COMM2384 ASSESSMENT 3 BRIEF

ASSESSMENT 3: Interview Article

TASK:
Compare and contrast the theory of building client
relationships with actual practice in the local context by
writing a feature article for an online magazine/ blog.

Conduct an interview with either a Client (SME business

owner, corporate communications manager, FMCG brand
manager, marketing manager, etc.) OR a Client Service
Provider (PR/ advertising agency accounts team, events
coordinator, hospitality and tourism sales executive, etc.).

The article should contain information about your

interviewees job, the company/ agency background and
other interesting local insights. Then, focus on one particular
Client Management issue, situation or lecture topic your
interviewee is currently experiencing/ or has experienced.
Highlight the differences between theory and practice, as
well where theory and practice align.

Refer to the interview topics suggested at the end of each lecture. You may also wish to explore an issue that has not
been discussed in class. Make sure that your topic for Assessment 3 is NOT the same topic you did in Assessment 1
and 2.

LEARNING OBJECTIVES:

Appreciate the role, function and responsibility of the client manager in the development of a communications
campaign.
Identify management methodologies and practices implemented by both client and agency.
Develop skills in building long and successful relationships with clients
Anticipate technical, social and economic change as it applies to the communications industry and develop
ethical and legal strategies in response to these changes.

ASSESSMENT VALUE: Individual task, 30% of overall course mark

STEPS:

Conduct face-to-face interview in English with your chosen subject. If your subject does not want to be quoted and
seen in public, then choose a different interviewee. Get your interviewee to fill-up and SIGN the interview release
form, include this in your online submission.

You are not allowed to interview your previous or current mentor/ employer in the courses Workplace Orientation
and Internship. Interview with ex-RMIT students especially fresh graduates from (Prof. Comm.) with less than 4
years working experience, is NOT allowed. Failure to follow this instruction will result in an automatic NN for the
task. To be sure, consult first with your lecturer for approval if you are unsure of your selection.

Write a 600 word online magazine article with image(s) relating to the task topic/ question as stated above. Provide
symbolic illustrations/ images and actual interview photos (proof of life with you together with your interviewee
during the interview session). ALL ORIGINAL IMAGES ONLY, do not use images from the Internet!

Aside from direct quotes and paraphrasing your interview subject, your article needs to make reference to at least
(1) starter resource on Blackboard or (1) lecture/ tutorial session discussion. Avoid citing online resources.

COMM 2384 | Client Management

 COMM2384 ASSESSMENT 3 BRIEF

ASSESSMENT CRITERIA: Please see the assessment rubric for this task for further details.

SPECIFICATIONS:
1. The word limit is chosen deliberately. Any one can write more (or under) 600 words, however it is a real skill to be able to
write a quality response within this word limit. An allowance of 10% leeway for the word limit is given (i.e. 660 words).
Responses that exceed the word limit will only be marked to 660 words.
2. Please include a reference list at the end of your feature article. The reference list is NOT counted within the word limit.
3. Although you are writing a creative magazine feature, this is still an academic exercise so make sure that you reference any
relevant theories and acknowledge other authors ideas through correct referencing technique. Harvard Style Referencing is
mandatory. It is marked as a PASS or FAIL only. More information can be found on referencing through this library link:
http://www.rmit.edu.au/browse;ID=8rwjnkcmfoeez
4. An assessment rubric has been posted on Blackboard to guide you further on what the article should contain.
5. RMIT policies on academic integrity, grading assessments, group work guidelines, extensions and special considerations
apply to this assessment. Please see the RMIT Student Diary, Blackboard course guide, Blackboard course information
section and the assessment rubric for this task for more information.
6. Please note that there are topics that are also explored in other Prof. Comm. courses. They may be similar, BUT the focus
for this course is its relation to client management. Please be careful not to digress from the key question given to you.
Furthermore, please note item #4 in the Statement of Authorship and be aware of submitting previous/ the same work for
two different courses to avoid plagiarism.

DUE DATES:

Week 12: SEPTEMBER 1, 2014, Monday 9:00am

Submit document via turnitin and upload on

Your lecturer will send you an invitation to this assignment via turnitin

Your lecturer will invite you via email to become an Author in the blog http://clientmanagementvn.wordpress.com/

You will need to create your personal Wordpress account, sign-in to the blog using your own username and
password. For more information visit: http://wordpress.com/

Assignments submitted after the deadline without an approved extension or an approved special consideration
application will incur a penalty of 5% of the total mark available for the assignment for each working day after the
due date.

Work submitted more than two weeks beyond the due date without an approved extension or approved special
consideration application will receive an automatic mark of zero (0).

Brief contextualized for VN SGS Campus by Melanie Casul (May 2014)

COMM 2384 | Client Management