Mobile + Journalism

Video
! #1

Associate Professor of Professional Practice
Robert Hernandez
email: r.hernandez@usc.edu
twitter: @webjournalist
Video Outline
General State of Mobile

Focusing on Smart Phones

Focusing on App Usage

The power of SMS/Texting

The state of Mobile
 The state of Mobile

There are more mobile phones than toothbrushes

> There are 6.8 billion people on the planet. 5.2 billion of them
own a cell phone, but only 4.2 billion own a toothbrush.

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/10qtOZm | http://bit.ly/18dSbv2 |

http://bit.ly/YWkkEk | http://bit.ly/1eVMEPm | http://gtnr.it/1dte22O
 The state of Mobile

More people have access to cell phones than toilets

> Out of the worlds estimated 7 billion people, 6 billion have access
to mobile phones. Only 4.5 billion have access to working toilets,
U.N. study found.
Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/10qtOZm | http://bit.ly/18dSbv2 |
http://bit.ly/YWkkEk | http://bit.ly/1eVMEPm | http://gtnr.it/1dte22O
 The state of Mobile

96%
of the worlds population has a mobile phone
> At the end of 2012, there were 6.8B mobile subscriptions, estimates The
International Telecommunication Union (Feb. 2013).
> Huge increase from 6.0B mobile subscribers in 2011 and 5.4B in 2010.
> 1.1 Billion people already walk around with two phones.

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/10qtOZm | http://bit.ly/18dSbv2 |

http://bit.ly/YWkkEk | http://bit.ly/1eVMEPm | http://gtnr.it/1dte22O
 The state of Mobile

91%
of all U.S. citizens have mobile device within reach 24/7
> It takes 90 minutes for the average person to respond to an email. It
takes 90 seconds for the average person to respond to a text message.
> It takes 26 hours for the average person to report a lost wallet. It takes 68
minutes for them to report a lost phone.

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/10qtOZm | http://bit.ly/18dSbv2 |

http://bit.ly/YWkkEk | http://bit.ly/1eVMEPm | http://gtnr.it/1dte22O
The state of Mobile

Sources: http://www.kpcb.com/internet-trends
 The state of Mobile

1.08B
1.08 Billion of those are SMART PHONES
> In 2011, 46.9% Android, 28.7% iPhone, 16.6% RIM, 6.2% Microsoft and

Lets talk smart phones

1.5% Symbian. (RIMs share has dropped, increasing Android/iPhone.)

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/YWkkEk | http://bit.ly/pigazw

 The state of Mobile

#1
SMARTPHONES have taken the lead worldwide
> Worldwide smartphone sales to end users reached 225 million units, up 46.5
percent from the second quarter of 2012. Sales of feature phones to end users
totaled 210 million units and declined 21 percent year-over-year.

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/10qtOZm | http://bit.ly/18dSbv2 |

http://bit.ly/YWkkEk | http://bit.ly/1eVMEPm | http://gtnr.it/1dte22O
The state of Mobile

Sources: http://www.kpcb.com/internet-trends
 The state of Mobile

1.08B
1.08 Billion of those are SMART PHONES
> In 2013, 52.3% Android, 37.8% iPhone, 5.9% BlackBerry, 3.1% Microsoft
and 0.5% Symbian. (Source: comScore MobiLens)
> In 2011, 46.9% Android, 28.7% iPhone, 16.6% RIM, 6.2% Microsoft and
1.5% Symbian. (RIMs share has dropped, increasing Android/iPhone.)
Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/10qtOZm | http://bit.ly/18dSbv2 |
http://bit.ly/YWkkEk | http://bit.ly/1eVMEPm | http://gtnr.it/1dte22O
The state of Mobile

Sources: http://www.kpcb.com/internet-trends
The state of Mobile

Sources: http://think.withgoogle.com/mobileplanet/en/
The state of Mobile

Sources: http://think.withgoogle.com/mobileplanet/en/
 The state of Mobile

1.08B
1.08 Billion of those are SMART PHONES
> In 2011, 46.9% Android, 28.7% iPhone, 16.6% RIM, 6.2% Microsoft and

Lets talk apps

1.5% Symbian. (RIMs share has dropped, increasing Android/iPhone.)
 The state of Mobile

1.08B
1.08 Billion of those are SMART PHONES
> In 2011, 46.9% Android, 28.7% iPhone, 16.6% RIM, 6.2% Microsoft and
1.5% Symbian. (RIMs share has dropped, increasing Android/iPhone.)

Sources: http://www.mobilestatistics.com/mobile-statistics
 The state of Mobile

1.08B
1.08 Billion of those are SMART PHONES
> In 2011, 46.9% Android, 28.7% iPhone, 16.6% RIM, 6.2% Microsoft and
1.5% Symbian. (RIMs share has dropped, increasing Android/iPhone.)

Sources: http://www.mobilestatistics.com/mobile-statistics
 The state of Mobile

1.08B
1.08 Billion of those are SMART PHONES
> In 2011, 46.9% Android, 28.7% iPhone, 16.6% RIM, 6.2% Microsoft and
1.5% Symbian. (RIMs share has dropped, increasing Android/iPhone.)

Source:http://smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
 The state of Mobile

1.08B
1.08 Billion of those are SMART PHONES
> In 2011, 46.9% Android, 28.7% iPhone, 16.6% RIM, 6.2% Microsoft and

Lets talk texting

1.5% Symbian. (RIMs share has dropped, increasing Android/iPhone.)

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/YWkkEk | http://bit.ly/pigazw

 The state of Mobile

3 of 5
3 out of 5 humans on earth are texters
> Thats 4.2 billion people communicating without talking

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/YWkkEk | http://bit.ly/pigazw

 The state of Mobile

There are more

texters than...
... Earths population in 1975
... 5 x more than Facebook users
... 4 x more than Google users

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/YWkkEk | http://bit.ly/pigazw

 The state of Mobile

#1
Texting is the #1 most used data plan in the world
> 6.1 trillion texts were sent in 2010 - thats 193,430 per second

Sources: http://bit.ly/I5rOc3 | http://bit.ly/IItCZz | http://bit.ly/YWkkEk | http://bit.ly/pigazw

The state of Mobile

Sources: http://www.kpcb.com/internet-trends
Associate Professor of Professional Practice
Robert Hernandez
email: r.hernandez@usc.edu
twitter: @webjournalist
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