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English Curriculum Vita

NAME Basem El Said El Sherbiny El Daharawy
NATIONALITY Egyptian
Date of Birth 22nd October 1978
Place of Birth Mansoura – Egypt
Marital Status Married / 2 children
PROFILE A self-motivated and hard working Personnel with experience in all
aspects of personnel work. Able to use own initiative and work as part of a
team. Proven leadership skills, including managing and motivating other
staff to achieve company objectives. An effective communicator at all
levels within an organization. Good problem solving and analytical skills.
Good Negotiations skills, Computer literate.
EDUCATION & Bachelor’s degree in Special Chemistry- Science Faculty, Al Azahar
TRAINING Univ., Cairo, Egypt 2000
MINI MBA IN MARKETING – Knowledge Academy, Cairo, Egypt 2006
English Conversation course – Bireltz in Cairo
Oracle Developer 2000 Certificate- Ministry of communications 2001
Workshop in Public Speaking- Training session given by expert Dr.
Alaa Al Gergaie From Turkey 2003
Certificate in Effective E-Marketing- ACE Technologies Inc. given by
expert Mr. Ahmed Saber 2004
COMPUTER IBM Compatible PCs running Microsoft Windows XP, office, Adobe
SKILLS Photoshop, flash, internet.
INTERESTS computer & internet reading
traveling & walking sports – football
Email & Mobile 00966595251015 Basemelsherbiny@hotmail.com
Driving License Valid Driving License (Egypt – Saudi Arabia – Sudan )

Recent Salary and Benefits

Basic monthly salary 10000SR
Contract Status Family contract
Housing allowance 3 months salary / year
Transportation Company car
Yearly vacation 30 days paid / year
Air lines tickets 4 economic class tickets ( Riyadh – Cairo –
Riyadh )
Medical Family Medical insurance
Commissions Bounce 3 months a year
IQAMA issue TRANSFERABLE IQAMA

History of companies which I worked for during last 10 years

Pizza UNO I2-Nokia ART
2 Years up to date 4 Years 4 Years

Work Experience
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20-80 Group (Pizza UNO)

Period 2 Years Until Now
Dates March 2009 up to date.
Position Franchise Development Manager, Operation
Manager
Duties and Responsibilities  Overseeing the development and management of the
company's strategies, objectives and budgets
 Directing, administering and coordinating the activities of
sales and business development in support of objectives, goals
and targets established and set by the company.
 Developing market strategy and operational plan.
Organizing and executing marketing plans, marketing road shows
and PR plans and campaigns
 Identifying business development opportunities and sales
leads
 Conducting proactive and reactive sales and marketing
activities through direct sales meetings, presentations, seminars
and indirect sales
ITSALAT International Company (i2)
Total Period 4 Years
Dates June 2008 up to March 2009
Position KSA Brand Manager and i2 Magazine Manager
Duties and Responsibilities  This is a senior role responsible for driving the promotion of
NOKIA brands across KSA, ensuring the effective & consistent
promotion of the brand, services, activities & key messages to
significantly grow public awareness.
:Key Result Areas
 Brand Management
 Campaign Development
 Communication Products
 Relationship Management
 Public Relations and crisis
communication management
 Agency Management
 Research

Dates June 2007 up to June 2008

Position Country Marketing Manager
Duties and Responsibilities  Responsible for the promotion, delivery and
integrity of the NOKIA Brands including developing
and managing the Brand strategy and
Communication Committee (a group of senior
specialist Brand, Web, PR and Marketing)
 Overseeing the production of all i2
communication materials, including
 but not limited to the following: (Newsletters-
Brochures- Information sheets-Website material
(including the on-line strategy)- Direct Mail
campaigns-Merchandise-Speeches)
 Responsible for researches relating to NOKIA
and i2.
 Agency Management, including managing
relationships with Advertising, PR, Research and Web
Design agencies to achieve i2 stated strategies.
Dates August 2005 up to June 2007
Position Assistant Marketing Manager
Duties and Responsibilities  Responsible for the promotion, delivery and integrity of the
NOKIA Brands including developing and managing the Brand
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strategy and Communication Committee (a group of senior

specialist Brand, Web, PR and Marketing)
 Overseeing the production of all i2 communication
materials, including but not limited to the following: (Newsletters-
Brochures- Information sheets-Website material (including the on-
line strategy)- Direct Mail campaigns-Merchandise-Speeches)
 Agency Management
Free Lancer Marketing Consulting
Period 3 years
Dates August 2006 up to March 2009
Position Marketing Consulting
Duties and Responsibilities  Working as Executive Marketing Consultant expands Flood
business opportunities by identifying prospects, evaluating
prospect's position in industry, researching and analyzing solutions.
 Recommend new products and services by evaluating
current product results and monitoring competitive developments.
 Serve as a resource to others in the resolution of complex
problems and issues. In-depth knowledge of the industries affecting
the Channel.
 Re-branding products and also building corporate identity
and portfolios.

Arab Radio& TV (ART)

Period 4 Years
Dates February 2001 up to August 2005
Position Channels Marketing Coordinator
Duties and Responsibilities  Coordinating ART (Arab radio and television network) 15
channels’ schedules.
 Monitoring the programs transmission timing and their
duration and checking their accuracy upon the schedule sent by
the channel.
 Monitoring live program to avoid and prevent confliction of
live programs transmission especially when it’s joined to another
channel.
 Created and developed programs to gather entire
database using Oracle Developer.

Key Competencies/ Experience

 Proven Marketing, campaign and PR ability in key result areas listed above.
 High level communication and negotiation skills - outstanding written and
verbal Communication skills
 Exceptional relationship management skills and the ability to communicate
effectively with a wide range of people to develop and secure opportunities -
experience in managing senior client accounts
 Attention to detail, accuracy and sensitivity, Professional maturity
 Ability to achieve results with a limited budget
 Ability to work to deadlines in a busy environment - working on multiple
projects at any given time.
 Excellent computer skills. Highly proficient in Microsoft Excel, PowerPoint,
and Word.
 Staff management experience, Extremely strong work ethic and passion for
the business
 anticipate obstacles and proactively seek alternate solutions to keep projects
on track
 Highly motivated, Solutions focused and results driven, Flexibility
 Current (Egyptian-Sudan-Saudi) driving license.

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References
ART Mr Wagdy El Shenawy Egypt production office director (MESK) 002010178944
4
Nokia – i2 Mr Hatem Shosha Egypt Marketing Director 002011113000
3
Pizza UNO Mr Abdelmagid Mashaly CEO 009665420043
00

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Basem El Sherbiny | Confidential – Last Update July 2010