Flingers Pizza Pub

Strategic Plan 2017

By Niggemeyer, Fritz & Coyne

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Table of Contents
2.1 Definition & Scope of Situation 8
Executive Summary 3 2.2 Stakeholders Affected 9
1.0 Organization Background 4 2.3 Competition 9
1.1 Business Definition 4 2.3.1 Strong Competitors 9
1.2 Vision 4 2.3.2 Moderate Competitors 9
1.3 Mission 4 2.3.3 Weak Competitors 10
1.4 Value Proposition 4 2.4 SWOT Analysis 10
1.5 Organization Structure 5 2.5 Market Position 12
1.5.1 Owner 5 3.0 Plan 12
1.5.2 Marketing Director 6 3.1 Objectives, Strategies & Tactics 13
1.5.3 Front of House Manager 3.2 Critical Success Factors 15
and Assistant Managers 6 3.3 Key Performance Indicators 16
1.5.4 Back of House Manager 3.4 Budget & Resource Allocations 17
and Assistant Managers 6 3.5 Timeline 17
1.5.5 Base Level Employees 6 3.6 Evaluation Method &
1.5.6 Organizational Structure and Anticipated Results 17
Communication 6 Appendices 19
A. Revised Organization Chart 19
1.6 History & Culture 6
B. Employee Satisfaction Survey 20
1.6.1 History 6
C. Budget 21
1.6.2 Culture 7
References
2.0 Situation Analysis 7
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March 28, 2017

Fritz, Niggemeyer & Coyne

Flingers Pizza Pub

1503 E. Vernon, Bloomington, IL 61701

Dear Mr. Fruin:

On behalf of Fritz, Niggemeyer & Coyne, we are pleased to submit our strategic plan for
Flingers Pizza Pub. Our team has come up with this plan in order for your restaurant to see
sustained success in the future.

We feel as though your business can grow if we improve the community outreach, internal
communication flow, and increase business at Flingers Pizza Pub. Over the next year, we will
implement our plans and ideas, which are outlined and can be further examined in this book.

Fritz, Niggemeyer & Coyne would like to thank you for taking the time to consider our proposal.
Should you have any questions or comments about this proposal, do not hesitate to contact us at
(217) 638-9208 or at nniggem@ilstu.edu.

Sincerely,

Fritz, Niggemeyer & Coyne

Nikki Niggemeyer Carys Fritz Colin Coyne

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Executive Summary

Flingers Pizza Pub is a restaurant in Bloomington, Illinois that specializes in craft beer and craft
pizza. The restaurant has been doing business in Bloomington since 2003. Since the
establishment of Flingers Pizza Pub, ownership has changed, as internal problems hindered the
restaurants ability to do business. Under current ownership the business is finally financially
stable and poised to see an increase in awareness within the community and finances.
The following plan outlined below is to assist Flingers Pizza Pub. From May 2017 to
May 2018 the plan will be in effect. The business will first be analyzed in order to gain a better
understanding of its core values and how it functions. The potential of Flingers Pizza Pub will be
looked at closely as well as any possible obstacles that may be stunting the restaurants success.
A series of objectives for Flingers Pizza Pub as well as specific details will be outlined and
presented in the plan, including:

Increase awareness of Flingers Pizza Pub amongst primary target audience by 15% by
January 2018.
To get more customers into Flingers Pizza Pub by 15% by May 2018.
Improve the flow of internal communication at Flingers Pizza Pub by 30% by December
of 2017.
Increase business during non-peak hours by 40% by May 2018.

The plan will direct Flingers Pizza Pub from December 2017 to May 2018. Management and
employees should familiarize themselves with the plan in order to achieve a greater level of
success for Flingers Pizza Pub. Agreement with the plan defined below after its acceptance will
bring Flingers Pizza Pub the changes necessary to flourish as a restaurant.
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1.0 Organization Background

This section strives to provide basic knowledge and values of Flingers Pizza Pub. It provides the
necessary content in order to understand the information that will be later discussed in the
situational analysis in section 2.0 and the plan in section 3.0.

1.1 Business Definition

Flingers Pizza Pub specializes in craft pizza and craft beer (24 varieties). It separates itself from
the competition by offering three different types of services including dine-in, delivery and
carry-out.

