ASSIGNMENT

DRIVE WINTER 2016

PROGRAM Bachelor of Business Administration- BBA
SEMESTER Semester 6
SUBJECT CODE & BBR601 Modern Retail Management Process and Retail services
NAME
BK ID B1940
CREDITS & 4 Credits, 60 marks
MARKS

Note Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total Marks

1 What are the main factors challenges international retailing? List down the leading
international retailers.
Factors challenges international retailing 5 10
List the leading international retailers 5
2 Briefly discuss the internal resource and competitive advantages with examples.
Internal resource and 5 10
competitive advantages 5
3 Explain in detail Expansion strategy.
Expansion strategy 10 10

4 What are the modes of retail promotion?

Modes of retail promotion 10 10

5 Mention some of the ways by which retailers can build relationship with the customers.
ways by which retailers can build relationship 10 10
with the customers
6 Write short notes on:
a) Internet Retailing
b) Corporate Social Responsibility (CSR)
a) Internet Retailing 5 10
b) Corporate Social Responsibility (CSR) 5