2 We believe in the power of sensational imagery 3

to move people and spark the imagination. 25 years of engaging imagery

Welcome to Annual 2017 The Year in Numbers 4 60 117

This exciting edition of the Annual showcases a selection of work by the The Creativepool Network 3D Effectiveness Product
vastly talented companies and individuals found on Creativepool, from 215,000 Members
multination agencies through to leading photographers and illustrators. 17,000 Companies 12 65 122
1.5 Million Connections
Now in its 4th year, this Annual and the coinciding Awards have been Advertising Digital Experiential Production
by far the biggest to date, mirroring the growing international status The Annual
of the network and the standing of the Awards in the international 165 Judges 17 71 127
creative sectors calendar. This year we received entries from 66 different 2,000+ Submissions
countries, from South Africa to Singapore and New Zealand to Norway, 10,000 Peoples Choice Voters Advertising Film Graphic Post Production
and the quality of submissions was incredible. & 18,000 Votes
22 77 132
In line with our growing platform, we introduced a number of new
categories to our Awards this year, including Best Agency, Brand and Advertising Print Illustration Publishing
Recruiter to Work for, and Small, Independent and Emerging Agency of
the Year. For the Annual we introduced categories for Music Composition, 27 84 138
Post Production, Effectiveness and Integrated.
Advertising TV Integrated Typography
If you are physically holding the Annual, as opposed to reading this
digitally, you are in possession of one of the 15,000 copies printed each 32 89 144
year. Gold copies are even more rare as they are exclusively for our
winners, making it the most useful trophy in the world. Animation Interior Wave
Thank you to all of you who entered, to our fantastic judging panel and to 38 94 149
our members from the community who took the time to vote. Without you
we could not be working on bringing this Annual and Creativepool to the Application Music Web
global creative and brand community.
44 100 155
Michael Tomes
Founder Branding OOH Judges
50 106 156

Digital Packaging Awards

55 111 174

Direct Mail Photography Top 100

4 5
 01 Found
3D Mondegreen
creativepool.com/found

Judges

Alvaro de Oleo
General Creative Director, EPI GREY Agencia de Publicidad
creativepool.com/alvarodeoleo

Chacho Puebla
CCO & Partner, LOLA MullenLowe
creativepool.com/ilchacho

Katie Mackin
MD/Executive Producer, Passion Pictures
creativepool.com/katiemackin

Piotr Jaworowski
CEO & Founding Partner, Ars Thanea
creativepool.com/thehejz

Simon Hatter
ECD, SET Amsterdam
creativepool.com/simonhatter

Supported By:

Category Winner: Company Set in a surreal museum of mishearing, this mesmerizing film explores
Client: Own Brief striking kinetic sculptures that represent different words that sound like
found. With mind-bending computer generations, Mondegreen truly
Design, Direction & Animation: Found & Esteban Dicono challenges the viewers perception of art and reality.
Music & Sound: Echoic Audio
This is one of my favourite projects I have seen. I love the storytelling
throughout the journey, and the idea is incredible with key visuals that
back that up. The whole package works together beautifully to create a
wonderfully thoughtful piece. / Simon Hatter

6 7
Mainframe For Approval Saddington Baynes Honda CR-V
creativepool.com/mainframe creativepool.com/saddingtonbaynes

Category Winner: Company Inspired by the idea of breaking the cycle of dated creative work, Category Winner: Company With a decade of automotive expertise at the ready, Saddington Baynes
Client: Own Brief Mainframes concept was to subvert the physical properties of objects Client: Honda fused together their meticulous planning and solid process to deliver a
and materials and have some fun with the viewers expectations perfectly executed and strikingly consistent set of 1800 CGI images for the
of how those things should behave. Agency: RPA & Razorfish all new 2017 Honda CR-V.
Talent Photography: Brian Konoske
Locations: Maground/Brian Konoske

8 9
Luke James Sam's Town Bomper Studio Bread and Butties
creativepool.com/wengles creativepool.com/bomperstudio

People's Choice: Company A playful, vivid production, in true Bomper style, with a larger-than-
Client: Bradfords life sandwich bursting with bacon, lettuce and cold hard cash. These
multi-channel assets leave us with an appetite to see more enticing
Design Director: Emlyn Davies work from this team.
Studio Manager: Lewis Williams
Concept Artist & Animator: Josh Hicks
3D Artist: Pablo Parry
Agency: Taxi Studio

Category Winner: Individual
Client: Own Brief
Made to commemorate the 10th Anniversary of The Killers remarkable
Sophomore album, the viewer is immediately drawn in by the strong
colour palette. Combining this with Lukes distinctive art direction, you are
transported into the abandoned aesthetic of 80s Americana - a place
where things were better.

10 11
Elena Nedelcu Ballerina Loft
creativepool.com/22xelena

CM

MY

CY

CMY

People's Choice: Individual A light, bright and airy loft bathed in the dazzling winter sun creates a K

Client: Own Brief pristine backdrop for this scene. Elena brings together with meticulous
detail a delicate choice of colour pallette and life-like representation to
make you truly feel the presence of its ballerina resident.

You can tell that someone is living in the space which is the hardest
thing to achieve. Hats off. / Piotr Jaworowski

12 13
 02 iris (London)
Digital
Advertising:
Boss Everyone
creativepool.com/irisworldwide

Judges
Clemmie Telford
Creative Strategist, Facebook
creativepool.com/clemmietelford
Jason Harris
CEO/President, Mekanism
creativepool.com/jasonharris
Michael Vromans
Creative Director, dpdk
creativepool.com/michaelvromans
Mike Nicholson
ECD, Brave
creativepool.com/mikenicholson
Category Winner: Company You cant stand out while hanging back - take control by showing your
Client: adidas opponents whos the biggest BOSS. iris harnessed this attitude and the
powerful force of meme culture to ignite an online debate with a series of
Creative Director: Adam Fish short, fast moving films. The content generated a storm of interaction on
Senior Creative: Matt Tassell social, linking to a direct correlation of increased sales for adidas.
Senior Creative: Marc Owens
Global Client Director: Nico Tuppen
Managing Partner: Henry Scotland
Group Account Director: Simon Yoxall
Senior Account Director: Matt Glyn
Global Planning Director: Michael Barrett
Senior Producer: Sid Daffarn
Film Production: MPC Creative
Audio & SFX Production: Unit Media

Remy Kurpershoek
ECD, XXS Amsterdam
creativepool.com/rkurpershoek

14 15
Photoplay The Fading Symphony Gravity Road #RaiseIt
creativepool.com/photoplayfilms creativepool.com/gravityroad

Category Winner: Company Things take an unexpected turn during Tim Minchins haunting performance
Client: MND Australia of Neil Finns Dont Dream Its Over with the Sydney Symphony Orchestra.
Creating a powerful analogy placing a spotlight on the debilitating
Creative Agency: The Works nature of Motor Neurone Disease (MND). The innovative re-recording
Founder and Creative Partner: Damian Pincus metaphorically exhibits the physical implications of MND through the
Creative Partner: Paul Swann deteriorating performances of the artists.
Creative Leads: Guy Patrick and Nathan Bilton
Creative Project Manager: Erica Wong
Digital & Social Strategist: Vanessa Hartley
Content Producer: Patrick Mazzolo
Head of Digital Production: Dave Flanagan
Creative Technologist: Dave Ganley
PR: Poem
Production: Photoplay Films
Director: Husein Alicajic
Director of Photography: Simon Chapman
Editor: Joe Morris
Executive Producer: Oliver Lawrance Category Winner: Company Gravity Road helped reposition poker as a competitive mind-sport for
Producer: Suzanne Kim Client: PokerStars in-control achievers with this insightful, audience-first campaign that
Post Production: Cutting Edge mimicked the topical social media feuds dominating headlines. Two
Song Performed By: Tim Minchin & The Musicians Executive Creative Directors: Mark Boyd, Mark Eaves faux battles of expert wit/skill were played between four elite superstar
of the Sydney Symphony Orchestra Chief Strategist: Ruairi Curran athletes that even non-poker playing audiences could relate to. Receiving
Arrangement and Conductor: Benjamin Northey Business Director: Alex Preece 68 million views on Facebook and 37 million views on Instagram, #RaiseIt
Audio Director: Tony David Cray Producer: Kate Pirouet became PokerStars' most successful social media campaign.
Dont Dream Its Over Written by Neil Finn Production Companies: Canada, All Day Everyday

16 17
Publicis Brasil
03

Film
Advertising:
The Clich
creativepool.com/PublicisBrasil

Judges

Andr Moreira
Global Creative Director, Havas London
creativepool.com/andremoreira

Chris Watling
Head of Production, Droga5
creativepool.com/chriswatling

Diana Sukopp
Creative Group Head, Management Board, Grabarz&Partner
creativepool.com/dianasukopp

Jonathan Schoenberg
Creative Director, Co-Owner, TDA_Boulder
creativepool.com/jschoenberg

Luke Ricci
Executive Producer, Bullitt
creativepool.com/lukericci

People's Choice: Company Heineken teases three guys with the idea of watching the UEFA Champions
Client: Heineken League finals at Allianz Park in So Paolo at an exclusive party hosted by the
brand without their girlfriends. Reaching over 820,000 views on YouTube in
Creative Directors: Hugo Rodrigues, Kevin Zung, Alexandre Vilela just 3 days, the campaign tackles a prevalent gender stereotype head-on.
Art Directors: Henrique Mattos, Ccero Souza, Guto Kono
Copywriters: Pedro Lazera, Mariana Albuquerque, Samuel Normando Classic Heineken start, AND a great plot twist to finish. These apparent
Social Strategist: Tiago Martinez insights connect to women finally. / Michael Vromans
Media: Gracieli Beraldi, Giuliana Barletta, Nicolas Lana
Production: Tato Bono, Dani Toda
Production Firm: Hungry Man
Film Director: Caio Rubini, Fabio Pinheiro
Managing Partner: Alex Mehedff
Executive Producer: Rodrigo Castello, Renata Corra
Photography Director: Felipe Meneghel
Colour Grading: Psycho NLook
Audio Production Firm: Jamute

18 19
SapientRazorfish The Comeback iris (Sydney) Rethink Role Models
creativepool.com/sapientrazorfish creativepool.com/irisworldwide

Category Winner: Company
Client: Audi
Production: Stink GmbH
Creative Director: Felix Stock
Executive Creative Director & CCO: Preethi Mariappan
Copy & Concept: Anna Dressler, Fay Kornmeier, Felix Stock
Project Manager: Carina Neumann, Petra Czechowski
Agency Producer: Susanne Zu Eicken
Strategy Director: Kathrin Dariz
Account Director: Caren Erhardt
Once a fearsome dinosaur, the T-Rex has been plunged deep into an Category Winner: Company Samsung Electronics partnered with Netball Australia to challenge the
identity crisis after social media made him a laughing stock. Thankfully, Client: Samsung Electronics Australia notion of role models in a celebrity-dominated culture. The moving
an encounter with the Audi piloted car helps him rediscover his lost lust campaign, Rethink Role Models by iris Sydney, is a series of short
for life. With over 14 million views and a message that resonated with Creative Director: Jon Kelly films honouring the talent, passion, resilience and determination that
people all over the world, SapientRazorfish managed to shift the piloted Production Company: Exit Films netballers embody. The series champions what these dedicated women
driving debate from artificial intelligence to human experience. EP: Kim Wildenburg, Oliver Hammerton stand for and positions them as role models to inspire young Australians.
Director: Paola Morabito
Great concept, high production value and state of the art 3D modeling Producer: Matt Dooley
ultimately creates an unusual testimonial for a car brand. / Diana Sukopp DOP: Ross Giardina
Art Director: Joanna Mae Park
Post Production: The Editors
Editor: Ryan Boucher
Colourist: Billy Wychgel
Sound: Nylon Studios
Composer: Stuart Welch
Music: Nylon Studios
Composer: Adam Moses
Casting: McGregor Casting
Cast Director: Stevie Ray
Media: Starcom MediaVest
Public Relations: Edelman Public Relations
Co-Directors: Paola Morabito, Larin Sullivan
DOP: Rupert Brown

20 21
VCCP
Category Winner: Company
Client: easyJet
Producer: Carly Parris
Creative Director: Jonny Parker,
David Beattie, Chris Birch
Production Company: CANADA London
Managing Director, Executive Producer:
Oscar Romagosa
Executive Producer (Barcelona): Marta Argullo
Executive Producer (London): Marta Bobic
Art Director: Cesar Martinez
Director of Photography: Arnau Valls
Stylist: Cris Quer
Service Company: Nevada
Editing Company: Final Cut
22
Why Not?
creativepool.com/vccp
Editor: Joe Guest
VFX Company: The Mill
Executive Producer: Alex Fitzgerald
Producer: Jarrad Vladich
Shoot Supervisors: Francois Roisin,
Pete Rypstra
2D Lead Artist: Pete Rypstra
3D Lead Artist: Francois Roisin
2D Artists: Milo Paterson, Gary Driver,
Federico Ghetta, Adam Fenwick
3D Artists: Francois Roisin, Paul Harrison,
Michael Hunault, Finlay Crowther
Matte Painting: Aurelien Ronceray
Colour: The Mill
Colourist: James Bamford
Colour Assist: Tom Mangham
When easyJet launched in 1995, they offered
flights for the price of a pair of jeans, and in
2016, their commitment still rings true. VCCPs
campaign features a generation easyJet
traveller embracing her Why Not? attitude to
the fullest as her travel itinerary comes to life
inside an airport hangar. The work not only
reminds us of the beauty of travelling, but
reflects the ease and affordability of flying with
easyJet.
iris (New York)
People's Choice: Company
Client: Jeep
Global Creative Director: Sean Reynolds
Creative Director: Lisa Bright
Associate Creative Director: Marcus Liwag
Copywriter: Lisa Bright, Winston Noel
Freelance Executive Producer: Guy Quinlan
Editorial: Cutting Room New York
Managing Partner: Susan Willis
Executive Producer: Melissa Lubin
Editors: Brian Sanford, Merritt Duff
Mix: Walter Bianco
Post Production: Light of Day New York
Creative Director/Flame: Colin Stackpole
Flame: Dan Bowhers
Portraits
creativepool.com/irisworldwide
3D: Mike Wharton The quiet, evocative Portraits spot, featuring
VFX: Matt Esolda more than 60 curated images, is a nod to the
Online: Peter DeAndrea past and an acknowledgment to the many
Assistant: Jacob Robinson people, faces and moments that have shaped
Telecine: Nice Shoes New York the history of the brand, which began in 1941,
Colourist: Lez Rudge with a simple message; We dont make Jeep,
Colour Grading Producer: Ed Rilli you do.
Colour Grading Assistant: Andrew Pandolfino
Music House: Hum Music Los Angeles
Track Title: Aerial
Composer: Kristin Dyrud
Performed by: Jim Cox
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
ECD: Jeff Koz
23
 04 jones knowles ritchie
Print
Advertising:
Budweiser Prohibition Brew
creativepool.com/jkr

