A Bright Idea for the Lighting Industry.

Not Just a Line Card, The Luminaire

Selector Changes the Way Lighting Manufacturers and Their Representatives
Reach Customers.

Luminaire Marketing, a branding and consulting agency specifically for the lighting industry, is
inviting visitors to preview the new 2.0 version of The Luminaire Selector. Development of The
Luminaire Selector 2.0 was driven by specifier, agency and manufacturer feedback and is part of
Luminaire Marketings commitment to deliver the latest product updates in one convenient project
builder to a specific targeted market: lighting agency customers and specifiers.

Richardson, TX, May 05, 2017 --(PR.com)-- More than just an interactive line card, The Luminaire
Selector is the only interactive catalog and project builder built specifically for lighting manufacturer
representatives featuring the products they represent. In the past, lighting agencies have relied on a line
card listing the manufacturers they represent with a short description of their products. Visiting a
customer meant carrying stacks of catalogs from multiple manufacturers to be able to view the fixture
products. The Luminaire Selector is the only software offering the manufacturer's full product catalog for
lighting agencies which puts complete and real-time information into the hands of their own customers. In
addition, The Luminaire Selector:

Allows the user to view products by category and manufacturer.

Complete fixture information including spec sheets, IES files, and related products. Applications can be
viewed as well.
Multiple products can be quickly shared or saved to a project file for easy organization and sharing.
A fixture detail form allows the user to build, save and share the desired fixture with information such
as: quantity, light source, wattage, optics, CRI (Color rendering index), and Kelvin Temperature for
multiple projects.
No catalogs needed...It's eco friendly!

Lana Rice, President of Luminaire Marketing states, We spent the last 3 years testing version 1 of The
Luminaire Selector with a small group of manufacturer's representatives. The data from the
manufacturers they represented was rapidly changing and maintenance intensive due to the adoption of
LED products. We knew we needed to create a different approach. We tested the 2.0 version with
selected agencies and the response has been extremely positive. Luminaire Marketing will begin
marketing The Luminaire Selector 2.0 to agencies nationwide in July.

The Luminaire Selector 2.0 facilitates collaboration and communication between the manufacturer and
their representatives, by connecting directly with manufacturers to upload their data to The Luminaire
Selector database. The integrity of the data is maintained through regular syncing of the manufacturer's
full product catalog and marketing materials. Manufacturers are continually innovating products, specs
and applications. Through our partnership program, that information is always current. This also means
that new products and information get in front of specifiers much more quickly, says Ms. Rice.

Luminaire Marketing will be offering lighting manufacturers special pre-launch pricing on their yearly

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partnership subscriptions until July 1, 2017. It is a one-time yearly charge to a manufacturer with no
restrictions on the number of products and unlimited number of subscribed agency representatives.

TEAM Lighting, a manufacturer's representative in North Carolina said this of The Luminaire Selector
2.0, Luminaire Marketing has been an invaluable resource to our firm. They helped us modernize our
website, and The Luminaire Selector 2.0 tool has dramatically improved our marketing and specifying
reach among our customers and specifiers.

About Luminaire Marketing: We are a full service branding and marketing company with complete focus
on the commercial lighting industry. We offer in addition to The Luminaire Selector; web design, brand
solutions and more. Our team is comprised of experienced lighting professionals from manufacturers and
lighting agencies.

A demo of The Luminaire Selector 2.0 is available at www.theluminaireselector.com. For more

information on becoming a manufacturer partner contact info@luminairemarketing.com or
1.800.792.9812

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Contact Information:
Luminaire Marketing
Lana Rice
214-336-4105
Contact via Email
www.luminairemarketing.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/715290

News Image:

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