MAJOR RESEARCH PROJECT

ON

A STUDY ON CONSUMER BUYING

BEHAVIOUR
TOWAARDS READY TO EAT FOOD
PRODUCT

Submitted to:-

(A Research Synopsis submitted as partial fulfillment for the

award of the Degree of Masters of Business Administration)

(2015-2017)

UNDER GUIDENCAE:
SUBMITTED BY:
Prof. SAMPADA NAJAN PRIYA SETHIYA
 MBA
4 Sem.
rd

Roll
No.:52770041

CERTIFICATE

This is to certify that Priya Sethiya, student of MBA IV Sem.

program has here, with proposing to choose the major research
project titled A Study on Consumer Buying Behavior Towards Ready to Eat
Food Product and prepared this report under my guidance and
supervision.

Faculty Guide
Prof. Sampada Najan
Faculty MIST Indore
 DECLARATION

I hereby declare that the synopsis of my MRP entitles A Study on Consumer

Buying Behavior Towards Ready to Eat Food Product. Has been prepared under
the valuable guidance and supervision of Prof. Sampada Najan, faculty of MIST in
partial fulfillment for the course requirement of MBA from DAVV.

To the best of my knowledge and belief the information, facts, figures that are
presented in this report are actually based on my own work.

Priya Sethiya
MBA 4th Sem.

ACKNOWLEDGEMENT
Expression of feelings by words makes them less significant
when it comes to make statement of gratitude.
The most awaited moment of successful completion of an
endeavor is always a result of people involved explicitly therein
and it is impossible without the help and guidance of the people
around.
At the outset, I would take this opportunity to express my sincere
most gratitude towards Dr. MS Murthy, Director, Malwa Institute of
Science and Technology, Indore, for providing me the opportunity
to undertake and accomplish this project.
It gives me pleasure to express my most profound regards and
sense of great indebtedness and sincere gratitude to Prof
.Sampada Najan Faculty Guide, Malwa Institute of Science and
Technology Indore, for his untiring help, valuable guidance and
kind supervision, which were the main stream to bring this work
to present shape.
I am also thankful to Dr.Mamta Vyas and all the respected
professors and my friends who helped me directly or indirectly in
giving shape to this report.

Priya Sethiya

MBA IV Sem