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HRM PROJECT REPORT ON

HONDA PAKISTAN

SUBMITTED TO: MR SAEED AHMAD


SUBMITTED BY: MUDASIR AMJAD ROLL# MC
3017
ATIF NAWAZ ROLL#
MC 3001
WAJID HAMEED ROLL# MC
3010

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TABLE OF CONTENTS

SR. # CONTENTS Page No.


1 PREFACE 4
2 DEDICATION 5
3 ACKNOWLWGEMENT 6
4 INTRODUCTION 7
5 VISSION & MISSION 8
6 COMPANY INFORMATION 9
7 HONDA MOTOR IN PAKISTAN 10
8 SWOT ANALYSIS 11
9 STRATEGIES 13
10 JOB ANALYSIS 16
11 RECRUITMENT&SELECTION 17
12 TRAINING 18
13 PEST ANALYSIS 19
14 CONCLUSION 21
15 SUGGESTIONS 22
16 COMMENT 23
16 REFERENCE 24

PREFACE

Assignment and term report are the vital techniques of National University of

Modern Language. The aim of such activities is to develop a practical

evaluation approach in student along with their studies.

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As an integral part of BBA studies, every student has to undergo assignment

and reports in a reputed institution to observe daily life business practices

and problems in business life.

In order to fulfill this purpose we selected Honda Motors. We have tried best

to make this report comprehensive to provide the critical analysis of Honda

Motors.

DEDICATION
We would like to dedicate this project to our parents who cherished us in our
childhood and always pray for our better future.

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ACKNOWLEDGMENT
All praises and thanks to Almighty ALLAH, the creator who is the only source
of knowledge and wisdom endowed to mankind.

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We feel much obliged to our beloved family members for their moral support
and encouragement. Particularly, we have always been feeling our parents
right behind us praying and enabling us to work out the era of life both
spiritually physically and whoa prayers was incessant enabling us to acquire
this stay.

We would like to thank our instructor Mr.SAEED AHMAD, who was always
there to guide us throughout the project and without his guidance we would
have never been able to accomplish this task. We always grateful Manager of
Honda Motors Multan.

Introduction

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Honda Atlas Cars Pakistan Limited is a joint venture between
Honda Motor Company Limited Japan, and the Atlas Group of
Companies, Pakistan.

The company was incorporated on November 04, 1992 and joint


venture agreement was signed on August 05, 1993. The ground
breaking ceremony was held on April 17, 1993 and within a record
time of 11 months, construction and erection of machinery was
completed. The first car rolled off the assembly line on May 26,
1994. Official inauguration was done by then President of
Pakistan, Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto,
President of Honda Motor Company Limited Japan was also
present to grace the occasion. The company is listed in Karachi,
Lahore and Islamabad Stock Exchanges.

On July 14, 1994, car bookings started at six dealerships in


Karachi, Lahore, and Islamabad. Since then the Dealerships
network has expanded and now the company has Twenty One 3S
(Sales, Service and Spare Parts), Eighteen 2S (Service and Spare
Parts) and Five 1S (Spare Parts) authorized dealerships network in
all major cities of Pakistan.

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Vision
Striving to be a company that society wants to exist by sharing
joys with people throughout the world creating products that
maximize the joy of customers, with speed, affordability and low
CO2

Mission
Maintaining a global viewpoint, we are dedicated to supplying
products of the highest quality, yet at a reasonable price for
worldwide customer satisfaction.

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Company Information

Board of Directors

Mr. Yusuf H. Shirazi Chairman


Mr. Toichi Ishiyama President/CEO
Mr. Aamir H. Shirazi
Mr. Kenichi Matsuo
Mr. Shigeru Yamazaki
Mr. Kazuhisa Hirota
Mr. M. Naeem Khan
Mr. Nadeem Arshad Elahi
Mr. Yasutaka Uda

Audit Committee

Mr. Aamir H. Shirazi Chairman


Mr. Yasutaka Uda
Mr. Kazuhisa Hirota
Mr. M. Naeem Khan
Mr. Nadeem Arshad Elahi
Mr. Hamood-ur-Rahman Secretary

