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Short Term Project Report

Supply Chain Management and Sales &

Submitted By:

I, Mr. Rohit Sinha hereby declare that the short term project entitled Supply Chain
Management carried out at Glen Appliances Pvt. Ltd. from 20-02-2017 to 25-02-2017 is a
genuine work. To the best of my knowledge any part of this context has not been submitted
earlier for any Degree, Diploma or Certificate Examination. It is solely combined work of Rohit
Sinha, Ashwani Kumar and Mudit Malhotra.

We are knowledgeable of the penalties for plagiarism, fabrication and unacknowledged

syndication and declare that this report is free of any of these.

Rohit Sinha

This is to certify that the above statement made by the candidate is correct to best of my

Prof. Rajeev Sharma

(Project Mentor)


I owe my gratitude to Glen Appliances Pvt. Ltd., Faridabad for providing me the opportunity to
undergo five days STP, especially Mr. Rajesh Kumar for his teachings throughout the project.

It is my foremost duty to express my deep sense of gratitude and respect to Prof. Rajeev
Sharma for his valuable guidance as well as for mentoring me, taking active interest throughout
the project, sharing his insights on the topic and for being a constant source of inspiration.

I would like to give sincere thanks to everyone in Glen Appliances Pvt. Ltd. for their extreme
help, self-guidance, cooperation and friendliness; they did it in one way or other for successful
completion of the project. I am greatly acknowledged by their kind help.

Objective of the Project

The main objective of the project was to know about the supply chain and sales & distribution
network of the Glen Appliances Pvt. Ltd.


Company Name: Glen Appliances Pvt. Ltd.

Founded: 1999

Headquarters: I-34, DLF Industrial Area, Phase I, Faridabad (Haryana)

About the company

Glen is an inspiration from the needs of the discerning buyers of modern home appliances.
Acknowledging the fact that quality services are the only two parameters for acceptance of a
brand in the market, Glen is the answer to market dynamics.

At Glen the key operational words are professional excellence and integrity. In essence the
approach of designing and developing products is primarily consumer led and is backed by the
unflinching support of continuous Research and development. Our products are an ideal
combination of aesthetics and performance. Guaranteed for long and trouble-free usage, Glen
comes across as a household's delight.

Major Products: Chimneys, Cooktops, Cooking Range, Built-in-Hob and Small Appliances

Brand Mission

"To be most sought after brand of home appliances that offers technologically superior world
class products & service, and to build a long term relationship with customers and business
associates for stronger standing in the market."

Visit to Warehouse at Glen Appliances Pvt. Ltd., Faridabad

Glen Appliances Pvt. Ltd. Warehouse is located in Faridabad, Haryana. There are three types of

1. Mother Warehouse

2. Branch Warehouse

3. Spare part warehouse

The mother warehouse is that where the products from the factory are kept and from that
warehouse, the products are sent to the branch warehouse.

A warehouse is a commercial building for storage of goods. Warehouses are used by

manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are
usually large plain buildings in industrial areas of cities and towns. They come equipped with
loading docks to load and unload trucks; or sometimes are loaded directly from railways,
airports, or seaports. They also often have cranes and forklifts for moving goods, which are
usually placed on ISO standard pallets loaded into pallet racks.

In warehouse 7 locations is set up for the products: Loc 1, Loc 2, Loc 3, Loc 4, Loc 5, Loc6, Loc 7

Loc 1 - Selling
Loc 2 - Second sale
Loc 3 - Insurance claim
Loc 4 - Write off material
Loc 5 - Destroy the item
Loc 6 - Court case material
Loc 7 - For repair

5s of warehouse, which the Glen strictly follow.

1. Sweeping

2. Sorting

3. Systematic Arrangement

4. Simplification

5. Self- discipline

In warehouse, the products are pinup with 3-color paper to get the knowledge about the

1. Red Card To stop the product going into market,

2. Green card To allow the product for delivery in market,

3. Yellow Card After the product labeled with green, allow this to move in market


Supply chain management (SCM), the management of the flow of goods and services, involves
the movement and storage of raw materials, of work-in-process inventory, and of finished
goods from point of origin to point of consumption.

In todays competitive market, you need to do far more than simply manage the level of
inventory in warehouses. You need to know with complete accuracy at all times exactly what is
available, where it is located and how to best meet distribution requirements. At Glen
Appliances Pvt. Ltd SAP software is used to manage the inventory. Inventory management is
the process of efficiently monitoring the flow of products into and out of an existing inventory
in the warehouse.

This process involves controlling the receipt of products in order to prevent the inventory from
becoming too high where items are stored at an unnecessary cost or too low where it can cause
a stock-out and production could be halted due to lack of raw materials.