1.2 Vision
Flingers Pizza Pub strives to serve the best quality pizza and have the best craft beer program in
town.

1.3 Mission
Original Mission: To serve all well.
The mission statement was changed in order to incorporate a more specific mission and therefore
help guide Flingers Pizza Pub in their future endeavors and better capture the restaurants
culture.
New Mission: Flingers Pizza Pub offers our customers a unique combination of quality craft
pizza and craft beer. However our customer chooses to consume, whether it be through dine-in,
carry-out or delivery, Flingers would like to cater to that, as customer service is our utmost
priority.

1.4 Value Proposition

A value proposition is vital when analyzing the specific aspects of what makes Flingers Pizza
Pub a unique and valuable organization. This is communicated through: (1) a thesis statement
explaining Flingers Pizza Pub unique service and (2) proof points, consisting of individual
statements that support the thesis. The value proposition is as followed:
Slogan: Craft pizza. Craft beer.
Proof Points:
Flingers Pizza Pub provides a quality food and beverage service to all of its customers in
order to meet their consumption preferences.
Flingers Pizza Pub caters to their customers needs by offering an array of craft pizzas,
unique appetizers, entrees and a variety of craft beers.
Flingers Pizza Pub provides a comfortable atmosphere for customers to enjoy a dine in
experience at a trendy pub-style establishment.
Flingers Pizza Pub sets itself apart from similar pizza and delivery services in the area by
offering dine-in, take out, and delivery service options.

1.5 Organization Structure

Flingers Pizza Pub is a limited liability company (LLC) and is comprised of one sole owner, a
marketing director, one front of house manager, two back of house managers, two front of house
assistant managers, two back of house assistant managers and 38 base level employees (see chart
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below). Flingers Pizza Pub uses a lateral flow of communication starting with base level
employees referring to the assistant FOH and BOH managers and the assistant FOH and BOH
managers referring to the BOH and FOH managers then the FOH and BOH managers referring
to the owner. The owner and the marketing director have specified their responsibilities and
specific purpose in Flingers Pizza Pub. Below is a brief description of the individual roles within
Flingers Pizza Pub.

1.5.1 Owner (Pat Fruin)

Pat has recently shifted out of day-to-day operations and is taking more responsibility in strategic
long term planning. More specifically, Pat does the bookkeeping, tracks the budget and approves
major decisions in the business.

1.5.2 Marketing Director

The marketing director is in charge of maintaining Flingers Pizza Pubs social media sites, as
well as, advising Pat on crucial marketing decisions.

1.5.3 Front of House Manager and Assistant Managers

The front of house managers are in charge of employees that work in the dining room. These
employees include hosts, servers and bartenders. Their job is to ensure a smooth shift and to deal
with any front of house problems.

1.5.4 Back of House Managers and Assistant Managers

The back of house managers are in charge of employees that work in the back of house. This
includes cooks and drivers. The back of house managers ensure the operations in the back of
house run smoothly.

1.5.5 Base Level Employees

Base level employees refer to hosts, servers, bartenders, cooks and drivers. These employees
deal directly with customers or the products that will be delivered to the customers. They ensure
the day to day operations in the front of house and back of house run smoothly.
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1.5.6 Organizational Structure and Communication

Given the organizational structure shown in the chart above, Flingers Pizza Pub expresses a
needs to further improve communication between base level employees and managers that will
be presented in the situation analysis in Section 2.0.