Company Secretary

Mr. Maqsood-Ur-Rehman Rehmani

Chief Financial Officer

Mr. Ahmed Umair Wajid

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Head of Internal Audit

Mr. Hamood-ur-Rahman

Honda Motor in Pakistan


Product line-up

Honda Accord

Honda City

Honda Civic

Honda CR-V

Honda CR-Z

Honda HR-V

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SWOT Analysis
Strength:
High and powerful Research and Development
Innovation
Best market share leadership
Strong and powerful brand equity
Different and Unique Product
One major strength is the revolutionary engine technology
with the help of which Honda is gaining success day by day.
Popularity is termed as one of the best strength result in the
betterment of the company
Weakness:
Cost structure of Honda is high as compare to other
automobile company
Honda focus more on international deposits as compare to
domestic deposits
Civic model is consider as one of the major weakness of
Honda Company
Price for Non-Luxury vehicles are far high as compare to other
manufacturers
In truck line, Honda Company is not offering strong products
and proposal

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Opportunity:

Honda has best opportunity to use its R&D in producing car


according to needs and demand of customer.
Emerging market is one of the best opportunity for this
company
Various models are there which cater the lower segment
Fuel efficiency is now a day termed as one of the best
opportunity
Alliance are the best opportunity for Honda Company
Honda can increase its production by focusing on sales and
research.

Threats:

One of the major threat is economic slowdown


All external changes for instance taxes,politics as well as
Government are the threat for Honda Company
Another threat is lower cost competitor
Oil prices are contributed a lot toward the loss of Honda
Company
Second mover are the major threat for Honda Company
Substitute product are the major threat for Honda Company

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Strategies:

Honda wants to have its operation in worldwide to supply the


highest quality of products at a reasonable price, with a
dedication of consumer satisfaction. With new challenges in
pursuit of quality, technology and initiative, Honda is
pursuing their vision by striving a company society who
wants to exist through creating the new value, globalization
and commitment for the future. Moreover, Honda wants to
take new challenges with the pursuit of Initiative, Technology
and Quality.

Corporate Strategy:

Honda's portfolio includes three businesses: Automobiles business,


Motorcycles business, Power business. Even though stepping into Automobile
industry rather late at 1963, Honda quickly leads the industry with

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characteristics like superior fuel economy, optimum safety, and driving
pleasure. Honda's sales and production in this industry prove successful
steadily not just in U.S. but also in many regions worldwide.

Meanwhile, motorcycle business is the first business of Honda, from 1963


with the event of the first overseas plant in Belgium, Honda has devoted in
one basic rule: "build products close to the customer". Now Honda has its
Research and Development operations in many countries like U.K, U.S, Italy,
China, Germany, Thailand and India. In the future they will create a very
promising and potential Honda.

Business Strategy:

R&D is sharpening the business advantage of Honda, together with the fierce
competition between Honda and competitors, and they all define the
business strategy of Honda. One of the proudest things about Honda is its
R&D system. With the systematic way of approaching, focus on durability,
reliability and basic performance to establish a creative and innovative
technical foundation. With the wisely approach to the future, the Honda
products do care about the economical, environmental, and social issues.
Honda keeping involving in the research and development that benefit
people in the future through leading-edge technology and commitment to
innovation that opens up new possibilities in mobility.

With The Joy of Selling- The dealership of Honda is also one of its
strengths. Through creating products and services that provide the core

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values that make Honda unique, the Honda's associates around the world
keep creating such inspiring experience for its customer.

Operational Strategy:

Honda operates in the worldwide market - with 134 production facilities in 28


countries and at 31 R&D facilities in 15 countries, about 167000 Honda
employees and associates serve 23 million customers worldwide annually.
Honda's global operations are divided into 6 administrative regions
responsible for operating. Hiring and engaging the people and philanthropic
initiatives locally in the communities that Honda operates. Honda is pushing
the independence of their local management and sales operations, at the
same time with integrating and forward-looking plan for each region. They
operate under the conduct guidelines that help member companies and
associates in evaluating and managing risks, complying with laws and
regulations, keeping a high level of transparency in operational level, that's
all to maximize the worldwide customer satisfaction.

The Individual Strategy:

This strategy reflects the Honda's values - "the three joys". That is "The joy
of buying, the joy of selling and the joy of producing". The individual strategy
of Honda is reflected through the Honda's philosophy - The Three Joy-

The Joy of buying, the joy of selling, and the joy of producing. With the joy of
buying, the Honda's associates must try their best to exceed the customers'
expectation. Meanwhile, with the joy of selling, which concern not only about

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the relationship between the dealers and their customers, but they also feel
the pride of having a positive relationship with their customers. And the last
one, the joy of producing comes from manufacturing, research and
development by producing quality products that satisfy customers
worldwide, the Honda's employees can experience pride in exceeding the
expectation of their customers. That all bring the strategies of Honda from
their enterprise level, through corporation, business, operational level, to
individual strategy level, that spread the Honda's strategic spirit throughout
the company.

