Seminar Summary

Submitter: Mohd Kaswandee Razali (Student No.) 2017214018

(Affiliation - Major) School of Mechanical and Aerospace Engineering-Aerospace
Engineering

Title Axiomatic Design and Patent

Mr. Dai Gil Lee, Emeritus
Professor, Dept. of Mechanical 2017 April 7h / Building
Lecturer Date/Place
Engineering 404, 302
KAIST
Gyeongsang National Confirmation of
Organizer
University Attendance*1
Contents Summary
Axiomatic Design:
Axiomatic design (AD) has been developed by Professor Nam P. Suh (MIT). It
provides designers and engineers a theoretical framework for the design reducing
much the trial and error processes. AD is a systems
design methodology using matrix methods to systematically analyze the
transformation of customer needs into functional requirements, design
parameters, and process variables. Specifically, functional requirements (FRs) are
related to design parameters (DPs):
The method gets its name from its use of design principles or design Axioms (i.e.,
given without proof) governing the analysis and decision making process in
developing high quality product or system designs. The two axioms used in
Axiomatic Design (AD) are:
- Axiom 1: The Independence Axiom. Maintain the independence of the
functional requirements (FRs).
- Axiom 2: The Information Axiom. Minimize the information content of the
design.
Axiomatic design is considered to be a design method that addresses fundamental
issues in Taguchi methods.

Introduction:
Engineering deals with design and manufacture of complex systems. As for
examples are space shuttle, Microsoft operating systems, manufacturing systems
and materials organizations.
There are increasing in Industrial competitiveness demands for AD:
1) Shorten the lead-time for the introduction of new products.
2) Lower manufacturing cost.
3) Improve the quality and reliability of products.
4) Satisfy the required functions most effectively.
 Hardware, software, and systems must be designed right to be control lable,
reliable, manufacturable, productive, and otherwise achieve their goals. The
performance of poorly designed hardware, software and systems cannot be
improved through subsequent corrective actions.
Design is the interplay between what we want to achieve and how we achieve
it. A designer tries to obtain what he/she wants to achieve through appropriate
interplay between both sides. The engineering sequence can be classified into four
domains as illustrated in figure below.

Customer attributes (CAs) are delineated in the customer domain. In other words,
CAs are the customer needs. CAs are transformed into functional requirements
(FRs) in the functional domain. FRs are defined by engineering words. This is
equivalent to what we want to achieve. FRs are satisfied by defining or selecting
design parameters (DPs) in the physical domain. Mostly, this procedure is referred
to as the design process. Production variables (PVs) are determined from DPs in
the same manner. The aspects for the next domain are determined from the
relationship between the two domains, and this process is called mapping. A good
design process means an efficient mapping process.
Discussion:
The Use of Analogies in Design:
- Analogical thought is fundamental to creativity. The use of analogy can help to
solve problems, make connections between disciplines, and use those relations
to form original solutions.
Natural foams Artificial foams
 Who are the customers
- For some items the most critical customer are the shoppers, the general
population who will purchase the item and who will inform different customer
concerning its quality.
- Not all consumers who make purchasing decisions are end users (cereal for
their children and school supplies).
- Other consumers: manager, manufacturing personnel, marketing and sales
staff and service personnel, standards organization, etc.
Identifying CN: (B) Focus Groups:
- A focus group is a moderated discussion with 6 to 12 customers or targeted
customers of a product.
Identifying Customer Needs (CN)
- Many new technology-development initiatives are undertaken with no basis for
market acceptance other than management belief- technologists problem.
-
Conclusion:
Key concepts of axiomatic design: domains, mapping, axioms, and decomposition
by zigzagging between the domains. Often designers and engineers identify
solutions first by looking at existing materials or products which leads to a
description of what exists rather what is needed. Experience is essential since it
creates learning and data about down to earth outline. In any case, experiential
information alone is not adequate, as it is not generally solid, particularly when the
setting of the application changes. Encounter must be expanded by precise
information of outline, or the other way around.
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