Advertisements showed up in various cities like San

Francisco, Tokyo, Toronto, Los Angeles, and Mexico City.

Apple music The black and white Clear title of the company. The
billboard ad background means that logo of the apple is also
the logo and title of included in this ad. This is
the billboard stands recognisable to the public and
out they will know it straight away.

All of the
billboards
also featured
different
music artists
but didn't
name them.
This allows
people to go
and find out
more by
searching the
title
themselves
Apple music released different billboards for apple music at the same
time in the same title. They used different fonts for the word music
to demonstrate and suggest the large range of genres they have to
offer on the app. The ads however were criticized for being too bland
and the lack of colour suggested that there was also a lack of
excitement that came with discovering the new music within the app.