MEDIA STUDIES ASSIGNMENT 3 ADVERTISING

CHECKLIST

You must have completed the following:

PORTFOLIO

Tick
1. RESEARCH, PLANNING and
PRESENTATION WORK:
(No more than 12 pages of research)
A front cover for your portfolio
3 radial analyses of your top competitors
i.e. research into existing products,
identifying and analyzing codes and
conventions
A target audience profile sheet (with
comments upon audience theory)
Evidence of surveys, questionnaires, focus
group discussions you have completed to give
you an idea of the needs/desires etc. of your
target audience
1 A4 sheet detailing possible advertising
techniques you will be using with an
explanation of why these would appeal to the
audience
1 A4 analysis of possible font styles you
will use for your product name and reasons
why
1 A4 analysis of possible product names
and USP of your product and reasons why
they would appeal to your target audience
 1 A4 analysis of possible slogans you might
use (identifying language devices) and why
these might/might not appeal to your target
audience
initial mock-ups/drafts/sketches of layout
ideas
a paragraph/table/comment upon the
representational issues of your
advertisements (i.e. do they conform to or
challenge stereotypes
a paragraph/table/comment upon the
ideologies presented within your
advertisements
A short paragraph outlining where your
adverts will be placed in mags and billboards
A production schedule for completion of your
product
Tues
2. PRACTICAL PRODUCTION 15
Marc
h
Advertisements:
3 poster advertisements for a new product or
service: one billboard (landscape) and two
magazine adverts (portrait). (Photoshop
versions) Remember CONSISTENCY
same logo, name, brand image across all
ads.

You will be responsible for making the images

for your adverts it is better to have more than
3 images to choose from so make sure you have
back-up ideas (images)
w/b:
3. EVALUATION 20
Marc
h
 This will reflect on:

How the aims of the production have been

met
How the product applies appropriate codes
and conventions and uses appropriate media
terminology
How the product represents people, places
and events
Where and when the product will be exhibited
What regulations and controls might be
applied to the product and how these have
been taken into consideration
The strengths and weaknesses of the product
in terms of meeting the needs of the
audience
Evaluation must be between 700-800 words.
(two typed/four handwritten)

You will be expected to hand in this work in printed portfolio format (i.e. a folder). Also, upload
all work to your BLOG.

All work is to be printed off and saved in your folder on your PC folder