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trategicolution.ProvenReult.
Takingacloerlookatenet:the
Wegmanwa
CandaceWalter
PulihedintheRocheteruineJournal
ARTICL
c JUN10,2011
p NFITADMINITRATION
PRINTTHIARTICL
IntheoardgameJengaplaertrtoremoveectionofanaemledtowerwithout
endingthetructurecrahingtothe oor.Thoewhokeeptheirtowertanding,win.Thatidea
gotmethinkingaoutahorttorIrecentlreadaoutWegman.Itaidthegrocerchainwill
dicontinuenewpaperadvertiementandrelinteadonitemploeetocommunicate
directlwithcutomer.
WegmanreputationaoneoftheetcompanietoworkforintheUnitedtateirenowned,
utforagrocertocountonemploeeloaltinthimanneriremarkale,epeciallintoda
uineclimate.Wevealleennewreportaroundthecountraoutemploeereentment
riingacompanieandgovernmentagencieworkto ndaalanceetweenene tand
cot.
TolearnmoreaoutWegmanrelationhipwithitemploee,IatdownwithGerrPierce,the
companeniorvicepreidentofhumanreourceandAnneMeath,Wegmandirectorof
organizationaldevelopment.IakedthemtheJengaquetion:Ifchangetoaene tplan
havetoemade,howdooumakeureoudonttopplethetower?
ThetwopointedmetoauniqueemploeetudWegmanconductedfourearago.mploee
urvearenotnewtoWegman.ThecompanhaappearedonFortunemagazinelitof100
etCompanietoWorkForeverearincetheliteganin1998(itrankedNo.3thiear).
ut,Gerraid,theemploeeurveuedinthattpeofprogramdonotprovidethelevelof
inightWegmanneededtoevaluateitpaandene tpackageaawhole.Wegmanwanted
todigdeeper,heaid,andaewhatpartoftheene tpackagema eredtofolkandin
whatwa.
Thetudincludedthreepart:
Undertandingthelevelofemploeeengagement
Aeingwhatfactora ractemploeetothecompanandkeepthemworkingtherelong
term
Applingconjointanali,atatiticalmethodo enuedtomeaurehowconumervalue
productfeature
Conjointanali?Thimethodiuedinmarketreearchtodeterminewhatconumervalue.
Automoilemanufacturer,forexample,willapplconjointanalitodeterminewhatfeature
onanewcarhouldeconideredtandardoranupgrade.Themethodimulateauing
experiencetodeterminehowmuchaconumeriwillingtopaforeachfeature.Theanali
thenderivearelativevalueforeachitem.
UingconjointanalienaledWegmantotakeemploeereponeregardingwhatene t
thevaluedthemot,analzethecotandrelatethatinformationtoactualinvetmentthe
companimakingintermofpaandene t.
Whenouarelookingatene ttherearealotofthingthathavevaluewithpeoplethatdont
necearilcotwholedollar,Gerraid.ometimethoethingareworthmoreoramuch
adirectpaitem.
Forexample,throughtheurve,Wegmanlearnedthatpredictailitclearlwaimportant.
mploeewouldratherpaaitmoreforene tupfrontifithieldthemfromout-of-pocket
expouredowntheline.Thiwaanimportantinightandonethatdidnotmatchwhatwehad
heardanecdotall,Gerradded.
Aout1,000ofthecompanthenemploeefrom17locationparticipatedinthetud.Inan
e orttoaewhatthingemploeevaluedthemot,aurveakedworkertorankfactor
thatin uencedwhthejoinedWegmanandwhtheta.
mploeewereakedtorank12factoruchawage,healthene t, exilechedule,funat
work(eefulllitinidear).Thetopthreefactorthatin uencedemploeedeciiontojoin
Wegmanwere:
1.Flexileworkchedule
2.Companreputation
3.Healthene t
(aepawarankedecondtolat,and"timeo "appearedlatonthelit.)
ThetopthreefactoremploeecitedfortaingwithWegmanwere:
1.Healthene t
2.Flexileworkchedule
3.mplomentecurit
Wegman'Keenet
Health.Wegmancurrentlpaaout85percentofhealthcarecotforaout16,000full-time
emploee(part-timeemploeeworkingmorethan24hourperweekareeligileforingle
coveragehealthcare).Athehealthcarelandcapechange,withtraditionalgrouphealthcare
coveragehi ingtootherformatuchahigh-deductileinuranceplan,Wegmanwill
monitortheituationuingtwoprimar lter,Gerraid.eforewemoveinandirectionwe
akwhattheimpactonourudgeti,andwhatitheimpactonourpeopleudget?
Work.Wegmanemploeealoenjoalonglitofadditionalene tucha:
DentalCoverage
401(k)RetirementavingPlan
WegmanRetirementPlan
cholarhipCompetition
PaidTimeO
MedicalpendingandDependentCareReimurementAccount
LifeInurance
AdoptionAitance
Whileomeoftheeene trepreentdirectcot(incethecholarhipProgrammadeit rt
awardin1984,forexample,Wegmanhaaitedmorethan24,000emploee,awardingmore
than$81millionincholarhip),manene tucha exilecheduling,profeional
developmentopportunitieandafun,famil-likeatmopherehavevaluewithemploee
withoutcotingthecompan,Gerrnoted.Undertandingwhatemploeevalueicriticaltoa
companthatconideritpeopleaitgotomarkettrateg.Theotherpiecei
communication,headded.
Whenchangedooccur,itimportanttoaddtimetothecommunicationtrateg.Manager
needthepaceandfocutomakeurethemeagegetacro.Wemakeurenotto
announceanddo,Gerraid.Wemakeurethatchangeicompletelundertoodeforeiti
made.
Thetake
Atheeconomlowlrecover,anincreaingnumerofemploeemaeeeingthedoor,
accordingtoMetLifeNinthAnnualtudofmploeeene tTrend,releaedrecentl.
Accordingtothetud,lethanhalf(47%)ofthe1,412full-timeemploeeinterviewedreported
feelingvertrongloalttotheiremploerdownfrom59percentthreeearago.
Yetmanemploer,accordingtothetud,elievetheiremploeefeeltheameloalt
towardthemtodaathedideveralearago.
Talkingwithemploeegoealongwatoaddreingthidiconnect,Anneaid.Companie
thattakethetimetoaktheirpeoplewhatfactorthevaluetandalottogain.Fordeciion
makingpurpoewelookedattheconjointurve,utwealolearnedalotfromtheemploee
implrankingwhatthevalued,heaid.Welookatthatpageamuchawedoanthing.
HRWork,Inc.
HRWORK,INC.ALLRIGHTRRVD. TermofUe(/term-of-ue)