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Elabtec
PO Box 3754, North end Port Elizabeth, 6056
e-mail: pieter@elabtec.co.za
Web: http://www.elabtec.co.za
Phone: 041 373 3303 Fax: 086 603 3357
Abstract
During the Late 19th Century and early 20th Century Scientific Researchers like Einstein,
Planck, Smekal, Raman, Schroedinger and others, published a portfolio of ground breaking
fundamental theories. Fundamental research during the latter half of the 20th century was
largely aimed at getting a better understanding of the implications of these theories. Another
major driving force occurred during 2001 as a result of the White Powder Anthrax
Attacks and 9/11 in New York. As a result of these occurrences the US Government went on
an Applied Science development spending spree, motivating Applied Scientific Research.
When this spending spree met up with the Creative Scientific Entrepreneurs who had already
been researching the application of these theories to modern analytical science during the late
20th century. We saw an explosion in the practical application of these scientific concepts
into the development of lower cost multifunctional equipment that will drive future research,
manufacturing and product developments.
The last few years saw the release of a whole generation of quantum, photon and relativity
based equipment at economically viable prices for Research, measuring, analysis and
production use. I like to call them the Quantum Generation. This generation of devices are set
to revolutionise a variety of Academic Research, R&D, QA and production process fields.
Additionally, this generation has a variety of common characteristics that promises to make
their impact on research and business rather significant. These common characteristics are the
following: Multifunctional, Safe to use, Easy to use, once SOP developed, Reasonably
priced, Extremely fast, Accurate and repeatable measurements, virtually free of operator bias,
Reduced, to zero sample preparation prior to measurement, Live process monitoring possible
in many cases, Virtually zero operating cost, Robust.
These impacts will generally reduce costs through optimization and shorten the Unique
Technical Competence phase of new product life cycles. Failure to utilise these technologies
to the fullest will therefore impact severely on the Competitive Advantage positioning of
organisations.
2 Background:
Over the last few decades the important issues driving successful Business Strategy in South
Africa have evolved extensively. During the '50's & '60's management of Manufacturing
organisations were largely focussed on the problems associated with; How to manufacture
sufficient volumes to satisfy demand and therefore Engineers ruled the corporate world.
During the '70's & '80's managers of these organisations tended to focus on market share
growth and the key question became; How to create sufficient demand to sell all we can
make, and What does the Consumer need in sufficient volume so that we can make it
profitably, leading to the ascension of the Marketing men to prominence. During the late '80's
to the present the pursuit of Competitive Advantage in a fast globalizing world, drove
organisations to pursue greater Productivity of Capital, resulting in a drive to reduce costs
and capital utilisation levels. Accountants and Financial experts became the business leaders.
This evolution was driven by the changing relative importance of the various fundamental
business and economic drivers. The final impact on business strategy of the QGE during the
21st century is difficult to project at this stage.
The 20th century also saw another trend, largely ignored by the business community. During
the Late 19th Century and early 20th Century, Scientific Researchers like Einstein, Planck,
Smekal, Raman, Schroedinger and others, published a portfolio of ground breaking
fundamental Science Theories. Superficially viewed it looks like the World's Scientists spent
the first three quarters of this century trying to prove or disprove these theories. It was only
after the conclusive proof rendered by the explosion of the Atom bomb on Hiroshima during
1945 and the creation of Nuclear power plants based on these theories during the '50's to '70's
that fairly general acceptance of validity of these theories took place. The third quarter of the
20th century was spent on gaining greater understanding of these theories. Another major
driving force occurred during 2001 as a result of 9/11 and the White Powder Anthrax
Attacks in the USA. As a result of these occurrences the US Government went on an
Applied Science development spending spree, motivating Applied Scientific Research aimed
at improving Inland security. When this spending spree met up with the Creative Scientific
Entrepreneurs who had already been researching the application of these theories to modern
analytical science since the late 20th century, we saw an explosion in the practical
application of these scientific concepts into the development of equipment that will drive
future research, manufacturing and product developments.
4 The Implications
The Strategic Implications of this Quantum Generation of equipment to industry is that they,
will become a significant new evolutionary driving force of possibly revolutionary
proportions. These technologies promise to:
1.Shorten new product creation to launch cycles,
2.Speed up reverse engineering (copying) of competitive new products.
3.Reduce production costs through raw material and process optimization leading to
productivity increases.
In other words they promise to significantly influence the life spans of the three fundamental
Competitive Advantages postulated by Porter
Manufactured and farm produced product quality verification is also likely to improve
substantially through greater speed, accuracy and lower operating costs. I believe that the
practical utilisation of the Quantum Generation Equipment will generate competitive
advantage for Manufacturing businesses on such a scale that this may indeed become the
economic driver that will unseat the Accountants and drive Scientists into the CEO chairs.
