Prospectus – “Bluefire”

Vetricon Corporation
1 Anza Street
Makati City
Philippines 1210

Phone: +63 2 899 2582

Fax: +63 2 899 2019
Cell: + 63 917 5666607
sales@vetricon.com

Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com

Prospectus – “Bluefire”

Introduction

Vetricon Corporation is a Philippines’ based corporation

specializing in the supply, installation and support of large
digital signage displays. We also provide advertising
solutions for corporations wishing to display rich dynamic
content to consumers. These screens are placed at strategic
locations to maximise your viewing audience. Board Members
include professionals with 50 years combined experience in
IT, Law, Real Estate and Senior Management.

The purpose of this prospectus is to raise capital for the

development and marketing of an exciting new software
product, urgently needed in the growing digital advertising
industry.

Background

The digital advertising industry encompasses many

technologies across many industries, most notably television,
large LED screens, and digital signage networks.

The software that creates, schedules and manages dynamic

media content across the various hardware associated with
these industries, has created a new problem. How to
maximize selling space across this digital real estate?

Creating and distributing dynamic media content is only part

of the solution for advertising companies. Vetricon
Corporation, through it’s involvement in the sales and
operation of digital advertising solutions, has identified a
Vetricon Corporation
crucial missing link in the overall content delivery process. 1 Anza Street
Makati City
Philippines 1210

Phone: +63 2 899 2582

Fax: +63 2 899 2019
Cell: + 63 917 5666607
sales@vetricon.com

Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com

Prospectus – “Bluefire”

Proposal

Codename: “Bluefire”, Vetricon Corporation will develop a

unique software product that will assist advertising
companies to maximise digital selling space.

Key features of Bluefire:

1. Real time assembly of advertising media content.

2. Blank space reduction following scheduling.
3. Customizable advertising campaign packages.
4. Financial reporting.
5. Dynamic content scheduler.
6. Comprehensive manual.

Other key features are not mentioned in this prospectus for

Intellectual Property purposes.

Following the completion of Bluefire development, the

product will be marketed to various manufacturers of digital
media hardware, advertising agencies, broadcasting
networks, online e-commerce websites, and software
developers that provide other features in the media content
delivery process.

Benefits

The immediate benefit for advertising and media

broadcasting companies is increased revenue, resulting from
the real time assembly of media content, which focuses on
blank space reduction, and logical sequencing of advertising
campaigns. Vetricon Corporation
1 Anza Street
Makati City
Philippines 1210

Phone: +63 2 899 2582

Fax: +63 2 899 2019
Cell: + 63 917 5666607
sales@vetricon.com

Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com

Prospectus – “Bluefire”

Method

Vetricon Corporation will go to tender for the services of a

development team that is experienced in various software
languages, in particularly C++, .NET, and HTML. A scope of
works for version one of Bluefire will be produced that will
outline:

1. Key features of Bluefire.

2. Resources needed.
3. Cost
4. Timeline

Full details on the methodology will be provided in the

Software Development Lifecycle (SDL) scope of works
document.

Following development of Bluefire, BETA testing will be

conducted with various industry representatives. A report will
be produced that may suggest revisions to the existing SDL.
Any revisions will be implemented at this time.

A comprehensive user manual will be produced.

Vetricon Corporation
1 Anza Street
Makati City
Philippines 1210

Phone: +63 2 899 2582

Fax: +63 2 899 2019
Cell: + 63 917 5666607
sales@vetricon.com

Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com

Prospectus – “Bluefire”

Qualifications

Vetricon Corporation head offices are located in Manila,

Philippines. The Philippines ranks number 2 behind India for
BPO outsourcing with emphasis on software development.
However, graduates and industry professionals in the
Philippines provide the added combined benefit of high
education, low cost labor and superior English
writing/speaking skills.

We have already secured an exclusive distributer agreement

(for the Philippines) with one of the world’s largest digital
signage hardware manufacturers, whose clients include
companies such as AT&T, GE and Wal-Mart, but more
importantly various digital signage firms and advertising
agencies who provide services to third party companies. This
presents a great opportunity to provide Bluefire OEM with
each product sold through this and other leading
manufacturers.

