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PROPOSAL
Travelling team
Thais Abraho | Wagner Portela
A1682920 A1682817
Travelling
Executive Summary
Tourism is ever increasing industry and has registered a record growth, regardless the
recession around the world. In addition, the relationship between travel and technology
has become intense with the advent of smartphone and tablet. Statistics shows that
travel-related apps rank as the 7th most downloaded type of apps, which confirms that
travelers use digital tools before, during or after travelling. Tourists use several
platforms in order to search information, navigate in maps, follow and share pictures,
analyse costs or find future travelmates. However, the user is in need of a single free
app or website that is able to concentrate features that are individual and isolated in
existing platforms. Furthermore, it is important for the user the possibility of organize,
storage and share all of his travel information and memories in a unique place,
preventing the forgetting and dispersion of experiences lived. Travelling is a free app
and website created to fill this gap and to provide an efficient platform of searching,
storing and sharing.
Travelling has a different and innovative approach of travel social media. The app and
website allow users to create albums of their trips, and populate them with photos,
videos, itineraries, notes, testimonials, tagged costs etc. Each album can be shared with
the social network and other travelers can have access to that, increasing the search
possibilities and information disclosure. It is possible to plan a trip taking into account
what previous tourists have reported in terms of costs, local tips or alerts and
recommendations. In addition, users who is storing information has the security that
everything related to their trip is concentrated in one single place, where they can refer
any time. Another possibility is chat with other users in order to make questions or find
a travelmate for future adventures. Travelling excels in regards its capacity of
concentrating features of storing and sharing information; tag and research tools for
costs; and message box.
The platform business model has key aspects that allow its feasibility. The number of
people involved and the resources needed are little, restricting the operation costs
significantly. To run the platform it is necessary an office, programmers, web designers
and a server. Expenses with employees payment can be replaced or reduced by a
sharing of the company rights and profit. The revenue streams are originate from
advertisement and start up investors.
In order to foster the development of Travelling it is necessary external support and
investments. Human capital from mentors, programmers, marketers and web designers
are essential to ensure the platform creation and its market success. In addition, it is
necessary financial resources to guarantee the office operation, as well as the service
maintenance. Travelling team invites the entrepreneurship community to cooperate to
this project and helps it turns reality.
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Marketing research
The marketing research made in order to support the Business Model of Travelling was
carried out in three stages: tourism and technology, travel apps in the market, travelers
demands.
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Travelers demand.
A survey was carried out through online forms shared in social media (Facebook and
WhatsApp), in order to understand what bothers people the time before, during and after
a trip. The total number of participants was 138 and the option with greater adherence
was Search for information/ cost of activities (74%), followed by Stock information
and memories (20%). The participants are from different countries, such as Australia,
China, Brazil, France, Iraqi and Mozambique.
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Development process
During the E-Challenger`s first meeting the concept of Travelling did not exist. On that
day was told that to start a new business some need have to be solved and the people
should be passionate for their work to give all they have in order to build a good
company. After the meeting a talk about what kind of business we were looking for
started between the two co-founders, which did not take a long time to come with an
app to backpackers. We are backpackers and we love to travelling and save money, and
we also know some difficulties of that can be faced by backpackers before, during and
after a trip and we wanted to help them.
Defining what Travelling would be like and how it would work was a big first step. On
this stage the idea of a real business started to show up, another person, which has a
good knowledge about business operation joined the group. After a few hours
Travelling had a brainstorm map with some activities that could be used on the app.
Know what backpackers really need was the next step and it was done by doing a
marketing research on Facebook. This step exists because of the ideas presented on the
marketing lecture where was said that know your costumers needs is very important.
After have the results of the research made and another meeting between the members,
Travelling was described according to the business model Canvas, a faster and easier
way to put all the ideas in one single paper to present.
The business model Canvas evaluation had three very different points of view. On the
first opinion a hard critic was made saying that similar apps exist and Travelling was
too big to be built. The second opinion was that the person did not understand the idea,
and the last one said that it was a good idea even existing some apps that looks similar.
By reading the feedbacks the conclusion was that the Travelling Canvas needed to be
improved in order to make the main idea easier to understand.
The feedback also made us call a programmer because we needed to know if we were
really out of our minds about how complex the app would be and if it could be done by
us. He not only said that build an app with our concepts was possible but he also gave
the idea to make a website.
On the final stage a profit and loss template and cash flow template was made. It made
us thing about our expectations for this year and the next, the size of the company,
employees, materials, marketing, Australian fees and taxes and others expenses.
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