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STAKEHOLDERS
Primary stakeholders:
i. Taylors Students Craft a campaign that suit students of age 18 25
to take part in the campaign. Nevertheless, take into consideration of
the campaign dates to ensure it doesnt intersect with mid-term
examination dates for higher engagement and participation in the
campaign proposed.
ii. Taylors Staffs and Management Seek approval from from Taylors
University management to carry out the campaign. If the event
involves PA system, it should be under controllable volume as to avoid
unnecessary discomfort at workplace for the staffs; be it for the
lecturers or the management.
iii. Carousell help Carousell to reach their objectives (KPIs) through the
campaign within the allocated budget besides ensuring possible
partnership with the sponsors.
Secondary stakeholders:
Sponsorships (Pestle Mortar, Juicee, mBL) - the potential exposure to their target
markets (Taylors Students) to be gained and the relative strengths and
weaknesses of forming a partnership with Carousell. Sponsors are to decisions
about whether to sponsor the event or not, and if so to put a value on the event
as a form of promotion.
REFERENCES
Cassis, C. (2007). College students help fuel ever-growing Internet sales. [online]
The Daily Free Press. Available at: http://dailyfreepress.com/2007/01/22/college-
students-help-fuel-ever-growing-internet-sales/ [Accessed 12 Apr. 2017].
Delafrooz, N., Paim, L., & Khatibi, A. (2010). Students Online Shopping Behavior:
An Empirical Study. Journal of American Science, 6(1).