QGE's can also be used to assist with the exploitation of totally new sources of primary
products such as Gas Hydrates that can now be properly researched and quantified. Natural
Gas Hydrates are likely to fuel transport for the next few hundred years, based on present
assessments of their potential, traditional analytical techniques could not analyse these
hydrates properly as it was not possible to retrieve and deliver unaltered samples from where
they occur naturally to laboratories for analysis. Gas Hydrates are rocks of crystalline
Methane/Water and occur under the sea and decompose to methane and liquid water when
pressure drops and temperature increases. Some Quantum Generation analysers can be taken
deep below the sea to analyse the Gas Hydrates where they occur naturally. NASA is also
These technologies are even likely to change drug testing in sport. It will soon become
possible to analyse a couple of drops of an athlete's urine before or after the game, in the
presence of the athlete with portable equipment costing about R300 000 and provide a drug
analysis to femtogram /l ( 1.0 x 10 -15g/l) proportions within minutes rather than weeks with
centralised equipment costing millions to nanogram/l (1.0 x 10 -9 g/l) proportions and also
requiring extensive sample transport.
It sounds too good to be true, but, is this not the case with all truly new concepts.
Proposition
Managers who can inform themselves sufficiently to enable them to exploit the business
opportunities that these new technologies can create, are likely to be the Industrial leaders of
tomorrow. Fortunately, management exploitation of these technologies do not require senior
managers to have a full understanding of the underlying theories such as Relativity,
Quantum Mechanics etc. Managers who wish to exploit these technologies only need to have
a suitable broad brush overview and the support of adequately trained and educated people.
When I did my MBA in '70, we were among others, taught the Fortran 111 computer
programming language as it was believed at the time that management exploitation of
computers would require at least a substantial familiarity with computer programming. Today
many users of computers have no idea how programming works or even what it does, yet, use
computers very effectively in the management and growth of their businesses. For the most
part these technologies have, like modern computer software & systems, been fully
developed to user friendly levels. The addendum enclosed lists a few of the main industries
directly affected.
I have also developed a 2 hour layman's language broad brush overview of the fundamentals
and the management implications of the utilisation of these technologies in the modern
production and QA process. If you would like to expose your Senior managers to this
presentation please contact me.
1. Raman Spectroscopy
This technology is available in a variety of formats from Microscope Mounted,
Portable and Benchtop units to Heavy Duty Industrial Process Control units. All of
them use a single wavelength laser to energise the covalent bonds in the sample
molecules. This results in the Inelastic Scattering of the light energy. In other words
the resulting inelastically scattered light displays a variety of frequencies and
intensities. A given covalent bond will always display the same basic frequency
pattern and concentration variations result in differing intensities. By analysing the
spectrum of this scattered light a wide variety of analyses can be done. For Example,
This 785nm Portable DeltaNu InspectoR has already:
1. Identified witch of these three bottles of Vodka is As Delivered, Contaminated
with Methanol, Contaminated with Water
2. Identified Diamonds, Cubic Zirconia and Moisonite
All of these analyses took only minutes to perform and required NO consumables. Take a
moment and consider how you would do similar analyses given the equipment in your
laboratory.
Modern reflective FTIR can perform a variety of tasks from Micro to Macro, from
Liquids to Solids to Gasses, in some cases with ATR and in others without. Other
than the normal Organic Chemical analyses there are specialist units available that:
1. Are capable of measuring the Water Content of organics, oils and paints to Karl
Fisher Titration accuracy levels within seconds.
2. Can measure Anodization Chemistry and thickness.
3. Determine composite material degradation.
4. Determine Lubricant Deterioration with age and use
5. Analyze Paint and Primer chemistry
6. Track Chemical Reactions from Start through to completion.
I shall not be discussing the last three categories in detail as they are not of general interest to
a wide variety of laboratories.
6. Scanning X Ray Tomography
7. X Ray Fluorescence
8. Laser Induced Breakdown Spectroscopy
6 Conclusion.
This paper set out to broadly review the Scientific Manufacturing and Business Histories
leading up to the 21st century, and the fundamental evolutionary driving forces that played a
role in the development of the group of analysis equipment it describes as the Quantum
Generation. It also tried to project the impact that this group of analysis equipment is likely
to have on the strategic environment of manufacturing industries that apply science in the
production of goods. Finally it looked at the practical utilisation of a few of the QG analysis
technologies.
Due to the common characteristics of the QG equipment, summarised under point (3 above ).
It can be concluded that the members of the QG can make a substantial contribution to
changes in competitive advantage patterns in manufacturing industry, at some capital and
minimal continuing operational cost. These changes are likely to benefit manufacturing
innovators who adopt their use and erode experience based barriers to entry enjoyed by more
traditional competitors.
R&D and QA analysis laboratories are likely to face upheaval as many traditional analyses
are replaced by new analyses at lower cost, greater accuracy and requiring lower operator
skill levels and fewer operators, once SPO's have been developed. Senior R&D and QA
scientific staff will require totally different skills and knowledge portfolios to enable them to
ensure that their organisations remain competitive. Conversely, aggressive utilisation of the
positive potential of the QG equipment can significantly reduce raw material cost and
improve process management, thereby improving plant productivity thus profitability.
In short ladies and gentlemen, learning how to use these QG products to improve your
organisation's profitability can become YOUR escalator to the seat of POWER. Alvin
Toffler theorised that power is derived from three fundamental sources: Violence, Money, or
Knowledge.