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Theory

Design Picture

Media

Gallery

Depot Emotive illustration

Product
Library

This group includes all illustra-

tions of individually displayed
Festo products, which are intend-
ed for emotive appeal. These
are normally used on title pages
and therefore represent an
important part of the visual
image.
Technically characteristic of all
image pictures is the lack of
definition. This corresponds to
the essence of pneumatics, the
basis of which is movement and
air. They are not tangible and
therefore cannot be represented
graphically. However, their effects
are visible, since air moves and
sets things in motion. We perceive
this to be a hazy, unclear and
transient manifestation.
Only one product per picture is
shown on principle. Special
effects such as reflections, strong
shadows or a composition of
additional materials such as sand
or foil are just as unnecessary and
the addition of props unrelated to
the subject. By concentrating on
the product or a detail of the prod-
uct, it is at the centre of percep-
tion and as such automatically
assumes the importance which
befits it. Naturally, this goes hand
in hand with a composition and
lighting, which captures and tech-
nically perfectly translates the
stylish design of the product.
An inclined, positive alignment component parts are always
of the product (from the bottom left open and are used in their
left to the top right), a wide- real colour.
angled perspective and a short
depth of field lend the composi-
tion the necessary dynamics.
Moreover, lack of definition and
bright/dark ratios are also used
as a specific style medium in
order to focus on essential
details.
The coloration is always
achromatic in line with the
actual colour of the materials
used. The Caerul colorations
in the logo or in the product