For market analysis of this product, the aim of using the eco-porous

concrete is want to prevent the water surface from flooding so this will
much benefits the pedestrians because they will not suffer the water
flooding problems on the streets.

Its market has mainly targeted two important areas which are the
government and the private sector. This is because most of the
construction works is being done by these two sectors hence we are
expecting marketing opportunities coming from these two sectors.

For sales strategy for this product in order to increase market size of
product, advertisement of this product should be done in various
construction companies in different parts of the country. It will bring a lot
of profit to the eco porous concrete company. In addition, making a system
that will employ different agencies which come different places so that the
product should be easily distributed all customer in need. Another sales
strategy is demonstrate the experiment about advantages by using eco
porous concrete to the customer in order to convince them using this eco
porous concrete materials as their building materials.

For market research, according to State Highway Administration Maryland

Department of Transportation (SHA), they conduct this research project is
want to get an overview on how effective is the satisfaction of our product
to our customer. It found that the interest of the construction company
towards eco porous concrete is 86% that interest and 14% that not
interest. For the comfortability of the eco porous concrete, it found that
response from the customers was quite impressing as 72% of the people
agreed on the satisfaction of our product, while 20% said it is moderate
and only 8% were not satisfied by the comfortability of our product. For
suitability of the design of the eco porous concrete, it response that 86%
of the people said that our product is satisfying, while 10% said it is
moderate and only 4% said that it is not satisfying. Lastly, for durability of
eco porous concrete, 88% agreed that it has high durability, 9% said its
moderate and 3% said it has low durability.