Television soap viewership:

Impact

In Bikaner

Report
Submitted to the RNBGU for partial fulfilment of the Bachelor of
Business Administration

Submitted To: Submitted By:

Prof. Shalini joshi Pradhumn Soni

Professor ENR: RNBGU201500026

School of commerce & Management Aarti Agrawal

ENR: RNBGU201500xxx

RNB Global University,

Bikaner
APRIL 2017

Preface/Foreword

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Television since long have been one of the most important
source of entertainment irrespective of class status and age.
People watch television for various motives; some for news
update others for music and other some to relax from tedious
routine.
This report is an attempt to know the effects of television soap
viewership on mind-set of Indians. The research has been
conducted to observe views of Indians regarding TV serials and
the influence it has upon the lifestyle.
The report shows that how TV serials manipulate and influence
the life of an individual: so it is duty of people who make
television soaps to motivate people to do something in their life
rather than showing evil motives of people to them because
some how people follow them and try to do what is shown on
television.

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ACKNOWLEDGEMENTS

I hereby convey my deep

acknowledgement so all those who made it possible for me to
complete this project, by extending their support and
continuous cooperation.
I extend my sincere gratitude towards RNBGU, Bikaner for
providing practical ways of learning. I would also like to
acknowledge the consistent encouragement to Prof. Shalini
Joshi, Professor of RNB Global University whose consistent
guidance, support, suggestion and consideration helped us in
the successful completion of this project.
Finally, we would like to thank our friends Chaman tanwar,
Gautam Chopra and Kanak Binayakiya, keshav mimani students
of RNB Global University and our RNB batch mates without
whom this discretion work would not have been successfully
completed.

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Table of Contents Page No.

Preface 4

Acknowledgement 4

Chapter 1: Introduction 5

1.1 Background

1.2 Objectives

Chapter 2: Research Methodology 7

Chapter 3: Findings & Data analysis 9

Chapter 4: Concluding Remarks 14

Bibliography 14

Appendix 15

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INTRODUCTION

BACKGROUND
There are parts and bunches of serials or every
day cleansers which are engaging a tremendous mass and
engaging them as well as influencing their brains in various
ways. Serials/Day by day cleansers are partitioned on various
areas and can be order in two ways. One way depends on the
age gathering, for example, kids, adolescents, grown-ups,
seniority, family, and so forth and another way is the kind of
the show, for example, parody, reality, passionate, instructive,
and so forth. Presently what will be the impact of such shows
on watchers psyche will going to rely on that which kind of
show you for the most part viewing. On the off chance that you
are watching stations like Disclosure, National Geographic, and
so on then you will get great data and you will be instructive.
Here one all the more thing is there that in the event that you
watch such channels then you will be more inquisitive to know
distinctive things and thus your psyche will think more on that
and it is some place conceivable that you will end up plainly
savvy.
So this is a decent impact on human personality. In the event
that you watch news channels then you will be refresh to the
most recent news and that is critical to stay in contact with the
most recent news. In any case, shouldn't something be said
about those day by day cleansers or serials? Here we isolate
the serial and thus will get more illumination over the impact.
In the event that a man is in a propensity to watch satire serials
then the impact is sure yet different shows like reality shows,
fictions indicates some place build up an adverse musings on
watchers psyche and now a days there is a pattern of damaging
shows which are ending up plainly especially prominent
however such shows are making the general population forceful
and building up a negative state of mind among them. A few
serials are with the end goal that they create both great and

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awful powerful on human personality as those shows
incorporate a character who assumes part like villain and
another character who assume a part of legend.
In such a case many individuals like character of saint and once
in a while it builds up a decent thinking on human personality
yet now and again such characters when perform diverse tricks
and individuals additionally tries to endeavour it then the
impact on psyche turns out to be absolutely inverse. In such
condition there is a hazard to human life. In any case, a few
people additionally adore villain character and think in
comparative route as a villain thinks and this is the underlying
stride of growing awful contemplations on psyche. Such sort of
shows have both angles and relies on upon a person that in
which way he/she get a handle on it.

OBJECTIVES

To know the mind-set of people so that it could be

analysed how television is influencing peoples lifestyle.

To know the impact of daily soap on children.

To know the timeslot when the television have maximum

viewership.

To know whether people have adopted any habit through

television. To know the impact of television on society in
general.

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RESEARCH METHEDOLOGY

METHEDOLOGY:
Proper study is held with the help of the
primary data and secondary data collected from people who
watch and interested in television soaps.

PRIMARY DATA:
Primary data is an evolution data,
which do not exist prior to initiating an evolution study.
The scheduled questionnaire was administered to a
sample of 30 consumers who watch television soaps and their
responses have been collected for the analysis of television
soaps impact on society.

SECONDARY DATA:
Secondary data is the data
maintained by and organized for use in its normal course or
operation and which can be used for evaluate purposes.
Some of data has been collected by some magazine and
internet.

RESEARCH DESIGN:
A sample size of 50 viewers was
taken.

SAMPLE PROCEDURE:
Simple random sampling was done.

