INVESTOR PRESENTATION

FOR PHYSICIANS
Join 200 physicians in 16 medical
specialties who have already invested
over $6M into Fruit Street and
join our physician community today.
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OUR MISSION

Fruit Street's social mission as a public benefit

corporation is to prevent and treat lifestyle related
disease using:

Telemedicine Wearable and Mobile

medical devices applications

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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THE PROBLEMS FRUIT STREET ADDRESSES

Poor diet and lifestyle cause 80%

of chronic disease and cost the
U.S. over $500B annually.

Healthcare practitioners
currently lack an <50%
of U.S. adults
effective means of meet 2008
physical activity
monitoring and guidelines 43.8M
changing patient 69% 86% U.S. adults
are current
of adults are smokers
lifestyle behaviors. overweight or of U.S. adults
dont eat enough
obese, and 1 in 20
have extreme fruits and
obesity vegetables
FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017
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THE SOLUTION/OUR PRODUCT

Fruit Street software enables healthcare providers

to conduct HIPPA-compliant video consultations with patients and monitor patient lifestyle
behaviors using FDA-approved devices and wearable devices and mobile applications.

HIPAA-compliant FDA-approved wearable Mobile

video conferencing device integration app Track physical
Clinical notes FDA-approved activity levels
wearable device User dashboard with
Patient integration
dashboard number of steps taken,
Visual food diary hours slept, calories
Goal-setting Screen share burned and heart rate
tool Payment collection Create food diary and
Patient scheduling take notes alongside
Branding+ images
custom URL

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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Our Business Model

Fruit Street licenses its
telehealth software for
$200/month to physicians
and allied healthcare
professionals for use with
an unlimited number of
patients in their practice. Clinicians can get reimbursed from insurance
companies for video calls in many cases,
charge patients with a credit card using our
payment processing software, or use the
software in accountable care organizations.
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OUR REVENUE MODEL

Fruit Streets goal is to sign up 5,000 healthcare providers, each paying $200 per month for our
software. This would generate $12M in annual recurring revenue. Software companies, due to
their high margin and growth potential, are often acquired for 10X their annual recurring
revenue. This scenario would position Fruit Street to be acquired for $120M, providing its
physician investors with a significant return on their investment.

Fruit Street licenses its 1 Reimbursement

(Required by law in 30 states)
software for $200/month
to physicians and allied 2 Cash Pay

healthcare professionals 3 Accountable Care

for use with an unlimited Organizations,
Employers, and
number of patients in Insurance
their practice. Companies

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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OUR REVENUE MODEL

paying Acquired for

5,000
providers
$200 /month $12M
annual revenue
10X

$120M

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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The Market Potential

The market for telehealth software
is massive and in need of a better,
more complete solution.
Telemedicine Market Size to Reach USD 113.1 Billion by 2025:
Grand View Research, Inc.
The global weight loss management market is expected to reach $206.4 billion
by 2019 from $148.1 billion in 2014, growing at a CAGR of 6.9%.

The global mHealth market size is expected to reach USD 49.12 billion by 2020,
growing at a CAGR of 47.6% from 2013 to 2020, according to a new report by Grand
View Research, Inc

Population Health Management Market to Reach $40.6 Billion by 2018

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THE MARKET POTENTIAL

Millions of Potential U.S. Customers (est.)

Registered Nurses Physicians Health & Fitness Diabetes

Dietitians Wellness Coaches Trainers Educators

89.3K 3.9M 970K >100K 270K 15K

Source: United States Department of Labor and other sources

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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OUR MARKETING/CUSTOMER ACQUISITION STRATEGY

SERMO is the most

trusted and preferred private
social network exclusively for
doctors with 600,000 members, all
verified and credentialized physicians
from 30 different countries

Fruit Street
advertises on
the two largest
Doximity is the LinkedIn is a
physician-only
largest community business and
social networks
of healthcare employment-
professionals in the oriented social
country with over networking service
700,000 verified that operates via
U.S. physicians, websites, with over
nurse practitioners 467 million accounts.
and PAs

