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MA. LEONELLIE G. DIMALALUAN

AGRICULTURAL CENTER CHIEF II
OFFICE OF THE PROVINCIAL AGRICULTURIST
QUEZON PROVINCE
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May start as a hobby, a simple place
to spend vacation or a work after
retirement
Transformed into commercial scale
and become enterprising and income
generating
Attracts other people and become
a tourist destination
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Planning process
(sustainable, continuous supply,
integrated)

Defining its unique advantage

example: produce is organic, healthy
and environment friendly
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Capability building Attended crash courses on

Organic agriculture
(training)
Thru partnerships, financing
Source of funds/capital institutions, etc
investments

Identifying the market Conducted survey of possible

target market

Initially started with ideal

Manpower requirement number of workers and
expanded after building
expertise
UPGRADING PATH
1. Defining the USP
Unique Selling Point

Unique
An Unique Selling Point is experience
used to refer to any aspect Unique culture
that differentiates your Unique
tourism destination or
tourism product from
environment
similar tourism destinations Unique
or tourism products. information
Unique .........
Example:

A farm at the foot of the

majestic mountain Mt.
Banahaw where you can
pick & eat unlimited,
certified organic vegetable
salad
2. Identify Target Market

Family
Students
Government Agencies
Senior Citizens
Farmers
Wellness Advocates
Foreigners/Tourists
Retirees
Others
3. Agri-Tourism Activities

Lectures
Food tasting
Picking
Tour
Technology showcase
Fishing and Feeding
Egg Hunting
Sports Activities
Shopping
Services
others
4. Tour Packages

Entrance fee
Food
Accommodation
Other Inclusions
6. Future Directions

Expansion
Improvement

7. Economic Impact
Employment Generated
Business in the Community
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