0 Xf 6 gaqilfldcaly toOAoLlZ+t IM oXollorl AL AKHAWAYN UNIVERSITY _ Beasibility Study by: Anas Chihab aie Rajae Driouich Ismail El Mahdi poe -&9 IRONY OURGH L On HES rofiaeney va at” For eval purpetes 1 Lanavag? ee a rors uw elects aS Mite bag gir "e3 oF 2 the pres Are obviowr aLihood o@ in coverage + conlenh, peat epee ee AUuess @ priate id 2 oe to conve 9 dn penis ape Het FS cova, Sen a gf ee ah der to con a eee nut rept aoe aasiqnnes et wont. ipa Bey cuter oie etd ae Fine? rs dc ac if “his ora I om “ermal ye aigiee sean ae, TF sedi ge bat ' Get Higorous | ne for bo ee ee oak% port ‘Most AUI students who live far from thephites find hardships to clean their clothes in Ifrane. I. Service feasibility: ‘That's why, The AUI maintenance department provides laundry service to be used by AUI community, However, the service isn’t full since the maintenance department doesn’t provide ironing clothes service that js-nieeded by the students. Jronyourclothes Company is giving to students the opportunity to iron their clothes on a cheap price and without going to the market. A. Service desirability: As entrepreneurs, the first question that should pop to our heads is whether our service attracts a ‘ ge J eths ie Wisteria €us mainly on the threats and \ oN weaknesses. AUI students, staff, and faculty members do sft intend to keep their clothes AUIL students or not. Hence, this feasibility analysis will be answering the following questions) Is ita reasonable service that customers will buy? To answer this question, we must do our SWOT analysis and, o> wrinkled, Therefore, the only weakness our company cén face is that our service uses classical x at inifpedupment and our weakness can turn to a threat if the maintenance department buysa ier jonal ironing machine and use it on campus. On the other hand, the fact that we are on wn ie : ‘campus, having a physical office, and lowering the price makes our service not only reasonable pV" 0 ae . to this community, 2 a y Pasi solve any problem? we ‘student who wants ron a shirt needs fo goto the Matke, weit day and pay SD for wi ey every item he/she wantsfo iron. 1Gmethod is costly in both time and mojiey. Hence, y Ironyourclothes will solve this problem by gous “both time and money as shown in oa + . ’ ov" figure below: to quawtify, e Support, oe = Neu wea Na ep reset 2 Make bor seenytee SxType vendo t7 ‘AUI Ironing Market Ironing Time -Fer ? Halfa day A day 7 oN Fees 3MAD per item SMAD per Item Is this a good time to introduce the service? | US h fo qs awh 4 ‘The team members are aware thatthe revenues will not be linear on time basis during the semester, In fact, this kind of services is needed dl the semester especially that university students often wear formal clothes to attend conferences and (shints/dresses/skirts) to party. On another view, the month of April in AUI is the month where students defend their capstone/theses and present their internship reports. Therefore, We are expenses indepen, How much more ; B. Service demand: To understand the demand of AUI students, our team members decided to follow 3 methods to yrs iB) iat A. Focus group (talking face-to-face):By talking to AUI students face to face in wie, ery + is, Cafette, restaurants and Labs, we understood thatthe students will weleome such a [* Ne qt service only if they won't have to pay more prices in overall. \ [on ( pus re how NNR ox ty, ? nce wel tind fg ieANTSEY ale are so grateful to use this tool collect data from customers. B. Using online tool é ~~ WE to understand the sttidents” needs. Using this method, we created a facebook account book yy be wher: ve ax iat rites wn xs af qe ace gd @ a ener en , a We can concluge‘ffom part A that Surservice wil provide a clear help to AUL community and called Ironyourclothes where we advertise about the service, answer potential customer's questions, oF row down our target group, solve a huge pfoblem of cleaning clothes/. On the other hand, this stage by itself is not enough toIL. Industry/Target Market Analysis A. Industry life eye! This service life excl depend on ecnogical per. As long son equipments cost more than 100MAD, the ironing service will still be attractive to customers on budgets. whey? B, Fragmented Industry: Comparators here are in the same level. In other words, there is no company that has @ huge 9 1 r) ot impact on the/ fuduste) especially that there is only one direct competitor tous, (0 1 vee qn er ace ey eng the cates to drycleaners Fes or Meknes os the a * ne. oF oa customers’ needs. uy {row mweh 2 as NF toe "Peet a3 WO yt ees