08FT702 VISUAL MERCHANDISING

LESSON PLAN
Course Objectives
To enable the students to know about the basic concepts, principles and importance of visual
merchandising.
To provide the students with a good foundation in designing and merchandising plans in
retail stores.
To enrich the knowledge of the students in store planning, layout and display composition.
To understand the students in knowing about the different gird plans and store interiors.
To create awareness to the students to practically learn about assortment planning and
merchandising tools and techniques.

Special Teaching Aids

S.No Description of Portion to be Periods/ No of Hours Proposed/ Other
Covered Reference
UNIT-1
Fashion business Segment of
1. 1 Power point
Fashion Industry.
Merchandising Types and
2. 1 Power Point
Functions.
Visual Merchandising
3. 1 Black Board
Introduction.

4. Concepts and role of Visual 1 PowerPoint

Merchandising.
5. Importance of store planning 1 Blackboard
Basic visual merchandising
6. 1 Blackboard/Power Point
techniques
Role of atmosphere in Garment
7. 1 Power Point
retailing
Immediate effects and Simulation
8. 1 PowerPoint
types
Role of Visual Merchandisers in
9. 1 PowerPoint
Garment retailing

10. Discussion and interactions with 1 -

the students
UNIT-2
1. Store Exterior marquee, facade, 1 Blackboard
2. Exterior display, surrounding 1 PowerPoint
 stores and displays on store
exterior
Store interior Store atmospheric,
3. Aesthetic, Execution of store 1 PowerPoint
layout
Selection of display locations,
4. 1 Blackboard/PowerPoint
Lifts, Staircase, Elevators etc
5. Utilization of store space 1 OHP/Power Point
Lighting - Lights types, Selection,
6. 1 OHP/Power Point
advantages and disadvantages
Music; Using effective graphics
7. and signage for theme, campaign 1 Power Point
and promotional aspects
8. Display Composition: Elements 1 OHP/Power Point
Principles of Design,Tools and
9. 1 Power Point
Materials

10. Discussion and interactions with 1 -

the students
UNIT-3
Factors considered in organizing
1. effective display Balance, 1 OHP/Power Point
Rhythm
Texture, Harmony and Emphasis
2. 1 OHP/Power Point
on Effective Display
Store layout planning- Grid, Race
3. 1 Power Point
Track
Freeform Direction of flow and
4. 1 Power Point
Plano gram
Seasonal and Trend decision for
5. 1 Power Point
point of emphasis
6. Creativity in display-Introduction 1 Power Point
Planning of Assortment, Theme,
7. 1 Power Point
Ensemble
Racks, Shelves and Bins in
8. 1 Power Point
Display
Balance of Display in a Show
9. 1 OHP/Blackboard
Room
Discussion and interactions with
10. 1 -
the students
UNIT-4
1. Application of Colour Schemes 1 Blackboard
2. Colour Psychology 1 PowerPoint/ Blackboard
3. Creating Mood by Colour 1 Blackboard
Theme, Interior and Exterior
4. Displays used in Garment retail 1 OHP/PowerPoint
outlet
 Boutique and Haute Couture,
5. Accessories Show rooms in 1 Blackboard/PowerPoint
Garment outlet
Mannequins, Fabric and Paper
6. 1 PowerPoint
Displays
7. Optimize Apparel Assortments 1 PowerPoint
Wall as Retail Selling Tool-
8. 1 PowerPoint
Introduction
Types of Materials used for
9. Merchandise Display and Effective 1 PowerPoint
Wall Planning
Discussion and interactions with
10. 1 -
the students
UNIT-5
1. Virtual Store Planning 1 PowerPoint
2. Store Planning Layout and Design 1 Blackboard/PowerPoint
3. Assortment Planning-Introduction 1 Blackboard/PowerPoint
4. Planning Design and Types 1 Black board
Information Technology in Data
5. 1 PowerPoint
Management
MIS System used for Data
6. 1 PowerPoint
Management
7. Data Sharing 1 PowerPoint
8. Types of Data Sharing and Design 1 Blackboard/PowerPoint
Assortment Planning and Blackboard/PowerPoint
9. 1
Inventory Management.
Discussion and interactions with -
10. 1
the students

TEXT BOOKS
1. Mike Easey, Fashion Marketing, Blackwell Science, London, 2000.
2. Maurice J.Johnson and Evelyne C.Moore, Apparel Product Development, Prentice
Hall Inc. New Jersey, 2001.
REFERENCES
1. Marian L. Davis, Visual Design in Dress, Prentice Hall Inc., Third Edition, 1996.
2. Elaine Stone, Mary D. Troxell and Beatrice Judelle, Fashion Merchandising,
McGraw Hill Inc., Fourth Edition, USA, 2000.