1.6 History & Culture

1.6.1 History
Pat Fruin wanted to buy the business because he has had background in the foodservice industry
since the age of 15. He knew he had to do more than just run the kitchen to make the business
more successful. After looking at financial statements, entrepreneurial background, what the
original owners were asking for and what Flingers was worth, he decided it was a good deal.
Fruin knew some of Flingers problems could be fixed overnight. An example being internal
problems such as theft.
Flingers Pizza Pub was started in 2003 by two State Farm employees, with the purpose of
serving late night slices of pizza and delivery to the people of downtown Bloomington. After
years of business, Flingers Pizza Pub closed in 2006 for a week after the current owner Pat Fruin
purchased the business.
Since the age of 15, Fruin had worked various positions in the hospitality field and saw
potential in Flingers. From experience, he understood the problems Flingers was facing and
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decided what needed to be done in order to make the restaurant prosper. Flingers closed again
that year after its lease expired.
After receiving a great deal of support from the community, Fruin left the downtown
Bloomington venue for a larger and better location. Flingers moved into where
Bagelmans/Denny Doughnuts was formerly located at 1503 E. Vernon Ave. After experiencing
a great deal of growth, Fruin had no choice but to move the business to a location with a larger
parking lot and more space for customers to dine-in and eat. The new location also provided
Fruin and Flingers with the room they needed to open their craft beer bar, which is just as
important as they food they serve.

1.6.2 Culture
Organizational culture is made up of several elements. Two of these elements including artifacts
and values. All of these elements help define the organization and make it novel.

Artifacts
Artifacts are very overt elements of an organization that help the define the organizational
culture. This includes layout of restaurant, uniforms, decorations and mantras. FPP has many
apparent artifacts. One of the most noticeable ones being the display of beer taps that line the top
of the wall throughout the restaurant. The employees all wear black shirts with the FPP symbol
in the corner. One of the most interesting things that Flingers has is an individual work of art for
each of their craft pizzas. An art student from ISU personally did all of the art for FPP and the
vibrant and funky images are very unique to Flingers. Another strong novel aspect of Flingers of
is the names of their entrees.

Values
FPP values good service. This includes not only customers, but employees as well. Pat
emphasizes the importance of treating his workers with respect. He pays them well and makes
sure that they are treated in a way that makes them feel valuable to the organization. This is turn
makes the workers value good service to customers. The pizza that FPP serves is made with top
notch ingredients. They dont buy the cheapest ingredients. The top quality ingredients that FPP
utilizes speaks to their commitment to good service and dining experience.

2.0 Situation Analysis

Flingers Pizza Pub opened and closed multiple times. Pat is the newest owner has the potential to
offer a lot of growth both internally and externally. This next section provides an analysis of FPP
by defining the company and the scope of the present situation, potential competition, and finally
presenting a detailed description of strengths, weaknesses, opportunities and threats (SWOT) for
FPP being a successful business.

2.1 Definition & Scope of Situation

Pat states that the current state of business at FPP is not extremely concerning. He is much more
focused on bottom line financial performance rather than top line organizational issues. By this
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he means that he is not trying to drive sales and get more pizzas in the oven, but rather he is
more focused on profit and what is being done with the money. Its more important to see that
the money coming in is being used correctly. Weekends and evenings at FPP are bringing in the
customer base that he wants. However, he is missing out on an entire population of students who
are unaware of all the services that FPP offers, like delivery to campus.
Another issue that is a concern for Pat is the appearance of the outside of the building.
The interior design is very trendy, but the outside is not very aesthetically appealing. It does not
match the inside vibe and is important because he estimates that 15,000 cars pass by FPP every
day. He is looking for ways to improve the outside appearance of FPP.
The final aspect of the organizational scope is the internal communication. Pat suggested
that there are some issues with internal communication among the base level employees that can
use improvement. Flingers Pizza Pubs current structure has employees contacting each other via
phone or social media about shifts and other conflicts. Examples include servers going directly to
hosts to handle a problem instead of the server going to the manager so the manager can fix the
problem. This also includes scheduling conflicts that need to be directly communicated to the
manager on duty.
By developing a more accurate depiction of the organizational hierarchy and developing
a plan of action that addresses who to contact when a conflict arises, reliability and conflict
management among the employees would be stronger. The creation of a communication flow
chart would involve creating baseline regulations of who and when to contact the person in
charge. The format of the communication flow chart would look similar to the organizational
structure chart that is pictured in section 1.5. This would give employees a visual depiction of
who and who not to go to when dealing with conflict (see Appendix B). This would help
improve relations among employees and reduce the risk of miscommunication within the
organization.
With Pat shifting from day to day operations and adapting to more long term obligations
for Flingers Pizza Pub, the flow chart would help ensure that internal communication flows
smoothly. Distributing responsibility would allow both owners and employees to commit to the
success and the growth of the business.