Judges

Cesar Agost Carreo

VP, Creative Services, Ogilvy & Mather
creativepool.com/cesaragostcarreno

Hans-Juergen Kaemmerer
Creative Director, Leo Burnett
creativepool.com/hansjuergenkaemmerer

Jason Foo
CEO, BBD Perfect Storm
creativepool.com/jasonfoo

Jeremy Caplin
CEO, Aprais
creativepool.com/jrcaplin

Sheena Jeng
China Chair / Chief Creative Officer, Publicis Worldwide
creativepool.com/SheenaJeng

Category Winner: Company When the United States set a nationwide constitutional ban on the
Client: Anheuser-Busch InBev production and sale of alcohol, it forced more than half of all breweries
to close down. But not Budweiser. The brand introduced a non-alcoholic
Chief Creative Officer: Ian Ritchie (NA) brew as an icon of perseverance. jones knowles ritchie decided to
Executive Creative Director: Tosh Hall breathe life into this icon by creating the most confident NA beer the
Design Director: Paul Sieka world has ever seen.
Illustrator: Filip Yip
Copywriter: Jen Chandler A strong, simple design that hits all the right cues. / Jason Foo
Photographer: Martin Wonnacott
Typographer: Ian Brignell
Group Account Director: Phil Buhagiar
Senior Account Manager: Josh Griffin

24 25
Inbrax Chile Natural Erasing Morgan Lockyear Tim Hogan for Windsor & Newton
creativepool.com/inbraxchile creativepool.com/morganlockyer

Category Winner: Company
Client: Faber Castell
CCO: Pancho Gonzalez
Illustrator: Aztro
Creative Director: Ferju Cuevas
Art Director: Enzo Escobar
Developed to emphasize the ecological concept behind Faber
Castell's new PVC-Free line of erasers, these print and outdoor
assets work beautifully to help us understand that less is more.
Category Winner: Company With his innate ability to expose the natural beauty in everyday products,
Client: Winsor & Newton Morgan Lockyers Timothy Hogan brings the Winsor & Newton products
to life by reflecting a sense of luxury and heroism. The wonderfully tactile
set of images can almost make us feel the texture of the paper and the
liquidity of the paints and inks.
With quality and artistic strength at its very core, the project is a
beautifully shot and crafted execution of the idea. / Jeremy Caplin

26 27
The Marketing Store
05

TV
Advertising:
Probably the Best Boss
creativepool.com/themarketingstore

Judges

Adam Fish
CD & Partner, iris Worldwide
creativepool.com/Fish

Jim Bolton
Committee Against Real Life Situations Blocking E n g l a n d s Rallying Games Deputy ECD & Partner, CHI&Partners
creativepool.com/jimbolton

Jonathan Trimble
CEO, 18 Feet & Rising
creativepool.com/jonathantrimble

Julia Phelan
Dear Boss, EVP, Executive Director, FCB Global
creativepool.com/juliaphelan
Support The 90 Minute Break at 2pm today!

Nick Chapin
A new study by C.A.R.L.S.B.E.R.G. has found that The 90 Minute Break at 2pm
General Manager, Virtue UK, Vice Media
can do wonders for productivity.
creativepool.com/nickchapin
C.A.R.L.S.B.E.R.G. was aware of some of the other initiatives that missed the mark.
The Productivity Parrot gives too much back chat, Barry is still quaking from
the Hard Work Hypnotist, and the Motivation Clown is just plain creepy.

Thats why C.A.R.L.S.B.E.R.G. is calling for bosses to get behind The 90 Minute
Break at 2pm today. A day that they have picked from thin air with no hidden
motive whatsoever. All I ask is you give it a shot.

Let's face it; you're probably the best boss in the world. Support The 90 Minute
Break at 2pm and watch your team win!

Cheers

Sign

Funded by the C A R L S B E R G Institution

#90MinuteBreak
# E N G WA L

People's Choice: Company The Marketing Store and Carlsberg came to the rescue for football fans
Client: Carlsberg across the country when the mouth-watering Euro 2016 clash between
England and Wales was scheduled bang in the middle of the work day
Creative Director: Sav Evangelou at 2pm on a Thursday. On match day, the Committee Against Real Life
Copywriter: James Stedman Situations Blocking Englands Rallying Games took a one-page advert
Art Director: Alexander Rose in The Metro - serving as a letter that staff could use to lobby employers
Account Director: Nick Goff for time off. The print ad sparked a self-propelling campaign and a
Account Manager: Tim Ranger movement began.
Social Engagement Manager: Harry Taylor

28 29
Publicis Brasil The Clich VCCP Voices Nationwide
creativepool.com/PublicisBrasil creativepool.com/vccp

Category Winner: Company What if you had the perfect excuse to watch the UEFA Champions League Category Winner: Company The stories of ordinary people are rarely heard within financial services
Client: Heineken game without your girlfriend? Heineken and Publicis Brasil join forces to Client: Nationwide advertising today. With the help of VCCP, Nationwide took things back
challenge clichs with an unexpected plot twist while scoring another to basics with this authentic and captivating campaign, giving peo-
Creative Directors: Hugo Rodrigues, Kevin Zung, Alexandre Vilela goal for this premium beer brand. Deputy Executive Creative Director: Jim Thornton ple a voice to promote what matters most in their lives. The campaign
Art Directors: Henrique Mattos, Ccero Souza, Guto Kono Creative Director: Dermot McPartland celebrates raw honesty and enhances Nationwides core principle; help
Copywriters: Pedro Lazera, Mariana Albuquerque, Samuel Normando Writer/Poets: Hollie McNish, Matt Abbott, Jeremiah Brown ordinary people come together to accomplish something they could not
Production: Tato Bono, Dani Toda Art Director: Jon Wicks achieve alone.
Production Firm: Hungry Man Copywriter: Anstice Murray
Film Director: Caio Rubini, Fabio Pinheiro Agency Producer: Olly Calverley & Charlie Falconer
Photograph Director: Felipe Meneghel Post, Production & Colour: VCCP Kin
Post Production: Efecktor Account Director: Bridget Limbrey
Audio Production: Jamute Media Agency: Havas Media
Director: Jon E Price
Producer: Greta Wynn Davies
Audio Post-Production: 750mph

30 31
iris (New York) Portaits Bloomberg Radio Daybreak
creativepool.com/irisworldwide creativepool.com/bloomberg

Category Winner: Company
Client: Fiat Chrysler Automobiles
Global Creative Director: Sean Reynolds
Creative Director: Lisa Bright
Associate Creative Director: Marcus Liwag
Copywriter: Lisa Bright, Winston Noel
Freelance Executive Producer: Guy Quinlan
Editorial: Cutting Room New York
Managing Partner: Susan Willis
Executive Producer: Melissa Lubin
Editors: Brian Sanford, Merritt Duff
Mix: Walter Bianco
Post Production: Light of Day New York
Creative Director/Flame: Colin Stackpole
Flame: Dan Bowhers
3D: Mike Wharton
VFX: Matt Esolda
Online: Peter DeAndrea
Assistant: Jacob Robinson
Telecine: Nice Shoes New York
Colourist: Lez Rudge
Colour Grading Producer: Ed Rilli
Colour Grading Assistant: Andrew Pandolfino
Music House: Hum Music Los Angeles
Track Title: Aerial
Composer: Kristin Dyrud
Performed by: Jim Cox
Creative Director: Scott Glenn
Executive Producer: Debbi Landon
ECD: Jeff Koz
iris captures the soul of an iconic vehicle in this
campaign for Jeeps 75th anniversary. With sixty
carefully curated portraits, the film features
faces of the famous, along with real people
connecting to the brand. The captivating voice-
over and message celebrate the brand as a
national treasure in a beautiful, poetic way. A
star of Super Bowl 50, this campaign surpassed
other major automotive brands during the
period in both reach & engagement.
People's Choice: Company Bloombergs new European morning radio show, Daybreak, is all about
Client: Own Brief local markets. This idea was brought to life by utilizing real Bloomberg
market data to showcase financial expertise in this case, as it applies
Global Head of Bloomberg Studio: Mike Eisenreich to a typical Full English breakfast.
Head of Video Production: Justin Malko
Marketing Manager: Michael Maurillo
Design Director: Mikell Fine Illes
Content Editor, Director: John Luisi
Copywriter: Michael Fetsko, Mick Greer
Editor: David Aujero

32 33
 06 SapientRazorfish
Animation The Comeback
creativepool.com/sapientrazorfish

Judges Category Winner: Company Once a fierce animal that unleashed terror and mayhem on earth,
Client: Audi the T-Rex is now the subject of widespread social media mockery. An
Annika Schindler encounter with Audis piloted driving restores his mojo and puts an end
Costume Maker, Laika Executive Creative Director, CCO: Preethi Mariappan to his misery. Stink employed an extensive set of technology and special
creativepool.com/annikaschindler Creative Director: Felix Stock effects during the production of this spot, resulting in a perfectly executed
Copy and Concept: Anna Dressler, Fay Kornmeier, Felix Stock reproduction of T-Rexs emotional rollercoaster.
Matthias Winkenstern Project Manager: Carina Neumann, Petra Czechowski
Producer, Jerkfilms Agency Producer: Susanne Zu Eicken
creativepool.com/Winkenstern Strategy Director: Kathrin Dariz
Account Director: Caren Erhardt
Mike Moloney Production: Stink GmbH
Founder & Creative Director, Art&Graft Executive Producer: Martina Llsdorf, Julian Holland
creativepool.com/mikemoloney Producer: Isabel Kast

Nikki Bentley
Founder & Executive Producer, Perfect Tribe
creativepool.com/nikkibentley

Yann Caloghiris
Digital Creative Director, Imagination
creativepool.com/yann

34 35
Psyop La Mer: Part II Ambassadors Creature of Habit
creativepool.com/psyop creativepool.com/ambassadorsstudio

Category Winner: Company
Client: Este Lauder
Production Company: Psyop
Managing Director: Neysa Horsburgh
Director: Marco Spier & Marie Hyon
Executive Producer: Marisa Fiechter Hyland
Editors: Loren Christiansen, Russell Costanzo
Producers: Matt Creeden, Andre Araujo
Designers: Ben Chan, Kim Dulaney, Eunice Kim,
Pedro Lavin, Andrew Park, Robin Thompson
Lead Technical Director: Pakorn Bupphavesa
Lighters: David Alonso, Justin Burton,
Angel Negron, Chris Santoianni
3D Animators: Frank Patterson, Pat Porter, Doug Rappin
2D Animators: Barbara Benas, Harry Teitelman
Compositors: Nichole Conero, Herculano Fernandes,
Alexis Jo, Bo Kim, Sang Lee, Thomas Panayiotou,
Tim Regan, Evan Schoonmaker, Carl Mok,
Storyboard Artist: Ben Chan
Rigger: Lukas Wadya
Inspired by Albert Einstein, and the belief that Dr. Max Hubers journey Category Winner: Company
to find the cure to heal his burnt skin is more powerful than the reality, Client: ASN Bank
Psyops film focuses on the legendary tale rather than cold, hard reality.
What does reality leave to imagination anyway? With spectacular, Agency: Selmore
colourful displays of sunrise, the northern lights and surfaces of water and Creative Director: Diederick Hillenius
ice, the film tells a story of one traveller who represents us all. & Poppe van Pelt
Creatives: Diederick Hillenius & Poppe van Pelt
Director: Vincent Lammers
Executive Producer: Daphne Litjens
DOP: Gatze Zonneveld
Colourist: Koert van der Ploeg
Off-line Editor: Oscar Marmelstein
Sound Designer: Rens Pluym
Agency Executive Producer:
Hanneke Kampschreur
Composer: Sebastiaan Roestenburg
Visual Effect Supervisor: Stephen Pepper
Compositing: Stephen Pepper, Jeremy Verf,
Sil Bulterman, Melissa van het Spijker
CG Supervisor: Will Jeffers
CG Artist: Jeroen Cloosterman,
Jonathan Krijgsman, Will Jeffers
Design & Animation Director: Vincent Lammers
Layout & Storyboard: Vincent Lammers
Associate Design & Animation Director:
Nick Groeneveld
Animation: Nick Groeneveld
2D Animation: Rink Hof
The financial world is often represented by
clichs and cluttered by interchangeable brand
manifestos. ASN Bank and Ambassadors
teamed up to reinvigorate the financial world
with a campaign that demonstrates, in a
playful way, how making a change is not as
complicated as you think. The story of the
Creature of Habit is honest, with a voiceover
that is reminiscent of dreamy bedtime stories.

36 37
Nicola Gastaldi
Category Winner: Individual
Client: Own Brief
38
GastaLoops Bloomberg What is Bloomberg, People's Choice: Company
creativepool.com/gasta creativepool.com/bloomberg
Oliver Keane Beavertown - Gamma Ray, People's Choice: Individual
creativepool.com/oliverkeane
For this animation Nicola was inspired by people who keep themselves
busy with daily personal projects. Thinking he couldnt make it with the
lack of time on his hands, he decided to work against the clock, in order
to fuel his creativity, and put limits on himself. For him, playing with these
boundaries was comfortable, his own form of relaxation.
If you tend to procrastinate - avoid... Time will slip past as you enjoy its
three tone, brain-twisting, sometimes humorous but always perfectly
looping GIFs. / Yann Caloghiris
39
 07 AKQA
Application The Snow Fox
creativepool.com/akqa

Judges

Andrew Solmssen
Managing Director, POSSIBLE
creativepool.com/solmssen

Estelle Giraudeau
Managing Director, Club Med
creativepool.com/estellegiraudeau

Jason Jercinovic
Global Head of Marketing Innovation, Havas Worldwide
creativepool.com/jasonjercinovic

Simon Gill
CCO UK & MENA, Isobar
creativepool.com/simongill

Yannis Kotziagkiaouridis
Chief Analytics Officer, Wunderman
creativepool.com/yannisk

Category Winner: Company
Client: Own Brief
Group Creative Director: Johnny Budden
Senior Copywriter: Graham Davis
Senior Designer: Elton Rhee
Art Director: Felipe Yamaoka
Senior Software Engineer: PJ Cook
Principal Software Engineer: Kim Summerskill
Executive Technical Director: Regardt Meyer
Senior Creative Developer: Owain Llewellyn
Associate Director of Film + Motion:
Bienvenido Cruz
Director Of QA: Jon Drake
Senior QA Analyst: Jasvinder Badh
Senior QA Analyst: Darya Mishustina
Program Manager: Chris Yew
MassiveMusic MD: Keith Haluska
MassiveMusic Senior CD: Elijah Torn
Composer: Asha Iwanowicz
Illustrator: Jonathan Dahl
Typography: Antoine Christian
The Snow Fox is a wintry tale of a young childs
adventures through the forest with a newfound,
furry friend in search of their mother. But this is
no ordinary story. Using the latest SiriKit to turn
voice into a reading gesturea mobile firstThe
Snow Fox gives new life to the oldest form of
storytelling, how we incentivize our children to
learn. With 23,000 downloads in 43 countries and
over 42 million impression on the app store alone,
The Snow Foxs success is self-evident.