pada or heen » ol D. Operating margin: aye le* or" he only operating costs we will have are phone bills fees and transportation fees to Meknes to - oy communicate with the dry cleaning company. Therefore, compared to our sales, the operating i cost will be very low, Fov won ma 5 wp! Whit aor! Time? JX) B. Profitas " Even if our margin will start from 3 MAD per item, it will be ofl : thanks to the huge we -Per item, it will be pro! aN number often tai ted) mC wit ae oe me) alah wags Genes fuse \wY) my: Target Market Attractiveness Fo Pine wo Even though it can be tricky to try a business within a small community, our service can easily of student who lye far fom ifane (Bxluding Fes, Meknes, Azrou pecting Marketing rds, we believe that aski no only fora small ee compared 10 Othe qualitYt the service make AUL — than that, AnasChihab nn will be fesponsiblt of the communication with the students and his plan consists of being as kind et -oltahe {sible with customers. Another core-competency that plays in our favor is the duopoly. ie foe Lewsg HS rere is only ong direct competition with us in Ifrane and our only indirect competitor is W Convendied, | Pes tlutt oo tue rnarkeks oun er Weta gs il ind who a ne rye a verte lily >? cutout 5 will you encore Y Yous will you ev he . ue 1 Cer, yp) 0 ood es why d ? ned reat Pon ert at 5s 6 HS) em yn) es ae ice wey a Diss Si ws ‘ i ra wD) £ | “ee TW oF s a ora) \ pees ete Vat one gi on 1 q oN is ote a wie ‘S Pent ve ay w V mae een Oe oohIll. Organizational feasibility: Moving to the organizational feas ity; which aims to determine if' we have enough management organizational capabilities along with the required resources to achieve our \L that the management prowess and the resource sufficiency are the main {wo areas that we should consider when i comes to cy ee feasibility. .) vite i Su Pn my ae @ As enrepenear pasion: wih what makes our team motivated and encouraged by itself when it ‘comes to our business idea. Indeed, there wouldn’t be any entrepreneurs without passion to objectives, we can fi ‘A. Management Prowess; lM Vv achive their geal since pasion is the main prof havinga suseessil busines. In HE te yin team members have been working on how to apply our idea inthe university sinegmany Students ane eto are seeking a solution for the wrinkled clothes issue. Therefore; we have been working on ie improving our vision about our business idea in order to have passion to achieve our goals of this er jo°y «| business. Aer al, without having a vision regarding a business idea, there would be no passion pe that can make us think as entrepreneurs. We are seeking to facilitaf#life and save time for our customers, and we are measuring how far our idea is successful in terms of the number of students o-betefit from our service in addition to whether our customers will enj money for a small problem. ok weet B. Resource sufficiency Resource sufficiency is the second main part of our organizational feasibility which aims to determine if our business idea is capable to attain enough resources to move towards success. ‘Therefore, our most important non-financial resources are the following: Affordable office price: Our business is the only project this semester that was granted an Lyn do | ficial physical omtice in buding 36. Managers negotiation sill made us not only have a sug tue rice | physical office legally but also for fee while having the help of the women working there. Y°geov et in ve eS fy Ss ase i Service providers: The service will be provided by both managers who iron clothes and cleaning ¢ it fo AUI students who come for the normal laundry iy Se oe wha Y us sey ladies who promote our product by st Prie- service (More to know in the marketing plan).Key management employees: Since we are 3 managers who are senior students, we agreed that the best way to manage the work is by having one manager responsible of the labor work and financial book records, another one responsible of the marketing and communication and the last. manager responsible of paper work and class homework. Sounds lee the 3h ena” perton 1S “Zociad loaring ~~ Likelihood to establish favorable strategic partnership: Our Compdny already started a strategie partnership withthe maintenance department who agreed to give us the necessary ASSES jue needed on exchange of social responsible visibility. On another basis, there is a win win situation “age a A wre | between our company and a dry cleaning store in Meknes that will prior our customers on %—, \ | weekends when we'll talk clothes to them. syck