Insight | People | Results

INSIGHT
Using social and digital data to provide valuable business intelligence specifically designed to drive your actions:
1. Understand your social media performance against your core competitors
2. Understand who your online audience is, their digital habits & behaviors and what platforms they use
3. To know what your online audience is saying about your brand and identify the key topics of conversation
4. Understand what content to use that will better engage with your audiences.

WWW.BLOOMWORLDWIDE.COM
Insight from social data
Using social and digital data to provide valuable business intelligence specifically designed to drive actions in
your business. Heres 5 ways BLOOM can provide valuable insight for your business

Benchmark your social media performance against three

Competitor Benchmarking competitors to identify opportunities, threats and gaps for
Report achieving competitive advantage in social.

Socialgraphics Audience Map your target audiences social and digital habits to tailor
Profiling Report your activities to the needs and behaviours of key audiences.

Analysis of brand, product and topic area online

Social Conversation Analysis conversations. Identify risks, opportunities and tailor your
message for increased impact.

Exploring your social platform and content universe,

identifying ways to optimise existing platforms, new
Platform & Content Audit platforms and ways to achieve increased cut-through by
activating rich content effectively.

Find individuals who are influential in your target sector and

Online Influencer Mapping understand how to engage them to meet your objectives.

WWW.BLOOMWORLDWIDE.COM
Competitor Benchmarking Report
A detailed analysis of your competitors specifically focused on benchmarking your performance, identifying the
key opportunities and threats you face in Social Media and enabling target setting and ongoing measurement.

Competitor
Social Assets
A detailed benchmarking analysis
of your competitors social media
presences enabling you to
benchmark performance and set
targets and a measurement
framework for future activities.
Competitor
Conversations
A detailed analysis of
conversation around your
competitors online enabling you
to identify what works in igniting
core and conquest audience
interest.
Competitor
Social
Audiences
A detailed analysis of your
competitors audiences
specifically focusing on their
Social Media activities,
motivations and what activates
them.

Process includes Persona

Process includes social asset
audit, gap analysis benchmarking
SWOT analysis
Process includes conversation
analysis, opportunities mapping,
recommendations for content
planning.
Identification, Persona Mapping
including digital footprint
scoping, Social Media Customer
Journey Scoping and Key
Influencer Identification

WWW.BLOOMWORLDWIDE.COM
Socialgraphics Audience Report
A highly visual report linking your core target demographic with their social media and
digital habits enabling you to identify the best way to activate them via social media.

Socialgraphic Written
Infographic
Profiling Report
Based upon your core
For clients keen to
demographic profile,
communicate
we will map your
socialgraphic data for
audiences social media
A report written in multiple audience
and digital habits using
powerpoint for ease of profiles to stakeholders
current social media
sharing internally to across your business
data including
key stakeholders. we will turn the report
motivations and
into an intuitive, easy
behaviours, social
to understand
platforms, penetration
infographic.
and usage, device.

WWW.BLOOMWORLDWIDE.COM
Conversation Analysis Report
Analysis of brand, product and topic area online conversations. Identify risks,
opportunities and tailor your message for increased impact.

Demographic Platform Conversational

Breakdown Breakdown Themes
A detailed analysis
of the Platforms covered A detailed analysis
demographic include All of conversational
profile of people accessible social themes around
talking about your spaces with focus your brand/
brand/product on Twitter, product including
and comparative forums, blogs, positive/negative
analysis of the Facebook, topics, content
demographics of YouTube. shared.
2 competitors

WWW.BLOOMWORLDWIDE.COM
Platform & content audit
Exploring your social platform and content universe, identifying ways to optimise existing platforms, new
platforms and ways to achieve increased cut-through by activating rich content effectively.

Strategic
Platform audit Content audit
recommendations

Invaluable output from

An audit of online content analysis in the form of
An audit of your owned
linked to your brand both strategic recommendations
social media platforms and
branded and user report providing ways to
comparative analysis of
generated content. make your social media
competitor presence. Gap
Identification of presence work harder to
analysis to identify
opportunities for new meet your objectives.
potential opportunities.
content themes and topics Including platforms you
Optimisation analysis to
using the shared interest should add to your owned
identify ways to make your
model. Analysis of ways to portfolio, techniques for
social media platforms
optimise share ability of optimisation and content
work even harder.
your content themes to drive reach and
engagement.

WWW.BLOOMWORLDWIDE.COM
Online influencer mapping
Find individuals who are influential in your target sector and understand how to engage
them to meet your objectives.

Influencer map (data visualisation)

Full data set including links and scores list of proposed influencers
classified by type, topic and brand sentiment

Influencer engagement strategy

List of proposed influencers

Measurement scorecard

WWW.BLOOMWORLDWIDE.COM
 Get in touch

Lianne Crosby-Mathews lianne@bloomworldwide.com

Annabel Wetton annabel@bloomworldwide.com

www.bloomworldwide.com
#bloomworldwide

WWW.BLOOMWORLDWIDE.COM