The Epicenter Graphic identity

Capstone Final Report

Tharen Usi
Capstone Advisor: Bobbi Long
CST 401
Spring 2017
Table of Contents

Proposal 2

Project Changes 6

Testing 7

Final Deliverables 8

Client Evaluation 9

Capstone Poster 10

Capstone Festival Presentation 11

Advisor Sign-Off 12

The Epicenter Graphic Identity 1

Proposal

1260 De Cunha Ct. (831) 905-2226
Salinas, CA 9390 Tusi@csumb.edu

November 10, 2016

Manuel Arenivas, Program Coordinator

The Epicenter
20 Maple Street
Salinas, CA 93901
manuel@epicentermonterey.org
(831) 998-7291

The Epicenter Graphic Identity Proposal

Mr. Arenivas,

Please accept this proposal for your consideration.

Overview
The client for this Communication Design capstone is The Epicenter, a non-profit organization
located in Salinas, California that helps underprivileged youth reach their potential. Manuel
Arenivas, the Program Coordinator at The Epicenter, is the representative for this project. The
Epicenters current logo doesnt communicate effectively to an outsider of what the organization
is and stands for. In order to fix this, the designer, Tharen Usi, will create a new logo for The
Epicenter amongst other resources such as pamphlets and updated letterheads.

The audience ages that range from elementary school to college, regardless of race or economic
background. Some system design features that the designer, Tharen Usi, will create include
graphic identity and marketing materials such as a new logo, pamphlets and newsletters. Manuel
Arenivas will provide the photos and text and the designer will have the needed hardware and
softwares such as a laptop and Adobe. The final delivery date will be on May 12, 2017 and the
final deliverables will include digital files on a CD such as .ai, .psd, and .tiff files and a graphic

The Epicenter Graphic Identity Proposal 1

The Epicenter Graphic Identity 2
Proposal

The Epicenter Graphic Identity 3

Proposal

The Epicenter Graphic Identity 4

Proposal

The Epicenter Graphic Identity 5

Project Changes

Going into the project, I didnt expect to have any problems occur. However, halfway through
my Capstone, my client quit from The Epicenter and I was handed over to his successor. It
took some time to adjust to a new person to go over designs and concepts. With the new
client representative, I had some trouble communicating with her and had to sometimes
send an e-mail multiple times in order to receive a response back. Aside from this bump, there
were no other difficulties such as technical difficulties, project creeps, or delays.

The Epicenter Graphic Identity 6

Testing

To test my project, I tested out how the website would look on three different browsers:
Mozilla Firefox, Google Chrome, and Safari. Aside from this, I even did user tests from users
ranging from high school students to senior citizens. From my tests, I found that the photos
were the main selling point and were useful for the user to better understand what The
Epicenter is.

User Test User Test Comments

Browser Test: Chrome Browser Test: Firefox Browser Test: Safari

The Epicenter Graphic Identity 7

Final Deliverables

1. The Epicenter Graphic Identities_Deliverables (folder)

2 Logos (folder)
AI Originals (folder)
Pos BW.ai
Neg BW.ai
RGB.ai
CMYK.ai
300 dpi Web-Print (folder)
Pos BW.jpg
Neg BW.jpg
RGB.jpg
CMYK.tif
PMS#.eps
3 Stationery (folder)
AI Stationery (folder)
Letterhead
Card, Envelope
Fonts
4 MS Word Stationery Templates (folder)
Letterhead.docx
Envelope.docx
5 Print (folder)
Brochure (folder)
Packaged folder with Illustrator CS6 or IDML Native
Layout, PDF, Fonts, Links

5 Web (folder)
All source files,
Fonts (folder)
Access Code.txt
6 Applications (folder)
Signage
Native Layout files, pdfs + fonts
Marketing + Applications
Native Layout files, pdfs + fonts
7 Graphic Standards Guide.pdf

The Epicenter Graphic Identity 8

Client Evaluation

The Epicenter Graphic Identity 9

Capstone Festival Poster

Designer: Tharen Usi

Client: Summer Rae
Advisor: Bobbi Long

Overview Problem Solution

Non-profit organization that provides Past designs didnt communicate the aspect New logo, brochure, and updated
young mentors for underprivileged and vision of The Epicenter. website were provided to The Epicenter to
youth in Salinas Valley. better advertise exactly what The Epicenter
is and stands for.

Design Process
Research Concept Sketches Logo Development Final Logo

the
epicenter the epicenter
Epicenter
The

THE

Ep c enter

Final Designs
Trifold Brochure Stationery Website

Applications Graphic Standards Testing Tools

The Epicenter Graphic Identity 10

Capstone Festival Presentation

The Epicenter Graphic Identity 11

Advisor Sign-Off

The Epicenter Graphic Identity 12