40 41
Taxod Taxod AKQA Jamie Oliver Alexa Skill
creativepool.com/davelegion creativepool.com/akqa

Category Winner: Company Bringing an end to tax-bill anxiety and banishing the mundane task of
managing day-to-day business finance, Taxod is here to ease the pain
of being self-employed, in an easy to use app.
Category Winner: Company Alexa and Jamie Oliver provide hands-free inspiration in a new voice-
Client: Amazon activated recipe service. Coinciding with the UK launch of Amazon Echo,
this new offering dives head-on into the medium of artificial intelligence
Senior Account Manager: Lisa Pickett work for their clients.
Associate Strategic Planner: Ashley Knight
Creative: Francis MacGillivray
Associate Planning Director: John Bernard
Head of Emerging Technology: Andy Hood
Senior Developer, Radish: Steven Holmes
Creative Director, Jamie Oliver: Zoe Collins
Senior Digital Marketing Manager: Katie Bohane
Creative Development Producer: Greg Burke
Head of Online: Ayssa Adnani
Senior Web Developer: Richard Orton

42 43
Wojciech Zalot adidas Glitch Think Design Collaborative Figo, People's Choice: Company
creativepool.com/wojciechzalot creativepool.com/thinkdesigncollaborative

Philippe Levieux infltr, People's Choice: Individual

creativepool.com/infltr

Category Winner: Individual
Client: adidas
GLITCH challenges everything you know about football boots. With its
invite only model, this app brings innovation, luxury and a bespoke
service to the sport, with a fully integrated rewards system, news feed,
chat support, product selector, and delivery tracking. This highly profitable
design lead to a 75% increase in sales conversions.

Impressive results, strong user experience. Would love to see how it will
scale! / Andrew Solmssen

44 45
 08 The Partners
Branding Visual Identity Conducted by Sir Simon Rattle
creativepool.com/thepartners

Judges

Dan Gregson
Managing Director, Foxtrot Papa
creativepool.com/dangregson

Edward Clark
Design Director & Associate Partner, Brand Opus
creativepool.com/edwardclark

Jon White
Managing Director
creativepool.com/jonwhite

Sean Thomas
Creative Director, jones knowles ritchie
creativepool.com/seanthomas

Vivienne Whitaker
Marketing Manager, Salvation Army
creativepool.com/viviennewhitaker

Category Winner: Company Beginning at the same place the performance does; Partners makes the
Client: London Symphony Orchestra LSO stand out from other orchestras across the world by focussing on the
conductor. Using high-end motion capture technology, they put Sir Simon
Creative Director: Stuart Radford Rattle at the very heart of the brand, laying the foundations of a cohesive
Senior Designer: Marc Spicer visual identity for cross platform assets.
Account Director: Suzanne Neal
Digital Artist: Tobias Gremmler
Motion Capture: University of Portsmouth
and Vicon Motion Systems
Musician Photography: Ranald Mackechnie
LSO: Edward Appleyard (Project Lead), Karen Cardy

46 47
SomeOne Debbie Thomas Rebrand The Partners The Butcher, The Baker
creativepool.com/someone creativepool.com/thepartners

Category Winner: Company
Client: Debbie Thomas
ECD: Simon Manchipp
CD: Rich Rhodes
Senior Designer: Shaun Turnbull
Account Manager: Stephanie Tyler
The impression we give people is both surface mounted and more
deeply considered. SomeOne has taken both sides of these impressions
during the rebrand process and has made a radical departure in the
skincare sector. No traditional spa images, no complex descriptions
- just the right impression.
This is clearly a category breaking piece of branding helping to tell a
story of alternative approaches in the sector. It is striking, ownable and
has great cut through. Also the commercial results are fantastic. Great
work. / Jon White

Category Winner: Company
Client: The Butcher, The Baker
Creative Director: Stuart Radford
Designer: Steven Mzar
Design Director: Kevin Lan
When a bakery joined forces with a much-loved, family-owned butcher, the
partnership created the dream branding opportunity. With a uniqueness
and surprising inventiveness throughout the rebrand, The Partners help
transform these two traditional establishments into an artisan supplier of
fine quality meat and breads.

48 49
Chris Browne WY Partners jones knowles ritchie Hippeas, People's Choice: Company
creativepool.com/chrisbrowne creativepool.com/jkr

Maurizio Pagnozzi Blowhammer, People's Choice: Individual

creativepool.com/mauriziopagnozzi

Category Winner: Individual Finance has been too rigid for too long. By drawing together a
Client: WY Partners combination of creative insights and strategic thinking, Chris Browne
revamps the brand identity with a simple monogram and reduced
colour palette - a clean identity in a world of complexity and sameness.

50 51
 09 MediaMonks
Digital IKEA Passport Challenge
creativepool.com/mediamonks

Judges

Anita Jasser
Managing Director, Sofarbeyond
creativepool.com/anitajasser

Jose Carmona
Head of Global Digital and Marketing Procurement, Bupa
creativepool.com/josecarmona

Shelby Alexander Meale

Creative Director, Digital Lead, Saatchi Masius
creativepool.com/5H3L8Y

Tessa Conrad
Global Manager of Innovation & Operations, TBWA\Worldwide
creativepool.com/tessaconrad

Vanessa Bakewell
Entertainment Lead, Global Marketing Solutions, Facebook
creativepool.com/vanessabakewell

Supported By:

Category Winner: Company In a smart, yet simple challenge, IKEA rewarded people who find joy in
Client: IKEA an organised home, while helping those who are still in the process of
making one.
Agency: Mother London
"This is very clever indeed. Aligning a brand's product with a common
behaviour (or lack thereof) of people to disrupt and engage. A fun and
simple piece of activation and a an excellent example of 'surprise
interaction." / Shelby Alexander Meale

52 53
SapientRazorfish Dear Media iris (London) Boss Everyone
creativepool.com/sapientrazorfish creativepool.com/irisworldwide

Category Winner: Company Dove teamed up with SapientRazorfish to turn the comfortable
Client: Dove, Unilever relationship between advertisers and the media on its head. By setting
a new standard for how female athletes combat sexism, the campaign
VP, Client Partner: Jen Berry shows the world that brands can create real change when they stop
Group Creative Director: John Antoniello playing by the rules.
Senior Account Director: Gabi McKenzie
Senior Director, Social and Content Marketing: Nathan Jacroux
Account Planner: Rachel Bradshaw
Creative Director: Toby Magrath
Associate Creative Director: Michael Emerson
GVP Data Science: Ella Chinitz
East Production Lead: Scott Welch
Client Partner: Patti Kim Category Winner: Company By harnessing adidas target audience and key resources, iris kicked off
Client: adidas this multi-channel campaign with punchy, bold visual language. The
campaign generated massive social conversation and user-generated
Creative Director: Adam Fish content from young players surpassing the best performance metrics
Senior Creative: Matt Tassell, Marc Owens on the brand's channels.
Global Client Director: Nico Tuppen
226200_Adidas_SS16_OZIL_PLAYER_1000x2000.indd 1 24/09/2015 15:07

Managing Partner: Henry Scotland

Group Account Director: Simon Yoxall
Senior Account Director: Matt Glyn
Global Planning Director: Michael Barrett
Senior Producer: Sid Daffarn
Film Production: MPC Creative
Audio & SFX Production: Unit Media

54 55
Soul
People's Choice: Company
Client: Mike Cullis
Creative Lead: Chris Day
Front End Developer: John Richardson
Creative Lead: Pete Williams
Account Manager: Joe Slevin
56
10
Direct Mail
Sproutboard BS-1.1
creativepool.com/soul
Judges
Aldo Cundari
Chairman, CEO, Cundari
creativepool.com/AldoCundari
Fernando Passos
Associate Creative Director, BBDO NY
creativepool.com/Fernandopassos
Helen Haeusermann
International Creative Director/Agent, BBH
creativepool.com/HelenHaeusermann
Jeremy Baxter
Head of Creative, Snow+Rock
creativepool.com/jeremybaxter
Kevin Bratley
Creative Director, Field Day
creativepool.com/kevinbratley
Using electrodes, microcontrollers, resistors, transistors and some clever
coding wizardry, Soul connected 29 individual sprouts to a human circuit
board. Each sprout was assigned a sound introducing the worlds first
digitally enhanced, brussel sprout musical instrument. To spread the
festive cheer even further and encourage others to embrace the sprout,
an online version of the Sproutboard BS-1.1 was created, giving people the
opportunity to play Sproutmas themed songs to their hearts content.
57
Partners Andrews Aldridge Test Drive the BBC Alessandro Miasi One More Bravo
creativepool.com/PartnersAndrewsAldridge creativepool.com/alemiasi

Category Winner: Company A fast-paced tour of the BBCs commercial platforms, complete with
Client: BBC traffic signs, road markings and flyover bridges, all jam packed into
a sleek black box. The distinctive approach grabs the attention of its
automotive target audience, while enhancing their potential success on
BBCs advertising platforms.

Category Winner: Individual To get noticed in the crowded space of Londons Adland is no easy task.
Client: Twomanycreatives One More Bravo is a cheeky, self-confident and sensational example of
how two creatives seized the attention and astonishment of Londons
Creative Directors.

Smart and simple way to play to the ego of this group. / Fernando Passos

58 59
Dawn Creative Zen Internet Epsilon UK Snackbook Pro
creativepool.com/dawncreative creativepool.com/epsilon

Category Winner: Company In an increasingly digital world, an interpersonal touch is becoming People's Choice: Company Tackling the age-old agency question head on, the Epsilon creative
Client: Zen Internet a scarce commodity. Dawn Creative and Zen Internet joined forces to Client: Own Brief team was determined to stand out this Christmas with their super-sweet
deliver one of the most important senses to prospective clients with gingerbread technology, and the Snackbook was born. They were so well
heat sensitive ink to reinforce the dedication of its UK call centres. received it resulted in clients all around the world demanding a byte.

60 61
 11 jones knowles ritchie
Effectiveness Hippeas
creativepool.com/jkr

Judges

Becky McOwen-Banks
Creative Director, FCB Inferno
creativepool.com/beckymcb

Benji Holroyd
Creative Director & Founder, SB Studio
creativepool.com/benjiholroyd

Lisa Blythman-Wood
Creative Director, VML
creativepool.com/LBW

Richard Hurst
Creative Director, WPA Pinfold
creativepool.com/richardhurst

Trevor Chambers
Executive Creative Director, Cubo Group
creativepool.com/trevorchambers

Category Winner: Company Taking inspiration from the spirit of the original hippie era, Hippeas is
Client: Green Park Holdings a contemporary, charismatic brand geared towards a modern hippie
generation who seek brands which can satisfy both their taste buds and
Chief Creative Officer: Ian Ritchie their desire to do good. With simple yet striking design cues and a bold
Design Director: Stephen McDavid choice of colours, Hippeas is set to capture the millennial imagination.
Designer: Ashley Killen
Senior Account Manager:
Francine Warren-Evans
Chairman: Andrew Knowles
Copywriter: Christopher Sharpe
Brand Strategist: Alina Pirvu
Production Manager: Amy Grimes
Head Of Creative Operations: Judith Allan
Production Director: Christie Nelson
Head of Retouching and Visualisation:
Steph Heasman
Retouching and Visualisation:
Jonathan Murphy, Anthony Cappetta
Head of Artwork: Giles Heselwood
Artworkers: Sam Broude & Gerard Peake
Head of Film & Motion: Daniel Kennington
Film & Motion Designer: Louise Tattershall
Global Marketing Director: Matt Parkes
Marketing Manager: Amy Maw

62 63
Brand & Deliver
Category Winner: Company
Client: Radeon
Design Director: Rob Pratt
Video Producer/ Director: Sam Evenden
Graphic Designer: Tyler Berry
64
Inciting a Radeon Rebellion
creativepool.com/brandanddeliver
Born from the refusal of obedience and the status quo, the Radeon
Rebellion is set to disrupt the industry and democratize gaming with the
RX 480 graphic cards. With a combined total of 10.4m views on YouTube
alone, and a 7.1% increase in market share with no media spend, Brand
& Deliver and Radeon have truly started a revolution.
A break away from the standard industry marketing approach with a
strong call to action. The social media results are impressive with no
media spend and the increase in market share backs up the success.
/ Richard Hurst
The Zimmerman Agency Swishy Chug
creativepool.com/zimmerman
Category Winner: Company Following Jamba Juices surprise visit from pop star Adele for a prank
Client: Jamba Juice on the Ellen DeGeneres show promoting the fake brand 'Swishy Chug'.
Zimmerman created a timely response with a pseudo Swishy Chug website
EVP, Chief Creative Officer: David Nathanson, for Jamba Juice paired with brilliantly British inspired smoothies for the
Executive Creative Office: Jesse Potack, EVP brand. Their quick-witted actions lead to a 400% rise in engagement, 3.4
SVP Creative Director: Andre Felix billion impressions and a 32% sales increase.
Digital Creative Officer: Xionel Lopez
Copywriter: Vinny Dearaujo
Art Directors: Victor Reiss & Sebastian Fernandez
Copywriter: Jeffrey Schermer
Chief Digital Officer: Scott Thaler
SVP Group Account Director: Nichole Robillard
Digital Account Supervisor: Maria Rico
Social Marketing Manager: Ashley Ritter
65
Publicis Brasil
12

Experiential
Haters Gonna Love
creativepool.com/PublicisBrasil

Judges

Adam Jenkins
Executive Producer, Framestore Labs
creativepool.com/adamjenkins

Adrian Caroen
CEO, seymourpowell
creativepool.com/acaroen

Julian Hernandez
Executive Creative Director, Geometry Global
creativepool.com/JulianHernandez

Michael Ventura
CEO & Founder, Sub Rosa
creativepool.com/MichaelVentura

Neil Cooper
Creative Director, SapientRazorfish
creativepool.com/neilcooper

People's Choice: Company
Client: Chevrolet
Art Director: Vitor Hildebrand
Planning Manager: Augusto Savietto
Planner: Bruno Antonini
Copywriters: Rodolfo Monteiro, Sergio Scarpelli
With the car market shrinking, Chevrolet wanted to go bold to encourage
those who dislike or even criticize its diverse product range. Enter the most
transparent retail campaign ever. They invited people who had posted
criticisms about Chevrolet cars to actually see the cars themselves and
learn more about their innovations. So far, all the haters invited have
been converted. The results? For the sixth consecutive month, Chevrolet
is leading automotive sales in Brazil.