2.2 Stakeholders Affected

Internally and externally, current owner Pat Fruin is solely responsible for all finances and
financial support funding for Flingers Pizza Pub. If Pat Fruin was unable to financially back the
restaurant or if Flingers Pizza Pub faced some type of decline in finances, several other internal
positions would inevitably be affected. Employees would face wage cuts and the restaurant
would be forced to cut down on employment. Suppliers, customers, chamber of commerce and
also the bank that Flingers Pizza Pub has a loan at would also be affected.

2.3 Competition
Competition is categorized as strong, moderate, and weak. Strong competition is
considered a serious threat to FPP because the company offers nearly identical services in the
same area. A company that offers similar services but isnt as strong of a threat as a competitor is
a moderate competitor. Weak competition does not pose much of a threat to FPP because the
business and services are not the same, although they may be competing for service strictly
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because of price and proximity. Pat Fruin, the owner of FPP, said in the food business world
anywhere that sells calories is considered a competitor. However based on local proxemics and
similar services, the following have been established as strong, moderate and weak competitors.
All competitors pose somewhat of a threat to the growth and success of FPP and thus should be
analyzed.

2.3.1 Strong Competitors

This category includes other businesses in the Bloomington, Normal area that offer nearly
identical services to FPP. These are the biggest threats to the success of FPP. This would include
places like Luca Grill and Firehouse Pizza.
Luca Grill and Firehouse Pizza are considered strong competitors because they serve both
craft pizza and beer, as well as the option for dine in, carry out, or delivery.
Papa Johns and Dominos would be considered strong competitors in regards to the Late
Night Flings pizza. The two chain restaurants provide cheap, late night delivery to the
same targeted audiences as Late Night Flings.

2.3.2 Moderate Competitors

These competitors pose a threat, but not as much as the strong competitors. Some of these places
include chain pizza places such as Papa Johns and Dominos.
Papa Johns and Dominos are considered moderate competitors because they deliver
pizza that are around the same price point as Flingers Pizza Pub and also have corporate
name recognition.

2.3.3 Weak Competitors

Everybody that sells food can be considered a competitor to FPP. Any place in the
Bloomington-Normal area is considered a competitor in some aspect. Weak competitors include
restaurants such as Chilis and Applebees.
Chilis and Applebees are considered weak competitors because they don't serve pizza.
Although they may not seem like competitors, Chilis and Applebees serve calories and
are, therefore, considered competitors.

2.4 SWOT Analysis

Taking stock of FPPs strengths, weaknesses, opportunities, and threats (SWOT) so that the
restaurant can better understand how different aspects, both inside and outside of the business,
can impact FPP in either a positive or negative light and how to respond to those actions. Each
aspect of the SWOT analysis uses aspects, which states the specific situation being discussed,
implications, which discusses the result of the situation, and the possible actions that need to be
taken in order to sustain or reverse the initial aspect that is being discussed.

Aspects Implications Possible Actions

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Strengths Provides pleasant Pleasant work Continue to provide a

workforce, environment positive and pleasant
workers are paid working environment.
for all of their
time.

Uses the best Creates a positive Reinforce the importance

ingredients and reputation and brand of using quality
provides high in the community. ingredients to make their
quality food. food.

Provide customers with a

unique experience and
superb customer service.

Provides one of the Allows customers to Continue to provide

best craft beer explore different different craft beers in
programs in town. craft beers and rely order to continue to
on Flingers Pizza Pub provide one of the best
to provide that craft beer programs in
atmosphere. town.

Benefits from Offers an opportunity Take advantage of the

great institutions in for Flingers Pizza institutions in the local
town. These Pub to secure a high community.
include ISU, IWU, volume of customers.
State Farm and
Bromenn Medical
Center.
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Weaknesses Doesnt have Using more resources Hire trained staff with
culinary than necessary in experience in the field
background. order to cultivate of culinary.
Flingers needs to newer dishes.
do a better job of
innovating dishes.

Doesnt have that People might not Build a brand that

name brand originally think of makes the local
definition Flingers Pizza Pub community consider
compared to when thinking of Flingers Pizza Pub a
competitors. their ideal pizza brand name in the
place. community.