be thwown in sine yerkerdacys clave, es detail becamar thi dea appease WIE Tae aaaesetel oF Staeughr oof wt a Ability to obtain intellectual property protection: our business idea is ko “fed by the DSA’s a" office and the maintenance department director. Therefore, our service is complktely legal and no Ua entity can stop it before the end of April. —JEither preview ininin et! 10) Or Wu ey ie ise the whan iced wpe viedbrtband IV. Financial Feasibility Analysis Os you vaean be Seen) A. Total start-up cash needed (Our team thought about the ironing clothes service on AUI’s campus as a great option because it does not require a huge started up cash and the payment is made in the delivery time of the sefyice or in advance. Our business process isdesigned in a way that will reduce the risk of Im plicatt a> losing cash. : x ose Sheps foree me Ns ypu vavile ygur plans be sure (you explain Le yg tke he PS 4p URC cbBrining the clothes to building 36. e me) pele ous oe Sentences go reader Step two: The clothes will be ready after a half day. news whe jc downy er ecttens+ Step three: The cosa be eqpoyee once he/she gets the eothes ironed. sh ee 22 ee cath walt S What ie wet codomer ic wot cavities In case the customer asks to take the clothes to Meknes, The company employee will take the ‘How a¢ oF clothes on Friday afternoon and bring them on Monday moming. cost estates Lor acco una B, Financial Forecast Ny od peren ‘Hiowe “au, Huey Spee In order to set the prices of our services, we thought about calculating the different expenses of a customer to get to the i, It is easy to calculate our profit because it only depends on the number of people itdyellng. On the other hand, because of the nature of our business, we do not have to calculate any cost because we have no payments to make before we get paid from our consumer. bev >' q oS une 1ethod will help us forecast the actual demand, The figure bellow is showing the pricing we Cosh to provid stax Sevier? N.B: we do not accept directly orders for Meknes dry cleaning unless we find more than 4 customers on weekly basis.Wy Revie ol Feosibidly : Financial and Marketing Update es Assignment for Ironyourclothes by am Anas Chihab, Rajae Driouich, Mehdi IRONYOURCLOTHES Kadiri, Ismail El Mahdi 1- Update about the work process After our long negotiation with the DSA and his staff, the managers of Easytaxi tried to take the legal process and have an agreement with the small taxi representatives before launching the bu: 1ess. However, due to other issues that AUI has with taxi drivers, we couldn't find any good agreement that is beneficial for both the small taxi drivers and our customers. This bureaucratic issue made our team members try and find a new alternative product that we can sell in the next 8 weeks. Therefore, we started anew product called Ironyourclothes that iron clothes for students, staff, and faculties of this university. Members of the team know that there is no more time left. Therefore, in week, the following tasks will be put into reality before Thursday the 9",Name Tasks ‘Anas Writing the DSA proposal letter \d adjust “the marketing plarf feasibility analysis and cqncépt definition oe between the team and the maintenance department that is responsible of laundries Rajae designing the flyer and promote it within the AUL community Purchasing the Iron and the table ( equipment) Ismail - Purchasing the Iron and the table ( equipment) Keeping track With the accounting system of the work Mehdi = Taking the proposal to the DSA’s Office 2- Return After the break planSince our team is very late and lost a lot of time in the first failed project, our team members will work every day to promote our event on the break via Facebook pages of this community. Therefore, the week of the break will give us an opportunity to strengthen our marketing. strategy and will facilitate the entrance in the market. When we will come back to university, we will go directly with the execution process and start ironing clothes for customers Sdays per week. As planned with the laundry lady, every day one of the managers will keep track of the clothes, payments, and the quality of the service. Hopefully, by the mid of April, we will become efficient and on the same level as other teams. Ths att Sounds Souly, as iF a slick. promise being radi — \roweney Dike Ste Leaubibl, Stuky ; Ning stg le gre Lacks support, ath wi jorenrd Lome hat date, and O i would emcoviage ee ruadiy to Waue at ynindeh i gil? \rething, a eeBibliography M. Jourdini, personal communication, February 21, 2017