Académique Documents
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Project of the
Palms Neighborhood of
Los Angeles
INTRODUCTION....(4)
IDENTIFYING ASSETS......(5)
CONCLUSION ........(55)
WHATS NEXT.....(56)
SPECIAL THANKS...(58)
The Palms Neighborhood of Los Angeles is one of the citys oldest communities.
Founded in the 1880s, Palms was - and still is - known as a stopover town. With
beginnings as a midway train stop between the hustle and bustle of Los Angeles
and the tranquility and fun of Santa Monica, today many Angelinos remember
Palms as the densely populated rental area that they had resided in briefly as
they climbed (or descended) the socioeconomic ladder.
Since incorporating into the City of Los Angeles in 1914, Palms has struggled to
retain a sense of identity as other communities (Culver City, Cheviot Hills, Mar
Vista, Westside Village, South Robertson) grew around and enveloped it. The
late Palms historian David I. Worsfold labeled Palms as the orphan community
describing the neighborhoods boundaries as the most abused, slighted and
trampled on the WestsideIts land has been stolen, and now people dont
even want to recognize whats left.
For the purposes of this project, the creative and cultural assets for
the Palms Neighborhood will be selected based on their relation to
industries within the Creative Economy of Los Angeles as defined by
the Otis Report.
The 2015 Otis Report has identified the creative economy as being made
up of industries, businesses and individuals that are involved in producing
and/or providing cultural, artistic, and design goods and services.
1) Physical verification
a. Visiting the physical site i.e. storefront of the asset.
2) Online verification
a. Searching for a current and active Internet and/or social
media presence.
b. Attributing that Internet presence to a physical address
through business websites such as yelp.com.
c. Verifying the physical presence of the asset through
online satellite mapping programs such as Google
Maps.
The visual and cultural arts are elements that transcend present, physical boundaries
and define the community for posterity. Culture is the collective manifestations of
human intellectual achievement regarded collectively basically the specific things
in a community that make it unique. The visual arts are one of the important aspects
of culture, showing a physical, tangible representation of the community and its
values. What is the community of Palms? What does Palms value?
22) The Museum of Jurassic Technology 28) Motor Ave. Farmers Market &
23) The Center for Land Use Interpretation Urban Garden Program
24) Kline Academy of Fine Art 29) High Noon Western Americana
25) The Bhagavad-Gita Museum 30) Mission: Renaissance Fine Art Classes
26) IMAN Cultural Center
27) Culver City Foshay Lodge
Professional Photography
10824 Palms Blvd., Los Angeles, CA 90034
Professional Photography
3716 Motor Ave., Los Angeles, CA 90034
Professional Videography
10008 National Blvd., #371 Los Angeles, CA 90034
Animation Production
3347 Motor Ave., Los Angeles, CA 90034
Jewelry Design
3608 Kelton Ave., Los Angeles, CA 90034
The practical objects that we use in our everyday lives first started out as
an idea in the mind of an entrepreneur. It takes a team of creative
people, starting off with industrial designers, to fabricators, product
testers, and marketers to bring those objects into our lives.
Industrial Design
10526 Venice Blvd., Los Angeles, CA 90034
Product Design
3679 Motor Ave., #200 Los Angeles, CA 90034
65) Boombang
66) Crash Space
67) The Casery
Theatre Group
9070 Venice Blvd., Los Angeles, CA 90232
Performance Art
3826 Mentone Ave., Los Angeles, CA 90232
Magazine Publishing
3679 Motor Ave., #300 Los Angeles, CA 90034
Notable Findings:
Exterior Design & Architecture make up 25% of the creative
assets listed.
Industrial Design making up less than 5% of assets.
33% of creative assets are clustered around Motor Ave., with
majority of those from the Entertainment and Digital Media
category.
18.5% of creative assets are clustered on Venice Blvd., with
many of them sporting Culver City Mailing Addresses.
Motor Ave., with 33% of the creative assets, can reasonably be called the
Creative Corridor of the neighborhood.
The high amount of public art, and concentrations of assets within walking
distance can be organized into an Art Walk for the community if there is an
interest and demand for such an event.
The clusters of creative assets on the border of Culver City continue to create
confusion on the ownership of those assets. Despite having Culver City
mailing addresses, many of those assets are firmly within the City of Los
Angeles. Whether this confusion will result in any noticeable positive or
negative consequences between the two communities remains to be seen.
Otis College of Art and Design 2015 Otis Report on the Creative Economy
Los Angeles Region
Los Angeles County Economic Development Corporation, 2016.
Retrieved Jan. 12th 2017 https://www.otis.edu/2016-otis-report-creative-
economy
NATASIA GASCON
(323) 813-6059
natasia.gascon@yahoo.com
www.valeran.com
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