1) Even though drive-in restaurants were already popular in
America in the 1950s, they were not as successful as the fast food restaurant owned by the MacDonald brothers. List three reasons for this lack of success.
2) What production techniques did the Mac Donald brothers
apply in their business to differentiate themselves from other similar restaurants? 3) Why were the MacDonald brothers reluctant to expand their business? What are the common disadvantages of business expansion?
4) Why did the rich franchise owners fail in their business?
5) What did Ray Kroc want to do to lower the costs? Why did the Mac Donald brothers refuse to do it?
6) What did Harry Sonneborn, the financial expert, advise Ray
Kroc to do to make more profit?
7) What happened to the MacDonald brothers at the end of
the film? Why?
8) Which adjectives would you use to define:
a) Ray Kroc b) Mac and Dick MacDonald Example: curious risk-taker resourceful smart ethical greedy persistent
9) Do you think that Ray Kroc is a good entrepreneur? Justify.
10) In your opinion, what was the mistake the MacDonald
Growth Mindset: 7 Secrets to Destroy Your Fixed Mindset and Tap into Your Psychology of Success with Self Discipline, Emotional Intelligence and Self Confidence
Summary: The Gap and the Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Dr. Benjamin Hardy: Key Takeaways, Summary & Analysis
Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Tim Ferriss: Key Takeaways, Summary & Analysis Included