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Assignment

DRIVE SPRING 2017

PROGRAM Master of Business Administration - MBA
SEMESTER II
SUBJECT CODE & NAME MBA203
Marketing Management
BK ID B1629
NUMBER OF ASSIGNMENTS, 2, 4 Credits, 30 marks each
CREDITS & MARKS

Note The Assignment is divided into 2 sets. You have to answer all questions in both sets.
Average score of both assignments scored by you will be considered as your IA score. Kindly
note that answers for 10 marks questions should be approximately of 400 words.

Q.No Assignment Set -1 Total

Marks
Questions Marks
Define Marketing and various marketing orientations.
Define Marketing 3 10
1
List various marketing orientations 7

Write short notes on Environmental Scanning and Implications of Inflation.

Environmental Scanning 4 10
2
Implications of Inflation 6

Explain the various stages involved in Consumer Decision Making Process.

Support your answer with a proper diagram showing the Consumer Decision
Making Process.
3
Elaborate the Consumer Decision Making Process. 7 10
Diagram for Consumer Decision Making Process. 3

Q.No Assignment Set -2 Total

Marks
Questions Marks
Explain Product Life Cycle (PLC)
1 Elaborate Product Life Cycle with an example. 10 10

What do you mean by Brand? Enlist various advantages of Branding.

Define and Explain Brand. 4 10
2
Explain the various advantages of Branding. 6
 Explain Advertising. Also explain any 12 types of Advertising.
Define and Explain Advertising. 3 10
3
Describe any 7 types of Advertising. 7

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