66 67
Amplify #LiveThere Haus Flora&Faunavisions GmbH Staged Holograms 2.0
creativepool.com/weareamplify creativepool.com/florafaunavisions

Category Winner: Company Many Berliners are unaware or wary of Airbnb, and can be skeptical of
Client: Airbnb traditional marketing methods. Amplify harnessed the power of ten local
influencers to deliver this new message in their own way. The #LiveThere
Design Agency: 27 Haus was a space designed to feel like a home from home that forged
connections around the real spirit of the city. Attendees helped create
over 80 pieces of authentic, original content about the Haus - leading to
8 million impressions worldwide.
Category Winner: Company Completely rethinking traditional theatre setups, flora&faunavisions
Client: TUI Cruises GmbH developed five groundbreaking 3D hologram shows to create a truly
enchanting experience for the new TUI cruise liner attendants. The shows
brought to life in dazzling illusions stars like Jan Vogler, Flying Steps, Ute
Lemper and Didi Hallervorden, and kept people asking - is it real?

68 69
Amplify Google Cardboard x Abbey Road Liz Williams Sound of Happy
creativepool.com/weareamplify creativepool.com/lizwmusic

Category Winner: Company To help people experience the iconic Abbey Road studio both physically
Client: Google and visually, Amplify created nationwide activity that was headlined
at Kings Cross station. Guests were given the chance to demo the app
inside a giant Google Cardboard structure. This helped a wider audience
adopt VR technology as they saw others enjoying themselves.
Category Winner: Individual Felt Music's Liz Williams worked alongside BETC agency on behalf of C&G
Client: C&G Baby Club UK Baby Club to create a ground-breaking track designed to make babies
happy. Bringing together psychologists from Goldsmiths University and
Music Company: Felt Music Grammy award winning artist Imogen Heap, Felt Music supervised a
Music Consultancy: Liz Williams three month collaborative process which saw three initial compositions
Agency: BETC amalgamated into the final recording through various stages of scientific
Producer: Jo Dillon research and testing. The Happy Song reached #1 on the iTunes UK
Creatives: Ciara OMeara & James Briggs Children's charts within the first 24 hours of release, sparking the start of
Artist: Imogen Heap the projects continued commercial success.
Production Company: Pretzel Films
Production: Jamie Davis, Leonie Timmons & Mike Facey
Director: Michael J Ferns
Scientific Organisation: Goldsmiths University
Scientists (Psychologists): Caspar Addyman & Lauren Stewart

70 71
Beach London
13

Graphic
#LazyLand15, People's Choice: Company
creativepool.com/beachlondon

Judges

Andy Bolter
Creative Partner, Yes&Pepper
creativepool.com/andybolter

Ben Oates
Principal & Group Creative Director, JDO
creativepool.com/benoates

Garrick Hamm
Creative Partner, Williams Murray Hamm
creativepool.com/GarrickHamm

Gaurav Nautiyal
Creative Director, Ogilvy & Mather
creativepool.com/gauravnautiyal

Robert Sindermann
Associate Design Director, TMW Unlimited
creativepool.com/robertsindermann

Blair Barnette Time Out VR, People's Choice: Individual

creativepool.com/blairbarnetteart

72 73
The Partners
Category Winner: Company
Client: London Symphony Orchestra
Creative Director: Stuart Radford
Senior Designer: Marc Spicer
Account Director: Suzanne Neal
Digital Artist: Tobias Gremmler
Motion Capture: University of Portsmouth
and Vicon Motion Systems
Musician photography: Ranald Mackechnie
LSO: Edward Appleyard (Project Lead), Karen Cardy
74
Visual Identity conducted by Sir Simon Rattle jones knowles ritchie The Domino Effect
creativepool.com/thepartners creativepool.com/jkr
A visual language for a globally recognised Orchestra depicts the
conductor Sir Simon Rattles movements as he shapes a musical
performance. By reflecting the emotional power of the performance
itself through colour, texture and motion, the unique inspiration for
this work directly corresponds to its likely success for years to come.
Visually stunning, it manages to capture the energy of the musical
performance in an almost sculptural form. Beautiful work. / Robert
Sindermann Category Winner: Company In celebration of Dominos distinctive and unique brand character, jones
Client: Domino's knowles ritchie started by focusing only on what Dominos owned, its
once iconic red and blue domino logo. Knowing that 96% of all Dominos
Chief Creative Officer: Ian Ritchie pizzas are sold in pairs, they decided to make the brands logo pivotal to
Creative Director: Sean Thomas the design and used the brands pizza combo deal as a canvas to bring it
Strategy Director: Lee Rolston to life one red box, one blue box. The result? A bold, brave, yet simplistic
Design Director: Brett Stabler packaging design that nods to better business.
Designer: Luke Thompson
Account Director: Leonie Payne
Retouching and Visualisation: Rory McNicol
Realisation Designer: Darren Beer
Production Director: Christie Nelson
Global Marketing Director: Matt Parkes
Marketing Manager: Amy Maw
75
The Partners Run For America Caterina Bianchini RUIFIER
creativepool.com/thepartners creativepool.com/caterinabianchini

Category Winner: Company Focussing on the idea that the system may be broken beyond repair,
Client: Run For America The Partners sought to visually portray the theme. Combining a simple,
modular design with the nation's colours allowed Run For America to
visibly and proudly support their candidates in the 2016 election, where
voters were hit by a storm of slick and forceful political marketing.
Category Winner: Individual
Client: RUIFIER
Christmas takes a modern, luxurious, minimal turn this year with RUIFIERs
newest seasonal packaging. Playful design motifs showcase lucid graphic
lines and smiles - creating a sense of movement and approachability in
matt textured stock with a gold emboss. Her consistent elements translate
beautifully across boxes, stickers and cards which bring an unusual grin to
the holidays.

76 77
Bloomberg
14

Illustration
Data-driven Deckchairs, People's Choice: Company
creativepool.com/bloomberg

Judges

Angela Dunning
Artist Representative, i2i
creativepool.com/i2iart

Daniel Chrichlow
Creative Director, Dutch Uncle
creativepool.com/danielchrichlow

Daniel Moorey
Head of Photography & Illustration, adam&eve DDB
creativepool.com/danielmoorey

Jamie Stephen
Director & Founder, JSR Agency
creativepool.com/jamiestephen

Paul Pateman
Graphic Artist, Pt
creativepool.com/pate
Oliver Craddock Music Industry Advertising, People's Choice: Individual
creativepool.com/oliomg

78 79
Ben The Illustrator
Category Winner: Individual
Client: Bookblock Editions
80
Bookblock Editions
creativepool.com/bentheillustrator
Inspired by different types of creatives and the spaces they work in, Ben
worked with Bookblock to create a set of 4 hardback notebooks as part
of a series in conjunction with other talented illustrators. Using solid
pastels and natural colours, the notebooks not only look great, but also
express effortlessly the creative work spaces of its target demographic.
A lifestyle perfectly crafted. / Angela Dunning
Malik Thomas-Smeda
Category Winner: Individual
Client: Dorothy
Inside Information: Apple Macintosh
creativepool.com/malikts
For the first print in a new series for UK based studio, Dorothy, we see a
cutaway of the iconic 1984 Apple Macintosh. Inside, the computer reveals
an imaginary world, with 29 references to Apple (and popular culture)
woven into the illustration. Instead of circuit boards and chips, there are
floors filled with people, robots and animals all depicting things that
relate to the history and legacy of Apple.
81
Casmic LAB Cleopatra Javier Arres Javier Arrs Art
creativepool.com/casmiclab creativepool.com/javierarres

Category Winner: Individual
Client: Rock Paper Books
Rock Paper Books, an independent publisher dedicated to printing
classic books with modern style, invited Casmic LAB to participate in a
Kickstarter campaign to launch a new collection of books, with covers
designed by various illustrators. Implementing light earthy browns,
sunburst oranges and cool blues, the final illustration is simplistic,
eye catching and original.
People's Choice: Individual Javiers work focusses on hyper detailed steampunk worlds. Working
Client: Own Brief mainly in ink, he creates illustrations that make you question their
meaning, asking what has happened in these scenes and who the
characters in them are.

82 83
84 85
 15 iris (London)
Integrated So Tasty The Mouth Boggles
creativepool.com/irisworldwide

Judges

Cameron Worth
Founder, SharpEnd
creativepool.com/CameronWorth

Hugo Rodrigues
CEO, Publicis
creativepool.com/HugoRodrigues

Liz Sivell
ECD
creativepool.com/madlizzie

Maria Smith
ECD, M&C Saatchi
creativepool.com/mariasmith

Nick Leonard
Creative Director, UM Studios
creativepool.com/nickleonard

Category Winner: Company When it came to describing the taste of Dominos Pizza, iris found there
Client: Dominos were no words. By highlighting the mouth-boggling effect of Dominos
Pizza on TV, radio, Giphy, and even a Snapchat lens, the sharing of this
Executive Creative Director: Andy Taylor boggling of the tastebuds really hit the spot. The internet blew up and
Deputy Creative Director: Bill Adcock people began boggling anyone and everyone, from Tiddles to Trump.
Creative Team: Tom Loveless & Matt Wood
Planner: Ben Milligan, Dave Austin
Account Team: Venetia Tabor, Charlotte Coombes,
Nell Forbes-Robertson
Social Director: Hannah Beesely
Agency Producer: Alex Coughlin
Production Company: Somesuch
Director: Sam Hibbard
Producer: Kirsty Dye
Media Agency: Arena Media
Editor: Ben Campbell @ Cut and Run
Post Production: Jim Allen @ Big Buoy
Audio Post Production: Steve Lane & Munzie Thind
@ Grand Central Studios

86 87
Hill+Knowlton Strategies Honor 8 iris (London) Boss Everyone
creativepool.com/HKStrategies creativepool.com/irisworldwide

226200_Adidas_SS16_OZIL_PLAYER_2000x1000.indd 1 24/09/2015 15:07

226200_Adidas_SS16_RODRIGUEZ_PLAYER_2000x1000.indd 1 09/10/2015 15:30

Category Winner: Company Launching a new smartphone for Honor in a saturated market, and trying Category Winner: Company iris fuelled online debate with a series of short films, all playing on the
Client: Honor to reach Millennials is no easy task; how do you do this? You work with Client: adidas attitude of Boss Everyone. Each film upped the ante with increasing
the voices of that generation global influencers in the worlds of art, levels of BOSS-NESS, featuring some of footballs biggest stars and social
CCO: Simon Shaw music, fashion and lifestyle. With a multifaceted campaign featuring Creative Director: Adam Fish influencers including Oscar, Dele Alli and Mesut zil. The response was
Creative Services Director: Shani Athureliya distinctive, out-of-home, TV ads, digital and short-form film content, the Senior Creative: Matt Tassell overwhelming, generating massive social conversation and surpassing
Creative Director: Ross Hopcraft & Claire Holden message was spread to global cities like Shanghai, San Francisco and Senior Creative: Marc Owens best performance metrics on adidas channels. The campaign runs
Designer: Olly Ruddick Paris. A memorable moment of summer 2016. Global Client Director: Nico Tuppen alongside a large-scale consumer activation.
Creative: Lizzy Minns Managing Partner: Henry Scotland
Illustrator: Hattie Stewart This was a great clear influencer campaign - decently insight-driven, Group Account Director: Simon Yoxall
Film Production: Pulse films properly integrated and well thought through. Great work! / Nick Leonard Senior Account Director: Matt Glyn
Global Planning Director: Michael Barrett
Senior Producer: Sid Daffarn
Film Production: MPC Creative
Audio & SFX Production: Unit Media

88 89
collab-ed
People's Choice: Company
Client: Eurowings, Europa-Park, Stuttgart Airport,
and the State Tourist Board Baden-Wrttemberg
Video Production: Shorefront Films
Digital Media Partner: Londonist
OOH Media Partner: Exterion Media Ltd
90
16
Interior
#nextstop
creativepool.com/collab-ed
Judges
Anna Burles
Creative Director, Run For The Hills
creativepool.com/annaburles
Chee-Kit
Director, Mobile Studio Architects
creativepool.com/CheeKit
Cludia Raurell
Architect, RS
creativepool.com/rasstudio
Richard Ash
CEO & Founder, Green Room Retail Design
creativepool.com/RichardAsh
Stewart Dodd
Founding Director, Satellite Architects
creativepool.com/satellitearchitects
Collab-ed created a family-centric and fun summer campaign for a launch to
be timed with the very start of the UK school summer holidays. The campaign
was featured on London buses, as well as online, social and in print.
Exposure to the family target audience was the main aim of introducing the
partner brands with the bonus potential of driving last-minute summer
holiday sales.
91
Lim and Lu Happy Valley Residence NextBigThing The Brunel Marketing Suite
creativepool.com/limandlu creativepool.com/nextbigthing

Category Winner: Company Tasked with freeing up the space while maintaining the option for privacy,
Client: Private Lim and Lu were commissioned to revamp a traditional 3-bedroom
apartment in an aged residential building in Hong Kong. The space
is equipped with a selection of brushed copper framed mirrors, black
granite, suspended glass and pastel colours to suit, all adding a
contemporary, yet modern feel to this classic Hong Kong building.
Very stylish, very pretty, good colour combinations which retain a feeling
of domestic warmth, avoiding sterile design, whilst keeping it away from
traditional domestic interior design. / Stewart Dodd
Category Winner: Company
Client: British Land
Creative Director: Glenn Harrison
Designer: Michael Potts
This fully immersive marketing suite sought inspiration from the industrial
heritage of Brunel, with levers, pulleys and a working miniature train set
bringing a playful informality to the space. Capturing the brand essence
of Life. Work. Balanced. the concept redefined the traditional notion of
the suite, creating instead an experiential realisation of the brand itself.
Paddington Central has positioned itself now as one of the most talked
about business campuses in London.