Exterior needs People might not be Make the outside

work to make the enticed to come appearance of the
building look inside. restaurant more
more inviting. aesthetically pleasing.

Opportunities Reaching out to Increased awareness Reference to primetime

students on of new late night pizza price point at late
campus with pizza delivery service night pizza order times.
delivery service offered to customers.
option.

Threats Increase in Having to put a lot of Take time to start

government time and resources processing this
regulation into possible stricter information in case of
(minimum wage, government stricter government
having to post regulations. regulations.
very specific
calorie content).

Potential Flingers may suffer a Develop a strategy

downsizing of loss in customers where Flingers sets up
State Farm as because they are back up funds for the
they are a big relocating. case of lost revenue.
market

2.5 Market Position

Flingers Pizza Pub is not the first or only established craft beer and pizza place in the
Bloomington area, but there are many things that separate FPP from its competitors. The biggest
difference that sets FPP apart is the fact that it offers three different types of services including
dine in, carry out and delivery. The craft beer program, that changes very frequently also sets
FPP apart from competitors. Flingers Pizza Pub targets a specific niche of the
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Bloomington-Normal area by offering craft pizza and craft beer and, therefore, is a niche
occupier in the market.

Section 3.0
This section discusses the formal and detailed strategic plan that is specifically tailored to
Flingers Pizza Pub for the next calendar year (May, 2017- May, 2018). The following plan is an
extension off of the two previous sections, Section 1.0 and Section 2.0. Based on the information
from the previous section, Section 3.0 looks further into the needs and improvements Flingers
Pizza Pub needs to take in the future in order to reach its goals and continue to provide the
Bloomington-Normal area with high-quality pizza and a high-quality craft beer program. The
following sections include objectives, strategies and tactics. Then is followed by critical success
factors, key performance indicators, business and resource allocations, an implementation
timeline and then the final evaluation and anticipated results.

3.1 Objectives, Strategies, and Tactics

The table below shows the objectives, strategies and tactics for Flingers Pizza Pub and are
crucial to the implementation of the strategic plan. Objectives are measurable goals that are put
in place in order to better identify the necessary steps in order to achieve a broader goal.
Strategies are the type of action that are going to be taken in order to reach your objective.
Tactics are the specific actions that are going to be implemented, that not only relate to the type
of strategy that is going to be used, but also help reach the goals that are stated in the objective.

Objectives Strategies Tactics

Seek out 4 different ways Group Influence Create an ongoing

Flingers Pizza Pub can mutually beneficial
become more involved and partnership with
aware in the local Community Players
Bloomington-Normal Theater in which Flingers
community by January 31, Pizza Pub provides the
2018. actors and workers with
dinner on opening night
and in return receives a
(Benchmark: Involved in two permanent advertising
events in the page in Community
Bloomington-Normal area Players Program during
yearly.) shows.

(Rationale: This would help Establish a better

make Flingers Pizza Pub more Group Influence presence on Illinois State
active and have a bigger Universitys campus by
presence in the community.) offering coupons in
different registered

Improve the flow of internal
communication at Flingers
Pizza Pub by 30% by
December 31, 2017.
(Benchmark: previous issues
with flow of communication as
stated in the scope of
situation.)
(Rationale: The flow of
communication is crucial in
any business and is needed in
order to maintain and
organize employees. Free flow
of communication can result
in misinformation and
unorganization.)
Increase business during
non-peak hours by 40% by
May 31, 2018.
(Benchmark: Deliveries to
both IWU and ISU campuses
account for less than 10% of
total deliveries.)
(Rationale: During peak hours
Flingers Pizza Pub has no
issue bringing in customers.
Increasing business during
non-peak hours would help
bring in more money for the
overall restaurant.)
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student organizations
coupon books and
sponsoring promotional
events.
Selective Exposure Create a written
flowchart of
communication for
employees of Flingers
Establish a formal Pizza Pub.
system of
communication. Conduct a staff meeting
to discuss proper
implementation of the
Verbal Cues communication system.
Post flowchart of
communication in
restaurant for all
employees to see.
Create separate Create a pizza that can
business identity. be sold at a lower price
during late night hours.
Use separate phone line,
Create separate packaging and coupons
business identity. in order to help promote
the late night Flingers
Pizza Pub business.
Create separate social
Social media media accounts for the
two businesses by hiring
an unpaid intern.
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3.2 Critical Success Factors

The next table is divided into 4 categories of potential factors that could affect Flingers Pizza
Pub either positively or negatively the previously stated objectives.