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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COMPETITIVE ANALYSIS

Vsee Fitbit FDA- Dietary HIPAA- Focused on

Partnership Integration Approved Tracking in Compliant Diet & Lifestyle
Glucometer Mobile App Video Modification?
+ BP Cuff

Fruit
Street

eVisit

SnapMD

Chiron
Health

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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OUR FUNDRAISING MODEL

Crowdfunding from Physicians

Fruit Street is a grassroots movement exclusively funded by

physicians who want to improve healthcare using technology.*

Rather than raise capital from one venture capital firm, Fruit Street
prefers to have 500 passionate and intelligent physicians who invest
an average of $50,000 each to raise a total of $25M .

Physicians also act as medical advisors Physicians can also Physicians are issued
in an online medical think-tank giving us invest using their additional shares on top
advice on clinical trials, product design, 401K/IRA without of their investment to be
and business strategy. a tax penalty advisors

*READ ABOUT THIS FUNDING STRATEGY IN FRUIT STREET CEO'S ARTICLE IN THE
FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017
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FRUIT STREET CAPITAL RAISED FROM PHYSICIANS PER MONTH

$800,000

$700,000

$600,000

$500,000

$400,000

$300,000
Average Capital Raised Per Month = $221,804
$200,000

$100,000

$0

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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TRACTION TO DATE

Our revenue Monthly recurring Our annual

generated revenue run rate
Fruit Street's
Revenue $103,000 $10,000 $120,000
Video calls Pictures of food Our monthly Revenue charged
conducted in patients took Registered active by providers
2017 using our app Patients providers through us
User
Adoption 1,742 34,365 ~5,000 150 $56,395
Fruit Street raised

Investors $6,000,000 from 200 physician investors

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017
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2017 FINANCIAL PROJECTIONS

250 small to medium

sized practices $200 per
month $50K per month
in revenue

4 institutions
each contributing $150K $50K per month
in revenue

Our Goal $1M 2017 recurring

revenue

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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Cap Class A Preferred

OUTSTANDING OWNERSHIP FULLY DILUTED OWNERSHIP

183 certificates 10,793,753 38.367% 10,793,753 38.367%

Table 18,000,000 authorized

Class A Common
243 certificates 15,338,919 54.524% 15,338,919 54.524%
30,000,000 authorized

Class F Common
1 certificate 2,000,000 7.109% 2,000,000 7.109%
2,000,000 authorized

28,132,672 100% 28,132,672 100%

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OUR JOINT VENTURE PARTNERSHIP WITH VSEE

Fruit Street's telehealth software is developed by VSee.com, a market-leader in

HIPAA compliant video conferencing, through a 10-year joint venture agreement.

Worlds Largest Telemedicine Joint Venture

Software Platform Agreement
3M users Fruit Streets
Founded in 2008 at Stanford joint venture VSee Owns 10% Equity
University by Milton Chen partnership with in Fruit Street
HIPAA-compliant, VSee provides us
FDA-registered with lifetime
Milton Chen (CEO of VSee)
is co-founder and CTO of
Financially backed by world-class software
Salesforce.com development from
Fruit Street and on Fruit
Used by NASA on the ISS the industry
Streets Board of Directors
Used in new Walgreens leader in Fruit Street and VSee split
mobile app: 100M+ downloads telemedicine gross revenues 50/50
Most bandwidth-efficient capped at $1M/month
video solution in the world or $12M annually

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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VSEE IS THE ONLY VIDEO CHAT +

TELEHEALTH CHOSEN BY THE ASTRONAUTS

On The video engine

International NASA uses on the space
station is the same
Space Station video technology used
on Fruit Street, with two
since summer fully issued patents
Somewhere on the
of 2014 video engine

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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THE VSEE TEAM

