Catherine Armstrong

School Address Permanent Address

806 East Franklin Street (336) 404-3251 1728 Round Hill Circle
Chapel Hill, NC 27514 cmarmst@live.unc.edu Kernersville, NC 27284

EDUCATION

University of North Carolina at Chapel Hill
Bachelor in Arts from the School of Media and Journalism - Strategic Communications concentration
Second major in Public Policy, minor in Social and Economic Justice Anticipated Graduation May 2018

ACADEMIC COURSEWORK & PROJECTS

Advertising and Public Relations Research
Applied qualitative and quantitative research methods to conduct, in small groups, strategic PR campaigns for various clients
Final project included the creation of a hypothetical public relations research plan for the Girl Scouts of the USA

Public Relations Writing
Practiced communication skills used in public relations professions in a hands-on, service-learning, environment
Collaborated with a small group to develop and implement a public relations strategy for UNCs School of Media and Journalisms
PR department

PROFESSIONAL EXPERIENCE

Carolina Center for Public Service Chapel Hill, NC
Public Relations Intern August 2016 - present
Organizes and edits content for weekly Public Service News sent to 7,500 UNC-CH students and faculty
Generates and writes spotlight stories about community members committed to public service
Updates and edits website and social media content

UNC Campus Recreation Chapel Hill, NC
Marketing Team Member August 2015 - present
Collaborates strategic marketing techniques with team members
Leads promotional events around campus
Generates and organizes social media content

Campaign for Youth Justice Washington, D.C.
Juvenile Justice Fellow - State Campaigns and Communications January - April 2017
Organized and edited content for Weekly News Roundup, sent to key stakeholders in juvenile justice policy
Generated communications and marketing materials, including graphic designs, writing blogs and updating social media
Attended hearings, briefings and conferences including Georgetowns McCourt School of Public Policy LEAD 2017 Conference

Journey To Your Promised Land, Inc. Washington, D.C.
Communications Intern Summer 2016
Interned with local nonprofit and connected its team to organizations with similar long-term goals
Researched and created a plan of best methods to implement teen dating violence education programs into high schools
Partnered with The American Association of University Women (AAUW) to lobby on Capitol Hill for an extension of Title IX

RELEVANT SKILLS & ABILITIES

Fluent in AP Style
Strong writing, researching and copy-editing skills
Web-editing abilities using Adobe DreamWeaver and WordPress
Graphic design proficiency
Fluent in Microsoft Office and Adobe Creative Cloud
Adequate understanding of HTML and CSS coding