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Amilcar Montanez
Professor Collins
ENGL 1301
13 April 2017
The 2000 American Civil Liberties Union depicts two total in different human beings
Martin Luther King and Charles Manson. Martin Luther King was a United States civil rights
activist from 1950s to his death in 1968, while Charles Manson is one of the most feared serial
killers. Based on bio.com Martin Luther King was born on January 15, 1929 in Atlanta, Georgia.
He started impacting the United States, and by the 1950s, he was a minister and a civil rights
activist. He received a Nobel Prize in 1964 and in 1964 he was assassinated. Charles Manson
was born in Ohio in 1934. He is considered one of the craziest killers in United States history. He
has killed around 35 people and has been freed from jail for the 12th time in 2012. This
advertisement expresses racism saying "The man on the left is 75 times more likely to be stopped
by the police while driving than the man on the right". This shows that many people now
currently are being stop because of their skin color and race. The audience targeted in this image
is minorities. The purpose for this is making people donate money for the association. The use of
ethos, pathos, logos, and symbolism in the 2000 American Civil Liberties visual shows how
society minorities are being discriminated against and urges them to fight back.
Ethos is used by the American civil liberty union, so people will believe what they are
saying. If they do not make people believe then they will not get the money and supporters they
need. When they say Support the ACLU which is the American Civil Liberty Union, they refer
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to the donors so they can get money. By entering the website of the ACLU can help people
understand how important the racism and the rights of the people are. What really makes this
association so important is the power of having the best lawyers. The website also provides
people of different countries and skin color. The ACLU provides an option where donations can
be made for them. It is important to make people believe the rights of the people are one of the
most important things to have, because without this there will be no respect for any citizen.
Credibility is important in persuading people to support the American Civil Liberty Union.
Pathos is used in the visual to evoke angry emotions of human rights by putting a serial
killer and a man who represented peace and civil rights of people next to each other. The visual
makes the audience mad by placing Charles Manson next to Martin Luther King. Any respectful
person should not compare King with Charles Manson. The poster says that "in Florida 80% of
those stopped by and searched were blacks and Hispanics, while they constituted only 5% of all
drivers. People will also fear going out, because police will just stop you because of your
appearance. The emotions in the poster can help the individuals connect by showing the issue of
racism in present time. Pathos is beneficial in communicating that minorities suffer in the society
Logos is used in the image to establish facts that help prove that the information is
reliable. The article states that searching minorities without probable cause is illegal and must be
stopped. Many people are aware that the minority population has increased in the United States.
Even though citizens see people of every race and color, we as citizens must treat one another the
correct way because all people have their rights to respect. African-Americans comprise only
13% of the U.S. population and 14% of the monthly drug users, but are 37% of the people
arrested for drug-related offenses in America(11 Facts). This can tell us how bad the
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discrimination in the United States is. Facts and evidence are important in proving that not only
people of different color are bad, but anyone can be terrible for harming a country.
Symbolism is used in this text to help people understand what type of people they are
specifically talking about. The visual has two pictures one with Martin Luther King making him
represent the good and opposite is Charles Manson who represents the bad things of a human
being. The images can be interpreted as two wanted people. We can also visualize by the image
different races and that it does not matter who one is talking to or seeing one is should not judge
by their physical appearance. Loyola professional Bill Quigley reports that African Americans
are arrested for drugs higher than white people in the United States (Quigley). One famous quote
by Martin Luther King was, I have a dream that one day my four little children will one day live
in the nation where they will not be judged by the color of their skin, but by their content of their
color. This can tell how sincere he was when it came the time to fight for the rights of the
minorities. Symbolism is valuable in proving that it is impossible that because of just a skin color
they will stop a random black guy while sometimes police know that a person from another
Based on what is being said in the argument and the pictures that placed in it, one can
analyze that the difference between these two human beings are totally different in terms of
following the law rules and fighting for human rights. People should contribute to this
association, because in the long run, it will help racism and the rights of the people. There is
racism everywhere; that is why supporting the American Civil Liberty Union should be
Works Cited
https://www.dosomething.org/us/facts/11-facts-about-racial-discrimination,
Biography.com editors, Martin Luther King Jr., A&E Television Networks, Jan 5, 2017,
http://www.biography.com/people/martin-luther-king-jr-9365086
http://www.biography.com/people/charles-manson-9397912
Quigley Bill, Fourteen Examples of Systemic Racism in the US Criminal Justice System,