92 93
The District Waterbeach Barracks Public Consultation Run For The Hills Designing a new home for BMB
creativepool.com/thedistrict creativepool.com/runforthehills

Category Winner: Company To fill the need for a public consultation event for the pre-application
Client: Urban & Civic phase of the development of the Waterbeach Barracks and Airfield
site, a space was created to present all the work and research into the
development to-date, providing a new opportunity for local residents
and concerned parties to respond with their views and ideas. The result
is a light and airy space that utilises the simplest of applications, with a
utilitarian result.
People's Choice: Company
Client: BMB
Creative Director: Anna Burles
Designers: Adele Lonergan, Philippe Bougu,
Tom Carey Designers, Melanie Stewart
Creative Director: Chris Trotman
Designers: Myoung Chung
To transform the new BMB office in London Bridge, the construction had
to be quirkily stylish in order to stand the test of time. Soft drapes, vintage
furniture, one-off props, and curious clashing patterns infuse the place
with the warmth and charm BMB is renowned for. Meeting rooms were
transformed into havens and break out spaces adorned with homely
elements that the client could not wait to show off.

94 95
 17 Goldstein
Music Composition The Honest Player
creativepool.com/goldstein

Judges Category Winner: Company Capturing the feeling of being a true Lion, the scoring of this hair-raising
Client: Gillette piece is stirring and inspiring. Building in intensity and echoing the
Chris Turner emotion of the player, the viewer is taken on an epic cinematic journey.
Senior Sound Designer/Creative Director, Jungle Studios Creative Agency: Grey London Beginning with precise and considered piano, from which powerful and
creativepool.com/ChrisTurner Creative Director: Jay Marlow emotive strings swell, the track instantly transports the viewer into George
Account Manager: Seb Cohen Norths journey.
Gary Cohen Account Executive: Bayly Templeton
Brand Partnerships Director, ATC Live Business Team: Alex Clarke-Groome
creativepool.com/garycohen TV Producer: Charlotte Marshall
Film Production: Believe Media
Jonathan Goldstein Director: Michel + Nico
Founder, Goldstein Producer: Phil Barnes
creativepool.com/goldsteinmusic Production Manager: Natasha Hayes
Executive Producer: James Covill
Natalie Dickins Cinematography: Fredrik Bckar
Director, Felt Music 1st AD: Griffin
creativepool.com/nataliedickens 2nd AD: David Calland
Editor: Matt Newman
Paul Reynolds Sound Design: Munzie Thind @ Grand Central
Managing Director, MassiveMusic Music Production: GOLDSTEIN
creativepool.com/paulreynolds

96 97
Banjo Music
Category Winner: Company
Client: Movistar+
Production company: Comodo Screen
Creativity & Direction: Comodo Screen
Creative Director: Iaki Martikorena
Audio Director Movistar+: Omar Tenani
Audio Creativity & Production: Banjo Music
98
Caza y Pesca Adelphoi Music Pantosaurus
creativepool.com/banjomusic creativepool.com/adelphoimusic
Category Winner: Company This two-minute short enlists the help of dinosaurs to explain to kids
Client: NSPCC how to stay safe from abuse. Adelphoi Musics in-house award winning
composer Ashley Bates had a lot of fun writing and singing this one.
Executive Producer, Heather Wright at Aardman said: The song has
definite earworm potential and Im sure children will find it funny and
memorable which will in turn give them the language they need to use
to protect themselves.
A Fantastic job tackling a very tough but necessary subject.
/ Natalie Dickens
Nature, culture, emotion, stress and a mixture of jazz, minimal, and
electronic music emphasize the sequence used here of a hunter
detecting and catching its prey. Seeking to update and refresh the mood
of the Movistar+ TV Channel - Banjo Music evolved this audio concept to
lend the channel a texture of tradition, culture, and modernity.
99
Liz Williams Sound of Happy MassiveMusic Premier League Rebrand, People's Choice: Company
creativepool.com/lizwmusic creativepool.com/massivemusic

Andrea Foresi Musician Mind-Reading, People's Choice: Individual

creativepool.com/andreaforesi

Category Winner: Individual Tasked with creating the first track scientifically tested to make babies
Client: C&G Baby Club UK happy, Liz Williams was on a mission and she knew she needed to work
with Grammy Award winner, Imogen Heap because of her experimental
Music Company: Felt Music approach and reputation for a fascination with human behaviour. After 3
Music Consultancy: Liz Williams months of testing for little smiles, giggles and dance moves, the results were
Agency: BETC in, and the sound of happy had been found.
Producer: Jo Dillon
Creatives: Ciara OMeara & James Briggs
Artist: Imogen Heap
Production Company: Pretzel Films
Production: Jamie Davis, Leonie Timmons & Mike Facey
Director: Michael J Ferns
Scientific Organisation: Goldsmiths University
Scientists (Psychologists): Caspar Addyman & Lauren Stewart

100 101
 18 SapientRazorfish
Out Of Home Dear Media
creativepool.com/sapientrazorfish

Judges
Andr Felix
VP/ Creative Director, Y&R Group
creativepool.com/andrefelix
Antonietta Chioccarelli
Lead of Creative Partnerships, JCDecaux
creativepool.com/AntoChioccarelli
Catherine Morgan
Head of Ocean Labs, Ocean Outdoor
creativepool.com/CatherineMorgan
Category Winner: Company In a market saturated with empowerment messages, Dove and
Client: Dove, Unilever SapientRazorfish joined forces to change the story for female athletes
and women everywhere. Throughout the summer of 2016, raw, uncensored
VP, Client Partner: Jen Berry media quotes about female athletes were fed onto live digital billboards
Group Creative Director: John Antoniello in New York, Los Angeles and Toronto. The message was loud and clear,
Senior Account Director: Gabi McKenzie we see what youre doing, it needs to change and were doing something
Senior Director, Marketing: Nathan Jacroux about it.
Account Planner: Rachel Bradshaw
Creative Director: Toby Magrath
Associate Creative Director: Michael Emerson
GVP Data Science: Ella Chinitz
East Production Lead: Scott Welch
Client Partner: Patti Kim

Chlo Boissonnault
General Manager, Communication and Marketing, Bell Media
creativepool.com/chloeboissonnault

Manuel Frank
ECD, Edelman.ergo
creativepool.com/manuelfrank

102 103
JCDecaux Ghostbusters BBD Perfect Storm Keep DeFrosty Alive
creativepool.com/jcdecaux creativepool.com/BBDPerfectStorm

Category Winner: Company
Client: Sony
Agency: Feref
Senior Project Manager: Andrew Mullins
Head of Creative Solutions: Steven Dennison
Creative Solutions Designer: Ian Nicholson
Junior Creative Solutions Designer: Leire Martnez
Graphic Designer: Matthew Lewis
Agency Marketing Manager: Laura Frost
A super-sized spooky Out-of-Home campaign was launched by JCDecaux,
transforming Londons Waterloo Station into a film-themed showcase for
two weeks, promoting the release of the new Ghostbusters movie. The
campaign activity was augmented with a variety of global media-firsts
debuting at the Waterloo Station spectacular, while drawing upon the true
love and nostalgia that fans have for the original 1984 version.
Category Winner: Company In a brilliantly bizarre interactive installation in Old Street, BBD Perfect Storm
Client: Evelina London Childrens Hospital and Perfect Storm encouraged passers-by to keep the spirit of Christmas alive, quite literally.
The activation is based around DeFrosty, a real snowman thats trapped
ECD: Seb Hill inside a tweet-dependent freezer. Tweeting #KeepDeFrostyAlive gave an
CEO: Jason Foo extra 10 minutes of power while donating 10p to Evelina London Childrens
Hospital. DeFrosty lived for 19 glorious days, bringing incalculable amounts
of joy to Old Street.

104 105
Augusto Correia
Category Winner: Individual
Client: Posterscope
106
The Mosquito Killer Billboard jones knowles ritchie Booma, People's Choice: Company
creativepool.com/augustocorreia creativepool.com/jkr
Diego Trgo Just One Can, People's Choice: Individual
creativepool.com/dtorgo
With the Zika Virus effecting up to 1.5 million Brazilians, an integrated
solution needed to be found fast. Called quite simply The Mosquito
Killer Billboard, this innovative weapon against the Zika virus emits
carbon dioxide and a lactic acid solution, mimicking human breathing
and sweat to kill thousands of mosquitoes at a time. What makes this
ingenious device really powerful, is the fact that anyone, anywhere can
replicate it by downloading the specifications and building their own.
107
 19 jones knowles ritchie
Packaging The Domino Effect
creativepool.com/jkr

Judges

Claudia Ruane
Brand & Creative Director, Freddies Flowers
creativepool.com/Claudiaruane

Edwin Tan
Creative Director, Bravo
creativepool.com/EdwinTan

John Graham
Managing Director, ADCreative London
creativepool.com/johngraham

Stuart Humm
Creative Director, Coley Porter Bell
creativepool.com/StuartHumm

Tim Perry
Managing Director, Webb deVlam
creativepool.com/TimPerry

Category Winner: Company
Client: Domino's
Chief Creative Officer: Ian Ritchie
Creative Director: Sean Thomas
Strategy Director: Lee Rolston
Design Director: Brett Stabler
Designer: Luke Thompson
Account Director: Leonie Payne
Retouching and Visualisation: Rory McNicol
Realisation Designer: Darren Beer
Production Director: Christie Nelson
Global Marketing Director: Matt Parkes
Marketing Manager: Amy Maw
How can you build on Dominos distinctive and unique brand? By
removing all the generic category communication from boxes, focusing
only on what Dominos owned: the iconic red and blue domino logo.
Knowing that almost all Dominos pizzas are sold in pairs, and that the
brands logo was pivotal to the design, jones knowles ritchie used a
minimal design and the core company colours to bring this powerful
design to life.
Supremely confident and brave - just how a leading brand should
behave to reassert their position at the top of their game. / Tim Perry

108 109
The Partners
Category Winner: Company
Client: London Cru
Design Director: Kath Tudball
Designer: Oli Bussell
Artwork: Phillipe Rondeau
Junior Designer: Charlie Alford
Junior Designer: Sam Chapman
110
Londons First Winery jones knowles ritchie IRN-BRU
creativepool.com/thepartners creativepool.com/jkr
London Cru, the capitals first and only winery has begun producing
limited stocks of fine wine in South West London. Binding together the
intricacies of a vine leaf, the map of London and the River Thames winding
through the leaf stem, The Partners have created a powerful, distinctive
visual signature. With a 100% rise in wine sales over the past year for the
same wines, the design has become a packaging success story.
Category Winner: Company Frequently described as Scotlands other drink (after whisky), IRN-BRU is
Client: A.G. Barr one of the nations most treasured brands. Inspired by the famous Made
from Girders ad campaign from the 1980s, the creative solution here
Chief Creative Officer: Ian Ritchie was centred around industry and strength. This inspired the introduction
Creative Directors: John Ewles, Sean Thomas of the I girder device which encases the redrawn word mark, and the
Design Director: Stephen McDavid resurrection of the strong man which featured on the brands original label.
Designers: James Snook, Ashley Killen
Account Directors: Jonathan Gibbs, Andrew Gill
Senior Brand Strategist: Elissa OBrien
Retouching and Visualisation: Rory McNicol
Head of Artwork: Giles Heselwood
Production Director: Christie Nelson
Global Marketing Director: Matt Parkes
Marketing Manager: Amy Maw
111
Sand Creative
People's Choice: Company
Client: Cyrano Armagnac, Cesar Kuberek
Creative Direction/ Design: Sean Harvey
Illustration: Alex Machine
112
20
Photography
Cyrano Armagnac
creativepool.com/sandcreative
Judges
Emma Atkinson
Director of Photography, Bernstein & Andriulli
creativepool.com/EmmaAtkinson
Gen Sadakane
Creative Director, EyeEm
creativepool.com/sadakane
Giles Duley
Photographer, EW Agency
creativepool.com/GilesDuley
Jacqueline Bourke
Senior Manager, Creative Insights & Planning, Getty Images
creativepool.com/jacquelinebourke
Olivia Gideon-Thompson
Owner/Director, We Folk
creativepool.com/OliviaGideonThompson
Ashamed of admitting his love to Roxanne because of his big nose,
Cyrano de Bergarac pens love letters with fellow cadet Christian's name.
The legend of lover, poet and soldier Cyrano lives on in Sand Creative's
creation of three Armagnacs. The logo is written in a 17th Century
blackletter style, featuring gold embellishments and a contemporary
angle; giving the product a classic, yet premium look and feel.
113
Hill+Knowlton Strategies Team GB Kit Laydown Docubyte Guide to Computing
creativepool.com/HKStrategies creativepool.com/docubyte

Category Winner: Company Targeting young creatives, and inspired by the Insta-famous kit laydown,
Client: adidas adidas passed the creative reins over to athletes themselves and
challenged Team GB to lay it down. Athletes put themselves at the
heart of the composition, producing quirky, personality-filled shots that
captured the attention of media and consumers for weeks.
Category Winner: Individual Working in close collaboration with INK, James Ball (aka Docubyte)
addressed the timeless retro appeal of analogue machines in this
Photographer: James Ball colourful and satisfying series. Guide to Computing is a celebration of
Agency: INK the innocent charm of early computers in an increasingly digitised world
dominated by high-tech minimal gadgets.

