home and office food delivery business in a city with other
leading restaurants and food delivery businesses might likely pose a challenge for us in breaking
into the already saturated market in Dhaka city.

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In essence our chosen location might be our weakness. But never the less, we have plans to
launch out with a big bang. We know with that, we will be able to create a positive impression
and we have a proper handle when it comes to building on already gather momentum.

2.3 Opportunities:

The opportunities available to us are unlimited; everybody in our chosen location consume foods
and soft drinks on a daily basis and all what we are going to do to push our products to them is
already perfected.

2.4 Threat:

One of the big threat for us is traffic jam in Dhaka city. we know Dhaka city is the city of traffic
jam if create barrier when we delivery our food.

The threat that is likely going to confront us is the fact that we are competing with already
established home and office food delivery businesses in Dhaka City. Like pizza hut and Food
Panda . Massachusetts and also there are other entrepreneurs who are likely going to launch
similar business within the location of our business.

CHAPTER 3.0 E-commerce Business Model

A business model describes the rationale of how an organization captures, creates and delivers
value. Such a model has to be intuitive and cover all matters of interest, i.e. encompass the
necessary and sufficient conditions of company operation. The concept should be simple,
complete and relevant, without oversimplifying the complexities of how enterprises actually
function. A business model is extremely important to ensure a business is set up properly and has
the ability to run smoothly. The business model is the main component of a business plan and
this is necessary when looking for investors from both individuals and banks. We decorate our
online food deliver business by Eight business Mode.

3.1 Value proposition

A companys value proposition is at heart of its business model Define how a company's product
or service fufils the need of customers. For the Value creation Quick food service company take
some step

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 We are providing high quality food with low volume. We are maintaining the rules and
regulation of BSTI when we are making our product,
We are not taking any delivery charge where others are taking 50tk as a delivery charge
within Dhaka city.
If anyone will buy our product over 1000tk we will give him 2% discount.
We are taking our charge via bkas ,Nexus card, American express, Rocket, Ucash or
cash.
We will try to delivery our products within 1:30 hours. If we fail to delivery within 2
hours we dont take full charge we take 50% charge
There is no search cost

By this steps we can easily create value of our company and easily full fill customer need
and satisfaction.

3.2 Revenue Model

Define how the firm will earn revenue generates profits and produce a superior return on
invested capital. There are several way to Earn Revenue like
1. Advertisement revenue model
2. Subscription revenue model
3. Transection fee revenue model
4. Sales revenue model
5. Affiliate revenue model

But in our company we Earn Revenue by three Way

3.2.1 Advertisement Revenue model

The advertising revenue model is based on contacts making it one of the indirect sources of
revenue. The conventional version is display-marketing - for example wallpaper, super banner,
rectangle, skyscraper - which is paid according to traffic. we provide a forum of advertisement
and receive some revenue .

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In here we give A super Banner Advertisement. For this Advertisement AdSense give some
Money.

3.2.2 Subscription Revenue Model

The subscription business model is a business model where a customer must pay a subscription
price to have access to a product or service. The model was pioneered
by magazines and newspapers, but is now used by many businesses and websites.

Users are charged a periodic (daily, monthly or annual) fee to subscribe to a service. Many sites
combine free content with premium membership. subscriber- or member-only content.
Subscription fees do not depend on transactions. Subscribers use the content as long and often as
they want

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In our company Any one can create account totally free, we give all kind of information about
our New product , special offer, special package, but to get information we take few fee it can be
weekly and monthly for the weekly we take 100BDT tk. For monthly We take 350BDT tk.

3.2.3 Sales Revenue

A company derives revenue by selling goods , information , and service.

Our main revenue is coming from the sales revenue model. When we sell our product we get
some profit. In the revenue mode our main focus on sales revenue model. If our sales is increase
our revenue is increase easily so we should give much more attention in sale sector.

