Assignment #3:

Individual Community/Parental Outreach

Public Relations (PR) Project

Submission Date: 20 April 2017

Individual Community/Parental Outreach

Public Relations (PR) Project

Overview. In conjunction with your school principal (and/or other

organizational leaders), you are to identify a specific project a building principal/staff
may use to improve the buildings existing public relations efforts to work with parents,
and/or other internal/external community members, (with a special eye towards
cultural competence and technology issues). The task involves the planning and
development work, and if at all possible, the actual implementation. This project may
require at least four or more hours of time to complete the project. (This activity
addresses Standards 1.1, 3.1, 3.3, 4.1, 4.2).

Recent examples of such activities include the following: improving a school

and/or classroom newsletter; improving a school and/or classroom website (or
developing a new one), developing a school, or program brochure, planning for an
expanded open house, or other parent/community forum, creating positive postcards
and procedures, improving parent/teacher conferences and/or open houses, developing
a new student/parent welcome and/or orientation packet, developing parent, student
and/or teacher surveys, develop training sessions for teachers (e.g., how to
work/communicate with parents), or workshops for parents on how to utilize
computers/tablets to increase their literacy skills, or develop a crisis plan flipchart.

Individual Project Submission Requirements. At this juncture, you have

collected a lot of data about the community, district, and school level characteristics. You
have also had the opportunity to interview a cadre of district and building level leaders.
With this information in hand, you now have a deep understanding of the pulse of this
district and community and now ready to develop your final project for this class. This
project will occur in several stages which will be described below. They are:
 Step 1. The first part of this assignment is to write, and submit to your instructor,
a brief (several paragraphs) proposal which outlines, explicitly, with your professor,
what you would like to do and why. It is important that you spell out, explicitly, why
you feel this proposed project is important. This proposal should be submitted for
approval on or before 5 April 2017.

Step 2. Upon approval, the student will write a paper that should not exceed
six-typed pages that summarizes the individual project, addressing in some detail, the
following information:

a. Key activities undertaken. This should include, in part, one or more of the
following activities.
1. Bringing together various school and community resources to
positively impact the school environment
2. Involving families, or outside community members, or helping staff,
to influence this improved school environment
3. Using technology and social media in some manner
4. Using research-based information in the design of the project, and
5. Utilizing one or more community relations, or marketing strategies.

b. Barriers encountered and lessons learned.

c. General impressions regarding the worth of the project. Provide a high

level conversation about how this project will be of importance to the

building you are associated with in this class.

d. If applicable, attach a PDF copy of any drafted or completed pieces of the

project.

e. Your takeaway. Please provide a brief summation of the learning you

received from this learning activity.