114 115
Joseph Ford
Category Winner: Individual
Client: Avaunt Magazine
116
Tennis Anamorphosis Mhairi Bell-Moodie Flux
creativepool.com/josephford creativepool.com/mbmphoto
Category Winner: Individual Inspired by the youth action during the 2014 Scottish Independence
Client: Own Brief Referendum, the series of portraits focuses on young people transitioning
from the innocence of childhood to the multifaceted life of adulthood.
Capturing racial diversity, mental health issues and sexual discovery
through the lens of her camera, FLUX honours the young people that are
fighting the stereotype of what it is to be a young person in Scotland today.
Inside a derelict swimming pool in Glasgow, Joseph worked with 1.5 miles
of blue gaffer tape, two anamorphosis artists and two parkour athletes to
make one mind-bending match of tennis. The anamorphic quality of this
composition means that the viewer must occupy a specific vantage point
to reveal the image in its correct form.
117
jones knowles ritchie
21

Product/Industrial
Kashi Redesign, People's Choice: Company
creativepool.com/jkr

Judges

Laurent Tiersen
Deputy Marketing Manager UK, IKEA
creativepool.com/LaurentTiersen

Mike Webster
Designer, TheOverworld
creativepool.com/mikewebster

Robert Grzybek
Senior Designer, WRKBNCH
creativepool.com/wrkbnch

Ruth Wassermann
Head of Design, Made.Com
creativepool.com/RuthWassermann

Verena Hennig
Founder, Verena Hennig Studio
creativepool.com/verenahennig

Nathan Azopardi The U Burger, People's Choice: Individual

creativepool.com/nathanazopardi

118 119
360i Adaptoys Blaze Laserlight
creativepool.com/360i creativepool.com/blaze

Category Winner: Company Connecting with one another is a vital part of humanity. With 1 in 50 Category Winner: Company How big of a blind spot does a bus really have? This is no ordinary
Client: Reeve Foundation people living with paralysis today, this market was in need of genuine Client: Own Brief bike light, projecting an image of a bike in front of you, it increases the
attention. The innovation team at 360i are changing the game with these footprint of cyclists on the road by up to 96%. Following on a successful
CCO: Pierre Lipton accessible toys that help people affected by paralysis laugh and play Santander Cycles contract in London, the Laserlight is on the map to
Group Creative Director: Fabio Seidl with their families again. improve our visibility across the globe.
Creative Director: Corel Theuma, James Rogala
Creative Technologists: Layne Harris, Fitz Maro, Alexis Moses
Tech Development: Axios NYC
Production Company: Tiny Giant
Director: Charlie Mysak

120 121
Studio Shigeki Yamamoto Play Sideboard Clive Goodwin Optimec is830 contact lens measurement
creativepool.com/syamamoto creativepool.com/JamSandwich

Category Winner: Company Inspired by hours of playing with construction kits like Lego, this sideboard
Client: Own Brief aims to evoke memories in those that shared these same experiences.
This oak glass sideboard brings a sense of fun into daily life in this high
humour design.
People's Choice: Individual
Client: Colin Richards
A world leader in the provision of inspection and measurement
instrumentation for contact lenses, Optimec were hampered by their
dated offering. Staying true to the brands essence and promise, Jam
Sandwich delivered a truly user centric design solution in the form of a
new product and a brand refresh which launched throughout the UK,
Europe, and USA.

122 123
 22 Martin Swift
Production Home
creativepool.com/martinswift

Judges
Astrid Van Essen
Managing Director, MediaMonks
creativepool.com/astridvanessen
Cayal Mathura
Managing Director, Smoke & Mirrors
creativepool.com/CayalMathura
Guillaume Rebbot
Creative Director, BETC Paris
creativepool.com/GuillaumeRebbot
Category Winner: Company
Client: Volvo Cars
Aerial Cinematography: LA Media
Offline Editor: Nick McCahearty
Production: LS Production
Director: Martin Swift
Producer: Alexander Fielding
Director of Photography: Carl Rasmussen
Model/Precision Driver: Dan Adams
Model: Sylvia Flote
After 8 days of recce, scouting 15 locations, assembling 47 crew
members, and building strong relationships with the local police;
this 6 day shoot fully embraced every aspect of a successful
production, with a Volvo V90 right at its centre. Stunning aerials
and an embrace of the ever-changing Scottish weather, the
shots of the Isle of Skye and Glen Etive are sincerely beautiful.
Beautiful location and camera work which cohesively blend
human and fantastical elements with the car and its landscape.
/ Cayal Mathura

Rafael Pitanguy
VP/ECD, Y&R
creativepool.com/RafaelPitanguy

Steve Gandolfi
Founder, Cut+Run
creativepool.com/SteveGandolfi

124 125
Trizz Productions Hyundai Brand Film 3angrymen Productions Making Contact
creativepool.com/trizz creativepool.com/3angrymen

Category Winner: Company
Client: Hyundai
Agency: Innocean Worldwide
Director: Oriol Puig
Executive Producer: Chris Vulpi
Art Direction: Oriol Puig, Alex Martn, Evaldas Cesnavicius
3D Scanning & Modeling Support: Juan Len, Ariadna Oll
Lead 3D: Alex Martn
Compositing: Oriol Puig and Roberto Garca
Director of Photography: Rafa Lluch
Editing: Carlos Carrasco, Oriol Vives, Oriol Puig
Music: Golden Hum, Sound Mixing: Abbey Road
Pushing boundaries between 3D, reality, and pure experimentation, Oriol Category Winner: Company At the core of this film is a young persons desire to tell their own story,
Puigs vision fully captured the brands new approach to automotive Client: NSPCC even to those who are nervous about contacting a professional adult.
design sensibilities, resulting in a goosebump-inducing cinematic visual Featuring over 75 hand crafted props and illustrations by Blink Arts Hattie
journey transmitted in 4K HD. Trizz effortlessly provided the full production Brand: Childline Newman, the film received over 15,000 views in just three months of its
package from concept to grading, and it was all hand-made in their Producer: Guy Saville release without a single marketing push.
Barcelona studio. Director: Thom Wood
DOP: Tom Wright
Production Manager: Arianna Meschia
Production Company: 3angrymen Productions
Camera Operator: Ruth Sewell
Client Producer: Louis Haywood
Writer: Thom Wood
Illustration: Hattie Newman

126 127
Dirty Films
23

Post Production
The Future is Forward
creativepool.com/dirtyfilms

Judges

Dominic Barlow
Senior Producer, Grey
creativepool.com/db

Go Sohara
Executive Creative Director, J. Walter Thompson
creativepool.com/gosohara

Jed Weintrob
President, Global Edit and Production, Deluxe Entertainment
creativepool.com/JedWeintrob

Neil Davies
Executive Creative Director, The Mill
creativepool.com/NeilD

Wayne Arnold
Co-Founder & Global CEO, MullenLowe Profero
creativepool.com/waynearnold

People's Choice: Company A hypnotic ride through an abstract and geometric universe, this
Client: Jaguar collaboration between Dirty Films directing collective Frame and
Spark44 London pushes our understanding of what a car product spot
Director: Frame can be. Shot in 6K, the RED Weapon camera gave the production the
Executive Producer: Alex Bedford & Benjamin Parkin ultra-high resolution it needed to zoom in and out of the images without
Post Production: Frame Post any loss of quality.
Director of Photography: Bernd Wondellek
Colourist: Denny Cooper @ Rushes
Agency: Spark 44 London
Global Creative Director: Nick Hearne
Creative Directors: Greg Phitidis & Mats Perrson
Agency Producers: Roz Prentice & Louisa Meecham
Music: Rival Consoles With Erased Tapes
Sound Design: Mark Hellaby @ 750mph

128 129
Ground Control
Category Winner: Company
Client: Nike
Designed & Directed By FutureDeluxe
Production Company: Ground Control
Global Brand Design Art Director: Esther Chang
Global Brand Communication Manager: Amber Rushton
Global Brand Communication Studio Producer: Meagen Moore
Global Brand Communication Studio Executive Producer: Noah Stanik
Global Brand Communication Studio Supervising Producer:
Sarah Barkley Porter
Audio: Resonate
130
Nike Free
creativepool.com/groundcontrol
From London to Tokyo to Portland, Ground Control brought the Nike
Free RN Motion Flyknit running shoe to life in all its flexible glory. The film
proved successful, receiving over 2.5 million hits in its first weekend alone,
while video, print and digital assets were displayed at points of sale
across the globe on every platform imaginable.
Trizz Productions
Category Winner: Company
Client: Hyundai
Agency: Innocean Worldwide
Director: Oriol Puig
Executive Producer: Chris Vulpi
Art Direction: Oriol Puig, Alex Martn, Evaldas Cesnavicius
Compositing: Oriol Puig and Roberto Garca
Editing: Carlos Carrasco, Oriol Vives, Oriol Puig
Lead 3D: Alex Martn
3D Scanning & Modeling Support: Juan Len, Ariadna Oll
Director of Photography: Rafa Lluch
Music: Golden Hum. Sound Mixing: Abbey Road
Hyundai Brand Film
creativepool.com/trizz
By warping natural elements, this film informs detail with transformation
and extreme photo realistic manipulations, all carried out by Trizzs
founding Director, Oriol Puig. Pushing boundaries between 3D, reality
and pure experimentation, they directed dancers on motion capture
for the signature fluidic golden wave sequence. The results are truly
mesmerising and prove that sometimes the best work can be found in
the juxtaposition between the old ways and the new.
131
Smoke & Mirrors
Category Winner: Company
Client: Stimorol (Trident)
Agency: Johannes Leonardo
EPs: David Michaels, Fran McGivern
Producer: Tara Maloney
CG Lead: Mike Donovan
Design Lead: Bryan Coleman
Colourist: Mark Horrobin
Production Agency: B-Reel
Director: Tom Malmros
132
Trident - Rescue
creativepool.com/smokeandmirrors
With a straightforward brief and clear mind, Smoke & Mirrors knew they
could succeed for Trident. To enhance the works suspense, the agency
have an adorable baby deer trapped on a frozen lake ultimately rescued
by the hero lumberjack. The result was a hysterical, albeit heartwarming
adventure of a baby deer and her gum-chewing rescuer, executed to
cinematic perfection.
Visualise
People's Choice: Company
Client: adam&eveDDB, Financial Times
VR Director: Henry Stuart
Creative Director: Paul Knott
Narrative Lead: Natalie Whittle
Narrator: Tana French
Sound Capture and Design: Henrik Oppermann
Director of Photography: Jonathan Curran
Camera Technician: Christopher Corless
Producer: Goldie Robbens, Sophia Georgiou
Dublin in the Dark: The Story of Emerald Noir
creativepool.com/visualise
Hidden Cities: Dublin looks at the literary genre of Emerald Noir, a new
kind of crime fiction to emerge from Ireland in the wake of the 2008
recession. To create this homogeneous experience, they brought together
the narrative, film and audio, capturing the scene with the best gear
including the Johnny Five, a custom-built 3D (stereoscopic) VR rig, based
on two Sony A7sII cameras with modified lenses. VR technology enabled
the team to be creative with an immersive documentary style approach,
enhancing parts of the city that are normally inaccessible.
133
 24 Studio Mut
Publishing Museion Prize 1
creativepool.com/studiomut

Judges

Grant Bowden
Creative Director, Deep
creativepool.com/grantbowden

Joo Mota
Design Manager, Phaidon
creativepool.com/JoaoMota

Sarah Owen
Senior Editor, Digital Media & Marketing, WGSN
creativepool.com/sarahowen

Steven Watson
Director, Stack Magazines
creativepool.com/StevenWatson

Sven Ehmann
Creative Director, Gestalten
creativepool.com/SvenEhmann

Category Winner: Company
Client: Museum for Contemporary Art, Bolzano (Italy)
A new art prize organised by the Museum of Contemporary Art in
Bolzano aims to feature up-and-coming artists across the region. Boldy
utilising the most classic of book typefaces, the basic premise behind
the catalogue is to make it as accessible as possible. In the first part
of the catalogue, Studio Mut printed the selected artworks on high-
gloss paper stock, with the second part published as a reader, with text
in 3 languages (English, Italian, German). The studio accomplished a
successful juxtaposition for the reader between bright visuals and blocks
of captivating text.

134 135
Human After All Evaluation of Humanitarian Action Guide
creativepool.com/humanafterall
Category Winner: Company From earthquakes to epidemics and areas hit by civil war, ALNAPs work Category Winner: Company
Client: ALNAP takes it to some of the most dangerous places on Earth. Evaluation has
historically been an underloved area in design, so this was a field in
which great creative strides stood to be made. Human After All took on
that challenge with a stunning, user-friendly and durable 366 page guide,
that could be used just as comfortably at the top of Mt Etna as in your
front room.
136
hw.design Gmbh Nomad-Where to go?
creativepool.com/hwdesign
The Magazine for New Design Culture expresses a contemporary
Client: Own Brief way of life, in which it seems that what we know and are familiar with
is changing, being called into question and forced into redefinition.
You will appreciate this uniquely international perspective presenting
socially relevant topics in design, society, business and travel, which are
of important consideration for the future. Its daring composition has the
reader yearning for No. 3.
137
Fiorella Allera No. 0 | Dale 212 Studio 212 Magazine, People's Choice: Company
creativepool.com/fioallera creativepool.com/212studio

Ezra Ng Yew Wah A Decent Magazine, People's Choice: Individual

creativepool.com/ezrang

Category Winner: Individual Home to grainy textures and considered type, this diverse art magazine
Client: ALNAP dives into 30 days of culture over 64 pages. Fiorellas refreshing styling
translates wonderfully into its unusual articles, comprehensive artist
dossier, and monthly cultural agenda.

138 139
 25 Fontsmith
Typography FS Siena: The Luxurious Type
creativepool.com/fontsmith

Judges
Bruno Maag
Chairman, Dalton Maag
creativepool.com/brunomaag
Emily Jeffrey-Barrett
Creative Lead, Radley Yeldar
creativepool.com/EJB
Category Winner: Company
Client: Own Brief
Typeface Designer: Krista Radoeva
You cant hurry a good typeface and sometimes, it can take years to
get right. Few typefaces, though, would have been in gestation for quite
long as FS Siena, the new contrasted sans serif typeface 25 years in the
making. With its strong, upright stance, contrasting strokes and blend of
generous, classical proportions, the FS Siena is tailor-made for high-end
brands for whom heritage and modernity go hand-in-hand.