Opportunities
Include instances where FPP can use its current situation to build its image and gain
support from customers and employees.

Barriers
Includes potential problems that could prevent FPP from reaching its goals. This includes
but is not limited to situational and environmental opposition to FPP.

Environment
Includes both external and internal factors that could potentially affect the success of
FPPs strategic plan for the future.

Resources
Includes the employees, customers of FPP, and additional materials needed for the plan
to be implemented and successful.

Objectives Opportunities Barriers Environment Resources

Seek out 4 -Expand Flingers -Spending time and -Strengthen the -Other local
different ways Pizza Pub to areas additional already existent businesses in the
Flingers Pizza it has yet to resources toward relationship area.
Pub can become heavily reach. marketing could between Flingers
more involved -Will create take away from the and local
and aware in the interpersonal quality of the bloomington
local relationships current state of the customers and
Bloomington-No -Generate business. businesses.
rmal community additional business
by January 2018.
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Improve the flow -Increase -Increases in - Building on -Cooperation and

of internal productivity of communication preexisting patience of
communication each employee flow could dilute relationships employees.
at Flingers Pizza the message. among FPP
Pub by 30% by -The restaurant employees.
December of should see an -Potential to harm
2017. increase in overall the overall
efficiency. efficiency of
Flingers.

-Increase -Increase -Lack of - Willingness of -More employees

business during business restaurant knowledge about employees to may be needed to
non-peak hours resources available. adapt to work late night
by 40% by May potentially later delivery shift.
2018. -Lack of awareness hours and more
of college campus work time.
target audiences
-The publics
response

3.3 Key Performance Indicators (KPIs)

KPIs are to be taken by Flingers Pizza Pub throughout the implementation time of the strategic
plan in order to more effectively reach their goals by the designated end date. Each objective has
a stated end date and is measurable. Therefore the following section will list each objective, as
well as state ways to measure progress for each objective. Objectives are to be measured by
managerial staff or the owner periodically throughout the plan and are to be compared to the
benchmark which will be listed under the objective.
Objective 1: Seek out 4 opportunities Flingers Pizza Pub can be more involved within the
local Bloomington-Normal community by January 31, 2018.
Benchmark: Involved in two events yearly in the Bloomington-Normal area.
KPI: FPP should get involved in at least one event in the Bloomington-Normal
area every season. In addition, donations to different charity events should be
done periodically throughout the year.
Look at these numbers every month and then adjust the plan accordingly.
Objective 2: Improve the flow of internal communication at Flingers Pizza Pub by 30%
by December 31, 2017.
Benchmark: Previous issues with flow of communication as stated in the scope of
situation.
KPI: Have the majority of the of employees (over 50%) have a high satisfaction
rate with the state of internal communication (See Appendix B).
Do an employee satisfaction survey once every season.
Objective 3: Increase business during non-peak hours by 40% by May 31, 2018.
Benchmark: Deliveries to both IWU and ISU campuses account for less than 10%
of total deliveries.
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KPI: Have 15% of total deliveries per week be to campus.

Look at these numbers bi-monthly and then adjust the plan accordingly.

3.4 Budget and Resource Allocations

Flingers Pizza Pub requires fiscal related support when it comes to implementing the presented
strategic plan. The team has organized a specific budget in order to put the plan discussed in the
previous subsections into play and to ensure its success. The budget (Appendix C) lists the
expenses that are essential to fulfill the objectives discussed in section 3.1. The budget offers
estimates of the costs of the objectives while keeping the best interest of FPP in mind. Although
we were not given an allocated budget for this project, Pat was willing to potentially support a
plan and is aware of the costs and benefits. It is important to keep in mind that these expenses are
rough estimates. All of the extra costs, such as the different type of cheese for the Late Night
Flings tactic, are entirely up to Pat. The plan is for the extra cost of these resources to produce
revenue for FPP. If the plan pans out as anticipated, FPP should continue to operate at full
capacity.