3.3 Market Opportunity

Refers to a company's intended market space and the overall potential financial opportunities
available to the firm in that market space

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The opportunities available to us are unlimited; everybody in our chosen location consume
foods, snacks and soft drinks on a daily basis and all what we are going to do to push our
products to them is already perfected. There are also loads of people who would want to learn
how to cook different delicacies and they will readily find our government approved cooking
training center highly ideal for them to fulfill that goal. In this particular areas there are a big
scope for online business. In this areas most of the people are rich. They like to take food via
delivery.

3.4 Comparative Environment

Refers to the other competition selling similar products and operating in the same market space

-Influenced by

How many competitors are active?

How large operations are

The market share for each competitor

How profitable these firms are

How they price their product

In Dhaka city two or Three company are available Foodpanda and Pizzahut they are active and
profitable and their price similar with us so we conclude that in Dhaka city Comparative
environment are exit.

3.5 Comparative Advantage

Achieved when a firm can produce a superior product and/or bring a product to market, at a
lower price than most, or all, of their competitors.

There are some way to create of competitive advantage

Asymmetry :Whenever one participant in a market has more resources than other participant we
have this advantage because we are local producer but other are not local

First mover advantage :We are not First mover so we have no this Advantage but others firm has
this advantage it would be threat for us

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Complementary resources :We have complementary resources because our marketing managemt
team is strong

Unfair competitive Advantage : occurs when one firm develops an advantage based on a factor
that other firm can not be purchase in Dhaka city any firms has not this advantage. So we can
capture it .

Perfact market: A market which there are no competitive advantage I think at this moment in
Dhaka city market no ones have fully comparative advantage so it is perfect market.

3.6 Market Strategy

Online marketing is not easy , competition is tough, with many online marketing tools and
techniques to choose from. So we need to make the smart online marketing choices. To compete,
we believe that a planned approach is essential.

Market strategy is the plan you put together that details exactly how you intend to enter a new
market attract new customers.

We have some plans to attract new customers for our business.

Carefully target the online customers.

Create high-quality foods and deliver it at high speed.

Skip the middlemen.

We have several food items.

Discounts are available.

Free home delivery.

Less time for delivery.

3.7 Organizational Development

Organization development is the study of successful organizational change and performance.
Providing opportunities for people to function as human beings rather than as resources in the
productive process. Opportunities for each organization member, as well as for the organization
itself, to develop to their full potential. Seeking to increase the effectiveness of the organization

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in terms of all of its goals. Attempting to create an environment in which it is possible to find
exciting and challenging work.

1 To increase the level of inter-personal trust among employees.

2 Increase employees' level of satisfaction and commitment.

3 To confront problems instead of neglecting them.

4 Effectively manage conflict.

5 To increase cooperation and collaboration among employees.

3.8 Management team

Employees of the company responsible for making the business model work

-Strong management team gives instant credibility to outside investors, immediate market
specific knowledge , experience in implementing business model A strong Management team
should be able to change the model and redefine the business as it becomes necessary for strong
Management team Quick food service company take some step

Quick food service Recruit some experience people who have both experience and ability to
apply that experience to new situation.

Quick Food service company maintain a sequence they full fill every function of job required
like production, marketing, finance department.

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 Conclusion

Quick food service is a standard and registered home and office food Delivery Company that
will be based in Dhaka city in Bangladesh . We will cover a wide range of clients both individual
and corporate clients. Our food delivery services company are involved in delivery foods to
any destination within their coverage area as ordered by their clients. Basically, the process of
ordering food from a local restaurant or food cooperative is through their telephones, website or
customized mobile app. By our company we meet customer need and satisfactiom

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 Reference

http://imtebiz2013.blogspot.com/2013/10/8-key-elements-of-business-model.html
https://en.wikipedia.org/wiki/Online_food_ordering
https://www.packagedfacts.com/Meal-Kit-Delivery-10037319/
http://mystry-geek.blogspot.com/2013/02/case-study-1-pandora-and-freemium.html?m=1
https://www.foodpanda.in/

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