In SAP, the inventory management functionality revolves around the movement of materials in
and out of the storage facility and the physical count of those items at regular intervals. For
inventory management there are two organizational levels which are required to be created;
the plant, and the storage location.

Logistics is the art and science of managing and controlling the flow of goods, energy,
information, and other resources like products, services, and people, from the source of
production to the marketplace. It is difficult to accomplish any marketing or manufacturing

without logistical support. It involves the integration of information, transportation, inventory,
warehousing, material handling, and packaging. The operating responsibility of logistics is the
geographical repositioning of raw materials, work in process, and finished inventories where
required at the lowest cost possible.

Logistics Management is that part of the supply chain, which plans, implements and controls
the efficient, effective forward and reverse flow and storage of goods, services and related
information between the point of origin and the point of consumption in order to meet
customers' requirements.

5Rs of Logistics is followed by Glen:

1. Right Time

2. Right Place

3. Right Condition

4. Right Cost

5. Right Handling

Distribution Time at Glen

Local delivery - 4 hrs.

Upcountry delivery - 12 hrs.

Within 200 km - 24 hrs.

Beyond 200 km - 48 hrs.

The above distribution time is the time of delivery of products from warehouse to the market
place, which the logistic department follows to fulfill the demand in the market at right time. In
Glen, we have the following process, which is followed in logistic through ERP.

Order Processing: booking for dealers /distributors

Invoicing: after billing process/bill generation

Indenting: requirement (Prod Unit to branch unit)

Report: distributed to all

Sales Networks of Glen

1. Institutional Sales
2. Canteen Stores
3. Direct Sales
4. E-commerce
5. Trade networks

In warehouse, there are two mode of dispersion of product from one place to another within.
a) Hydraulic

b) Manual

In addition, there are 35 fire extinguishers to prevent the accidental hazard within the
warehouse due to fire. One has to follow the rule of NO Smoking within the warehouse.

Some rules to be followed within the warehouse:

1. Warehouse 5S to be strictly followed FG 2, 5 & 7 to be properly maintained.

2. 100% Bar-coding for all inward & outward transaction.
3. Follow standard pick ship process religiously.
4. No inventory mismatch, shortage or excess monthly 100% physical stocktaking.
5. Nil 30+ for FG 2, 3 & 5.
6. Nil transit damage.
7. File insurance claim within 2 days. Settle all claim all within 30 days.
8. No inter branch transfer without HO clearance.
9. Ensure 90% accuracy.
10. Apply physical FMFO.

Market Growth of Kitchen Appliances in India

The kitchen appliance instrument or devices are designed for the smooth functioning of kitchen
activities. Kitchen appliances operate with the help of either gas or electricity. They are used
mainly for cooking, storage and cleaning functions in the kitchen.

According to a recently published report by TechSci Research India Kitchen Appliances Market
Forecast and Opportunities, 2019, the kitchen appliances market in India is projected to grow
at a CAGR of more than 25% during 2014-19. The demand for kitchen appliances in the country
is expected to continue growing on account of expanding base of middle class and affluent
consumers, increasing working population and improving consumer lifestyle. India has a large
base of young consumers who form majority of the workforce and hardly find time for
traditional cooking due to their busy schedules, thereby creating huge demand for western
kitchen appliances that facilitate easy and quick cooking.

Rising per capita disposable income of consumers, especially upper and lower middle income
groups, continues to drive Indias kitchen appliances market. However, majority of Indian
consumers are price conscious, which poses a challenge for the manufacturers and suppliers as
even a small price variation hugely affects the consumer preference for a specific brand or
product. Consequently, the kitchen appliance companies are constantly focused on offering
high-quality kitchen appliances at lowest possible prices.

Retail chains such as Big Bazar, Easyday, Croma, Relaince Digital, etc. are significantly
contributing towards increasing the product awareness among consumers, thereby boosting
the demand for kitchen appliances in India. However, such chains are not currently present in
semi-urban and rural pockets of the country. To overcome this issue, various retail majors are
focusing on expanding their reach in rural areas over the coming years, which is expected to
drive the kitchen appliances market until 2019. said Ms. Varsha Singh, Research Consultant
with TechSci Research, a research based global management consulting firm. Major players
currently operating in the Indian kitchen appliances market include Glen, TTK Prestige, Bajaj
Electricals, LG, Samsung, Inalsa, IFB, Panasonic, Phillips, etc.

India Kitchen Appliances Market Forecast and Opportunities, 2019 has evaluated the future
growth potential of Indias kitchen appliances market and provides statistics and information on
market structure, consumer behavior trends, market projections and demand forecasting. The
report is intended to provide cutting-edge market intelligence and help decision makers to take
sound investment evaluation. Besides, the report also identifies and analyzes the emerging
trends along with essential drivers, challenges and opportunities in kitchen appliances market
in India.