The job analysis:

A job analysis is a process used to collect information about the duties


responsibilities necessary skills outcomes and work environment for a
particular job.

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Process of defining a job in term of its components tasks or duties and
knowledge or skill required to perform them

Recruitment (hiring) :
is a core function of human resource management. Recruitment refers to the
overall process of attracting, selecting and appointing suitable candidates for
jobs (either permanent or temporary) within an organization.

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Selection is the process of selecting a qualified person who can successfully
do a job and deliver valuable contributions to the organization.
A selection system should depend on job analysis.

Why careful selection?

1 Performance;

Employee with the right skills and attributes will be a better job for you and
company

2 Cost;

Hiring a employees can cost too much for a company so it is much important
to carefully select an employee.

3 Legal obligation;

The employee selected should not have a criminal record

Training:
The training process comprises of a series of steps that needs
to be followed systematically to have an

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efficient training programme. The Training is a systematic
activity performed to modify the skills, attitudes and the
behavior of an employee to perform a particular job.

Labor laws

1 Wages & Hours

2 Workplace Safety & Health

3 Workers' Compensation

4 Employee Protection

5 Government Contracts, Grants, or Financial Aid etc

PEST Analysis
Political Environment

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Pakistan has to face lots of ups and down since its independence. So many
governments have been broken down by military authority and most of the
time marsh law applied on Pakistan. In this scenario no entrepreneur was
willing to invest in Pakistan except few. Due to this market environment
wasnt so good in Pakistan. Anyhow Pakistani government never been
trustworthy for any investor.

Economic Environment
Pakistan, an impoverished and underdeveloped country, has suffered fromde
cades of internal political disputes and external ongoing conflict with India.
However, IMF approved the government policies, encourages by different
foreign assistance and renewed access to global market since 2001.By
following these policies government succeed to reverse the situation
of economy during last five years.

Socio-Culture Environment

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Pakistan has strong culture background and it has been follow in some partic
ular region of Pakistan strictly. But with the passage of time it is going to
change. Thoughts of people, choices, taste and style has been
totally changed.If we talk about the transportation source in Pakistan, People
use buses, pickups etc for journey. They also have their own as well e.g.
cycle; bikes etchant lots of people are pedestrian. But now the people who
havent any source of transportation they also want something for their
convenience because they wants to save their time as much as they
can. People want to use such vehicle which looks beautiful and
also affordable.

Technological Environment
Technological factor also very important and we havent control on it.Technol
ogy is grooming with the passage of time. People also want that the product
that they have is full of technology. We never control on technology for
example you launched the product last year and your sale volume on that
time is very high but after sometime due to latest invention a lots of
substitute exist in market which affect on your business so you cant hold
on it.

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CONCLUSION

As for as business of the Honda is concerned it is quite up to the


mark keeping in view the standard of motors industry. Honda is
giving better services to its customers as well as better
farcicalities to its employees, its employees are making an
untiring effort to increase the profit of the company on year to
year basis as well as time their best to increase the wealth of the
shareholders. Honda is offering many products to its customers
which are increasing the margin of the Honda.

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SUGGESTIONS

The entrance of every department must have proper reception to deal the visitors.
The problem of printers in MIS department must be solved.
Internet facility must be provided to every employee in Finance and MIS department.
Lunch should be free for employees.
Supply chain department should be white washed properly.
Steps should be taken to ensure cleanliness in each department. Each department should
be well decorated.
The role of HR Department should be enhanced and its function should be increased to
all major departments.
Transport facility should be provided to employees. It will act as a motivation tool and
will ensure in time presence of employees in respected departments.
Proper culture about internship should be developed and proper arrangements about
internees should be developed so that internees can get proper knowledge about almost
every department in the company.
To increase the motivating of employees.

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COMMENTS

Very good working environment in each department.


Very hard working and responsible staff.
Good inter relations among employees.
Employees are very friendly to each other.
Each department is using available resources properly.
Each departments manager has good power to control, coordinate and communicate with
its staff. They have well organized their respective department.

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REFERENCES
1. Human Resource Management (6 edition)

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