KEY METRICS REPORT.

JANUARY 6
TWITTER

JANUARY 18
FACEBOOK

FEBRUARY 21
FACEBOOK

FEBRUARY 23
TOP POSTS
TIMELINE

TWITTER

MARCH 15
TWITTER

MARCH 30
FACEBOOK

APRIL 4
TWITTER

APRIL 11
FACEBOOK

BRYANT BANK I KEY METRICS REPORT

FACEBOOK March 23 - April19 March 23 - April19

INSIGHTS Total Page Views Page Likes

2017
March 23 - April19 March 23 - April19 March 23 - April19

People Reached Post Engagement Total Video Views

TOTAL VIEWS

NET LIKES

BRYANT BANK I KEY METRICS REPORT

POST REACH

REACTIONS, COMMENTS & SHARES

TOTAL PAGE LIKES: 10,257

FEBRUARY: 10,215
MARCH: 10, 233
APRIL: 10,238

BRYANT BANK I KEY METRICS REPORT

WHEN OUR FANS ARE ONLINE

Sun Mon Tue Wed Thu Fri Sat

5,000

4,000

3,000

2,000

1,000

3:00 AM 6:00 AM 9:00 AM 3:00 PM 6:00 PM 9:00 PM

PEOPLE REACHED

BRYANT BANK I KEY METRICS REPORT

TOP POSTS: BASED ON REACH

JANUARY FEBRUARY
January 18, 2017 February 21, 2017

REACH: 5,495 REACH: 14,181 (organic: 11,991;

LIKES: 199 paid: 2,190)
COMMENTS: 26 LIKES: 475
SHARES: 16 COMMENTS: 58
BOOSTED AMOUNT: n/a SHARES: 40
HASHTAGS USED: n/a BOOSTED AMOUNT: YES- $15
HASHTAGS USED: #BryantBank

BRYANT BANK I KEY METRICS REPORT

TOP POSTS: BASED ON REACH

MARCH APRIL
March 30, 2017 April 11, 2017

REACH: 2,373 REACH: 3,067 (organic: 1,601;

LIKES: 36 paid: 1,466)
COMMENTS: 0 LIKES: 43
SHARES: 9 COMMENTS: 11
BOOSTED AMOUNT: n/a SHARES: 16
HASHTAGS USED: #BryantBank BOOSTED AMOUNT: YES- $20
#BankersWhoCare#BankLocal HASHTAGS USED: n/a

BRYANT BANK I KEY METRICS REPORT

TWITTER HOME OWNERSHIP DISTRIBUTION

INSIGHTS
2017
80% 20%
HOME OWNER HOME RENTER

EDUCATION LEVEL MARTIAL STATUS

MARRIED
38% 46% 15%
SINGLE
HIGH SCHOOL COLLEGE GRADUATE
SCHOOL

AGE DISTRIBUTION GENDER DISTRIBUTION

45% 55%

MEN WOMEN

AUDIENCE HOME VALUE

BRYANT BANK I KEY METRICS REPORT

TOP POSTS: BASED ON IMPRESSIONS

JANUARY FEBRUARY
January 6, 2017 February 23, 2017

IMPRESSIONS: 995 IMPRESSIONS: 959

ENGAGEMENTS: 35 ENGAGEMENTS: 11
ENGAGEMENT RATE: 3.5% ENGAGEMENT RATE: 1.1%
RETWEETS: 3 RETWEETS: 4
REPLIES: 0 REPLIES: 0
LIKES: 0 LIKES: 5

MARCH APRIL
March 15, 2017 April 4, 2017

IMPRESSIONS: 582 IMPRESSIONS: 438

ENGAGEMENTS: 25 ENGAGEMENTS: 24
ENGAGEMENT RATE: 4.3% ENGAGEMENT RATE: 5.5%
RETWEETS: 2 RETWEETS: 3
REPLIES: 0 REPLIES: 0
LIKES: 1 LIKES: 3

BRYANT BANK I KEY METRICS REPORT