Jason Smith
Founder, Fontsmith
creativepool.com/JasonSmith

Rick Banks
Director, Face37
creativepool.com/face37

Rod Cavazos
Type Designer, PSY/OPS
creativepool.com/rxc

140 141
Superfried Marbles The Partners Visual Identity conducted by Sir Simon Rattle
creativepool.com/superfried creativepool.com/thepartners

Category Winner: Company While developing a typographic style for a US client, Mark Richardson
Client: Own Brief of Superfied knew his route would be defined through process. In the
freedom of the paths he found experimentation across a variety of
graphic styles. It was here that the forms started to become more intricate
and reminiscent to the internal patterns of classic marbles. Furthering his
passion for exploring the theme he created successful iterations in both
Cinema 4D and flat colour.
Category Winner: Company To celebrate the appointment of Sir Simon Rattle to the London
Client: London Symphony Orchestra Symphony Orchestra - a new typeface was created as part of the 2017/
2018 season. The shapes of the typeface are inspired by the conductors
Creative Director: Stuart Radford movements as he creates and shapes a musical performance, reflecting
Senior Designer: Marc Spicer the emotional power of the performance itself through motion.
Account Director: Suzanne Neal
Digital Artist: Tobias Gremmler
Motion Capture: University of Portsmouth
and Vicon Motion Systems
Musician Photography: Ranald Mackechnie
LSO: Edward Appleyard (Project Lead), Karen Cardy

142 143
Ezra Ng Yew Wah Labels
Category Winner: Individual
Client: Own Brief
144
jones knowles ritchie Havana Club, People's Choice: Company
creativepool.com/ezrang creativepool.com/jkr
Keisuke Terashima Skatepark Font, People's Choice: Individual
creativepool.com/keisuketerashima
To mark a poetic finish to his 4 years of design school - Ezra created the
Labels typeface retrospectively as a throwback to his journey, featuring
hands-on craftsmanship and physical prints. This is seen through the
use of broad brush strokes, heavy inks and allowing expression to form
on the paper.
145
 26 Augusto Correia
Wave The Mosquito Killer Billboard
creativepool.com/augustocorreia

Judges Category Winner: Individual An inventive weapon to combat the Zika virus epidemic, The Mosquito
Client: Posterscope Killer Billboard emits carbon dioxide and lactic acid solution that mimics
Andy Weir human odour to trap and kill mosquitos. Created under a Creative
Director, WEIR+WONG Commons Agreement, the project is available to any town council,
creativepool.com/AndyWeir organisation or individual, enabling everyone to replicate the billboard
by downloading the exact specifications and building their own - making
Kenzi Benabdallah it a truly powerful device.
Creative Resident, FABRICA
creativepool.com/kenzibenabdallah

Madonna Badger
Managing Director, Badger and Winters
creativepool.com/MadonnaBadger

Maksimilian Kallhed
Founder/Director, The Pop Up Agency
creativepool.com/maksimilian

Matija Vujovic
CEO & Creative Director, Kitchen Praque
creativepool.com/MatijaVujovic

146 147
TMW Unlimited
Category Winner: Company
Client: Lynx
Creative Director: Jeff Bowerman
Senior Account Director: Kathryn Bryan
Senior Campaign Manager: Ben Good
Agency Producer: Tracy Woodford
Director/Production: David Stoddart, Dark Energy
148
Men In Progress
creativepool.com/tmwunlimited
Men in Progress challenges perceptions of the modern man and examines
what masculinity looks like in 2016 through nine short videos, with the
first entitled Like Father Like Son. Shot in tasteful monochrome, the film
centres around fatherhood, growing up, and the relationships between
boys and their dads. Wonderfully touching, funny, and a celebration of all
types of men regardless of background, race, or sexual orientation.
Augusto Correia
Category Winner: Individual
Client: Houaiss Dictionary
a woman. This is a definition that disregards and excludes millions of
What Family Means
creativepool.com/augustocorreia
The National Congress of Brazil recently passed the Family Statute, which
defies family as being solely the result of the union between a man and
families, reaffirming prejudices and discrimination. NBS and Houaiss
dictionary sought to redefine the word family by generating a significant
debate in a campaign that brought the public and brands together in
mutual appreciation and acceptance of the true meaning of family.
149
Publicis Brasil
27

Web
The Clich
creativepool.com/PublicisBrasil

Judges

Cameron Temple
Creative Director, Stinkdigital
creativepool.com/camerontemple

Jennifer Friese
President, Razorfish
creativepool.com/JenniferFriese

Lars Hansson
Creative Director, R/GA
creativepool.com/larshansson

Omer Shai
CMO, Wix
creativepool.com/OmerShai

Steve Aldridge
Founder & Chairman, Partners Andrews Aldridge
creativepool.com/stevealdridge

People's Choice: Company Society expects males and females to adopt, believe in, and fulfill
Client: Heineken established gender roles and stereotypes. In an entertaining campaign
by Publicis Brasil, a prevalent gender stereotype is tackled head on with
Creative Directors: Hugo Rodrigues, Kevin Zung, Alexandre Vilela an amusing plot twist.
Copywriters: Pedro Lazera, Mariana Albuquerque, Samuel Normando
Art Directors: Henrique Mattos, Ccero Souza, Guto Kono
Production: Tato Bono, Dani Toda
Production Firm: Hungry Man
Film Director: Caio Rubini, Fabio Pinheiro
Photography Director: Felipe Meneghel
Post Production: Efecktor
Audio Production: Jamute

150 151
MediaMonks Solarin.com Studio Mut Museion Prize 1
creativepool.com/mediamonks creativepool.com/studiomut

Category Winner: Company Tasked with creating a rich interactive experience for the launch of Category Winner: Company Building on the iconic design of the Museion Prize identity and catalogue,
Client: Sirin Labs Solarin - a high performance smartphone with military grade security - Client: Museum for Contemporary Art, Bolzano (Italy) Studio Mut echoes the vibrant colours and distortion of shapes
MediaMonks tackled this brief head on. After hours of concepting, UX, throughout the build. Dynamic parallax scrolling and the minimalistic
Account Manager: Astrid van Essen design, prototyping and development, the result was an epic, futuristic beauty of Favorit, a straightforward grotesque font from Dinamo, come
Executive Producer: Wouter Smit and somewhat hypnotic 3D WebGL breakdown of the innovative features together to shape an accessible user experience for any viewer.
Creative Director: Jon Biggs that make up the worlds most advanced phone.
Creative Team: Telmo Alves
Lead Designer: Geoffrey Joe
Front-End Developer: Stuart van Beek, Eelke van der Bij
Producer: Andy Hopkinson
Programmer: Stuart van Beek
Project Manager: Jurre-Jan Smit
User Experience Designer: Kristen Vonk

152 153
Brand42 Euronews Website Paul Jamie Kidd Ibbleobble Website
creativepool.com/brand42 creativepool.com/pauljamiekidd

Category Winner: Company Without the barriers of an editorial angle and the linguistic freedom of 13
Client: Euronews languages, Euronews is uniquely positioned to understand the multiple
perspectives from which international events are followed. This gave
Brand42 the perfect opportunity to integrate these multi-linguistic views
alongside content and amplify this unique selling point through the
establishment of a truly responsive web experience.
Category Winner: Individual Ibbleobble is a unique series of educational apps that help children learn
Client: Ibbleobble through fun and in 2016 they unveiled their new website. Echoing and
retaining the playful theme, the sites strong colour story and adorable icons
form an easy to understand user experience for all generations.

154 155
Fishtank Creative

Awards Judges
The Big Blue Swim, People's Choice: Company
creativepool.com/fishtankcreative

Newcomer of the Year

Ana Nicolau creativepool.com/ananicolau

Blair Barnette creativepool.com/blairbarnetteart
Jules Chalkey creativepool.com/juleschalkey
Peter Stylianou creativepool.com/PeterStylianou
Vico Benevides creativepool.com/VicoBenevides

Influencer of the Year

Daniel Bonner creativepool.com/danielbonner

David Gamble creativepool.com/DavidG
Fabio Seidl creativepool.com/fabioseidl
James Gordon-MacIntosh creativepool.com/jamesmacintosh
Roisin Rooney creativepool.com/RoisinRooney

Agency of the Year

Ant Hill creativepool.com/AntHill

Liza Kirsh creativepool.com/lizakkirsh
Pancho Gonzalez creativepool.com/panchogonzalez
Samantha Fay creativepool.com/samfay
Suki Thompson creativepool.com/SukiThompson

Independent Agency of the Year

Barbara Cormie creativepool.com/BarbaraCormie

Daniel Chircop Adventure X, People's Choice: Individual Damian Totman creativepool.com/damiantotman
creativepool.com/danielchircop David Snellenberg creativepool.com/davidsnellenberg
George Bryant creativepool.com/GeorgeBryant
Julian Boulding creativepool.com/julianboulding

Small Agency of the Year

Elisa Silva creativepool.com/ElisaSilva
Jesse Boyce creativepool.com/jesseboyce
Lars Killi creativepool.com/larskilli
Molly Aldridge creativepool.com/MollyAldridge
Paul Gascoigne creativepool.com/paulgascoigne

Emerging Agency of the Year

Andrew Grill creativepool.com/andrewgrill
Daniel da Hora creativepool.com/danieldahora
Emma Sexton creativepool.com/emmasexton
Emma Ibbetson creativepool.com/emmaibbetson
Marie-Louise Sadakane creativepool.com/mlsadakane

156 157
Augusto Correia Senior Creative Art Director, Ogilvy Brasil Georgie Yiannoullou Designer, Bright Partnerships
creativepool.com/augustocorreia creativepool.com/georgieyana

Newcomer of With raw natural born creative talent, this star from South America had
the judges harmonising in their decision for this years newcomer.
Newcomer of the Year: People's Choice Having only worked in the design industry since 2015, Georgie is certainly
a newcomer, but its within the past 12 months that her creative career
has flourished. Applying new skills and experiences to each new project,

the Year Augusto Correia is a Senior Integrated Creative Art Director; currently
working at NBS in Rio de Janeiro, the major agency from Dentsu
Aegis Network in Brazil. He believes there are only two ways in which
she was appointed lead designer for Arla, despite only being in her
second year with the agency.

advertising can remain relevant: by being useful or being entertaining. She has also worked on a large DHL campaign as part of the Seven
With that in mind he was lucky enough to earn over 300 international and Nations, in addition to campaigns with Asda and Aldi. Being passionate
national awards through the year, including awards from Cannes Lions, about design and developing her skills further, Georgie is focussed on
D&AD and The One Show. taking on even more creative challenges in 2017.

Hes had some unbelievable achievements, from creating a project that

became a bill to change the law, to helping to get more than 500 animals
adopted. This year he also gained appreciation from the Creativepool
community by taking home three awards for his work on the Mosquito
Killer Billboard, and a campaign for Houaiss Dictionary.

158 159
Susan Credle Global CCO , FCB
creativepool.com/susancredle
Influencer of Susan Credle believes that tenacious strategic thinking expressed
through unforgettable creative, at scale, leads to long-term success for
businesses and brands.
Influencer of the Year: People's Choice
the Year As one of the industry's leading creatives, she is an important voice
representing women, a role for which she has received numerous
industry accolades, including CAF's Chicago Ad Woman of the Year in
2013, Advertising Age's 100 Most Influential Women, Cannes Lions Jury
President, Business Insider's Most Creative Women in Advertising and
induction into the AAF's Hall of Achievement.
She spent over two decades at BBDO/NY, where she rose from
bathroom- break girl for the agencys receptionists to EVP, Executive
Creative Director, before moving to Leo Burnett USA In 2009, where
she was credited with the agency's creative renaissance. Now taking
the helm as Global Chief Creative Officer at FCB, Susan furthers Carter
Murray's ambition to burnish the agency's creative product and
reputation.
Susan is a member of the Creative Review Board of the Ad Council
and serves on the boards of The University of North Carolinas School
of Journalism and Media, The American Association of Advertising
Agencies, The One Club, The VCU Brandcenter, The IAB, The Foundation
for Exxcellence in Womens Health, Marwen, Chicago Ideas Week and
One Million Degrees.
160
Dominique Delport Global Managing Director, Havas Media Group
creativepool.com/domdelport
Dominique Delports charismatic leadership style has lead him to
be crowned this years Peoples Choice Influencer of 2017. The former
journalist and web entrepreneur holds two major positions in top industry
agencies; Vivendi Content and Havas Media Group.
As Chairman of Vivendi Content, Dominique Delport launched STUDIO+,
the first global premium short series app, in Latin America, France and
Italy, which offers a completely new series experience, winning a range
of industry awards.
Since joining Havas Media Group in 2006, the now Global Managing
Director has led a series of global account wins for the group by
establishing a number of initiatives that has helped the agency and
its clients respond with agility. For example, last year Dominique lead
the development of the worlds first global study into the relationship
between our wellbeing, brands and the content they produce.
His views on content, data and organic marketing have been featured
on CNN, CNBC, and Bloomberg as well as in The Huffington Post, The
Guardian, Le Monde and industry publications around the world. In
reference to Dominique's work with data platforms, within the Havas
Group he spent much of 2016 leading a ground-breaking project that will
be announced early 2017 that re-evaluates the way clients and agencies
share programmatic data.
161
AKQA creativepool.com/akqa Momentum UK creativepool.com/momentum

Agency of 2016 was a year of creating positive cultural impact through imaginative
tech solutions for AKQA. After investing twice as much in their team and
culture this year, they launched incredible projects such as: BBCs Story of
Agency of the Year: People's Choice Delivering outstanding total brand experiences for long-term clients is no
easy feat, but 2016 proved to be a strong year for Momentum UK. Starting
the year off with a bang, they went on to add the Premier League, GSMA,

the Year Life, Jamie Oliver Alexa Skill, Nike Football Pro Genius and The Snow Fox.
They also welcomed over 20 new clients in 2016 while being consistently
recognised at a global level. Their work received more than 100 honours,
blu (Fontem), Merck Serono, Jaguar Land Rover, Lego and Corona to their
client roster over the year a monumental achievement for the UK team.
By prioritising thought leadership, this has positioned Momentum as the
including seven Cannes Lions. AKQA have definitely earned their place as one of the biggest strategic brains in the industry.
Agency of the Year.

162 163
Gravity Road creativepool.com/gravityroad Bulletproof creativepool.com/bulletproof

Independent When a small independent agency hits its fifth birthday, its an indicator
of where that agency is headed. For Gravity Road, the future is looking as
promising as the past has proven exciting. No longer a scrappy start-up,
Independent Agency of the Year: People's Choice In the words of its founder, Gush Mundae, Bulletproof is an agency driven
by a restless energy and fearless approach to creativity. It has carved
out an impressive reputation for delivering killer, strategically driven

Agency of they keep the industry on its toes with mischievous work and a different
way of doing things. 2016 saw a 62% growth in revenue, a double-digit
margin and a 50% growth in permanent staff numbers, meaning their
design work for top clients including Coca-Cola, Heineken, Mondelz
International, Unilever and Kraft Heinz all while remaining incredibly
down to earth in an industry notorious for its egos. Renowned for

the Year Carnaby Street townhouse is bursting at the seams.

Its not just the target audience enjoying the work they are creating either;
investing in future talent, they run an initiative called Futureproof, working
closely with three UK universities, running one-day brief competitions.

they are also proud to claim a series of big industry awards over the past
few years and they are still the only agency to win a BAFTA!

