Académique Documents
Professionnel Documents
Culture Documents
CHECKLIST
PORTFOLIO
Tick
1. RESEARCH, PLANNING and
PRESENTATION WORK:
(No more than 12 pages of research)
A front cover for your portfolio
3 radial analyses of your top competitors
i.e. research into existing products,
identifying and analyzing codes and
conventions
A target audience profile sheet (with
comments upon audience theory)
Evidence of surveys, questionnaires, focus
group discussions you have completed to give
you an idea of the needs/desires etc. of your
target audience
1 A4 sheet detailing possible advertising
techniques you will be using with an
explanation of why these would appeal to the
audience
1 A4 analysis of possible font styles you
will use for your product name and reasons
why
1 A4 analysis of possible product names
and USP of your product and reasons why
they would appeal to your target audience
1 A4 analysis of possible slogans you might
use (identifying language devices) and why
these might/might not appeal to your target
audience
initial mock-ups/drafts/sketches of layout
ideas
a paragraph/table/comment upon the
representational issues of your
advertisements (i.e. do they conform to or
challenge stereotypes
a paragraph/table/comment upon the
ideologies presented within your
advertisements
A short paragraph outlining where your
adverts will be placed in mags and billboards
A production schedule for completion of your
product
Tues
2. PRACTICAL PRODUCTION 15
Marc
h
Advertisements:
3 poster advertisements for a new product or
service: one billboard (landscape) and two
magazine adverts (portrait). (Photoshop
versions) Remember CONSISTENCY
same logo, name, brand image across all
ads.
You will be expected to hand in this work in printed portfolio format (i.e. a folder). Also, upload
all work to your BLOG.
All work is to be printed off and saved in your folder on your PC folder