VSee has 50
full-time
employees
consisting of
talented engineers DR. MILTON CHEN DR. ERIKA CHUANG STEVE CHANG DR. TORREY LYONS
and designers. Co-author of XMPP Facial Animation Expert; Server wizard; Mobile wizard;
video standard; Fmr Disney, IBM, HP; Stanford college roommate Founder, XonX project;
Stanford PhD Stanford PhD w/ WhatsApp cofounder CalTech PhD

PROF. TERRY WINOGRAD PROF. PAT HANRAHAN PROF. DAVID KELLEY

PhD Advisor to Larry Page, Cofounder, Tableau; Founder, Chairman IDEO; Design
Co-founder of Google; 2-Time Academy Award guru for Steve Jobs; Cofounder
Co-founder Stanford Design Stanford Design School
School
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VSEE CUSTOMERS

Vsee is not only developing Fruit Street's software but is also a business
partner promoting our telehealth lifestyle modification product with its
customers, some of the largest health systems in the world.

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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FUNDRAISING HISTORY

Round Round Round

ONE TWO THREE

$1.8M raised at a
$1.6M
of friendly shareholder debt
$4M
raised at a
(loans ranging from 2-7 years)

$5Mpre-money $0.48
$1.1M
of debt left to be paid
$10M
pre-money $0.66
valuation per valuation per
share share

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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CURRENT DEAL TERMS FOR NEW INVESTORS

Minimum Share Price for Pre-Money Expected ROI

Investment Preferred Stock Valuation and Exit Strategy

$50K $0.89 $25M 3-10X

in 3-5 year time period
when Fruit Street gets
acquired or has an IPO

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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THE FRUIT STREET MANAGEMENT TEAM
We have a highly-motivated
team, backed by 200 physicians
serving as investors and
advisors to the company.
LAURENCE GIRARD
CEO and Founder, Fruit Street;
Undergraduate Pre-Med
Student at Harvard University;
Extension School and Kairos
Society Global Fellow
ASIF ALI, MD, MPH
CMO, Fruit Street; Clinical
Assistant Professor of
Cardiology at University of
Texas Health Science Center
MILTON CHEN ADAM PRINCE, MD
Co-Founder and CTO, Sales Associate,
Fruit Street; Board of Fruit Street
Directors, Fruit Street;
CEO and Founder, VSee.com
CHRISTOPHER MEATTO
COO and Legal Counsel,
Fruit Street; Harvard
Law Alumni
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WHERE OUR SHAREHOLDERS ARE LOCATED AROUND THE WORLD

Fruit Street is
a global movement
of physicians
throughout the world
in different countries
and continents that
want to improve
healthcare with
technology

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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OUR OFFICE

85 Broad Street, 18th Floor New York, NY 10004

In the heart of the Financial District of Manhattan, our New York office is located at 85 Broad street which is the largest
WeWork co-working space in the country and formerly the old Goldman Sachs headquarters. This 30-story tower is steps away
from the iconic New York Stock Exchange and Lower Manhattan. Fruit Street benefits from participating in WeWork, a
community of entrepreneurs and innovators of diverse backgrounds. For more information visit www.wework.com.

FRUIT STREET | INVESTOR PRESENTATION | FEBRUARY 2017

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Some of the favorite quotes

we live by
Be the change you want to see in the world.
Mahatma Gandhi

By avoiding smoking, eating well, exercising, and controlling our weight we can
reduce our lifetime risk of getting any major chronic disease by 80%.
David Katz, MD, MPH

Being the richest man in the cemetery doesn't matter to me. Going to bed at
night saying we've done something wonderful, that's what matters to me.
Steve Jobs

Your unhappiest customers are your greatest source of learning.

Bill Gates
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We look forward to having you join our physician

Thank You community and our mission to prevent and treat
lifestyle related disease using the power of
telemedicine.

To schedule a time for a video call on our

telehealth software and meet our CEO & Founder
Laurence Girard, please contact him below:

Laurence Girard, CEO & Founder

laurence@fruitstreet.com
347-943-6654
www.fruitstreet.com