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NF Communication
Who Are We
NF Communication (http://nfcommunication.weebly.com/) is a Public relation
agency in Southern Illinois, Carbondale. Storytelling is key for any company that is
trying to grow their brand, and the team at NF Communication is able to generate
compelling stories that drive sales for their clients. The modern world requires
companies to tell their stories across different platforms, and NF Communication can
get your message out to the world through the Internet with all social media, radio,
and television and in traditional print version. Our clients seek out to us because they
know they need more.
Nellie Fredriksson
Chief Executive Officer & Founder
Alex Rosignol
Chief financial officer, Senior Partner
Gabriella Shepherd
Vice President, Digital strategy
Lauren Diellman
CMO & MD, Global Clients
Lauren Diellman serves as NF Communications cheif of marketing officer,
leading global business development defining the agencys brand and building its
reputation. In addition, she serves as the firms managing director of global client
relations. Dielman has experience in marketing and corporate reputation.
Diellman also serves as managing director of global technology, practice groups and
new product development providing insight on the
adoption of mobile and its impact on all media and
brand reputations.
Works
To be successful, you have to have your heart in business and your business in your
heart. Thomas J. Watson
These works are a few clients NF Communication has been working with:
Breastcancer
.org
Issue:
Breastcancer.or
g (BCO) the
worlds most-
trafficked online
resource for
breast cancer
and breast
health
information
turned to NF
Communication
to create a
public service
announcement
(PSA) that
would spread a message of prevention during Breast Cancer Awareness Month and
drive traffic to their website. Each year BCO tackles thousands of questions like,
Can you prevent breast cancer? Is all breast cancer hereditary? Could your bra or
type of deodorant cause breast cancer? BCO seized an opportunity during October to
educate a broader audience on breast cancer myths and facts.
Impact: The PSA exceeded expectations for expanding
the organisation's reach, increasing website traffic and educating women on breast
cancer risks. During the six-week period the PSA aired more than 475,000 times
across Comcast's network. October 2014 was the most heavily-trafficked month for
Breastcancer.org since the website launched 14 years ago. Page views on the site
increased 16 percent and 90 percent of visitors engaged with content related to
reducing breast cancer risks.
Simon Graduate
School of Business
Davids Bridal
Issue: While many retailers
struggle after the holidays, the
bridal industry is at its height due to
the fact that 33 percent of all
engagements happens between
Thanksgiving and New Year's Day.
To capitalize on the sales
opportunities with this influx of
new customers, David's Bridal
tasked NF communication to create
a breakthrough idea that would help
them rise to the top with millennial
brides-to-be.
Impact: As a result, NF
Communication was able to
reinforce David's Bridal as the #1
bridal authority and a go-to resource
for the modern millennial bride. NF
communication also created long-lasting bridal influencer who shared their fun-filled
experience across their social media channels using #StealtheDealDB creating
exceptional buzz for the brand. The Steal the Deal Sweepstakes was highlighted in
websites such as Glam.com and Examiner.com, resulting in outstanding entry for the
contest and engagement for the brand.
The Timberland Company
SWOT Analysis
Strengths: Timberland has a strong reputation of ECO friendly environments
and products. A strong position in the footwear industry, and quality products with
exceptional warranty. Timberland is also high profitability, and strategic positioning
globally.
Weaknesses: The Brands reputation makes it hard to diversify outside rugged
lifestyle. High expenses on associated with ECO friendly environment and products
Objectives
The Timberland Shoe Company being a leader in environmental sustainability. Make
Timberland's product a part of an everyday lifestyle
Email pitch
-###-
Timberland Shoe Company is a global leader in the design, engineering, and
marketing of premium-quality footwear, apparel and accessories for consumers who
value the outdoors and their time in it. Timberlands products are sold throughout the
world in leading department and specialty stores as well as company-owned retail
locations and online.
NF COMMUNICATION, Ill., Oct. 22, 2015 /PRNewswire/-- We are proudly
announcing our new collaboration with Timberland Shoe Company, says Nellie
Fredriksson, CEO for NF Communication.
NF Communication has been selected as PR agency by global outdoor lifestyle brand
Timberland, to provide public relation strategy, ideation, and brand development. The
agency will help evolve the brand by creating strategic programs to build awareness
and excitement around Timberlands new collection for fall/winter 2015: Made for
the Modern Trail. Also, celebrating its versatility, performance, and sustainability.
We were looking for a PR agency partner with strong consumer lifestyle expertise
that could offer a distinct voice for the Timberland brand, said Jim Davey, vice
president of global marketing for Timberland. NF Communication shares our
passion, and clearly demonstrated that they can bring our storytelling to life in
compelling and creative ways. We are looking forward to working with NF
Communication and achieving our business objectives by breaking through the clutter
and making Timberland relevant to a new generation of consumers.
NF Communication beat the other agencies in the review because of its strong
consumer lifestyle capabilities, hard work, and passion, said Leslie Grundy, director
of PR and communications at Timberland.
"We are thrilled at this opportunity to represent Timberland and to help further
position it as the worlds leading outdoor lifestyle brand, said Nellie Fredriksson,
CEO President for NF Communication. Their earlier work have given us a great
platform for creating powerful PR programs that will have a strong impact on their
business.
The contract is for one year, but the company intends for the relationship to be long
term. Budget information was not disclosed.
About Timberland (www.timberland.com): Timberland Shoe Company is a global
leader in the design, engineering, and marketing of premium-quality footwear, apparel
and accessories for consumers who value the outdoors and their time in it.
Timberlands products are sold throughout the world in leading department and
specialty stores as well as company-owned retail locations and online. Timberlands
dedication to making quality products is matched by its commitment to doing well
and doing good- forging powerful partnerships among employees, consumers and
service partners to transform to communities in which they live and work.
About NF Communication (www.NFcommunication.weebly.com): NF
Communication is a full-service, integrated communications agency with expertise in
variety of industries. Prominent clients include The Walt Disney Company, David's
Bridal, Brestcancer.org, and Simon Graduate School of Business. Fueled by the
agencys mission to be the best work place, employees deliver high-profile programs
that drive engagement, passion, and growth for many of the worlds most-trusted
brands.
Subject: ECO-FASHION