3.5 Timeline
The timeline of the Strategic Plan Project that we have created for FPP begins with the approval
of Pat Fruin. In order to execute this plan and ensure the success of FPP, we have detailed a
timeline for each of the suggested tactics. It is necessary to visualize the entire scope of the plan
through the next year in order ensure successful execution and time efficiency for FPP
(Appendix D).
Each subsequent date is essential for the next aspect of the objective to move forward.
For example, the partnership with Community Players Theater does not begin until the summer.
In order to increase the amount of community involvement, FPP must have time to cultivate
relationships with other organizations. Summer is when the next show will occur at Community
Players which will give FPP the opportunity to make plans and coordinate with the directors of
Community Players. Many different tasks similar to these will take place throughout the
remainder of the year.
The remainder of the year and the beginning of next year is a crucial period for FPP. The
evaluation period will take place in December for two of the objectives and the last objective will
be evaluated so it is essential that FPP sticks to the timeline as much as possible. Other tactics
that will be implemented include an internal communication strategy to increase employee
satisfaction, kickstarting the Late Night Flings pizza program, and creating separate social
media accounts for Late Night Flings. There are times where certain events overlap, but these
situations are at less stressful time periods. There are no two major events that overlap.
The timeline should help put into perspective when each objective will be executed. If
this timeline does not work for any reason, the plan will be adjusted accordingly to better fit the
needs of FPP.

.6 Evaluation Method and Anticipated Results

3
In order to determine the success of the plan after it has been implemented, Flingers Pizza Pub
will need to revisit the results and analyze the progress of the plan. Please refer to Section 3.5 for
KPIs and benchmarks related to the plan.
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Objective 1: Seek out 4 different ways Flingers Pizza Pub can become more involved and
aware in the local Bloomington-Normal community by January 2018.
If by the end of the 2017 calendar year Flingers Pizza Pub engages in four new
events or outreach efforts then the plan will be considered successful.
If FPP does not engage in 4 new outreach opportunities by January 2018 then the
plan will be considered unsuccessful and the plan will have to be adjusted so the
goal can be met in the following year.
Objective 2: Improve the flow of internal communication at Flingers Pizza Pub by 30%
by December of 2017.
If employee satisfaction consistently stays at over 50% through December of
2017, the plan will be considered successful.
If employee satisfaction does not remain at 50% through December of 2017, the
plan will be considered unsuccessful.The internal communication plan will be
reevaluated and adjusted for the following year.
Objective 3: Increase business during non peak hours by 40% by May 2018.
If business increases during non-peak hours by 3.33% each month or by 40% by
May 2018 then the plan was successful.
If business does not increase during non-peak hours by 40% by May of 2018 then
adjust late-night pizza plan so the goal can be met the following year.

Success for Flingers Pizza Pub is highly anticipated with the implementation of this
plan. The objectives provided should be carried out as soon as possible by Pat and
the rest of the staff at FPP. If key performance indicators begin to fail, adjustments
to the plan must be made before the end of December 2017 to ensure the success of
the future of FPP.
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APPENDIX A
The following chart is a revised version of the organizational structure if and when a social
media intern were to be added.
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APPENDIX B
The following is an employee satisfaction survey example.
This satisfaction survey is in a likert-type scale. The numbers 1-5 indicate the degree to which
you agree with the statement. One being the least level of satisfaction and five being the
strongest level of satisfaction.

1. How satisfied are you are with the communication at Flingers?

1 2 3 4 5

2. How pleased are you with your job at Flingers?

1 2 3 4 5

3. How well do you get along with your coworkers?

1 2 3 4 5

4. How well do you like your supervisors?

1 2 3 4 5

5. How well would you rate your overall experience working at Flingers?

1 2 3 4 5

Is there anything you would like to add?

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APPENDIX C
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References

Flingers Pizza Pub to Reopen. (2014). The Pantagraph. Retrieved from:

http://www.pantagraph.com/business/local/flingers-pizza-pub-to-reopen/art

icle_2d537a63-7662-5423-8538-c406ba73a5c3.html