Dead Mans Shoes can be classified as a psychological trailer, yet it contains a
range of elements of a slasher film however it challenges the semantic code through the way in which the film is viewed. It can be viewed from the point of view of the killer as opposed to the normal convention of seeing it through the point of view of the victims. This, as a result is as a way to try and justify the actions the killer takes throughout the narrative. The story shows what a brother will do to avenge his younger brother who has been abused by a group of thugs. The trailer starts off by showing the logo of Optimum Releasing, this is a typical convention within trailer as the logo of the distribution company is almost always shown first. This is quickly followed by non-diegetic folky music which gives a sense of the location of the narrative, as it represents a rural isolated area; this does not comply with the conventional atmosphere of horror films. The lethargic folk music could imply that this is the equilibrium of the narrative (Todorov) as it conveys undisturbed peacefulness. The birds eye view serves as the establishing shot which then dissolves into scenery, showing Richard, the main character, and his brother Anthony walking along a road, and this introduces the audience into the narrative. Using his rucksack and the khaki green jacket we can presume that he was a soldier, but the jeans suggest that he must have left the army. Through the long road, the mise en scene suggest that Richard and Anthony are on the same journey, but their paths are literally and metaphorically different; as Anthony walks a few steps behind Richard we can presume that he is not going to complete his journey as the dark clouds in the distance suggest the dark time that is going to come upon Richard and Anthony. Furthermore, in the next scene we can see Richard and Anthony in a dip within a forest with many shadows and little light, which may further convey a dark disaster that may come upon them. The forest is a conventional location for slasher film and the audience are automatically informed that one of them, presumably Anthony is going to die, as he seems to be left behind in the forest. We are informed that Richard and Anthony are brothers from the caption a brothers love used between the forest scene and an old footage of a home video in which we can see those two together, and this evokes the love Richard has for Anthony and allows the audience to empathize with the character and therefore try and justify his later actions. The voice over, which is a normal convention found in most trailers, informs us about the greater evil that is going to take place, as Richard comments ominously about evil, sin, retribution, which will make the audience take a guess about the plot of the film, and this is linked to Barthes hermeneutic code, as the relationship between the two brothers, which is not fully explained combined with the voiced over quote will keep the audience guessing, arresting the enigma until full closer is obtained in the final sciences where everything will be revealed. We then move to a scene where we can see Richard behind the wall of what appears to be a cave, this location juxtaposed with what Richard is holding a multi-tool set while is scratching his neck, mimicking slitting a throat could reflect Richards evil side. This can also suggest to the audience that the business he needs to sort back in town could be him murdering someone. Nevertheless, the wall behind him could suggest that this is an abnormal situation and as evoked by the cracked wall behind him, we can see that his state of mind is damaged. Behind Anthony there is not much besides trees and plants which connotates life, however in the left corner we can see two bars which suggest that Anthony has been restrained from life. When the VENGEANCE caption appears, it automatically conveys the slasher horror nature of the film, as even the typography, not to mention the word itself, and the screeching noise which can be heard while the caption is displayed, are normal conventions of the slasher genre. Along with this caption also comes the disruption of the equilibrium in Todorovs narrative theory. Through using the classic black and white shots the trailer emphasizes flashbacks back of past events. To build up the pace quick flash transition are used to build up the tension. Richard is the paradox of the narrative as he is both the protagonist and the antagonist within the trailer, because he is killing people but at the same time the audience is given the power to justify his actions. It is unclear to the audience what is right or wrong as the montage editing cuts from Anthony being bullied to a scene of the bullies laughing, evoking their cold bully nature. Then the quick red flash conveys that Richard is there to kill them. This montage editing is done to make the lines between right and wrong more difficult to see. The pace starts to build up in the second half of the trailer and Richard is seen with an axe, almost mocking the bullies who are seen with a gun. Richards attitude towards a gun possibly being pointed at him, shows not only how insane he has become, but also that he has no fear towards the bullies, making him almost a figure of invincibility. The captions found within the trailer are the seal of approval which act to promote low budget films, by making it look like it is a film the audience must watch as it is appreciated by film magazines and festivals. The typography is written in a flame style, which has connotations of hell, giving the trailer a sense of horror, implying Richards cruelty and cold blood. The gore, although it can slightly be seen does no inform the audience regarding the gore they will be see in the movie, which might not sell the film so good. The pace is increases along with a non-diegetic choir to make the effect of the music more haunting and to evoke the Gothic atmosphere.