Getting it right

Travel is shaping the luxury shopping experience

with fare
How families:
luxury brands can unlock this potential
4 to-dos

Luxury market
valued at
Luxury travel is growing
and these travellers are
Business travel combined with
luxury and leisure experiences:
Luxury travel is
outpacing overall
40% of
Personal luxury market
40%
actively seeking new 31% self-identify as market growth fuelled by traveller spends
+1 trillion shopping experiences bluxury travellers

Whos shopping? Where they go What they buy

Newer economies are driving Shopping Expenditure as % of travel budget Accessories 30% At constant exchange rates
this overseas spend London:
Duty free shopping spend will
New York: 46.7% Apparel 24%
~40% of 24.7% Seoul grow 51% by 2020
Milan:
58.7% Beauty 22%
travellers buy Paris: 20%
luxury goods 16.7% Dubai: Tokyo
Rome: 43%
abroad 31%
20%
Russia and China
are the highest 64% of the worlds
spenders abroad outbound luxury trips are
China: 50% to US and Europe
Russia: 70%

Amadeus is the worlds leading provider of Campaign effectiveness depends on reaching the right travellers, at the right Branding opportunities at key stages of the trip
technology for the Travel & Tourism industry moment, with the right tone and message Consumer facing channels

Amadeus Media Solutions 5 Powerful Targeting Criteria Checking Flight Details Boarding Returning
A powerful solution combining Big Data
with travel advertising media to target Flight Details A01

your campaigns with pin-point accuracy. A01

Reach global travellers based on trip

information and socio-demographic profiles. Origin - Destination Trip type Gender Nationality Affluence
Direct flights or with Business-leisure, Family women - men very affluent, affluent,
Drive high value traffic to your website stopovers group, business, couple, group and cost conscious Shopping and Booking At the Airport At your Destination
or retail locations.

Sources: Shaping the future of luxury travel Future Travellers Tribes 2030. Amadeus 2016 Global Destination Cities Index by Mastercard 2016. ContactLab&Exane Contact us for more information:
BNP Paribas 2016. Deloitte Global Powers of Luxury Goods 2016. Luxury goods Worldwide Market Study, Bain&Company Inc (Fall-Winter 2015). www.luxurydaily.com
www.amadeus.com/media/solutions/ | media.sales@amadeus.com