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The Ultimate Success Secret

By: Frederick Mann

Introduction
I was doing a Google search for "denial" and I struck gold! "The denial of personal
disadvantage!" (Many people have personal disadvantages in some areas of their
lives. Some of them deny to themselves that they have these disadvantages.)

The Ultimate Success Secret is largely about ADVANTAGES and


DISADVANTAGES.

"The art of using moderate abilities to advantage often brings greater results than
actual brilliance." -- Francois de la Rochefoucauld
The Ultimate Success Secret involves a simple logic that seems so obvious that you
would think every human would realize, understand, and apply it instinctively.

TO WIN IN LIFE YOU NEED ADVANTAGES. What could be more simple than
this? The elephant wins because of its size. Because of its height advantage, the
giraffe can reach leaves no other animal can. So it wins. Lions win because of their
camouflage, speed, power, and hunting in groups. They have advantages and utilize
them instinctively. What could be simpler than this?

"Give me a lever long enough and a place to stand and I shall move the earth." --
Archimedes
Many advantages are like elusive levers you can use to increase your ability to do
what you need to do in order to achieve your goals. But you need to find a place to
stand, and discover the right levers for you, and learn how to use them.

Many people have formulated success principles. Some have written articles and even
entire books on how to become more successful in life and business. Many people
have been searching for ways to become more successful in their own lives. Mostly,
the "success books" have not helped them very much for a number of reasons,
including that they are all incomplete.

"In 1982, I found 196 books on how to become wealthy. Today there are 976 offered
by one online bookseller alone. Two decades ago, I found 497 titles on the subject of
success. Today I find over 4,000 ...[Y]ou are soon overwhelmed by the plethora of
resources available to help you succeed." -- Mike Hernacki ('The Ultimate Secret to
Getting Absolutely Everything You Want')
(The most powerful components of Mr. Hernacki's "ultimate secret" are included in
my Ultimate Success Secret.)

The Las Vegas casinos win because each game is designed with a "house advantage."
Generally, depending on the game and how good the players are, the house advantage
is anything from about 1% to 20%. This means that in the long run, for every $100 the
players bet, the casinos win anything from $1 to $20. The games are all rigged so that
on average the players lose. They lose several billion dollars every year... to pay for
all the bright lights and to fuel the Las Vegas economy.

So why do millions of people visit Las Vegas every year to play games where they
suffer disadvantages and in aggregate are guaranteed to lose? How many hope to win
against the odds? Sure, some play for the fun and adrenalin rush, and are happy to
spend a few hundred or a few thousand dollars for the excitement and enjoyment.

But why do so many players effectively play to lose? Is there a kind


of loser-mindset that involves the denial of personal disadvantage? Does this denial
of personal disadvantage also spread, like cancer, into other areas of their lives?

What about all the lottery players? Some even drive a hundred miles or more to the
nearest State where they can buy tickets. The chances of winning are far less than the
chance of being struck by lightning! Typically, lottery gamblers play at a huge
disadvantage.

Contrast this with how Bill Gates operates. He will literally do anything he can get
away with -- and quite ruthlessly -- to increase Microsoft's advantages in the
marketplace. This includes arrangements with PC manufacturers and suppliers to sell
PCs with Microsoft products already loaded into them, buying out and swallowing
start-up companies with competing products, and buying control of the NBC media
network. Essentially, Bill Gates is the richest man in the world because he plays
the game of gaining advantages, increasing those advantages, and exploiting
them effectively, ruthlessly, and to the fullest, more so than anyone else on Earth!

Bill Gates plays his business game with a winner-mindset that pervades everything
he does in business. (That of course doesn't prevent him from making the occasional
mistake. Even the most winningest players strike out sometimes!)
It's also worth looking at the professional gamblers who make a living, beating the
Las Vegas casinos. First, they are fully aware of the basic house advantage of each
game. They know that the only way to win is to do something that switches the
advantage into their favor. In the case of blackjack, they count cards and bet in
certain ways. They also know a great deal about the statistics involved -- specialized
knowledge often provides advantages. Analagous to lions gaining advantages by
hunting in groups, some blackjack professionals pool their bankrolls and play in
teams. The statistics are such that each professional can play as if he or she personally
owns the entire pooled bankroll. So each professional can play with a much bigger bet
size than he or she could afford if playing alone. This multiplies the advantage each
team player enjoys. Of course, casinos don't like professionals who can beat them.
Their surveillance systems arec partly aimed at detecting professionals. Like lions,
professionals use camouflage to reduce the chances of detection. Both sides are
involved in an "advantage contest." Some professional craps players shift the
advantage to their side by manipulating the dice. See Money Skill #105: Acquire a
winning edge and WBM#7 - The Winning Edge.

Tiger Woods is the best golfer in the world because he developed a range of
advantages and exploits them. He's mentally tough. He commands a wider range of
shots than probably any other golfer. He hits the ball further than most. He can play
spectacular recovery shots. On occasion, he can raise his game to an almost
unbelievable level and gain 6 or 7 shots on the leader in the last 9 holes. These are
all advantages he developed. In order to develop them, he had to overcome
disadvantages. And, in order to overcome his disadvantages, he had to recognize,
admit, and confront them.

Examine the career of anyone who has been spectacularly successful, and you'll find
they applied aspects of the Ultimate Success Secret: Leonardo da Vinci, Isaac
Newton, George Washington, Abraham Lincoln, Thomas Edison, Marie Curie, Albert
Einstein, Ayn Rand, Muhammed Ali, Andre Agassi, Lance Armstrong, Michael
Jordan. (Da Vinci was arrested on a sodomy charge. Newton suffered a mental
breakdown in his thirties; it took him about four years to recover. After numerous
failed attempts, Lincoln won one election. Edison had only three months of formal
education and was fired from many jobs. Einstein's first doctoral dissertation was
rejected. Armstrong recovered from cancer. Jordan was cut from his high-school
basketball team.) No matter how gifted they were naturally, in order to succeed, they
had to overcome disadvantages and create advantages for themselves.

If you aspire to play in the big leagues, you must be prepared to play every point as
though it were match point. In other words, you have to be consistently focused.
Dabblers are rarely, if ever, successful. Its when you focus totally, intensely, and
consistently on one project a project that has the potential to yield a worthwhile
payoff that you have the greatest chance of success.

- Robert Ringer

Originally, the Pareto Principle referred to the observation that 80% of Italys
wealth belonged to only 20% of the population.

More generally, the Pareto Principle is the observation (not law) that most
things in life are not distributed evenly. It can mean all of the following
things:

20% of the input creates 80% of the result


20% of the workers produce 80% of the result
20% of the customers create 80% of the revenue
20% of the bugs cause 80% of the crashes
20% of the features cause 80% of the usage
And on and on

This means naturally that 20 percent of your advantages or 1 out of 5 will


create 80% of your output. One approach will yield most advantage, and if you
focus on that then you can create a mega-advantage, and then the art of
using ordinary or moderate abilities and efforts used in this advantageous
position will yield greater results than actual brilliance.

"The art of using moderate abilities to advantage often brings greater results than
actual brilliance." -- Francois de la Rochefoucauld

Laserlike focus is perhaps the most common trademark of the successful...


If you aspire to play in the big leagues, you must be prepared to play every point as
though it were match point. In other words, you have to be consistently focused.
Dabblers are rarely, if ever, successful.

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