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https://wiki.smu.edu.sg/1516t2is415g1/Course_information
1 Synopsis
2 Basic Modules
3 Grading Summary
4 Courseware Resources
4.3.1 GeoServer
4.4.1 Leaflet
4.4.2 d3.js
Synopsis[edit]
In this globalising and competitive business environment, the value of location as a business measure is fast
becoming an important consideration for organisation. Geospatial Analytics with its capability to visualise,
analyse and model business information spatially is emerging as a location intelligence tool. Today, many kinds
of industries are employing geospatial analytics as an integral part of their business processes. Examples of the
use of geospatial analytics in business are:
Market Analysis
Which is the companys market share in different geographical areas? Where are the customers located? What
are the characteristics of customers in different geographical locations? Are there potential customers and where
do they live?
Site Selection
Where are the shops or branches of the company located today? Where are the competitors located? What
would be the surrounding market area for a new location? What are the socio-economic characteristics of the
people living in this market area? Will the establishment of a new shop interfere with the existing shop owned by
the company? Are the land prices in different areas suitable for building a new shop?
Sales territories
Which the companys present division into sales territories? What kind of customers live in these districts and
how much is sold? Is there a need for more salesmen in any district? Could redistricting lead to more efficient
sales organisation and less travelling time for the salesmen?
This course provides students with an introduction to practical applications of geospatial analytics in business
operations. Emphasis will be placed on:
understand the principles and methodologies of the georefencing, geocoding and geospatial data
management processes,
become familiar with conventional geographical information science and technologies, mapping science
and cartographic design principles and geospatial analytics, and
Basic Modules[edit]
This course comprises ten integrated components as shown below:
Grading Summary[edit]
The grading distribution of this course are as follows:
Project wiki
Project poster
Poster Presentation