One of the Board Members for Vetricon Corporation was a

leading Software Development Project Manager for Hewlett
Packard USA for nearly a decade.

Our team regularly conducts research on software

technologies, and receives training from leading
hardware/software vendors.

Vetricon Corporation
1 Anza Street
Makati City
Philippines 1210

Phone: +63 2 899 2582

Fax: +63 2 899 2019
Cell: + 63 917 5666607
sales@vetricon.com

Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com

Prospectus – “Bluefire”

Timeline

Time
Software Development Lifecycle

Tender for software development 0.5 months

Requirements analysis 0.25 months
Specifications document 0.5 months
Architecture design selection 0.25 months
Implementation 2 months
Testing and Revision 0.5 months
Documentation 0.5 months

Total: 4.0 months

Marketing

Contact industry representatives 0.5 months

Secure software distribution agreements 2 months

Total: 2.5 months

Vetricon Corporation
1 Anza Street
Makati City
Philippines 1210

Phone: +63 2 899 2582

Fax: +63 2 899 2019
Cell: + 63 917 5666607
sales@vetricon.com

Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com

Prospectus – “Bluefire”

Return on Investment (ROI)

Amount (USD)
Costs
Bluefire office overheads (6 months) $20,000
Software team (3.5 months) $35,000
Capital equipment $5,000
Marketing material $5,000
Sales Campaign (2.5 months) $20,000
Misc/Contingency $5,000
Total: $90,000
Sales Volume
Year 1 – 1,000 $100,000
Year 2 – 2,000 $200,000
Year 3 – 3,000 $300,000
Year 4 – 4,000 $400,000
Year 5 – 5,000 $500,000
Total: $1,500,000
ROI Analysis (10% investor)
Assumptions
Investment Amount: $22.2K USD (1 Million Pesos)
Lifetime Equity Position in Bluefire: 10%
5 Year ROI
Gross Sales $1,500,000
Ongoing Costs (at 20%) $300,000
Net Sales $1,200,000
Dividend 10% $120,000
ROI 540%
Actual ROI
2 year sales volume $300,000
20% ongoing costs $240,000
10% dividend $24,000
$22,200 / $24,000 = 0.925
0.925 x 24 months = 22.2 months
Vetricon Corporation
Note: Sales volume is a conservative estimate only. Selling price net to Vetricon is estimated at 1 Anza Street
$100 USD. $1 USD = 45 Philippine Pesos. Investor receives lifetime equity position in Bluefire Makati City
beyond 5 years. Minimum investment is 1 Million Pesos or $22.2K USD for a 10% equity position in Philippines 1210
Bluefire. Maximum equity position may not exceed 40%.
Phone: +63 2 899 2582
Fax: +63 2 899 2019
Cell: + 63 917 5666607
sales@vetricon.com

Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com

Prospectus – “Bluefire”

Conclusion

Vetricon Corporation has indentified a gap in the digital

signage software industry. With detailed knowledge of the
software needed to address this gap, low cost, high quality
labor of professionals in the Philippines, and Board Members
with experience in IT, Law and Senior Management, an
exclusive opportunity has arisen for investors to capitalize on
an equity position with Vetricon Corporation.

With a minimum investment of 1 Million Pesos, or $22.2K USD,

you too can take advantage of this exciting offer.

Vetricon Corporation is uniquely poised to set the digital

signage industry on fire…Bluefire.

Vetricon Corporation
1 Anza Street
Vetricon Corporation
Makati CityStreet
1 Anza
Philippines 1210
Makati City
Philippines 1210
Phone: +63 2 899 2582
Fax: +63 2+63
Phone: 899 22019
899 2582
Cell: + 63 917 5666607
Fax: +63 2 899 2019
sales@vetricon.com
Cell: + 63 917 5666607
sales@vetricon.com
Copyright © 2008 Vetricon. All rights reserved. www.vetricon.com
www.vetricon.com