164 165
The Flash Pack creativepool.com/itstheflashpack
Small Agency Founded in 2013 as a destination for experiential marketers to find
creative photography and film based solutions for their clients, The Flash
Pack has grown into a globally recognised agency, creating some of the
Small Agency of the Year: People's Choice
of the Year most striking social content in the business. Recently working with brands
such as H&M, GQ, G-Star and Pernod Ricard - in addition to collaborating
with larger agencies such as Amplify - The Flash Pack have built on their
reputation for being a fresh and fun specialist partner.
166
Ardmore creativepool.com/ardmore
Results focused. A sentiment thats a little unfashionable these days.
Though these are two words that Ardmore have stuck to since opening
their doors in 1988. 2016 was a great year for developing work that
created a benefit to the local and international markets. It also saw an
expansion to their team, upskilling in creative technology and pushing
their creative output across multiple sectors. This small agency has
an impressive client list, ranging from Audi, Belfast Telegraph, Subway,
through to The Police Service of Northern Ireland - showing real diversity
in their portfolio.
167
Superrb creativepool.com/superrb Matter of Form creativepool.com/matterofform

Emerging Agency People say location, location, location, but this hasnt stopped the
Hayling Island based design agency Superrb from winning projects from
globally respected brands in LA, Chicago, Atlanta, London, Barcelona
Emerging Agency of the Year: People's Choice Matter of Form are a London based digital agency specialising in working
with luxury brands in hospitality, arts and fashion. Their core promise is
in their own exceptional craftsmanship, whether in written word, code

of the Year and Stockholm.

Founded in 2011 by three childhood friends, Superrbs work has often

or design. In 2016, MOF won a position as global creative partner for
Belmond - leading an exciting phase of transformation for the brand. With
a young average age, and 40% of their work being export, theyve certainly
been compared to that of much larger agencies, and we can see why. built an international name for themselves in a small amount of time.
This understanding of and appreciation for design is what makes others
in the creative and design industries want to work with the studio. Being
off the grid doesnt mean you have to be off the pulse.

168 169
TMW Unlimited creativepool.com/tmwunlimited
Best Agency Harnessing the entrepreneurial spirit from the year it was founded, TMW is
a dynamic, fast-paced agency that embraces progressive thinking.
Abandoning the traditional processes of formal meetings and status
Best Agency to Work For: People's Choice
to Work For emails, they encourage daily 'pop ups' and stand ups while their dedicated
'hot house' space and toolkit facilitates 'quick fire' idea generation. With
the creation of secret task force The Damn Busters, they deliver initiatives
which cultivate a healthy working environment and establish a truly unique
culture that attracts the very best talent in the industry, creating long-
lasting successful partnerships.
170
Momentum UK creativepool.com/momentum
With a split of 55% women and 45% men, the diverse Momentum family
is kept firing on all cylinders through wide-ranging health, fitness and
wellness programmes.
Investing a monumental 35,728 hours of training and developing staff,
Momentum pushes the sharing of knowledge through their internal
university, Momo.edu. Opening up boundaries, experiencing new cultures
and building relationships enriches all individuals in their growing team.
Momentum encourage a constant interchange between the London
and Manchester offices and have established an exchange programme
to enable people to move between the UK, New York and New Orleans
offices. This rejuvenated thinking, and the concept of keeping fresh ideas
in circulation, always ensures the delivery of ground-breaking work for
their clients.
171
Airbnb creativepool.com/airbnb
Best Brand to With trendy offices in some of the most trendy areas of top popular cities
around the world, from Clerkenwell in London, to SoMa in San Francisco,
and Surry Hills in Sydney, Airbnb has quickly developed into a strong rival
Best Agency to Work For: People's Choice
Work For to the Silicon Valley tech giant offices. With a yearly Diversity & Belonging
Assessment, Airbnb is dedicated to achieving a diverse workforce,
believing it to be key to achieving their mission of creating a world where
anyone can belong anywhere.
Benefits include healthy food and drink, excellent healthcare, regular
socials, travel coupons and flexible hours, and considering Airbnbs
continued rapid growth, they are further proving the ethos that if you look
after your employees, theyll look after you.
172
Google creativepool.com/google
Known for being the first company published for having cool work spaces,
technology giant Google has been voted the Best Brand to Work For
by the Creativepool community. A dream employer for creatives, each
office seems to be filled to the brim with the smartest people in the world,
which, combined with a warm culture, monthly bonuses and incredible
benefits, makes Google one of the most inspiring environments that
people find difficult to leave.
Family values have a strong presence at Google, providing one of the
best parental leave policies, on top of generous personal leave, flexible
hours, donations for any pro bono work, and training programmes galore
meaning most employees continue to rave about their development
opportunities and how much their career and outside interests are
supported by the brand.
173
Gemini People creativepool.com/geminipeople Cogs Agency creativepool.com/CogsAgency

Best Recruitment Gemini People sport a unique business environment. Their London
office is a mix of 45 people who come together from a diverse mix of
recruitment cultures and backgrounds, both corporate and boutique,
Best Recruitment Agency to Work For: People's Choice Established 13 years ago by two guys with a genuine passion for digital
and innovating the way talent is represented and developed; Cogs
has become widely recognised as a global talent consultancy and

Agency to utilising the best of both. Recently expanding to the Midlands, a well
connected culture has been cultivated across their two locations. Their
CEO, Michelle Watson, engages with the most senior directors and junior
trusted professional service brand. Powered by people and focused on
effectiveness, there is a culture of being yourself, allowing new recruits to
meet the team prior to starting their new role, employing flexible working

Work For resources in the same friendly, no-nonsense, approachable way. This
same approachable manner is built into the fabric of the whole business,
creating a space that encourages growth and development.
hours and office DJ battles alongside a fully stocked beer fridge keeping
the atmosphere informal and enjoyable for the Cogs team.

If you want to be successful at Gemini, theres nothing in your way. They

invest and believe in people, thats why lots of people have worked their
way up from junior roles to much loftier heights often with phenomenal
speed. Employees are free to use flexible hours so they can live how they
want to, aiding the business productivity.

174 175
Top 100 Influencers of 2017

Adam Fish Creative Director & Partner, iris Worldwide creativepool.com/Fish Kay Koyama-Gore Head of Design, Contagious creativepool.com/kaykoyamagore
Adam Jenkins Executive Producer, Framestore creativepool.com/adamjenkins Kien Eng Tan CEO, Publicis One creativepool.com/kien
Alex Bec Managing Director, Its Nice That creativepool.com/AlexBec Lindsay Fellows Director, Business Development, Geometry Global creativepool.com/lindsayfellows
Ali Hanan Creative Director, Creative Equals creativepool.com/alihanan Lou Dela Pena CEO, Publicis Communications creativepool.com/loudelapena
Alison Hoad Vice Chairwoman, Y&R London creativepool.com/alisonhoad Lus Felipe Figueiredo CD, Publicis Brasil creativepool.com/luisfigueiredo
Andreas Krasser Head of Strategy & Innovation, DDB Group Hong Kong creativepool.com/andreaskrasser Luis Santos CEO, McCann Lisbon creativepool.com/LuisSantos
Andrew Baxter CEO, Publicis Australia creativepool.com/andrewbaxter3 Madonna Badger MD, Badger & Winters creativepool.com/MadonnaBadger
Anita Jasser Managing Director, Sofarbeyond creativepool.com/anitajasser Manuel Frank ECD, Edelman.ergo GmbH creativepool.com/manuelfrank
Annette King CEO, Ogilvy & Mather creativepool.com/AnnetteKing Marc Curtis Head of Labs, TMW Unlimited creativepool.com/marccurtis
Brian Cooper Chief Creative Officer, OLIVER creativepool.com/briancooper Marc Schader Group Chief Executive, Havas Media Group creativepool.com/MarcSchader
Carter Murray Global CEO, FCB Global creativepool.com/cartermurrayfcb Maria Smith ECD, M&C Saatchi Los Angeles creativepool.com/mariasmith
Catherine Morgan Head of Ocean Labs, Ocean Outdoor creativepool.com/CatherineMorgan Matt Chapman Founder and CD, Contagious creativepool.com/MattChapman
Charles Vallance Founder & Chairman, VCCP creativepool.com/charlesvallance Matt Cole & Claire Baker Creative Directors, Drum OMG creativepool.com/MattnClaire
Chenghua Yang CEO, Publicis Shanghai creativepool.com/chyang Matt Eastwood Worldwide CCO, J.Walter Thompson Worldwide creativepool.com/matteastwood
Cheuk Chiang CEO Asia Pacific, Omnicom Media Group creativepool.com/CheukChiang Matt Parkes Global Marketing Director, jones knowles ritchie creativepool.com/lordparkesey
Claire Holden Creative Director, Integrated Comms, H+K Strategies creativepool.com/claireholden Matthew Willcox Exec Director Institute of Decision Making, FCB Global creativepool.com/MatthewWillcox
Damian Nowell Creative Director, Radley Yeldar creativepool.com/damiannowell Mauricio Barriga CEO, Ogilvy & Mather Colombia creativepool.com/MauricioBarriga
Daniel Bergmann Founder, Stink creativepool.com/danielbergmann Mike Kettles ECD, Momentum UK creativepool.com/mikekettles
David Hartmann Co-Founder, Werewolf creativepool.com/werewolf Mike Teasdale Planning Director, Harvest Digital creativepool.com/miketeasdale
David Joubert ECD, George Patterson Y&R creativepool.com/davidjoubert Molly Aldridge Global CEO, M&C Saatchi PR creativepool.com/MollyAldridge
David Nobay Founder & Chairman, Marcel Sydney creativepool.com/dnobay Naomi Troni Global Chief Growth Officer, MullenLowe Group creativepool.com/naomitroni
David Shulman CEO, Organic creativepool.com/davidshulman Nils Leonard CCO, Grey London creativepool.com/NilsLeonard
Deric Wong CEO, OMD Hong Kong creativepool.com/DericWong Pancho Gonzlez CCO, Inbrax creativepool.com/panchogonzalez
Doug Pearce CEO, Omnicom Media Group creativepool.com/dougpearce Patou Nuytemans EMEA Chief Digital Officer, Ogilvy & Mather London creativepool.com/patou
Emily Oberman Partner, Pentagram Design creativepool.com/emilyoberman Paul Reynolds MD, MassiveMusic London creativepool.com/paulreynolds
Emma De La Fosse CCO EAME, OgilvyOne Worldwide creativepool.com/emmadelafosse Pelle Sjoenell Worldwide CCO, BBH Los Angeles creativepool.com/pellesjoenell
Emma Sexton Founder/Creative Director, Make Your Words Work creativepool.com/emmasexton Peter Bosilkovski CEO, Leo Burnett Sydney creativepool.com/PeterBosilkovski
Eric Cruz ECD, AKQA creativepool.com/EricCruz Pierre Duquesnoy Group CD, DigitasLBi UK creativepool.com/PierreDuquesnoy
Fabio Seidl Group CD, 360i creativepool.com/fabioseidl Pum Lefebure Co-Founder & CCO, Design Army creativepool.com/pumlefebure
Fernando Musa CEO, Ogilvy Brazil creativepool.com/fernandomusa Rob Schwartz CEO, TBWA\Chiat\Day NY creativepool.com/robschwartz
Gavin Sherratt MD, Studio Mashbo creativepool.com/gsherratt Robert Doubal CEO, McCann creativepool.com/RobertDoubal
Go Sohara ECD, J. Walter Thompson Japan creativepool.com/gosohara Robin Fitzgerald EVP & CCO, BBDO Atlanta creativepool.com/RobinFitzgerald
Gordon Young Co-Founder, The Drum creativepool.com/GordonYoung Rodolfo Sampaio Partner & Creative VP, Moma Advertising creativepool.com/RodolfoSampaio
Graham Fink Chief Creative Officer, Ogilvy creativepool.com/grahamfink Rohit Ohri Group Chairman & CEO, FCB Ulka creativepool.com/rohitohri
Grant Hunter ECD APAC, iris Worldwide creativepool.com/GrantHunter Rory Sutherland Vice Chairman, Ogilvy & Mather creativepool.com/rorysutherland
Guilherme Jahara CCO, F.biz creativepool.com/guilhermejahara Sarah Hofstetter CEO, 360i creativepool.com/sarahhofstetter
Heidi Singleton CCO, New Honor Society creativepool.com/HeidiSingleton Sergio Gordilho Co-President & CCO, Africa creativepool.com/sergiogordilho
Helen Pak CEO & CCO, Havas creativepool.com/HelenPak Shaun Tay CEO, FCB Kuala Lumpur creativepool.com/shauntayfcbkl
Hugo Rodrigues CEO, Publicis Brasil creativepool.com/HugoRodrigues Simon Gill CCO, Isobar creativepool.com/simongill
Ian Wharton Group CD, AKQA creativepool.com/ianwharton SImon Poett CD, Adam&EveDDB creativepool.com/SImonPoett
Jackie Stevenson Founding Partner, The Brooklyn Brothers creativepool.com/jackiestevenson Stephen Allan Worldwide Chairman & CEO, MediaCom creativepool.com/stephenallan
Jason Xenopoulos CEO and CCO, Native VML creativepool.com/jasonx Stephen Li CEO APAC, OMD creativepool.com/StephenLi
Jeff Kling CCO, Fallon Worldwide creativepool.com/jeffkling Steve Aldridge Founder & Chairman, Partners, Andrews Aldridge creativepool.com/stevealdridge
Jennifer Friese President, West, Razorfish creativepool.com/JenniferFriese Ted Lim CCO. Dentsu Brand Agencies APAC creativepool.com/TedLim
John Koay Creative Director, Ogilvy & Mather Group HK creativepool.com/johnkoay Tessa Conrad Global Manager, TBWA Worldwide creativepool.com/tessaconrad
Jon Andrews Group CD, R/GA London creativepool.com/JonAndrews Tim Lindsay CEO, D&AD creativepool.com/TimLindsay
Jon Wilkins Exec Chairman, Karmarama creativepool.com/jonwilkins Victor Knaap Main Monk, MediaMonks creativepool.com/victorknaap
Julian Hernandez ECD, Geometry Global Hong Kong creativepool.com/JulianHernandez Victoria Buchanan ECD, Tribal Worldwide creativepool.com/VictoriaBuchanan
Karen Stacey CEO, Digital Cinema Media creativepool.com/karenstaceydcm Wayne Arnold Co-Founder & Global CEO, MullenLowe Profero creativepool.com/waynearnold
Katie Mackin MD/Executive Producer, Passion Pictures Australia creativepool.com/katiemackin Wilson Ang Group CD, J. Walter Thompson creativepool.com/wilson

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179
Published By

Creativepool Limited
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Managing Editor: Alexandra Schott
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A note on the judging process:

As a fair reflection of the best work created by the
Creativepool community, integrity and impartiality
are central to this publication and its judging process.

Where judges are judging a category that their

companys work is entered for, we exclude their
own companys work from the judges available
assessments, and take every step available to us to
ensure that no conflict of interest occurs at any point.

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Traditional Italian luxury.
Non-traditional prices.

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