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 SAMPLE DESIGN:
Data Collection
Graphical Representation
Dara representation
Selected different market of Bikaner

RESEARCH INSTRUMENT:
The study is based on analysis and
interpretation of a questionnaire which was distributed to 50
viewers. The survey included open and ended in the
questionnaire.

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DATA ANALYSIS AND FINDINGS

1. On an average how many hours you watch TV

during week days?

The graph shows that 80% of the respondent watch TV 1-3

hours during week days. Which defines that they spend
of their day on television.

2. On an average how many hours you watch TV during weekend?

This graph show that 51% people watch TV 2-3 hours and
27% of them
Watch TV more than 3 hours in weekend. Which tells
viewer spend
Their time on TV more on weekend comparative to week
days.

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3. What time of period do you think you watch the TV in?

The graph shows that 70% of respondent likes to watch TV

in a time period of 7 AM-11 AM. Which tells that they
spend their time on TV at night specially.

4. Do you think TV influence your life style?

In this question 40% of respondent have perception that

television serials influence their life style and 34% have
perception that it doesnt. Whereas 25% of respondent are
not sure about it.

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5. Do you think TV shows affect children behavior?

76% of our respondent have a view that TV shows affect

children behavior whereas only 6% of our respondent said
that it dont. Which tells that television have an important
role in childrens behavioral changes.

6. Do you think television serials make any impact on

society?

In this question 64% of our respondent think that

television show make an impact on the society whereas
26% of them think that its all about viewers perception.

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7. Television project reality or fiction?

Most of our respondents answered that it is fiction. They think that

television project dont contain any reality. Its all about the game of TRP.

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FINDINGS

People spend good time of their daily life on television. So

it is duty of people who make television serials to motivate
and influence them to show something good instead of
showing evil motive and crime shows.

Most of people adopt and developed habit and influenced

by TV in terms of dressing style, behavior and creativity.

Television serials make impact on society in both good and

bad ways. Good is that it gives society a bit new things to
adopt in their daily life and motivate and influence the
society, And Bad is that TV serials shows such thing which
is impossible in real life. And people start judging people
seen in TV serials.

Viewers show more interest to watch comedy and

knowledge based shows, Instead of dramas.

MTV, Discovery, History channel 18, Sports and news

channel are the most viewing channel according to our
respondent.

LIMITATION OF THE STUDY

The sample survey was not universal due to time and

cost constraints.
As the duration of the study was only 10-15 days. It was
not possible to cover a large sample size.

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 Only in Bikaner district (Rajasthan), the survey has been
conducted. This sample may not be considered as the
true study of the whole area.

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CONCLUSION

It simply depends over an individual that how he/she react or

think over such shows. Some people take it in a good way
where as some people love to watch such reality shows which
mostly shows the negative impacts. I can point out any single
show it is understandable that which shows are good or which
are bad for you. Still its your life and you are free to do or
watch everything but don't let it make a sharp or deep effect on
your mind otherwise it can prove harmful for you in future. If
you take such shows in good way then defiantly you are going
to get some benefit and you can even develop your thinking
skills.
Television is very useful to everyone, we can learn what are the
things which are happening around the world, and also we can
relax through songs or anything like that and we can see many
places around the didn't know about their names at all, these
are the advantages and this only the some of the uses of
television! Everything is good until we get addict so! We have
to use that properly and correctly.

BIBLIOGRAPHY

www.scribd.com
www.indiabix.com
http://www.indiastudychannel.com

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APPENDIX

1. Name *

2. Age *
Mark only one oval.

10-16
16-25
25-40
40 and above

3. Gender *
Mark only one oval.

Male
Female

4. Locality *
Mark only one oval.

Bikaner
Out of Bikaner

5. Educational Qualification * Mark only one oval.

Below 10
10 +
Higher Secondary
Graduation
Post-Graduation Professional
6. 1) On an average how many hours you usually watch TV during week
days? * Mark only one oval.

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0- 1
2- 3
4- 5
5+

7. 2) On an average how many hours you usually watch TV during

weekend? * Mark only one oval.

0- 1
2- 3
4- 5
5+

8. 3) What time of period do you think you watch the TV in? * Mark only one
oval.

7 AM-11AM
11 AM-1PM
11 PM-3PM
3 PM-7PM
7 PM-11PM
After 11 PM

9. 4) Do you think TV influence your life Style? * Mark only one oval.

Yes
No
Maybe

10. 5) Have you adopt and developed any habit from TV serials or shows?
(If Yes Then What)
*

11. 6) Do you think TV shows affect children behaviour *

Mark only one oval.

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 Yes
No
May Be
12. 7) Do you watch crime series? * Mark only one oval.

Yes
No

13. 8) Do you think television serials make any impact on

society? (If Yes how, if No why?) *

14. 9) Do you think children imitate TV actors & actresses?

* Mark only one oval.

Yes
No
Maybe

15. 10) Television project reality or fiction? (If yes why?) *

16. 11) Which is your favourite TV program and which

channel it is shown on? *

17. 12) Which TV channel do you think you watch the

most? Why do you like it?

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