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Public Internet
Management
Technology
If your company
provides Internet
access for the public
then we can help you
offer a better service,
reduce your cost,
improve income and
generate new sales
www.fire4.com
2 Copyright Fire4 2008. All rights reserved
Technology: unlimited vs. tight budgets
Public Internet
Management
The secret to low budget wireless Internet hot spot provider
Technology survival is knowing how to buy low and get good deals
If your company
provides Internet
Buy low cost hardware and install 3rd party firmware
access for the public Senao, Compex, Ubiquiti (approx $100/unit)
then we can help you
offer a better service,
reduce your cost,
Dont buy billing and network management software
improve income and Build your own software using free open source systems
generate new sales
www.fire4.com Get software as a service and pay only when you make money
3 Copyright Fire4 2008. All rights reserved
Multi-expert skills are desirable
Subscriber opportunity
Providing a service as part of a contractual agreement
Cash flow can be projected with precision
Public Internet Low risk with modest sales margin
Management
Technology
Speculative opportunity
If your company
provides Internet Offer a service where a % of potential customers may use
access for the public
then we can help you with an unknown frequency
offer a better service,
reduce your cost, Cash flow can only be approximately projected using
improve income and
generate new sales historic data for each location
www.fire4.com
High risk with low to high margin sales
8 Copyright Fire4 2008. All rights reserved
The subscriber opportunity
Public Internet
Management
Each opportunity is a risk
Technology Spend as little as possible to offer the service
If your company
provides Internet
Be prepared to pull out if expectations are not met
access for the public
then we can help you
offer a better service,
reduce your cost,
Minimize the cost of testing/developing opportunities
improve income and
generate new sales
Develop a portable-wireless-kit approach that can be set
www.fire4.com up and taken down quickly
10 Copyright Fire4 2008. All rights reserved
Subscriber vs. speculative opportunities
Public Internet
Management
Dont hire full time people initially
Technology Find people who will work hourly
If your company
provides Internet
access for the public Avoid making fixed term Telco agreements and
then we can help you
offer a better service, agreements that have a cancellation fee
reduce your cost,
improve income and
generate new sales
Shop around to find flexible backhaul providers
www.fire4.com
15 Copyright Fire4 2008. All rights reserved
Managing variable costs
Sales
Subscriber fees
Customer invoices per job
Over the counter sales of products, accessories
Public Internet
Costs
Management Amortization of capital expense (with interest)
Technology
Fixed operating cost
If your company
provides Internet
access for the public
Variable operating cost
then we can help you
offer a better service,
Cost to grow business (reserve for investment)
reduce your cost,
improve income and Owners salary
generate new sales
www.fire4.com
17 Copyright Fire4 2008. All rights reserved
Financial planning
Avansu: wireless Internet hot spot provider network billing, monitoring and
management
Details at www.avansu.com
Capterra: OSS system includes provisioning, workflow and customer care for WISps
Details at http://www.capterra.com
firmware
installed in
Billing/
devices Firewall management
Internet Server
Public Internet
Management Laptop computer
router Customer dB
Technology T1,
High
DSL Wireless
If your company availability
Internet
provides Internet Switch platform
Wireless APs management
access for the public
then we can help you reports
offer a better service, Each customer manages registered network
reduce your cost, nodes via the Internet using the virtual
improve income and network operations center display
generate new sales
www.fire4.com
36 Copyright Fire4 2008. All rights reserved
Applications for wireless Internet hot
spots
Important requirement
Public Internet The network manager must be informed immediately if
Management any equipment fails
Technology
If your company
Network manager needs remote configuration accessed
provides Internet from any location with Internet
access for the public
then we can help you
offer a better service,
Customization of login pages and scratch cards
reduce your cost,
improve income and
generate new sales
www.fire4.com
41 Copyright Fire4 2008. All rights reserved
Resort wireless Internet hot spot:
equipment
Equipment
3 routers for wired staff and guest apartments and
business center computers
3 high power long range access points with sector
antennas, mounted on a tower for beach and outdoor
public area
12 medium range indoor/outdoor access points with
integral patch antennas for other areas
Public Internet
Management Wireless Internet hot spot provider management software
Technology Billing via access codes, scratch cards and credit cards
If your company
provides Internet Alarm monitoring of all equipment + repair dispatch
access for the public
then we can help you Remote management from head office and offsite
offer a better service,
reduce your cost,
improve income and
generate new sales
www.fire4.com
42 Copyright Fire4 2008. All rights reserved
Resort wireless Internet hot spot ROI
Customer charge
Optional $50/week extra: 15% of customers purchase
Public Internet
Management
Give special deals to long term customer to avoid churn
Technology (customers defection to competitors)
If your company
provides Internet
Have the support person do more then just answer
access for the public questions
then we can help you
offer a better service,
reduce your cost,
Proactive support means calling on your best customers
improve income and to offer sweet deals, discounts, etc.
generate new sales
www.fire4.com
54 Copyright Fire4 2008. All rights reserved
Strategies for business growth
Put your message into print (flyer, brochure) for mailing and
leave a copy with the customer after a visit
Public Internet Use the skills of a graphic designer to make your material
Management look professional
Technology
The image you project is very important to win customers
If your company
provides Internet
access for the public
then we can help you Ensure that all sales materials are always available
offer a better service,
reduce your cost, Sales contracts, support forms, referral forms, etc.
improve income and
generate new sales
www.fire4.com
58 Copyright Fire4 2008. All rights reserved
Sales and marketing via the Internet
The eventual results you get from your business are also
very important, there are several options
Public Internet
Management Create a family heirloom: father/mother to son/daughter
Technology Sell out to a competitor
If your company
provides Internet Take the company public: IPO
access for the public
then we can help you
offer a better service,
reduce your cost,
It is important to decide now because your decision will
improve income and
generate new sales
influence what you do
www.fire4.com
60 Copyright Fire4 2008. All rights reserved
Exit strategy: business sale examples