BUDDYIN GHENT

BIG.BE
BY AZADEH ARMON
MARIE-MAXENCE DE JAEGER
LAURA ENACHE
ELVIRA PERDOMO FASSRAINER

BE BIG
 INTRODUCTION

CASE PROBLEM SOLUTION

INTERATION FRIENDSHIP PLATFORM
 THE PLATFORM

SITE DOUBLE SIGN MATCHING

IN
RESEARCH
THEIR OCCUPATION
OTHER
8%

WORKING
46%

STUDENT
46%
 DO THEY HAVE ALREADY
INTERNATIONAL FRIENDS?
YES
33%

NO
67%
WHATS THEIR MOTIVATION TO MEET
NEW INTERNATIONAL PEOPLE?
NOT INTERESTED
17%

NO TIME EXPLORE CULTURE

8% 42%

MEET NEW PEOPLE

33%
WOULD THEY SIGN UP FOR THE
PLATFORM?

NO
42%

YES
58%
 RESEARCH
CONCLUSION

NO INTERNATIONAL OPEN MIND MOTIVATED

FRIENDS
TARGET AUDIENCE
"FRIEND" TARGET
Students

"MENTOR" TARGET
Workers aged 25+

INTERNATIONAL
STUDENTS
 OBJECTIVES
LEVEL 1
providing information to the platform by a 3 months
communication campaign using marketing tools.

LEVEL 2
providing a platform to mentor/make /coach and obtain 500 sign-
ins in the end of 3 months campaign

LEVEL 3
attempt 100peopleto the BIG EVNT, for the opportunity for
Ghent citizens and international students to meet in person and
get involved in activities together.
 PHASE 1 : FLOOR ADVERTISEMENT
CAMPAIGN
1.08.2017-31.08.2017

PHASE 2 : FLYER CAMPAIGN (1 & 2)

1.09.2017-30.09.2017 1.10.2017-30.10.2017

ACTION & PHASE 3 : SOCIAL MEDIA

CHANNELS CAMPAIGN
1.10.2017-30.10.2017

PHASE 4 : THE BIG EVENT

End of october 2017

PHASE 5 : ONGOING SOCIAL MEDIA

CAMPAIGN
Beginning with noveber 2017
CREATIVE Be a small piece

B.I.G
of the
IDEA event

MYSTERY

PEOPLE
SOCIAL MEDIA THE BIG EVENT ON GOING
CAMPAIGN ACTIVITIES
BUDGET
 CONCLUSION

PEOPLE OUT OF BOX IT COULD GROW

ENGAGING MARKETING
THANK YOU
HAVE A NICE DAY!